J’ADORE J’ADORE: A Celebration of J’Adore by Brigitte Niedermair

A CELEBRATION OF J’ADORE BY BRIGITTE NIEDERMAIR

TIMELESS AND YET INTENSELY CONTEMPORARY, THE NEW IMAGES OF J’ADORE SINGLEHANDEDLY CONDENSE DECADES OF FLAMBOYANCE AND SENSUALITY. BRIGITTE NIEDERMAIR’S POETIC AND GRAPHIC VISION REMINDS US HOW MUCH J’ADORE IS AN ICON OF BEAUTY AND OF STRENGTH, AND HOW MUCH ITS GOLDEN AND GLASS AMPHORA HAS BECOME ESTABLISHED AS AN OBJECT OF DESIRE, AND A VERITABLE TOTEM- BOTTLE. THIS UNIQUE FRAGRANCE, BORN AT THE DAWN OF THE CENTURY, HAS ALWAYS SPOKEN TO WOMEN, TO ALL WOMEN.

A VISIONARY SOUL

LIFE IS NOT BLACK AND WHITE, LIFE IS GOLD, C’EST ÇA QUE J’ADORE. THE LETTERS COVER THE SKIN LIKE MULTIPLE MESSAGES THAT HAVE CROSSED TIME, STILL DELIVERING THEIR FULL IMPACT TODAY. FILMED BY VISIONARY JEAN-BAPTISTE MONDINO, THE IMAGES FLOW, UNCHANGED: CARMEN KASS IN HER BATH OF GOLD, THEN CHARLIZE THERON IN A METAPHYSICAL STRIPTEASE THAT MADE A MARK ON OUR MINDS. FROM THE BEGINNING, AVANT-GARDE J’ADORE DEFINED THE FRONTIERS OF A LIBERATED AND PIONEERING TERRITORY. INSPIRED BY THE HAUTE COUTURE SPRING-SUMMER 2018 COLLECTION MAKEUP LOOK, THESE WRITTEN WORDS IN ORGANIC GOLD CREATED BY PETER PHILIPS, CREATIVE AND IMAGE DIRECTOR FOR DIOR MAKEUP, ARE LIKE TATTOOED ON THE WRISTS AND THE NECK. THE GOLDEN WORDS UNFURL ACROSS THE SKIN, WHERE THE PERFUME LEAVES ITS IMPRINT, REVIVING THE UNALTERED MAGIC OF THE LEGENDARY J’ADORE EPIC.

ONE WOMAN, MANY WOMEN

WITH A SINGLE GLANCE WE SEE THE IMAGES STREAM FORTH, AND ARE THEREFORE REMINDED THAT THE J’ADORE WOMAN WAS IMMERSED IN A BATH OF GOLD, THEN RID OF ALL ARTIFICE. REMINDED THAT SHE CONFIRMED HER STATUS AS A SOLITARY AMAZON, THEN CHOSE TO LEAD HER SISTERS TOWARDS BEAUTIFUL, FERVENT SENSUALITY. EACH TIME, SHE CONSTANTLY QUESTIONED HER POSITION, ABOLISHING CONSTRAINTS AND FORGING A UNIVERSE EQUAL TO HER EXCESS.

THIS CRYSTAL-CLEAR STRENGTH IS FELT IN THE SIMULTANEOUSLY GOLDEN AND STREAMLINED POETRY OF BRIGITTE NIEDERMAIR’S IMAGES. A MULTITUDE OF VALUES IS EXPRESSED IN A VERSATILE SISTERHOOD, BUILT AROUND THE IMAGE OF AN ORIGINAL WOMAN.

A STAR AMPHORA AND A REIGNING PERFUME

J’ADORE IS A RADIANT BOUQUET OF FLOWERS RECOGNIZABLE AMONG ALL OTHERS, AND A DIALOGUE IN WHICH NOTES CALL TO AND ANSWER EACH OTHER. THIS IDEAL HARMONY EXTENDS TO THE SOFT CURVES OF THE AMPHORA, ALSO NOW A LEGEND.

A FOCAL POINT AND MESMERIZING STAR, J’ADORE IS MAJESTICALLY ENTHRONED HERE, SURROUNDED AND PROTECTED BY HANDS, THE VERITABLE SHOWCASES FOR THIS TREASURE SHARED BY WOMEN, BY ALL WOMEN.