Those attending were Danielle’s father, William Lauder, Executive Chairman of the Estée Lauder Companies, Danielle’s mother Karen Lauder, Estée Lauder Group President Jane Hertzmark Hudis, and Global President Stephane de La Faverie, Retail Parter Cassandra Grey of Violet Grey, along with many others.

“Act IV combines my two greatest passions, acting and beauty, to allow every woman to feel like the star of her own life.” – Danielle Lauder

Act IV, is a limited-edition makeup collection created by Danielle and inspired by the beauty of old Hollywood. Act IV is both a cinematic reference and to Danielle as a fourth-generation Lauder Family member. It combines Danielle’s beauty legacy with her passion for acting and love of Hollywood glamour. An actress, herself, Danielle has had to master the art of makeup for different lighting as she goes from audition to being in front of the camera. Act IV is inspired by the concept of looking beautiful in any light, with glow-enhancing skin perfectors, dreamy pastels, and statement lipsticks that allow every woman to feel like a star.

Growing up in NYC, Danielle moved to LA to pursue her acting career shortly after graduating from Northwestern University, where she studied film and theater. After playing the lead in her first film, The Charnel House, a psychological thriller, Danielle went on to star in the dramatic thriller The Stanford Prison Experiment and the comedy short I Love Lucy. Danielle is inspired by a diverse array of female role models as she shapes her acting career and her life in Hollywood. One of her most important role models is her great grandmother, Estée Lauder, who once had dreams of gracing the silver screen before starting her global beauty business. Danielle’s passion for beauty and glamour stems from her deep admiration of Estée, as well as her grandmother, Evelyn.

THE ACT IV COLLECTION

“Act IV provides the finishing touches that allow every woman to add that extra bit of glamour to her everyday life.” – Danielle Lauder

FACE Cinemattic Complexion Liquid SRP: $60.00

No filter needed. This unique ultra-light, translucent complexion liquid instantly smooths the look of skin to create an impeccably flawless matte finish. The creamy formula glides on to optically blur pores and smooth lines instantly. Skin feels soft, smooth and velvety. Wear it under makeup to look HD-ready at a moment’s notice.

Spotlight Highlighter SRP: $54.00

This silky formula combines the softness of a cream with the buildable coverage of a powder, making it easy to find the most flattering light. Pearlescent lavender and golden honey tones are woven together for a marbleized effect that leaves skin luminous with a sun-kissed warmth.

Party Puff Starlucent Filtered Powder SRP: $54.00

Be prepared whenever the cameras come out. This optically perfecting loose powder filters out imperfections to enhance skin tone with a natural radiance and an instant brightening effect. The sheer coral hue diffuses seamlessly over skin for a healthy, rosy radiance and a smooth porcelain finish. Immediately controls oil and reduces the appearance of lines. Use alone for a sheer, soft glow or to instantly set makeup. Slip the puff into its accompanying pouch and take from vanity to party for touchups all night long.

Best Picture Multi-Look Palette SRP: $54.00

Role play with this starlit palette featuring four high-impact, ultra-blendable colors for eyes and face in matte and shimmer finishes. Be the dramatic femme fatale or the romantic girl-next-door with modern shades of coral, ivory, lavender, and charcoal designed to warm cheeks, illuminate high points, and define lids—day or night, coffee run or red carpet. Featuring a custom portrait of Danielle Lauder by leading fashion illustrator, David Downton, this covetable palette evokes the feeling of classic cinematic glamour with a contemporary twist.

Brushed by Fame Makeup Brush Kit SRP: $85.00

Buff, sculpt, and blend to create a flawless finish every time with four statement brushes that work across the Act IV Collection to create scene-stealing looks with seamless coverage. The beauty of rose gold tints and marble coloring meets the function of portable sizing, making it a must-have set for both vanity and travel kit. Brush Set Includes: • All-Over Face Brush • Blush & Highlight Brush • Eyeshadow Brush • Eyeliner Brush

Lip Duet Tint & Balm SRP: $50.00

All the makings of a great love story are in this double-sided lip duo. One side holds a nourishing balm to instantly soften and revive dry lips, while the other side has a soft, tinted lip blush to give lips a healthy touch of color, held together with a magnetic case. Wear alone or together. With a smooth, gel-like texture and soft-shine finish, lips are perfectly prepped for a show-stopping kiss.

Luxe Lip Crème SRP: $44.00

Bursting with saturated color. Glistening with pearlescent shine. Dial up the drama with two shades of ultra-luxurious lipstick that melt onto lips with a burst of color. Reel Coral is a vibrant and shimmering coral shade while Reel Rose is a cool-toned rose that goes with everything. To take on the go, add the Luxe Lip Crème to the Lip Duet Tint & Balm magnetic case for a custom portable lip look.

Availability: NEW Estée Lauder Act IV is available at Violet Grey and at https://estee.cm/2T41Vqi 

All items sold separately. Suggested retail pricing.

Photo credit: Masato Onoda

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Editions de Parfums Founder Frédéric Malle was the guest of honor at a private dinner hosted in partnership with Cassandra Grey, Founder of VIOLET GREY, to celebrate the launch of the newest perfume by Editions de Parfums Frédéric Malle: Rose & Cuir.

January Jones, Frédéric Malle, Ellen Pompeo, Cassandra Grey, and Samantha Ronson

The intimate event held at San Vicente Bungalows in West Hollywood introduced Rose & Cuir, authored by legendary perfumer Jean-Claude Ellena, into the mainline perfume collection. Rose & Cuir is inspired by the storied Mistral winds that sweep through the South of France.

Frédéric Malle, Cassandra Grey, and John Demsey attend Editions de Parfums Frédéric Malle x Violet Grey celebrate Rose & Cuir at San Vicente Bungalows on November 07, 2019 in West Hollywood, California. (Photo by Rachel Murray/Getty Images for Editions de Parfums Frédéric Malle)

Notable guests in attendance included: Frédéric Malle (Founder, Editions de Parfums Frédéric Malle); Cassandra Grey (Founder, VIOLET GREY); John Demsey (Executive Group President, The Estée Lauder Companies); April Utchitel (CEO, VIOLET GREY); Samantha Ronson; January Jones; Ellen Pompeo; Jonah Hill; Lorraine Nicholson; Danielle Lauder; Fajer Fahad; Lisa Love; Brigette Romanek; Konstantin Kakanias; Kristen Noel Crawley; Don C; Emily Oberg and others.

Les Editions de Parfums Frédéric Malle was born in the year 2000, the product of Frédéric Malle’s determination to champion perfumery and restore it to its former glory.

Hojo Shin and Danielle Lauder

Guiding the world’s greatest perfumers to the very pinnacle of their art, he grants them total freedom to create, furnishing them with exceptional raw materials, and imposing no time or budget limits and no marketing constraints.

This unique approach results in an eclectic range of perfumes with the most diverse personalities – a collection that embraces all styles and olfactory families, revolutionizes them, revisits the classics with a modern touch, and boldly strikes out into uncharted territories

 

EDITORIAL CREDIT: Editions de Parfums Frédéric Malle
IMAGE CREDIT: Rachel Murray/Getty Images for Editions de Parfums Frédéric Malle

For more information, please visit: fredericmalle.com

and follow: @FredericMalle, @VioletGrey

 

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And, in January, Danielle Lauder, the actress and great-granddaughter of Estée Lauder, will launch a limited-edition, seven-item makeup collection with the brand. Based in LA, she has named her collection Act IV — a nod to both her heritage as a fourth generation Lauder, and to her acting career.

Danielle Lauder on the cover of the March 2019 Modern Luxury Palm Beach “Women of Style” issue

Dani – as she is known to family and friends, declined to comment further about the line before its launch, but in a statement released by the company, she said “Act IV is a perfect blend of my heritage in beauty and my passion for acting, taking inspiration from my life in Hollywood to provide multifaceted makeup products for every woman to add a touch of glamour to her day.”  We hear the collection will consist of seven products and will launch via select influencer and retailer partnerships.

A graduate of Northwestern University, Dani studied film and theater, and has had starring roles in The Charnel House and The Stanford Prison Experiment. In 2018, she had a role in a short film Estée Lauder produced with global ambassador Karlie Kloss, and just recently starred in a music video called Bubble Gum on Count the Clock.

The Estée Lauder Companies Executive Chairman William P. Lauder with daughter, Danielle Lauder, at the 2018 BCRF Hot Pink Party

A mental health advocate, Dani spoke eloquently on the subject at the 2018 Beyond Beauty event for the James E. Marshall Foundation. She is also a supporter of the Breast Cancer Research Foundation founded in 1993 by her grandmother, Evelyn H. Lauder, which has raised more than $500 million for lifesaving research.

The future is bright for this rising star.

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On September 5th, William P. Lauder, Executive Chairman of The Estée Lauder Companies, hosted “Celebrate the Beauty of Fashion” a private annual event on behalf of The Lauder Family and The Estée Lauder Companies. The evening was held at a residence of Ronald S. Lauder, the former townhouse of Estée Lauder, where prominent editors, spokesmodels, and social media influencers joined members of the Lauder Family and executives from The Estée Lauder Companies to kick off NYFW and enjoy the home’s beautiful art and history.

Karlie Kloss, Leonard A. Lauder

Guests included the beautiful Anok Yai, Karlie Kloss, Grace Elizabeth, Hilary Rhoda, Marianna Hewitt, Olivia Palermo, Karen Elson, and others who mingled with Lauder family and friends including Leonard Lauder, Ronald Lauder, Jane Lauder, Aerin Lauder, Danielle Lauder, Lori Kanter Tritsch, Mary-Ann & Fabrizio Freda, John Demsey, Jane Hertzmark Hudis, Fabrice Weber, Cedric Prouve, Stephane de La Faverie, Geri Schachner, Alexandra Trower, Davis Factor, Sarah Brown, Ivan Bart, Leah Wyar, Jessica Maitlin, Jane Larkworthy, and Samantha Barry to name a few…

(Photos: Joe Schildhorn/BFA.com)

Jane Lauder, Ronald S. Lauder

Hilary Rhoda, John Demsey

Danielle Lauder

Ronald S. Lauder, Mary-Ann Freda, Fabrizio Freda

Cedric Prouvé, George Ledes

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Karlie joins the current roster of Estée Lauder spokesmodels Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi.

Karlie’s first campaign will debut beginning in July 2018 across digital, social, TV, in-store and print to support Estée Lauder’s iconic products including Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. These campaigns were shot by Josh Olins in Los Angeles and Palm Springs.

Karlie’s production company, Klossy productions, will also partner with Estée Lauder to create Karlie’s own beauty content to share with over 16 million followers across her social and digital platforms. Karlie’s first video features founder Estée Lauder’s great granddaughter, actress Danielle Lauder. In a humorous, behind-the-scenes sketch, Danielle oversees Karlie during her first day working at Estée Lauder’s New York City headquarters. This is the first in a series of videos produced by Karlie that will debut on her YouTube channel, Klossy, as well as on both Karlie’s and Estée Lauder’s digital and social channels.

To leverage Karlie’s commitment to educating and building confidence in the next generation of young women, Estée Lauder will also support Kode With Klossy through coding camp scholarships and events. Kode With Klossy is a philanthropic initiative founded by Karlie in 2015 which hosts free, two-week coding summer camps for girls aged 13-18 and fosters a national community focused on furthering career opportunities for girls in tech.

“Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world.”

“Karlie is perfect for Estée Lauder,” said Aerin Lauder, Style and Image Director, Estée Lauder. “As a successful model, entrepreneur and founder of Kode With Klossy, Karlie is both beautiful and accomplished. I am so excited she is joining the brand.”

“It is a dream come true to join the Estée Lauder family,” said Karlie Kloss. “I am so inspired by the brand’s legacy and values —from the entrepreneurial spirit of Estée herself to the company’s unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honored to be part of such an iconic brand.”

Check out the video with Karlie Kloss’ First Day at Estée Lauder!

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