Salad will replace Felix Frowein, a member of the Perfumery & Beauty Executive Leadership Team, who will be leaving the company by June 30th, 2024 at his own request.

Frowein has been with dsm-firmenich in various global and international leadership positions for almost25 years. He joined the Perfumery team of Firmenich in 1999, starting in Fine Fragrance Marketing in New York, USA before moving to Body Care Fragrance Evaluation in Geneva a year later. Since 2001, he has successfully held various commercial leadership positions in Consumer Fragrances, from the US to Europe, to Asia and North Africa & the Middle East. Since 2019, he has led global Consumer Fragrances, overseeing all commercial aspects, fragrance creation and development, marketing, and consumer research.

Emmanuel Butstraen, President of Perfumery & Beauty, stated: “Felix is a highly valued person, a talented leader and has played a significant role in shaping the success of our company. I would like to thank him for his outstanding leadership under which Consumer Fragrances delivered excellent results. He has a great track record in his assignments, a true growth mindset, a strong drive for digital transformation. While we regret his departure, we wish him all the very best for his future.”

Felix Frowein said: “It was an enormous privilege to work at dsm-firmenich for so many years and lead global Consumer Fragrances into a new era. I am truly proud that together with our customers and an outstanding team, we accelerated innovation and delivered great results. Our buy-and-build strategy to win with small to mid-size customers while pioneering digital platforms is transforming the industry. Now is the right time for me to take the next step and seize new opportunities. I would like to express my gratitude to dsm-firmenich and wish everyone the very best for a successful future.”

dsm-firmenich will have two leadership roles in the future to cover Frowein’s responsibilities: one accountable for our Global Consumer Brands customers and another for our Regional Consumer Brands customers. They will announce our new leader for Global Consumer Brands, by mid-March. Felix, Jun and their new Global Consumer Brands Leader will work closely together in the coming months, as needed, to ensure a smooth handover of responsibilities.

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Firmenich, the world’s largest privately-owned fragrance and taste company, has appointed three new Master Perfumers. François-Raphaël Balestra, Wessel-Jan Kos and Haresh Totlani will join Firmenich’s most prestigious group of Master Perfumers dedicated to Consumer Fragrances for Beauty and Home Care. They will be joining an exclusive elite of only nine Master Perfumers who have reached the highest level of excellence and achievement in their respective fields, while exhibiting exemplary leadership qualities and a lived commitment to Firmenich’s values.

“Firmenich’s innovation and deep understanding of consumer habits and preferences enables us to deliver market-leading fragrances,” Firmenich CEO Gilbert Ghostine said. “What makes us stand out is our perfumers’ spark of creative genius. Their mastery makes for the truly successful touch that inspires consumers to fall in love with our customers’ brands and products. I am delighted to welcome three new Firmenich Master Perfumers who have shown excellence in their field, commitment to our values and who act as true role models for the whole community of perfumers.”

Ilaria Resta, Global President, Perfumery, commented: “Our three new Master Perfumers have over 80 years’ experience at the cutting edge of perfumery innovation, and their path to this level shows their dedication, work ethic, and strong commitment to their craft. They combine exceptional creativity with understanding of technology to augment performance, as well as an innate ability to drive customer intimacy by understanding consumer insights and anticipating the future trends in a complex and ever-changing market. One of the biggest mission of masters is to leave a long-lasting legacy in the market with their creations that live the test of time and become icons, as well as with their dedication to pass their experience to the younger generations to create the masters of the future.”

 

François-Raphaël Balestra, Master Perfumer

François-Raphaël Balestra is a Swiss national who graduated from EPFL, the Swiss Federal Institute of Technology in Lausanne, with a Master’s in Chemical Engineering. He joined Firmenich in 1999. Together with his role as perfumer for beauty care and home care products, creating olfactive signatures of major laundry products all over the globe, he is also the head of New Ingredients Discovery for Perfumery at Firmenich. Here he works in close collaboration with R&D on the screening of new generations of molecules and biotechnology ingredients to integrate to the perfumer’s palette and enhance perfumery creations. He notably collaborated on the creation of Dreamwood, a white biotechnology innovation inspired by sandalwood that is 100% natural, 100% renewable carbon and ultimately biodegradable and Muguissimo, an exceptionally close to nature Lily-of-the-Valley note born from green synthesis.

His vocation to become a perfumer started with his first visit to Firmenich Geneva’s offices at the age of seven, as the son of a now retired perfume lab assistant who had spent 40 years in the company. His fascination for the work of perfumers and the variety of raw ingredients naturally led him to becoming a perfumer. “Inspiration always comes from the ingredients first, they stimulate my creativity, especially our proprietary ingredients that embody the soul of Firmenich, they express our uniqueness, our difference, and our commitment to perfection,” he says.

 

Wessel-Jan Kos, Master Perfumer

Wessel-Jan Kos, a Dutch national from Hilversum, is a third-generation perfumer after his father and self-taught grandfather. His career as a Firmenich perfumer spans more than three decades. A graduate from ISIPCA, the renowned fragrance and cosmetics school in Paris, he is an all-round perfumer creating fragrances for all beauty care and home care applications for world renowned brands, winning over 200 new products a year over the past decade. Wessel-Jan’s career at Firmenich has taken him around the globe: in Geneva, Dubai, London, Cologne and Princeton, USA. During his years in the UK, he was the Vice President of the British Society of Perfumers. Wessel-Jan has been instrumental in the development of malodor counteraction technologies at Firmenich, putting his name to several patents. He has also contributed to the rise of biotechnology ingredients over the last years, notably Z11 HD, 100% biodegradable and made from 100% renewable carbon. “I like my fragrances to be simple and direct, so that people immediately understand what I intend to create,” he says.

 

Haresh Totlani, Master Perfumer

Haresh Totlani has been with Firmenich for the last 24 years, in Geneva, Singapore, Mumbai and London. He has created signature winning fragrances for many of the world’s best-known brands in Asia and Europe, as well as regional and local brands in many categories, especially for soap, shower gels, shampoos, fabric softeners and laundry detergents. Haresh, an Indian national, holds a degree in Chemical Engineering from the University of Mumbai and completed an Executive MBA Program from Kellogg-HKUST. From 2012 to 2015, he was the Head of Firmenich’s Creation Center in India, a role given for the first time to a perfumer. He has been a mentor to many younger Firmenich trainee perfumers and fragrance evaluators, and is a winner of the Patrick Firmenich Award both in 2019 and 2020, recognizing his creative excellence and his outstanding use of Firmenich ingredients to bring unique signatures to customers’ products. Haresh Totlani believes “perfumes change the way people feel. It makes them happy and confident.”

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BEHIND SHALINI PARFUM,

SYMRISE MASTER PERFUMER MAURICE ROUCEL

AND

SHALINI KUMAR

guest edited by Despina Veneti

MAURICE ROUCEL is one of the world’s most celebrated olfactive artists, currently a Master Perfumer at Symrise, with an impressive output of beautiful fragrances throughout his nearly fifty-year career.

SHALINI KUMAR is the founder and creative director of Shalini Parfum, an Haute Parfumerie House that reflects her artistic sensibilities and successful career in Haute Couture.

Together, they have created seven pure perfumes of supreme quality and artistry, hailed as “modern masterpieces” by fragrance lovers and critics alike. The Shalini Parfum line is the only complete brand collection composed by Maurice Roucel in his long and distinguished career – an important part of his creative legacy.

SHALINI, what prompted you to launch a fragrance line?

It was serendipitous. A friend introduced me to Maurice Roucel, who had just moved to NYC from Paris. At the time, I still had my Haute Couture House, and I invited Maurice to visit my atelier. It was love at first sight! He immediately connected to my collection, saying that its timeless elegance felt like coming home. As our friendship flourished, we decided to create a fragrance that would echo the standards of Haute Couture, with the finest raw materials and Maurice’s own supreme craftsmanship. After fertile discussions about my favorite flowers and aromas, Maurice composed my namesake perfume, Shalini – our very first creation. I was enamoured with it, and desired to present it in a Lalique flacon that would reflect its exquisite beauty. We introduced the perfume to Bergdorf Goodman, and Pat Saxby, the Divisional Merchandising Manager, immediately wanted to launch Shalini there exclusively.

SHALINI, how is it working with one of the world’s finest perfumers?

Maurice and I are close friends; furthermore, we speak the same language when it comes to creation. I express my vision with words, and Maurice interprets it in olfactive language. With friendship comes trust, and loyalty. By now, he knows intuitively what I’m yearning for. It’s not usual for a Master Perfumer to work that closely with a brand owner. Yet Symrise has been very understanding about how effective our working relationship is, and lets us always communicate directly.

MAURICE, what is it like working with Shalini as your creative director?

I find working with Shalini especially stimulating. We are collaborators, co-creators… After she communicates to me what she’s looking for, I form my own ideas – and she gives me the space to develop them. Our relationship is based on mutual trust and, for me, that is the best way to work. I know what her tastes, standards and requirements are, and she gives me the freedom I need to create what I think would be best for her collection.

Shalini’s Fleur Japonais Parfum created with Symrise Master Perfumer Maurice Roucel

SHALINI, how long does it take to create a new fragrance with Maurice?

It can take anywhere from 6-9 months to a year. Once I am struck by inspiration, I communicate with him. He says that my briefs are always clear and concise. There is very little back and forth between us once he has grasped the concept. When he feels he has created what I envisioned, he may send several variations for me to pick from. But it could be only one version, like in the case of Fleur Japonais. You can’t tell Van Gogh to add more blue or more yellow to his painting – and that’s the kind of respect I show to Maurice, befitting the great olfactive artist that he is. Once the formula is selected, Shalini parfums go through an extensive maturation and maceration process – not unlike the evolution and aging that a Grand Cru needs to reach perfection.

SHALINI, why have you placed such emphasis on natural ingredients of supreme quality.

Haute Couture, in which I’ve had a successful career, utilizes the finest fabrics and best craftsmanship – I wanted the same principles applied to my Haute Parfum Collection. We use precious naturals for their beauty, purity, strength and special energy. I want the highest quality of naturals to achieve the highest level of energy, and emotion. We use the most expensive Bulgarian rose absolute in Amorem Rose to reach the maximum of its healing energy (rose possesses the most intense energy for mending one’s heart). In Jardin Nocturne, we use the highest quality of oud from old trees, to reflect their wisdom and strength. In Paradis Provence, we use lavender which is thought to connect the wearer to heaven – thus the feeling of peace when you wear it; thyme, jasmine and neroli also have their own restorative powers. I’m always delighted to hear our clients recognizing the healing energy of our perfumes. Paradis Provence proved particularly relevant during the times of global pandemic.

MAURICE, shalini already explained why the use of precious naturals is so important to her. Can you give us your point of view?

When you want to offer something truly special, you have to work with fine-quality ingredients. With Shalini, I am free to create what I think is best, regardless of cost considerations. I use my knowledge and experience to choose the very best, because that’s what Shalini is after: excellence. Certain naturals are very expensive. Bulgarian rose can cost as much as 13,000€ per kg. The Assam oud we’re using in Jardin Nocturne can cost up to 60,000€ per kg. Orris butter can cost from 15,000€ to even 150,000€ per kg! That makes it more expensive than gold and platinum. Shalini lets me use these precious raw materials as I see fit. It is not everyday that I get to work with such exceptional ingredients. I balance the naturals with a small amount of other ingredients. I don’t dislike synthetics at all, not when they’re used masterfully. If you use only naturals, you will inevitably be lacking some character. But when you use only aromachemicals, you will surely be lacking quality.

SHALINI, how do you begin the creative process and how do you provide direction to Maurice?

I feel an intense inspiration for each new fragrance. When I was in Dubai, I was mesmerized by the fragrant night air – the oud, the night blooming flowers, the wafting smell of saffron, the stillness… I instantly wanted to recreate that experience. I explained this to Maurice, who had had the same experience while in Dubai, so he knew exactly what I was looking for. He embraced my vision, and added his personal touch – the Maurice Roucel signature.

For Amorem Rose, I sent Maurice a love sonnet by Pablo Neruda to convey the exact mood I wanted. For Paradis Provence, I provided an excerpt from Colette’s book “Break of Day” set in St. Tropez. We don’t work from a typical corporate brief. Our style is much more intuitive. In the case of Vanille Rêve, it was actually Maurice who took creative initiative: he suggested that we needed a gourmand in the Shalini Collection. He created a gourmand fragrance in his own style, composed of the purest vanilla, elegant spices and intoxicating white flowers (tuberose, tiare, jasmine) – something that was not too sweet.

This seven-perfume series with Maurice is inspired by the moods and passions of the soul – the journey of life. Nirvana is life’s final stage, where the soul comes to the understanding of self, purpose and destiny. I wanted our Fleur Japonais to capture the transcending beauty of this phase. In Japan, the Sakura and the Samurai are deeply connected because of the fleeting nature of their lives. Fleur Japonais is the synergy between the delicate flower and the Japanese man.

MAURICE, as a perfumer, how did you approach Nirvana as the concept Shalini wanted for Fleur Japonais?

The key ingredient to interpreting Shalini’s Zen concept was frankincense, which puts one in the right mood for meditation. This raw material is reminiscent of the ambiance of a Catholic church: the priest burns frankincense in the censer, spreading smoke everywhere. That’s the feeling I wanted for Fleur Japonais. It is very peaceful, serene and soft. It’s the softest fragrance in the collection.

MAURICE, the idea for Vanille Rêve came from you, can you tell us more about it?

I always try to present Shalini with something different from the already existing fragrances in her line, while also maintaining the collection’s stylistic coherency. I wanted a gourmand in the French style – not too literal, and unlike most of the mass market-orientated vanilla scents. I am not working with mass markets in mind, especially when composing for Shalini. Those kind of fragrances may be successful commercially, but they are not my style. Vanille Rêve is my personal notion of a gourmand fragrance, and its ideal balance. I was inspired by the cinnamon cookies known in France as “spéculoos”, and added a beautiful vanilla, Shalini’s favorite white flowers and anise.

MAURICE, please tell us about your treatment of orris in Iris Lumière, a finalist at the Fragrance Foundation Awards. 

I was keen on creating a perfume centered around orris butter, but not in the expected way. I feel that my personal touch and taste are especially evident in this creation. Most iris fragrances are distinctively powdery. Iris Lumière is not. In it, I aimed to capture the lunar energy of the full moon – with a cool aura reminiscent of the moon, and unexpected fresh, green and watery touches. All the other Shalini fragrances up to that point were hot, like the sun. This one introduced a different energy and ambiance.

MAURICE, the Shalini fragrance line is already an important part of your overall œuvre, can you define your signature style as a Master Perfumer?

I don’t really call myself a “Master Perfumer”.  I am doing perfume the way I feel it should be done. If there’s one constant in my work, it’s that my formulas are rather simple in construction – they don’t require dozens of ingredients. To me, the strength of a formula is to be short, and create emotion. Shorter is better – but also harder. It’s more difficult to make something beautiful and distinctive based on 10 ingredients, than it is to keep adding more and more. Think about Beethoven’s No. 5 symphony, which is famous for its unforgettable four-note opening motif. Not everyone in the world can do that. This is my strength, to be clear and simple. To create something that is easy to understand, and hard to forget.

My way of creating a perfume is not just an intellectual process, it involves the emotions. For me, a fragrance needs to create an emotional connection with the wearer, beyond being something that just smells good. There are many good fragrances in the market, and I’d like to contribute to that – ideally, with my two greatest wishes being fulfilled: a good amount of artistic freedom and a common goal to elicit emotion. Working for Shalini satisfies both these needs.

SHALINI — how do you envision the future of Shalini Parfum?

At this point, I feel that we have completed a creative cycle with our seven existing perfumes – marked by a magical number that is linked with extraordinary things, like the 7 Precious Stones or the 7 Wonders of the World. I see Shalini Parfum moving on to another Collection, exploring new themes. When I go to a museum and I see a whole series of works by a painter like Van Gogh, Monet or Picasso, reflecting a certain creative period or exploring a particular theme, the series as a whole has more impact on me than the individual paintings: it can better illustrate the artist’s overall vision. I find this to be also true with my perfumes, and I would like to continue the concept of thematic/stylistic coherency in my future collections.

From a business point of view, we are continuing to expand worldwide. As our clientele and distribution network grows, we need to adapt our company structure accordingly. We are delighted with the enormous outpouring of love from our clients, who enthusiastically embrace the energy of our fragrances in their everyday lives. My great desire is to keep generating beauty, and make our creations globally available.

We are also considering adding candles and bath products to our fine fragrance line. The way I see it, the candles link the perfume to its very origins, the fragrant smoke from religious ceremonies, while the bath products connect to the ancient rituals of cleansing body and soul. These products incorporate the energy of fire and water, and I’d love to be able to add them to our offerings. Above all, I’d love for Maurice Roucel to continue being my collaborator in any new, beautiful adventures that are yet to come!

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Firmenich, the world’s largest privately-owned perfume and taste company, presents its ESG 2030 ambition to be #1 in Conscious Perfumery with bold targets on fragrance biodegradability, renewability, carbon footprint, responsible sourcing, and transparency on environmental impact. Building on the Group’s industry-leading sustainability performance, this holistic set of targets supports and accelerates customers’ transformation for their brands, whilst driving opportunities for positive change.

Ilaria Resta, President, Global Perfumery, Firmenich

“With our vision of Positive Perfumery, we want to lead our industry transformation. Our aim is to reduce our carbon and environmental footprint, and ultimately have a positive impact on people, nature and climate with our fragrances,” says Ilaria Resta, President, Global Perfumery, Firmenich. “Conscious Perfumery aims to combine the best of nature and science to create Conscious Fragrances, and their relevant claims, with our best-in-class sustainable palette of renewable, biodegradable and responsibly sourced ingredients, working with our partners in the full chain of fragrance development to drive best quality and high standards of socio-economic impact on communities.”

Firmenich’s leadership in sustainability is supported by its third-party ratings, with the highest ‘Platinum’ EcoVadis rating in the industry for social and environmental performance and a score of 88/100, as well as a Sustainalytics ranking as 37th out of approximately 15,000 companies rated worldwide. The Group is also one of only two companies in the world to have received a CDP triple “A” rating in climate, water and forests for four consecutive years. Firmenich is now driving its performance to the next level with ambitious targets for Perfumery.

Firmenich’s 2030 Conscious Perfumery ambitions are that:

• The fragrance portfolio will comprise 99% of ultimately or partially biodegradable ingredients, as defined by the OECD.
• The carbon impact of the perfumery business will be reduced by 25%1.
• 100 % of fragrances will be renewable as defined by ISO 16128.
• Responsible Sourcing is reinforced with 90% of suppliers’ spend rated EcoVadis Silver or better.
• 100% of the fragrance portfolio will be assessed for environmental and social impact in order to provide

  fact-based transparency and drive constant improvement in formulations.

  “We see a growing consumer demand to know ingredients are biodegradable, renewable, and that the sourcing of natural ingredients respects the environment, and supports communities,” states Michal Benmayor, Vice President, Conscious Perfumery Business Development, Firmenich. “With our Conscious Perfumery ambitions, we aim to drive innovation and creativity to advance the development of delightful and performing fragrances that are also more conscious and eco-friendly.”

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“We constantly strive for the highest level of creativity in the perfume industry, and we are thrilled that such a talented perfumer is joining our Firmenich family,” said Ilaria Resta, President, Global Perfumery. “Bruno’s appointment once again demonstrates Firmenich’s commitment to excellence in creativity and, as a Perfumer centric organization, to setting new creative references in the market.”

Jerry Vittoria, President, Global Fine Fragrance added: “Bruno’s work spans two decades and includes some of the most prestigious fragrances launched worldwide. His strong dedication to the art of perfumery is matched by his intellectual approach to creation, and his powerful signatures are highly appreciated by peers and loved by consumers.”

Born in France, Bruno was enchanted with odors, scents and olfactive ingredients from a very young age. Upon discovering the vast array of different perfumes sold at department stores in Paris while studying at Lycée Condorcet, Bruno realized he wanted to become a perfumer. Bruno earned a degree in Physics and Chemistry at Université Pierre et Marie Curie, and later enrolled at the perfumery school ISIPCA, where he graduated with top honors.

Upon graduation, Bruno moved to New York City and joined IFF, spending a total of 20 years there and in Paris, creating some of the most celebrated fragrances worldwide. His vast body of work includes iconic fragrances for Hugo Boss, Coach, Paco Rabanne, Calvin Klein, Ralph Lauren, Frederic Malle and Armani. Bruno regards his profession as a vocation where each creation embodies both his expression of art and his own sensitivities.

“It’s an honor to join Firmenich, a fragrance house renowned for its commitment to perfumers and its industry-leading palette of innovative ingredients spanning both naturals and molecules,” explained Jovanovic. “I’m excited to join the leading house for both sustainable and renewable fragrances and have the opportunity to work with Firmenich’s extensive palette of captive ingredients.”

Based in Paris, Bruno will report directly to Jerry Vittoria, and will work with our global customers on fine fragrance creation.

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“Robin is a highly accomplished and respected beauty executive who has demonstrated great success in building brands across different companies, and is recognized for her expertise in fine fragrance,” said Ilaria Resta, President, Global Perfumery, Firmenich. “She will bring a new perspective to the Fine Fragrance business, and help drive innovation and transformation to deliver best-in-class fragrances for our customers. I warmly welcome her arrival to our company.”

Jerry Vittoria, President, Global Fine Fragrance, Firmenich added: “I’ve had the great pleasure of working with Robin over the years, and I am delighted to have her join Firmenich. With her outstanding strategic abilities and sales acumen, and deep love and knowledge of the fine fragrance industry, Robin is an inspiring leader who will take our organization to new heights.”

Prior to joining Firmenich, Mason spent four years as Senior Vice President for Shiseido Fragrances and Global SVP for Shiseido’s newly acquired license, Tory Burch. She has developed winning US marketing strategies for the growing portfolio of luxury fragrance brands, including top-ranked Dolce & Gabbana, Ferragamo, Hermes, Issey Miyake and Narciso Rodriguez, as well as product development and worldwide strategy for Tory Burch Beauty. Previously, Mason served over eight years as Senior Vice President of Global Marketing for Elizabeth Arden, and 12 years at Estée Lauder Companies in positions of increasing responsibility in both Marketing and Sales. Mason began her career at Macy’s as an Executive Trainee.

“I’m thrilled to join the Firmenich family, as I both admire and respect the culture and values of this company and its employees, having worked hand-in-hand with many members of the creative, marketing and fragrance development teams in my previous positions,” said Mason. “I look forward to enhancing the reputation of Firmenich Fine Fragrance as the premier fragrance supplier for our North American customers.”

Based in Firmenich’s International Fine Fragrance Center in New York, Mason will report to Jerry Vittoria, President, Global Fine Fragrance, Firmenich.

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The link between colors, emotions, and fragrances was modeled on the basis of a database of more than 25,000 consumer tests. This unique consumer-centric approach allows Myrissi to support the development of fragrances that fully echoes customers’ marketing briefs. The emotional impact of a product is enhanced by avoiding the cognitive dissonances that appear when sensory messages are not perfectly consistent. The uniqueness of the product and the brand identity are therefore amplified and this helps consumers to select a fragranced product in store or via e-commerce channels that has a higher chance to be liked.

Maurizio Volpi, President of Givaudan Fragrance & Beauty said: “The acquisition of Myrissi is aligned with our long term Fragrance & Beauty strategy; their expertise in AI will support us in proposing to our customers new visual and verbal storytelling approaches to consumers. This is particularly important in a time when e-commerce is booming. Our mission will be to support our customers to evoke the smell of their products in the most inspiring way, helping consumers to choose the product that best fits their preferences.”

Muriel Jacquot, Founder of Myrissi added: “We are very proud to join Givaudan and to bring in the platform that we have developed with success for ten years. We strongly believe that this is a great opportunity to expand our digital expertise in telling compelling fragrance stories that resonate emotionally with consumers.” The terms of the deal will not be disclosed and Givaudan intends to fund the transaction from existing resources. The planned acquisition remains subject to formal approvals from the relevant regulatory authorities and the transaction is expected to close in the first quarter of 2021.

Myrissi is a company founded in 2014 by Muriel Jacquot resulting from 10 years of university research carried out at the University of Lorraine. Myrissi is the first company to have designed an Intelligent Sensory Translator dedicated to the development of fragrant products (fine fragrance, beauty care, and home care). Myrissi has the largest known international oduor-colour database in the world with more than 25,000 tests. Based on Deep Learning technologies, this translator works on two databases built with consumers. The first basis predicts the coloured representation of any odour whilst the second is an affective database containing 64 different dimensions (emotions, moods, attitudes and interpersonal postures). It allows you to define the emotional environment carried by the sensory properties of a finished product. Learn more at: https://myrissi.fr/en/

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“Levenza joins Firmenich with a strong understanding of local market dynamics, drawing from her extensive international experience and deep knowledge of the Asian market,” said Felix Frowein, Senior Vice President, Global Consumer Fragrances, Firmenich. “Witha strong network encompassing leading manufacturing companies in Personal and Home Care, as well as local customers, we are confident in Levenza’s leadership to spearhead our business in the region.”

Toh replaces Rajan Arul, who is retiring from Firmenich after 33 years with the organization. Arul first joined Firmenich Singapore in 1988 and worked in Mumbai, Geneva and London during his career. He returned to Singapore in 2012, when he was appointed Vice President for Perfumery Asia, adding the role of General Manager of Firmenich Singapore to his scope in 2015. Arul relished coming full circle to where the journey started for him and has mentored numerous talents in the Firmenich regional headquarters. He also championed the pioneering recruitment and integration of visually impaired sensory panelists at Firmenich in Singapore.

“I would like to extend my gratitude to Rajan for the exemplary leadership he has shown throughout his career, playing an instrumental role in transforming the business and grooming talents within the region over the past decade. His legacy will remain a strong inspiration for both business and colleagues as we continue to push boundaries in a world of transformation,” added Frowein.

Toh joins Firmenich from Global Amines Company, a joint venture between Clariant and Wilmar, where she held the position of General Manager APAC, leading sales, marketing, business development, technical, R&D and manufacturing. Prior to that, she worked at Clariant, BASF and Royal Dutch Shell in various commercial roles. Toh holds a BA with Honors in Chemical Engineering from the National University of Singapore and a dual Executive MBA from Tsinghua SEM and INSEAD. She is Singaporean and has lived in Malaysia, Hong Kong and Germany. She speaks English and Mandarin, as well as Malay and Cantonese. Toh will report to Frowein.

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