Calvin Klein CK Everyone Eau de Parfum is Cradle to Cradle Certified® Gold

Christine Schott Ledes — Sat, 30 Apr 2022 17:34:13 +0000

Coty Inc. and Calvin Klein Fragrances are excited to announce that CK Everyone Eau de Parfum is Cradle to Cradle Certified® Gold in all five critical areas of sustainability measured—the only fragrance currently on the market to have achieved this distinction.

Cradle to Cradle Certified® is the global standard for products that are safe and responsibly made, with performance verification across five categories:

Material Health: ensuring materials are safe for humans and the environment.
Product Circularity: enabling a circular economy through regenerative products, packaging and process design.
Clean Air & Climate Protection: protecting clean air, promoting renewable energy, and reducing harmful emissions.
Water & Soil Stewardship: safeguarding clean water and healthy soils.
Social Fairness: respecting human rights and contributing to a fair and equitable society.

To achieve Gold level certification, 100% of the ingredients in CK Everyone Eau de Parfum have been assessed and optimized to the Cradle to Cradle Certified material health requirements.

CK Everyone Eau de Parfum packaging is produced using recycled material – the glass contains 10% post-consumer recycled materials, and the carton contains 30% post-consumer recycled materials. The factory where CK Everyone Eau de Parfum is produced helps to protect clean air, and uses renewable energy either produced through on-site solar panels or the purchase of 100% certified renewable power.

“Coty has set ambitious clean and green roadmaps for the future. This notable and standard-setting sustainability recognition for CK Everyone Eau de Parfum is testament to our commitment to create Beauty That Lasts,” said Coty Chief Scientific Officer Dr. Shimei Fan. “I look forward to continuing to innovate and partnering with leaders like Calvin Klein and Cradle To Cradle Products Innovation Institute to create a more sustainable world.”

“We applaud Coty for setting a new standard with their first fragrance to be Cradle to Cradle Certified Gold: CK Everyone Eau de Parfum. It is a significant positive step in moving the beauty industry towards the universal use of products that are safe, circular and responsible,” said Dr. Christina Raab, President & CEO at the Cradle to Cradle Products Innovation Institute.

CK Everyone Eau de Parfum is a vegan formulation that contains 77% of ingredients from natural origins and is sourced with naturally-derived alcohol. The fragrance opens with a juicy freshness courtesy of an organic orange note from Mexico. At the heart of the fragrance, responsibly sourced Black Tea from Sri Lanka provides a powerful intensity.

This key ingredient continues the tradition of tea notes in the CK One family, paying homage to the green tea found in CK One and blue tea in CK Everyone Eau de toilette.

CK Everyone Eau de Parfum also contains responsibly-sourced ingredients from natural origin, including a very particular quality of Vetiver that perfume house Firmenich ethically sources from Haiti.

CK Everyone Eau de Parfum is available starting January 1, 2022 in select regions. The Cradle to Cradle Certification will be seen in store and also on e-commerce retailers.

The Cradle to Cradle Products Innovation Institute is dedicated to powering the circular economy through products and systems that have a positive impact on people and planet. Through the Cradle to Cradle Certified® Products Program, the Institute sets the global standard for products, according to the world’s most advanced science-based measures, that are safe, circular and responsibly made. Future-focused designers, brands, retailers and manufactures around the world use these standards when innovating new materials and products. The Institute is headquartered in San Francisco, California and Amsterdam, the Netherlands.

Visit c2ccertified.org for more information.

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CK EVERYONE – A New Fragrance From Coty’s Calvin Klein

Christine Schott Ledes — Thu, 06 Feb 2020 00:38:37 +0000

Calvin Klein, Inc., a subsidiary of PVH Corp, and Calvin Klein Fragrances, a division of Coty Inc., has revealed the new CK ONE underwear and jeans collection and CK EVERYONE, a clean fragrance, both inspired by the raw and rebel spirit of the original CK ONE. The collection and fragrance are unveiled in a global advertising campaign, proclaiming, “I am one, I am many. I love everyone of me.”

A tribute to individuality and the freedom of self-expression, the campaign shot by Glen Luchford stars a group of modern multi-hyphenates including musician and actor Eliot Sumner, skater and photographer Evan Mock, musician and makeup artist MLMA, rapper and dancer Priddy the Opp, and models Cara Taylor and Parker Van Noord. The energic, enigmatic visuals explore the many aspects of self, boldly embracing and proudly showcasing to the world a collective individuality and shattering of the status quo. It is a powerful celebration for those unconstrained by boundaries, gender norms and definitions. The advertising campaign will be featured globally and supported by digital, social, high impact outdoor locations, print and TV.

The new fashion collection and fragrance mark the next chapter of the iconic CK ONE story. Jeans and underwear include staple wardrobe pieces with genderless appeal. CK ONE underwear features graphic prints with bold all-over monogram logos, repeating roses and new colorwaves in key cotton and micro fiber styles. Camo prints, color-blocked styles with a ribbed, sock-inspired waistband and a Recycle capsule featuring underwear and t-shirts made from recycled plastic water bottles will also drop later this season. The CK ONE jeans collection includes logo tees, graphic hoodies and timeless denim silhouettes such as oversized trucker jackets, denim vests, and mom and dad jeans, as well as skirts and shorts with raw hem cuts.

Calvin Klein introduces its first clean, gender-free and environmentally conscious fragrance, CK EVERYONE. CK EVERYONE is formulated with naturally derived ingredients, naturally derived alcohol, is vegan, recyclable, and comes in a folding carton that contains 30% post-consumer recycled materials. CK EVERYONE is a bold new fragrance for every generation, inspired by the authentic and youthful-minded. Master perfumer and creator of the original CK ONE fragrance, Alberto Morillas crafted a clean and genderless fragrance exuding freshness using 79% of naturally derived ingredients and ignoring the traditional signifiers of gender, as reflected in the non-conformity of both the scent and campaign. A citrus fragrance that uplifts with zesty organic orange oil is paired with a blue tea accord and a vibrant cedarwood base creating the perfect combination of clean freshness, sweet sensuality and provocative edge. Combining two icons, CK EVERYONE pays homage to the iconic CALVIN KLEIN UNDERWEAR waistband with a reusable signature elastic band on the bottle.

Coinciding with the launch in North America is the I LOVE EVERYONE OF ME POP-UP in New York City. Open to the public from Thursday, February 13 – Saturday, February 15, visitors will be able to explore and shop the new CK EVERYONE fragrance and CK ONE underwear and jeans. A dedicated fragrance room will allow visitors to discover the different fragrance notes while immersive photo moments play with the concept of individuality referenced in the ad campaign. At the experience, visitors will also have the opportunity to have their image projected on the brand’s famed Houston Street billboard during the duration of the activation.

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CKEveryone – The Beauty Influencers

Calvin Klein CK Everyone Eau de Parfum is Cradle to Cradle Certified® Gold

CK EVERYONE – A New Fragrance From Coty’s Calvin Klein