Emily Bond, Head of Fine Fragrance Givaudan; Karlie Kloss, Good Girl Ambassador & Founder of Kode with Klossy; Laurie Labesque, VP Marketing Puig USA; Linda Song, Perfumer Givaudan

Carolina Herrera GOOD GIRL fragrances announces its new charitable initiative in partnership with its brand ambassador Karlie Kloss to support Kode with Klossy, a non-profit organization founded by Karlie in 2015 that creates STEAM learning experiences and opportunities for young women across the U.S. that increase their confidence and inspire them to pursue their passions in a technology driven world.

Supermodel, entrepreneur and the face of Carolina Herrera GOOD GIRL fragrances, Karlie Kloss, embarks on a new season of Kode With Klossy camps, the organization’s flagship program that teaches young women the fundamentals of code. With the support of partners like Carolina Herrera GOOD GIRL, Kode With Klossy continues to scale, providing nearly 1,000 scholarships to young women across the country this summer. By the end                                                                                   of this year, Kode With Klossy will have served nearly 2,400 women                                                                                               through its flagship summer camps since launching in 2015.

The team behind GOOD GIRL fragrances is inspired by and comprised of many bold and visionary women, from the founder of the fashion house, Carolina Herrera, and her daughter Carolina Herrera de Baez, the Creative Director of Carolina Herrera Fragrances to GOOD GIRL’s Lead Perfumer, Louise Turner. Many female leaders have had their hand in the development of GOOD GIRL fragrances, which are specially designed for today’s modern woman.

“Kode With Klossy would not be possible without the support of incredible partners like Carolina Herrera GOOD GIRL,” said Karlie Kloss. “A large part of our mission at Kode With Klossy is to expose our scholars to inspirational female leaders and encourage them to dream big. Carolina Herrera herself is such a visionary and an incredible role model for our scholars. I’m proud to work with the Carolina Herrera GOOD GIRL brand to empower the next generation of female leaders in technology and beyond.”

Fragrance House Givaudan hosted the Carolina Herrera GOOD GIRL Fragrances Partnership event with Karlie Kloss to support the charity. The event included a panel of inspiring women at Givaudan’s creative center in New York, complete with an olfactive experience showcasing the fragrance. 

“Karlie stands for empowering women, and for us at Givaudan, it’s an important message to support. The Kode With Klossy and Carolina Herrera GOOD GIRL fragrance partnership is one that inspires young women through the science of scent and we are thrilled to be a part of it,” stated Emily Bond, Head of Fine Fragrance North America at Givaudan.

Launched in 2016, Carolina Herrera introduced GOOD GIRL, a sensual, evocative fragrance reflecting the beautiful contradictions and the dichotomy of modern women and modern life. GOOD GIRL celebrates her spontaneity, complexity and power. She revels in her unapologetic duality – her femininity, sensuality, her timeless elegance and casual irreverence, her hopeless romance and fearless independence – it’s good to be bad. Created by perfumer Louise Turner, GOOD GIRL is made to capture a woman’s wondrous complexity with a unique blend of key notes that give a bright and dark side, including jasmine, tonka and tuberose that bring fluidity and femininity. The signature stiletto heel bottle represents GOOD GIRLS’ sensuality and empowerment.

For more information on Carolina Herrera GOOD GIRL fragrances, please visit CarolinaHerrera.comor Macys.com, or follow them on Instagram, Facebook, Twitter and/or YouTube.

For more information on Kode with Klossy, visit KodewithKlossy.com

The post Carolina Herrera GOOD GIRL Partners with Karlie Kloss to Support “Kode with Klossy” appeared first on The Beauty Influencers.

Givaudan’s Emily Bond and Perfumer Rodrigo Flores-Roux Photo by Casey Kelbaugh

Fragrance Foundation President Linda G. Levy noted in her introduction, the performing arts venue was a perfect match for the “three rockstars,” who spoke in this “magical place celebrating creativity.” `

Varvatos noted he likes to shake things up. “When we think about fragrance, we think about memories,” he said. “But we also want to have an edge.” He found his perfect fragrance partner in Flores-Roux, with whom he has created 15 scents, including John Varvatos Artisan Pure, which won a Fragrance Foundation award for Packaging of the Year in 2018. The two originally met when Varvatos was thinking about creating his first fragrance. He spoke about how he had interviewed a variety of perfumers during the process, all of whom came and showed him slides of pie charts. Then he was introduced to Flores-Roux. “He didn’t have a pie chart!” he exclaimed. “Rodrigo was passionate about fragrance.” According to Varvatos, that was all it took to seal the deal. “We don’t like rules; we try to push the wall out on rules,” he says. “That’s been our success.”

Gottlieb called the duo “disrupters” pointing out that neither is known as an introvert. “When we started out, Varvatos said incense and patchouli give him bad vibes,” Flores-Roux says. “I thought, we’ll get there.” Varvatos admitted he wasn’t much of a fragrance wearer before making his own, but that once he committed to the project, he dove in deep. “I wasn’t looking to just stick my name on something,” he said. “I wanted to become knowledgeable.” According to Flores-Roux, “John has a very good nose.” In addition to his own instincts about whether they’ve created a winning fragrance, Varvatos also relies on customer feedback, not market projections. “When you look at the numbers, that’s only part of it,” he says. “The other part is being a good listener and finding out what the client thinks.”

And, it’s not just about the juice. Both agreed that the bottle and packaging is an important part of Flores-Roux’s process as well, and results in a cohesive end product. “You can’t have one story here and another over there,” Varvatos said. When it comes to the external elements, Varvatos is just as hands-on as he is with the scent creation, itself. He recounted the story behind the iconic rattan wrap of the Artisan flask. That came about after Varvatos cut up a woven placemat he had at home and fashioned a mock-up of how he thought the bottle could look. His fragrance partner at the time said it couldn’t be produced. And he said, “Let’s figure out a way that it can be done,” which eventually they did.

Out of fifteen scents they have created together, each has his favorite. For Flores-Roux, it’s the woody, smoky John Varvatos Dark Rebel, which he says was “the most difficult one to make.” Varvatos gravitates to the very first fragrance they made. “I love the juice and what it represents,” he says. “And I continue to discover things about it as I wear it over time, the same way people learn about the hidden treasures in our clothing.”

It’s been fifteen years since that debut scent launched and through it all, Varvatos has kept his sense of optimism and his can-do attitude. Even when faced with those who say his vision can’t be executed, Varvatos remains true to a guiding philosophy that has served him well: “Let’s find the path to make it happen.”

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