IAM Founder Lolita Abraham with 2019 Host Julius Dein

On Oct 6th, more than 600 guests attended the Influencer Awards Monaco 2019 Gala Dinner at the legendary “La Salle des Etoiles” (Sporting Club) in Monte-Carlo. Influencers from around the globe were awarded for their hard work and dedication throughout various categories including: Entertainment, Beauty, Fashion, Fitness & Wellness, Food, Entrepreneurship, Gaming, Lifestyle, Philanthropy, Travel, Visual Arts. The highlight of the invitation only black tie event was the announcement of the 2019 Influencer of the Year.

Jonathan Kubben Quiñonez @momimfine

This year, the Influencer of the Year Award went to Jonathan Kubben Quiñonez of @momimfine –a movement that distances itself from negativity and focuses on uniting people by spread a positive message of love and compassion in a socially and environmentally conscious way, and encouraging people to share and wear their empowering message through their sustainable and fair trade clothing brand: MOM I’M FINE – THE LABEL. A portion of the money raised from their label supports the Mom Im Fine Foundation which plans to build a community center for children in Mexico out of recycled plastics focusing on culture, education, arts and sports while raising awareness of environmental issues and helping children understand how they can change their daily actions to make a positive impact on our world.

And the IAM2019 Beauty Influencer of the Year Award was presented to Jennifer Yepez @jennifer_yepez –the international, New York-based hairstylist artist who some may remember from her many years working with Redken’s Guido Palau. Yepez’s talent in creating bold, dramatic looks is often called upon by clients who want show-stopping fashion moments on the red carpet, including Zendaya and Emily Ratajkowski. In addition to working with publications like Vogue and clients including Versace and Nars, she has also keyed fashion shows and presentations for Dolce & Gabbana and Céline. Her sexy, voluminous hair looks have been seen on the red carpets from the Cannes Film Festival to NYFW and the Met Gala. Latina-American, Yepez has worked with many Latina-American stars including Salma Hayek, Sophia Vergara, Jenifer Lopez and Jessica Alba.

Yepez told us, “Its an honor -especially in my field, where its a man’s world. As a woman, and at that a Latina woman, I am grateful and truly honored! I am proud to represent women in the beauty industry and I have definitely worked hard and earned my place to be here. What I think that’s so special is to be recognized worldwide –especially in Monaco. To look at someone like me from New York and to be recognized for my passion and talent, well, I am truly blessed, and I hope that more women can win this award in years to come. Women on the rise!”

We congratulate this woman on the rise, Jennifer Yepez!

Other award winners included:

2019 IAM Lifestyle Award Winner Hofit Golan with IAM Organizer Maureen Kragt

​Lifestyle:  Jetsetter : @hofitgolanofficial

Globtrotter : @rsimacourbe

Trendsetter : @majamalnar

Luxury Lifestyle : @supercarblondie

Fashion @ericapelosini

Entrepreneur : @neelofa

Food @_big_will_

Fitness & wellness  @chrisheria

Entertainment @Leaelui

Visual Arts @tonykellyworld

Travel @Jacob 

Philantrophy @cacausitruk

​Now in its second year, the Influencer Awards Monaco has generated more than 81 million views on social media and 7 million interactions. Founded by Lolita Abraham, who surrounded by entrepreneurs since her childhood and born in the fashion industry, has envisioned new shopping experiences for concept stores throughout Asia and runs Monacolab.mc –a visual intelligence agency in Monaco, with Influencer, PR Agent and Entrepreneur Maureen Kragt. 

Judges included Paper magazine’s Mickey Boardman @askmrmickey; Designer Julien MacDonald @julienmacdonald; and Best Selling Author of The Kim Kardashian Principle Jeetendr Sehdev @jeetendr_sehdev.

Sponsors included Ali Bakhtiar Designs, Aevolve, Lamborghini, VIVIR Tequila, Coolbay Hairdressers, Nasch, Skiss Photo, and Yotha Yachts.

For more infloramtion, visit www.influencerawardsmonaco.com and follow them on Instagram @influencerawardsmonaco

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Joelle is a highly influential award-winning beauty consultant, TV host, and founder of thirteen Maison de Joelle beauty salons and eight Clinica Joelle aesthetic clinics across MENA.

In the Arab region, Joelle began her TV journey on MBC with the make-over and re-looking, Joelle Show, where she realized her passion for beauty and living a healthy lifestyle. Through her beauty empire, Joelle offers a line of skin care & hair care products under the umbrella of Joelle Paris, and in addition to her mega following on Instagram, has another 2.6 million fans on Facebook, 307K fans on Twitter and and 600K views per post on Snapchat. 

Joelle has been named among the Top Ten Female Arab Social Media Influencers by Forbes Middle East

Also, among various other awards, Joelle was presented with a distinguished honor by Former British Prime Minister, H.E. Mr. Tony Blair — who was the featured speaker at TFWA in Cannes this year.

Through her career, Joelle has grown beyond a beauty expert, into a social media “public figure” promoting beauty, well-being, a balanced lifestyle, responsible parenting, and a healthy lifestyle. Owing to her accomplishments, Joelle has become a role model who inspires millions of people across the Arab world and beyond. 

In addition to her own brand, Joelle is also the Middle East Brand Ambassador for Evian and Dyson, and has represented such global brands as Pantene, MaxFactor, Huawei, Gillette, Scholl and many others. 

For more information on Joelle Mardinian, please visit JoelleParis.com

LuxePack LA will take place Feb 11-12th, 2010  For more information on LuxePack, please visit LuxePack.com

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Jeremy Fragrance is the #1 Fragrance Influencer in the World.

With more than 700,000 subscribers on YouTube and 100,000 followers on Instagram, and others on Facebook, he not only has a loyal and dedicated following of fragrance enthusiasts but a growing career in fragrance as well.

He raised approximately $800,000 in just 30 days with a record-breaking Kick Starter campaign last year and launched  his own brand, Fragrance One available at www.fragrance.one

His first fragrance, Office for Men, by Master Perfumer Alberto Morillas of Firmenich shipped in May.

For the second year in a row, Jeremy has captured the hearts of the fragrance world to win the prestigious Fragrance Foundation Consumer Choice Award for Fragrance Influencer of the Year 2019 — This award honors a creative fragrance influencer with significant reach through social media. It is judged on concept and execution, fragrance storytelling, resonance of message and reach throughout their body of work in 2018, according to the Fragrance Foundation.

The Beauty Influencers caught-up with Jeremy who still lives primarily in Germany, but is spending more and more time in New York and LA due to his popularity among brands lined-up to parter with him.

Here’s what he had to say…

I’m a Fragrance Brand Owner as well as Fragrance Critique.

My journey started in 2014 and after two years of simple passion for fragrances, I decided to make this my full time job. Ever since then, I started a monk-like discipline, smelling 55 fragrance oils every morning, punishing myself with push ups when guessing the oils wrong, attending every fragrance relevant event in my reach, working with big brands, working on my own fragrance, basically dedicating my whole life to the topic of fragrances since I feel I can leave something special with this nice interesting fragrance journey. Its an adventure, dear readers!

I was born in Germany and always went the artistic way, as well as the entrepreneurial way. meaning I started at school theater, joined the youth dancers theater, went to the state theater, joined a boy band, became a fragrance reviewer on YouTube. I always liked the idea -like most people, I think, to constantly improve myself. And fragrances have always been a part of simply easily improving yourself and finding your signature style.

After four years of being an online Fragrance Influencer and especially winning my first award from the highly respected Fragrance Foundation, it was time to go the next level with my own fragrance brand. My dream perfumer pick for this project, the legendary Alberto Morillas  We scored over 6,500 bottles sold of fragrance within 30 days –sold blindly without giving away samples, that was very new in the fragrance industry.

The campaign had a record breaking $880,000 score of preorders in sales. I’m very happy and engaged since its finally my own product and its a great feeling if people buy and like what you produce, dear readers.

I have an online Campaign with GQ Germany about “The Modern Man“ and I have been mentioned in numerous magazines around the world from FOKUS magazine in Germany to The Daily Nation in Nairobi. I mostly care about online since its easily linkable to my social media platforms. Just one click on the link and you are on my video. Magazines are still important however –one hundred percent! Its just cool to have a great magazine in your hand.

Next, I will be launching a Limited Edition Candle for the Cozy Winter time and many fragrances are in the pipeline if we approve them. At this stage, people expect nothing but the best of the best of the best. So a respectable follow-up after the big success of Office for Men will come.

I have either spoken to or worked with most of the big beauty companies. Its great that they respect the importance of a fragrance influence on social media. Its not only the traditional TV Commercial anymore. Nowadays people read and listen to what others experience with a perfume on line. This means the “Influencers“ have a very important role in this big business of fragrances, dear, fantastic readers.

You can follow @JeremyFragrance on

www.youtube.com/jeremyfragrance

www.facebook.com/jeremyfragrance

For more information on Jeremy, visit www.jeremyfragrance.com

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This week’s Spotlight shines on Noonoouri, the 19-year-old Parisian fashion and beauty influencer whose industry credits are the stuff dreams are made of. She’s appeared in full-page editorial features across time- and industry-honored publications like Vogue, Madame Figaro, and Elle. She’s been the subject of a Forbes article, and had an exclusive interview in Vogue Australia. She’s friends with Carine Roitfeld, Kim Kardashian West, Marc Jacobs and Chiara Ferragni. She’s partnered on campaigns with top fashion and beauty brands like Dior, Hugo Boss, Versace and KKW Beauty. Her Instagram account has racked up over a quarter of a million followers in just a year.

But there’s something very special you should know about Noonoouri. Well, she isn’t real –but her following is!

Noonoouri was initially conceived by Joerg Zuber –now Creative Director of Opium Effect, the global design and branding agency, when he was a child. Zuber explained to us over lunch at Cipriani in NYC, “I bought my first fashion magazine when I was five years old and was immediately fascinated by this world. Noonoouri has been in my head ever since that moment.” He finally developed that idea seven years ago, and Noonoouri debuted on Instagram in February 2018. (Zuber counts Kim Kardashian West and Naomi Campbell as inspirations for Noonoouri’s form.) 

Other CGI influencers like Li’l Miquela (with more than a million Instagram followers) look deceptively real. Zuber deliberately decided against this real look. “Noonoouri is and will remain a character. I want everyone to realize that at first sight.” He doesn’t want to reinforce unrealistic beauty ideals. “People follow Noonouri because she is different. With her, you can immerse yourself in a dream,” said Zuber.

Noonoouri has started a thought-revolution on social media, in the world of influencers and influencer marketing. Brands are now rethinking how to conceive of these partnerships and watching how consumers relate to these digital figures.

Andra Mielnicki, Vice President of Global Influencers Marketing at COTY Luxury, gives a brand perspective. “There is an increasing relevance of digital influencers and we are seeing their level of involvement in the fashion, beauty and luxury space grow steadily. The connections and interactions between digital personalities and their audiences are anything but fake, and it’s these genuine interactions that make it worthwhile for a brand to find an influencer who aligns with their identity and vision, to spark real engagement and generate greater results.”

Noonoouri’s very existence and her level of success in just a year’s time marks an important inflection point between brands, creators, influencers, and technology.

The balance between human and digital personalities is one that creator Zuber is very aware of. Noonoouri was never created to replace or imitate human influencers; she is here to show us a fantastical and alternative point-of-view. At the same time, she is also extremely self-aware and discerning; she doesn’t present herself as a human, but rather as a creation that needs people in order to thrive.

In an exclusive conversation with The Beauty Influencers, Noonoouri expanded on this. “I think we all should celebrate diversity and stay open-minded to the possibilities the world has to offer. The future is NOW. Once people truly connect with me, they will understand that I am nourished by a real human soul. Digital will not replace real humans. Nevertheless, I try to encourage people to see things from another point-of-view.”

She went on to talk about her strengths and weaknesses. “I can do things that real people cannot. Right after a fashion show, I can dress up in the latest collection and shoot it out in the streets. I can show products and packaging in a way never seen before, like lying with a perfume bottle inside a paper-handcrafted moon, reaching for the stars. However, I cannot do a quick selfie to show my #ootd like a real person could because this will take me two weeks to produce. Everyone has their own strength. So I encourage people to see me as a fun and entertaining alternative, with a high-quality approach and a big heart for social issues.”

Created with what Zuber refers to as the “triple C,” Noonoouri’s core values are “cute, curious and couture.” Think of it as the essence of her character and her actions. But you could also add another: compassionate. In between modeling the latest designs from Moschino or Stuart Weitzman on her Instagram, she often draws attention to human rights issues and other causes around the world like LGBTQ rights, impoverished communities, and endangered animals.

And speaking of Instagram, maintaining Noonoouri’s growing account is a labor-intensive and costly undertaking for Zuber and his team. Each post generally takes about two to three days to generate; videos with motion and sound generally take anywhere between four to eight weeks to generate. But the results are staggering. A promotional video where Noonoouri contours her face using KKW Beauty’s Crème Contour & Highlight Kit has almost a quarter of a million views on Instagram.

And the future is bright. Noonoouri has partnered with COTY across a huge swath of their luxury brands including Miu Miu, Marc Jacobs, Calvin Klein, Alexander McQueen and more.  “We’ve been really happy with our partnership with Noonoouri, ” Mielnicki reports. “She’s cute, curious, and couture – which we find to be a great fit with our portfolio, and the engagement of the content proves so. We will continue to build our relationship with exciting things ahead.”

Follow @noonoouri and @joergzuber on Instagram.

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Ann Caruso, Walter Harvin and Daphne Oz Photo by Patrick McMullan

Ann’s career began as a design assistant at Ralph Lauren. Following her tenure at the iconic American fashion house, she embarked on a life changing career path when she went to work at VOGUE magazine and developed her reputation as a well-known fashion and accessories editor under the leadership of Anna Wintour.

Since then, Ann has built her brand as a high-profile freelance stylist with her work appearing in editorial publications such as Vanity Fair, Tatler, Town & Country, Instyle, O The Oprah Magazine, and Harper’s Bazaar, where Ann continues to be a Contributing Fashion Editor. In this role, she conceptualizes ideas and styles, overseeing the production of her shoots.

As an international celebrity stylist and fashion expert, she has worked with clients such as Elizabeth Hurley, Lynda Carter, Oprah Winfrey, Katherine Heigl, and Taraji P. Henson and was involved with one of the most talked about Hollywood weddings when she styled George Clooney’s family.  Ann’s ongoing work with high-profile private clients continues to grow as does her partnership with with designers and fashion brands.

Consulting with designers and fashion brands is one of her passions as she enjoys helping both emerging and established designers. Whether the brand is sold online or in brick-and-mortar, she solidifies their image in the marketplace through her work as a Brand Ambassador and consultant. As a style influencer, Ann is featured in various publications, on blogs and company Web sites, and collaborates with other top fashion leaders. With a loyal and engaged social media following and a reputation as an influential voice within the fashion industry, Ann is able to partner with select brands that she believes in, to successfully increase their sales and exposure.

As a two-time breast cancer survivor and activist,  Ann works with wellness and beauty brands to increase awareness.   Ann works with The Estee Lauder Companies on the Breast Cancer Awareness Campaign dressing Elizabeth Hurley in all pink!  She has been honored by Pink Aid, as well as the Susan G. Komen Foundation with the “Surviving With Impact Award” and was honored this last October by Fashion Fights Cancer by The Miami Design District.  Ann appears in the Breast Cancer Research Foundation ad campaigns and was featured in the 25th Anniversary of the Pink Ribbon documentary film. She is also on the Style Board of Glam4Good, a recipient of the Womenswear Stylist of the Year 2015 Award for The Daily’s annual Fashion Awards, and has been selected as one of VOGUE magazine’s 125 style influencers.

You can follow Ann Caruso on Instagram @ann_caruso

Lead Photo credit: Lorenzo Bringheli

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COMPLEXION: “TO ACHIEVE MARGARET’S FRESH FACE, I USED DIOR BACKSTAGE FACE AND BODY FOUNDATION #0W. I, THEN, SPOT CORRECTED WITH DIOR FLASH LUMINIZER #002 IVORY. TO ADD A FLUSH OF COLOR, I ADDED DIORBLUSH #846 LUCKY PINK. I HIGHLIGHTED THE HIGH POINTS OF HER FACE WITH WITH DIOR BACKSTAGE GLOW FACE PALETTE #001 UNIVERSAL. 

EYES:

I FILLED IN HER BROWS WITH DIOR BACKSTAGE BROW PALETTE #002 DARK FOR HER BOLD BROW LOOK. FOR SHADOW, I LIGHTLY APPLIED DIOR 5 COULEURS #067 PROVOKE OVER THE LIDS. THEN I FINISHED OFF THE EYE WITH DIORSHOW MAXIMIZER 3D AND DIORSHOW MASCARA #090 PRO BLACK ON THE TOP AND BOTTOM LASHES. 

LIPS:

TO FINISH THE LOOK, I APPLIED DIOR LIP GLOW #004 CORAL.”

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In addition to the equity arrangement, Guthy-Renker LLC has agreed to begin development of a Mally Beauty marketing campaign to expand the channels in which the Mally Beauty line can be purchased direct to consumer, including television and e-commerce.

Celebrity makeup artist, Mally Roncal, is excited about this new chapter. “Guthy-Renker is giving us a platform to bring my products and beauty tips to a wider audience,” says founder, Mally Roncal. “Their direct to consumer model allows products to be purchased at a low monthly price which means Mallynistas will never be without their Mally must-haves! Guthy-Renker LLC has a superior track record of customer satisfaction, and I am extremely grateful to them for embracing our creative vision and supporting us in expanding the Mally Beauty brand.

“Mally Beauty has a loyal following of beauty enthusiasts and is already well respected in the TV shopping arena. We expect Mally’s contagious personality and unlimited creativity to resonate with the direct response consumer,” says Bill Guthy, founding principal and co-chairman of Guthy-Renker. “We see significant potential and are very impressed by Mally and her brand’s business structure and capabilities,” added Guthy-Renker CEO, Rick Odum.

“Guthy-Renker is one of the world’s largest and most respected direct marketing companies, and has helped transform the broadcast direct marketing industry, particularly in the beauty category,” says Brian Robinson, president, Beauty Visions LLC. “Their productions and marketing campaigns have set the gold standard for television and digital advertising featuring some of today’s top influencers and celebrities. We believe Mally will be an excellent addition to that roster.”

Ohana & Co. advised Beautyvisions LLC on the transaction. Guthy-Renker was represented by Brandt Mori at VirtualGC, LLP. Beauty Visions LLC was represented by Loeb and Loeb.

For more information, check out www.mallybeauty.com

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REVLON’S annual NACDS party at The Breakers Palm Beach included a surprise appearance by their latest Global Brand Ambassador, Model, Designer, Author and Body Activist Ashley Graham.

Graham who stars in Revlon’s latest LIVE BOLDLY campaign welcomed party goers and gave inspirational remarks about the importance of representing all women in today’s beauty space.

Ashley Graham, 30, was born in Lincoln, Nebraska and discovered in a mall at the age of twelve. She signed with an international modeling agency at the age of 13, launching her successful, diverse career. Ashley has worked in numerous areas of the fashion industry including editorial, catalogue, runway, commercial, television and film. In February 2016, she was selected as a Sports Illustrated Swimsuit Rookie and also landed one of three covers for the magazine, making her the first size 14 model to ever be featured on the cover of Sports Illustrated.

A leader for the body positive movement, Ashley has been featured on the covers of Vogue, British Vogue, Cosmopolitan, SELF, New York Magazine, Maxim and many more. In January 2016, Ashley was named to Forbes Magazine’s coveted “30 Under 30” list and was featured on the cover of the magazine’s January issue alongside top celebrities and entrepreneurs. In November 2016, Glamour named her “Woman of the Year,” while Mattel simultaneously created a one-of-a-kind Barbie in her likeness. In December 2016, People Magazine named Ashley one of the “25 Most Intriguing People of the Year” and in 2017, Time named her one of the 100 Most Influential People in the Word.

A business-savvy entrepreneur, Ashley has collaborated with Canadian brand Addition Elle on her own line of size-conscious lingerie available online and carried by prestigious retailers such as Nordstrom. In March 2016, Ashley launched “Beyond by Ashley Graham,” an exclusive dress collection in collaboration with Dressbarn. Additionally, she secured an exclusive partnership with swimsuitsforall, for whom she designs annual swimsuit collections.

Additionally, Ashley is a sought-after television personality and has hosted Miss Universe 2017, Miss USA 2016, E!’s Oscar Red Carpet, a week-long “Body Proud” series on Good Morning America and guest hosted several national talk shows. She is currently a judge on VH1’s America’s Next Top Model where she provides her expert advice on how to become a boss, brand and a businesswoman.

As a role model and body activist, Ashley is regularly invited to speak at national conferences, high schools and girls’ groups about body image, self-acceptance and female empowerment. Her first TEDx talk “Plus Size? More Like My Size” was given at TED x Berlee Valencia in April 2015.

Ashley’s first book, A NEW MODEL: What Confidence, Beauty & Power Really Look Like, was published on May 9, 2017 with Dey Street Books.

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