As the beauty industry evaluates new and unique ways to provide sampling options for its clientele and develop more direct, emotional, and loyal relationships— Crecca’s unique experience will be an asset to the company.

SG360° is a direct marketing services company focused on helping brands improve marketing performance. As such, they maintain an in-house data stack on thousands of demographic, psychographic, and behavioral data points on 99% of the U.S. population. With this, they can identify purchase intenders based on recent online and offline activity and leverage up-to-date information on key life-event data to build predictive models, helping marketers optimize campaigns and reach those prospects most likely to respond.

This arms beauty marketers with access to purchase history data across luxury items and known fragrance, cosmetics, and skincare users. Beauty marketers can also leverage SG360°’s expertise deploying that consumer data in the creative process, to develop campaign architecture, sample and mail piece design, messaging, and offer development that inspires action.

Along with the support of SG360°, Crecca remains committed to industry organizations including Cosmetic Executive Women and The Fragrance Foundation; most recently, she joined PERFUMIST as part of its Board.

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As part of Make It Black’s mission to celebrate the beauty of black, 100% of the net proceeds of their Exhibitionist Stretch & Strengthen Mascara ($9, shades: Very Black, Black Brown, Very Black Water Resistant) and Exhibitionist 2HR Kohl Eyeliner ($8, shades: Very Black, Rich Brown, Charcoal) will go to support black founders.

In addition to the proceeds of the products, COVERGIRL is also donating $24K to their PUFC Impact Fund. The fund is dedicated to supporting early-stage Black founders to create a pipeline of products and ensure Black businesses are fostered. The focus of this fund is to issue grants to founders who are yet to raise any outside investment and will not require the businesses to pay it back.

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