Covid19 – The Beauty Influencers

Makeup Museum Launches ‘Generations Of Beauty’ Campaign

Christine Schott Ledes — Wed, 15 Apr 2020 04:18:29 +0000

The Makeup Museum –the world’s leading institution exploring the history of beauty and its ongoing impact on society, is dedicated to empowering all people to learn about and have fun with beauty. With a flagship opening scheduled for 2020, the Makeup Museum aims to bring beauty to life through large-scale exhibits, events, and interactive and shoppable programming.

This week, The Museum launches a global beauty campaign meant to encourage people to connect with loved ones virtually at a time when all must remain socially distant during the pandemic. Dubbed ‘Generations of Beauty’, this campaign is an effort to support seniors, often grandparents, who are suffering from loneliness during the coronavirus pandemic. By encouraging younger generations to spark conversation around special beauty-related memories, Makeup Museum hopes to bring loved ones together while staying true to the museum’s official debut of the immersive Pink Jungle: 1950s Makeup in America exhibition.

The international beauty campaign will begin on April 9 on Makeup Museum’s Instagram account (@MakeupMuseumOfficial) with a video Q+A conversation from Makeup Museum’s Co-Founder, Caitlin Collins and her Grandmother, Maureen Denges. Their lighthearted dialogue highlights Denges’s personal 1950’s beauty memories along with beauty artifacts she acquired in this decade such as the exquisite 20 Carats perfume and uniquely crafted beauty combs and makeup compacts.

“We launched our ‘Generations of Beauty’ campaign to encourage beauty lovers around the world to speak with their loved ones about makeup history,” says Caitlin Collins, Makeup Museum’s Co-Founder. “Normally, with life moving so quickly, we may not take the opportunity to collect these personal, and often entertaining and uplifting, beauty accounts. By sparking these conversations now we can bring a sense of comfort to older generations who may be socially isolated and looking for connection during this uncertain and scary time. You may be surprised what you learn. I know I was!” says Collins.

The Makeup Museum will donate $1 for every social media comment or like on its #GenerationsOfBeauty posts on Instagram this month (up to $10,000) to Meals on Wheels, which delivers nourishing meals to homebound seniors.

Those interested in submitting their own intergenerational beauty Q+A with a loved one can either submit a video or photo with a description to the Makeup Museum at support@makeupmuseum.com. Q+As can include the most memorable beauty moments, cherished brands and products, favorite beauty icons, and more. Submissions must include participants’ full name and written approval to use the video or photo content across Makeup Museum’s digital channels.

The Makeup Museum brings together beauty industry veterans including Doreen Bloch (CEO of beauty research company Poshly Inc.), Caitlin Collins (former editor of Makeup.com), Rachel Goodwin (celebrity makeup artist). Makeup Museum is the brainchild of Bloch who enlisted Goodwin, Makeup Museum’s Creative Director, alongside Collins, Makeup Museum’s Brand Partnership and Content Director. Each of the co-founders have different and complementary skill sets and have vividly dreamed of working on a project this impactful for years. There is an entrepreneurial connection between them; along with a deep understanding of hustle and drive as all three are mothers to young children. With combined knowledge and expertise, a global network and bicoastal offices, the dream of creating a physical Makeup Museum was slated to open on May 1 with a first exhibition titled, “Pink Jungle: 1950s Makeup in America.” The opening is on hold due to the impact of COVID-19 until further notice.

“While the opening of the first exhibition of the Makeup Museum is delayed, our mission has always remained the same: to empower all people to learn about and have fun with beauty and ‘Generations of Beauty’ is a virtual way to connect with our community,” says Doreen Bloch, Makeup Museum’s Executive Director and Co-Founder. “We will continue to aim to inspire and delight all who attend the debut exhibition when it is safe to open,” says Bloch.

You can follow the Makeup Museum on Instagram (@MakeupMuseumOfficial) where the Makeup Museum will be highlighting the intergenerational campaign with cosmetics users of the 1950s and exclusive content from founding sponsors. Founding sponsors include trailblazing companies that were instrumental in shaping and defining beauty in the 1950’s such as Erno Laszlo, Alcone Company, Givaudan, and CONAIR. With a combined 40+ years of experience in the beauty industry, the female co-founded team came together with one powerful idea: to build a permanent institution that explores all aspects of beauty history and its impact on society and culture.

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Givaudan establishes COVID-19 Communities Fund

Christine Schott Ledes — Wed, 15 Apr 2020 01:32:19 +0000

Givaudan has established the Givaudan COVID-19 Communities Fund to enable Givaudan sites to support local communities that have been affected by the global COVID-19 pandemic.

Givaudan is donating at least CHF 1 million to this fund which will give Givaudan employees the opportunity to help those who need it the most, around the world. Colleagues will be able to nominate communities, charities, or services that are in need of additional support. The fund will typically offer amounts to contribute to the provision of:

Medical supplies
Other essential supplies
Support or expertise
Other essential funding or services, including when requested by customers, suppliers or other partners

As Givaudan Chief Executive Officer Gilles Andrier said in his letter to employees and customers, friends and neighbors, the company is committed to its role in the supply chain and to be a positive force throughout the pandemic.

We appreciate the critical role that Givaudan has in supporting and protecting vulnerable communities that are struggling to weather this storm. That’s why Givaudan is donating a community fund to address the widespread and damaging implications of the coronavirus. This funding will enable our teams around the world to identify and support local charities, community groups and associations, to help those most in need.

This fund is in addition to the ongoing work of the Givaudan Foundation, which is constantly ensuring that the funding and programs that it offers respond to the challenges of the global pandemic.

Governments and authorities are asking citizens of the world to isolate physically – but all of us are hoping that in doing so, we can join together. That’s what our communities fund is about and why we are continuing to play our role in the critical goods supply chain – Givaudan is committed to its purpose as a force for good throughout this crisis, stated Andrier.

Amidst the continued COVID-19 challenges, Givaudan remains committed to ensuring any impact on its business is minimized so that it can continue to play its role as part of the supply chain for essential items which include food products and beverages, as well as cleaning, disinfecting and sanitizing supplies.

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Firmenich Expands Hand Sanitizer Production; Donating 100 Tons Across USA and Switzerland

Christine Schott Ledes — Mon, 06 Apr 2020 03:18:47 +0000

Building on Firmenich’s donation of 20 tons of hand sanitizer in Geneva, the Group is increasing its production capacity to 100 tons for hospitals, as well as medical and emergency services across the USA and Switzerland. Firmenich has transformed its production lines to provide hand sanitizer vital to limiting the spread of COVID-19 and meeting growing global demand.

“As a responsible company, it is critical for us to take action and demonstrate our solidarity with the local communities where we operate in these unprecedented times,” commented Gilbert Ghostine, CEO of Firmenich. “This hand sanitizer will allow us to protect our people and the frontline emergency staff working relentlessly to combat this pandemic. I am extremely proud of and grateful to all our Firmenich colleagues who are going above and beyond to make this happen. Together, we will prove that solidarity is more contagious than the virus.”

Firmenich was the first in its industry to adapt its production at its Geneva site to donate 20 tons of hand sanitizer to the Geneva University Hospital (HUG), and medical and emergency services. In response to the growing shortage of hand sanitizer, the Group is increasing its production to 100 tons with donations being made to hospitals, medical centers, midwives, care workers, emergency services, public transportation, NGOs and community associations supporting the pandemic efforts. The Group is currently exploring further production lines in Europe and Asia to meet growing needs in local communities.

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Bond No 9 Partners with Mount Sinai Health System to Assist in the Fight Against Covid-19

Christine Schott Ledes — Mon, 06 Apr 2020 03:12:56 +0000

Bond No. 9 is partnering with Mount Sinai Health System on the front lines battling the coronavirus pandemic in New York.

Beginning on April 2nd through April 30th, Bond No. 9 will donate 20% of its e-commerce sales to Mount Sinai Health System to help provide for additional nurses and childcare so that staff have one less concern and can focus on providing care for patients and themselves.

“As a New York brand and also as a New Yorker, I wanted to pay tribute to their heroic efforts, especially at this time, and if in some small way we can offer help to keep them safe and healthy, I wanted to do it.” Laurice Rahmé, founder and president, Bond No. 9 New York.

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Kris and Kylie Jenner Team with Coty to Donate Hand Sanitizer to Southern California Hospitals

Christine Schott Ledes — Mon, 06 Apr 2020 01:54:04 +0000

Kris and Kylie Jenner have joined forces with Coty, the majority stakeholder in Kylie Cosmetics and Kylie Skin, to produce hand sanitizers for hospitals in Southern California. The hand sanitizers will be donated to the emergency and healthcare workers caring for patients on the front lines of the COVID-19 public health crisis.

The custom hand sanitizer includes a special message for recipients: “Dedicated to first responders working to support our communities.”

Both Jenners have shown support and been outspoken with guidance on social media since the start of the COVID-19 pandemic. With this donation to Southern California healthcare workers, Kris and Kylie are taking extra steps to provide help directly to those who need it most on the front lines.

Inspired by her love for makeup and passion for business, Kylie Jenner launched her cosmetics brand, Kylie Cosmetics in November 2015. In March 2019, Kylie Cosmetics was recognized by Fast Company as one of the ‘The World’s 50 Most Innovative Companies’ for “authentically connecting with an entire generation.” The debut product called the Kylie Lip Kit, was a sell-out success and her eCommerce site KylieCosmetics.com is one of the most successful online stores in the world today. Her direct to consumer retail concept disrupted the beauty industry with her first launch selling out in less than one minute. In Fall 2018, Kylie expanded her distribution into ULTA’s 1,000-plus stores and visited fans at a store in Houston to kick off the exclusive partnership. Since launching, Kylie has expanded the collection beyond lip products to include offerings like eyeliners, eyeshadows, blushes, highlighters, concealers, brushes, and makeup bags as well as creating limited edition sets launched throughout the year. Soon after launching Kylie Cosmetics, Kylie dreamed of launching Kylie Skin, since cosmetics and skincare go hand in hand. In May 2019, Kylie Skin was launched including six products that are cruelty free, vegan, gluten free, paraben and sulfate free and suitable for all skin types. Since launch, Kylie has expanded the collection to include body and lip products and continues to formulate new product launches. Along with her websites, Kylie successfully launched a shoppable Kylie Cosmetics app.

Photo credit: Vivien Killilea/Getty Images

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Merle Norman Cosmetics Steps up to Produce an Essential Product for Citizens

Christine Schott Ledes — Mon, 30 Mar 2020 17:53:34 +0000

As with past U.S. Presidents’ call to action, Merle Norman Cosmetics steps up to produce an essential product for citizens.

When is a cosmetics company considered more than just makeup? When history illustrates that a brand has consistently stepped up to help the administration and citizens of the United States of America.

Merle Norman Cosmetics was founded by Merle Nethercutt Norman during the Great Depression in 1931. In WWII, Merle Norman was called to duty to manufacture machine gun oil and camouflage sticks. She was proud to help her fellow Americans and soldiers on the front line.

2020 is no different as the family-owned company has moved from not only producing cosmetics and skincare, but has retooled their machinery to also produce the desperately needed World Health Organization approved Hand Sanitizer. In the face of a Global Pandemic sweeping our country, this essential toiletry will soon be available to be distributed online, to the health care industry, front line workers and in partnership with Merle Norman Studio franchise owners.

The company is still family-owned and continues to formulate, manufacture and distribute in Los Angeles, California. Merle defied the odds and became wildly successful when she launched the business, and a key tenet of her company was to pave the way for women to continue to break barriers and become entrepreneurs. Long before it was on trend to empower women, Merle was motivating them to build their own beauty franchise. Merle Norman Cosmetics’ matriarch’s spirit still guides the company today – especially in the altruistic work of the team.

For more information, visit www.merlenorman.com.

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The Estée Lauder Companies Contributes to Global COVID-19 Relief Support

Christine Schott Ledes — Sun, 29 Mar 2020 23:44:29 +0000

As the world is faced with the unprecedented impact of the COVID-19 pandemic, The Estée Lauder Companies stands with the global community to help limit the spread of the virus and ease the related economic hardships faced by the communities in which we live and work. Guided by its family values and a spirit of giving, the company has made contributions to support the well-being of our global communities.

The Estée Lauder Companies is proud to contribute to the broader COVID-19 relief efforts by reopening our Melville manufacturing facility this week to produce hand-sanitizer for high-need groups and populations, including front-line medical staff. We are grateful to our employees who have worked tirelessly to make this possible. Compensated, employee volunteers will support this vital, meaningful effort.

Hand Sanitizer Production

The Estée Lauder Companies is contributing to the broader COVID-19 relief efforts by reopening the Melville, New York manufacturing facility to produce hand sanitizer for high-need groups and populations, including front-line medical staff. Compensated, employee volunteers will support this vital, meaningful effort.

As the COVID-19 crisis evolves, ELC will continue to align its philanthropic resources based on emerging needs, prioritizing food, medical and emergency assistance.

Surgical Masks

Additionally, The Estée Lauder Companies is donating 2 million surgical masks for those on the frontlines in New York as part of its continued efforts towards COVID-19 relief.

Other Donations

And in response to the impact of COVID-19 around the world, The Estée Lauder Companies Inc. and its corporate foundation, The Estée Lauder Companies Charitable Foundation (ELCCF), have provided funding to the following organizations:

Globally, a $2 million grant was awarded to Doctors Without Borders/Médecins Sans Frontières (MSF) to support their continued life-saving work around the world and response to coronavirus in under-resourced and highly impacted countries.
In New York City, where the company is headquartered, a grant was provided to support the establishment of The NYC COVID-19 Response & Impact Fund, administered by the New York Community Trust. The NYC COVID-19 Response & Impact Fund brings together multiple philanthropic partners in a joint effort to address the current coronavirus health crisis. The new $75 million fund will provide critical support for New York City’s vital social services and cultural community organizations.
In China, over $800,000 was awarded to relief efforts. Funds will support the Red Cross Society of China, Shanghai Charity Foundation and Give2Asia. Additionally, $1.4 million worth of in-kind donations were provided to the China Women’s Development Foundation to support front line medical staff.

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