The Estée Lauder Companies (ELC) is a different kind of company and The Breast Cancer Campaign represents the best of ELC. As a Beauty Inspired, Values Driven company, ELC has put people, positive impact, and inclusivity at the heart of everything it does. That’s why the company is coming together to help end breast cancer for all. ELC’s call to help end breast cancer is more urgent than ever, as female breast cancer is now the most commonly diagnosed cancer worldwide—surpassing lung cancer for the first time in 2020—with an estimated 2.3 million new cases¹. This sobering statistic has only reaffirmed why The Estée Lauder Companies’ Breast Cancer Campaign’s (The Campaign) mission remains unwavering in uniting people to create a breast cancer-free world. It’s #TimeToEndBreastCancer.

The Estée Lauder Companies has been a corporate leader in the global breast cancer movement since Evelyn H. Lauder co-created the Pink Ribbon and started The Campaign in 1992. The Campaign now supports more than 60 organizations around the globe to raise funds, educate, support, and bring us closer to a world without breast cancer. As the company’s largest corporate social impact program, The Campaign has raised more than $99 million globally for lifesaving research, education, and medical services, with more than $80 million funding 321 medical research grants through the Breast Cancer Research Foundation® (BCRF), the highest-rated nonprofit breast cancer organization in the U.S. founded by Evelyn H. Lauder in 1993.

BCRF’s mission is to prevent and cure breast cancer by advancing the world’s most promising research. The BCRF research grants funded by The Campaign span the entire continuum of breast cancer research, from studying the basic biology of how healthy cells go awry and become cancerous, to developing new diagnostic tests and treatments, to conducting research to improve a patient’s quality of life both during and after treatment. Although great strides have been made against this disease—breast cancer mortality rates have decreased in the U.S. by 41 percent among women since 1989 because of earlier detection and improved treatment²—the work is not yet done. Breast cancer is a disease that affects all, but not always equally. The Campaign will continue to address breast cancer disparities that exist for minority and other vulnerable groups through funded research with BCRF and various NGOs around the world.

William P. Lauder, Executive Chairman of The Estée Lauder Companies Inc., shares “As a Beauty Inspired, Values Driven company, we strive to make meaningful social investments toward issues that matter to our employees, customers, and partners around the world. Family values are and have always been at the core of The Estée Lauder Companies. When my mother, Evelyn H. Lauder, started The Estée Lauder Companies’ Breast Cancer Campaign and co-created the Pink Ribbon, she had a vision of a breast cancer-free world. The Campaign remains unwavering in its mission to help end breast cancer.”

Breast cancer is not a disease that has a single story. It is as diverse and complex as ELC’s global community and it profoundly affects everyone it touches—patients, loved ones, doctors, caregivers, advocates, and more. This year’s creative features layers of the Pink Ribbon, the universally recognized symbol for breast cancer. Shades of pink, and different textures and designs, intertwine to signify the diversity of the disease, the equity The Campaign hopes to help achieve, and the unity in support of the entire breast cancer community worldwide.

The Campaign will take the following actions aligned to its mission:

• Launch a new social media call to action to encourage engagement from supporters worldwide to raise funds for BCRF through the simple action of grabbing your favorite pink lipstick, drawing a ribbon, sharing your story using the hashtags #TimeToEndBreastCancer and #ELCdonates and tagging up to five people to participate.
  • For every public, in-feed Instagram or Facebook post during the month of October featuring both #TimeToEndBreastCancer and #ELCdonates together, @esteelaudercompanies will donate $25 to @bcrfcure up to $150,000
• Reinforce and build upon The Estée Lauder Companies’ legacy of breast cancer funding and furthering the company’s commitment to Racial Equity.
  • The company and the Lauder Family will invest $1 million over two years towards research to help eliminate breast cancer disparities. Through grants with BCRF, two important new initiatives will be supported.
• Illuminate buildings, monuments, and landmarks worldwide in glowing pink lights to raise awareness of breast health, including the Empire State Building, New York City and the Eiffel Tower, Paris .
• Mobilize employees worldwide to positively impact communities and unite in action to support more than 60 breast cancer organizations around the world.
• Convene world-class experts to educate on the importance of breast health.
• Continue to produce and distribute informative materials and Pink Ribbons worldwide.
• Drive donations to BCRF through ELCompanies.com/BreastCancerCampaign.

Elizabeth Hurley, the longstanding Global Ambassador for The Campaign shared, “My role as Global Ambassador for The Breast Cancer Campaign continues to be my life’s most meaningful work. I joined Evelyn to work on The Campaign shortly after she started it in the early 1990’s. Over the years, I’ve seen the powerful impact The Estée Lauder Companies has had on the global breast cancer community, including groundbreaking progress made through the research The Campaign has funded to advance science, treatments, and care. We must carry on Evelyn’s legacy and come together in support of The Campaign and help to find a cure for this disease.”

This year, 19 of The Estée Lauder Companies’ brands will support The Campaign’s mission: AERIN, Aveda, Bobbi Brown, Bumble and bumble, Clinique, Darphin, DKNY, Donna Karan, Dr. Jart+, Estée Lauder, GLAMGLOW, Jo Malone London, La Mer, Lab Series, Michael Kors, Origins, Smashbox, TOM FORD BEAUTY, and Too Faced. Each will sell Pink Ribbon Products or make donations to BCRF and/or other charitable organizations around the world.

“The Estée Lauder Companies’ success is deeply rooted in our core values and the positive impact we have on our employees, our communities and the planet. The Breast Cancer Campaign is an authentic cornerstone of our commitments to being a Beauty Inspired, Values Driven company and we will continue our work to drive positive change for the breast cancer community and beyond,” said Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies Inc.

Through the collective efforts of its employees, consumers, and partners worldwide, The Campaign remains at the forefront of facilitating real progress against this disease, bringing it closer to its mission. Together, with the dedication of its global community, ELC can help create a breast cancer-free world for all.

To learn more about The Estée Lauder Companies’ Breast Cancer Campaign, visit ELCompanies.com/BreastCancerCampaign.

The post The Estée Lauder Companies Introduces Its 2021 Breast Cancer Campaign appeared first on The Beauty Influencers.

This year, The Campaign’s creative features a single, bold Pink Ribbon—the globally recognized symbol for breast cancer. However, what it represents goes much further—it’s more than a ribbon, it unites us. It’s a movement, a representation of the global community, and it honors everyone touched by this disease. Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer¹—and that is far too many. We are united in hope around the shared goal: it’s #TimeToEndBreastCancer.

The Estée Lauder Companies has been a leader in the global breast cancer movement since Evelyn H. Lauder co-created the Pink Ribbon and started The Campaign in 1992. Now more than ever, The Estée Lauder Companies champions the wellbeing of the global breast cancer community and will continue to drive funds and inspire action. The Campaign has raised more than $89 million globally for lifesaving research, education, and medical services, with more than $73 million funding 293 medical research grants through the Breast Cancer Research Foundation®, the highest-rated nonprofit breast cancer organization in the U.S. founded by Evelyn H. Lauder in 1993. The BCRF research The Campaign supports in seven countries across the globe spans the entire continuum of cancer research – from basic biology of how healthy cells go awry and become cancer, to developing new diagnostic tests and new treatments, to research to improve a patient’s quality-of-life both during and after treatment.

The Campaign continues to positively impact the global community in numerous ways, including: highlighting the importance of education and early detection by convening discussions with medical experts and producing informative materials; supporting the building and expansion of various care centers to treat breast cancer patients; funding medical resources including access to mammograms and screenings; positively impacting people with breast cancer and their families through support, therapy and counseling programs; and funding medical research throughout the world. In the U.S., breast cancer mortality rates have decreased by 40% among women since the late 1980s,  and today, there are more than 3.8 million breast cancer survivors.

William P. Lauder, Executive Chairman of The Estée Lauder Companies Inc., affirms The Campaign’s mission and honors the legacy of his late mother stating, “Our mission to create a breast cancer-free world was the vision of my mother, Evelyn H. Lauder, who started The Breast Cancer Campaign and co-created the Pink Ribbon in 1992, bringing a global level of awareness to the disease through our employees, consumers and partners. Citizenship and sustainability have always been part of The Estée Lauder Companies’ values and The Breast Cancer Campaign represents the best of who we are as a company. Today, I am more proud than ever of the positive impact we have made in the breast cancer community and against the disease. Our dedication remains unwavering, uniting our global community in action, to bring us closer to a cure.”

The Campaign will take the following actions aligned to its mission:

• Unite people virtually around the globe through digital events and activations to drive engagement and support.
• Launch a new social media call to action to rally supporters to participate and raise funds for BCRF through the simple action of showing their Pink Ribbon and sharing what it means by using the hashtags #TimeToEndBreastCancer and #ELCdonates
  • For every public, in-feed Instagram or Facebook post during the month of October featuring both hashtags together, @esteelaudercompanies will donate $25 to @bcrfcure up to $100,000—because it’s always been more than a ribbon.
• Illuminate buildings, monuments and landmarks worldwide in glowing pink lights to raise awareness of breast health, including the Empire State Building, New York City and the Eiffel Tower, Paris.
• Mobilize employees worldwide to positively impact communities and unite in action to support more than 60 breast cancer organizations around the world.
• Continue to produce and distribute informative materials and pink ribbons worldwide.
• Drive donations to BCRF through ELCompanies.com/BreastCancerCampaign.

(Photo by Rob Kim/Getty Images)

Elizabeth Hurley, The Campaign’s longtime Global Ambassador shared, “Being a part of the movement to end breast cancer is my most meaningful work. With people around the world still being diagnosed with breast cancer every minute of every day, the disease remains a challenge that we are dedicated to. I joined Evelyn to work on The Campaign shortly after she started it in the early in 1990s, when women still did not talk openly about the disease. She would be so proud of how far we have come and the positive impact we have had! I’ve seen the tremendous progress made through the research we have funded, and spoken to many leaders in the field who all tell me the same thing—that we must continue to fund research to advance science, treatments, and care, to bring us closer to a cure. Evelyn had a vision and knew that long-term impact would be the result of our collective actions. I am honored to wear the Pink Ribbon proudly and be a small part of the global community that is driven to end this disease once and for all.”

This year, 20 of The Estée Lauder Companies’ brands will support The Campaign’s mission: AERIN, Aveda, BECCA, Bobbi Brown, Bumble and bumble, Clinique, Darphin, DKNY, Donna Karan, Dr. Jart+, Estée Lauder, GLAMGLOW, Jo Malone London, La Mer, Lab Series, Origins, Prescriptives, RODIN olio lusso, Smashbox, and Tom Ford Beauty. Each is selling Pink Ribbon Products or make donations to BCRF and/or other charitable organizations around the world.

“The culture and values of The Estée Lauder Companies are exemplified by the inspiring work of The Breast Cancer Campaign, one of our most recognized citizenship initiatives and the cornerstone of our commitment to social responsibility. Particularly during challenging moments, we are reminded of our responsibilities as global citizens to protect the health and wellness of our employees and the communities in which we operate. Our values continue to guide us as we create positive change by supporting all those touched by breast cancer,” said Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies Inc.

The Estée Lauder Companies is united to create a breast cancer-free world until no one loses their life to this disease. Together, The Campaign will continue to raise funds, educate, support, and make a real impact to bring us closer to our mission.

To learn more about The Estée Lauder Companies’ Breast Cancer Campaign, visit ELCompanies.com/BreastCancerCampaign.

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