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Hamilton, who currently serves as Group President of Acquisitions, has worked for L’Oréal Paris for more than 34 years, and earned the reputation as an exceptional leader with relentless energy, but also humility and kindness.

“This woman might be tiny in size, but she’s a giant,” said Alexandre Choueiri, Global President, Ralph Lauren Fragrances. He praised her sterling work ethic, her unfazed poise amongst Hollywood celebrities, her philanthropic accomplishments, and her sense of fun, recalling how she once opened a bottle of wine in the back of a black car on the way to an event, gleefully creating “a true New York moment” for her team.

Sylvie Ganter, founder and creator of Atelier Cologne, characterized Hamilton as a “superhero” whose passion and sunny optimism was instrumental in bringing the fragrance brand into the L’Oréal fold. “If Carol was an Atelier Cologne,” Ganter said, “She would be Clementine California.”

Leslie Marino, General Manager, Redken and Pureology, presented Hamilton with her Circle of Champions Award, praising her as a tenacious leader and steadfast champion for gender equality, and recounting how the fuse of Hamilton’s dazzling career was lit when she heard Meredith Baxter Birney uttering “Because I’m worth it” in a L’Oréal ad during her junior year at Vassar—a moment that led her to apply for a job, and ultimately become the powerhouse who built L’Oréal Paris into the biggest beauty company in the world. Marino also noted of how Hamilton had impacted her personally as a generous and invaluable mentor. “She has made women thrive at L’Oréal,” Marino said, “and when I look around this room, I see so many who have been touched by Carol’s leadership.” Hamilton initiated L’Oréal’s Women of Worth campaign, and by spearheading L’Oréal’s charitable efforts for Ovarian Cancer research, she has helped raise over $15 million. “Carol is extremely kind and extremely generous,” Marino said. “But what I love most is her fabulous sense of humor—and her belly laugh.”

Upon accepting her honor, Hamilton revealed that when she joined L’Oréal’s luxury division in 2008 she knew “nothing” about fragrance, but she set about educating herself, and took on Viktor & Rolf’s Flowerbomb as her personal project, transforming it from a niche brand into a top ranking fragrance within five years.  Hamilton thanked her mentors — the talented perfumers whose artistry drives the industry, as well as Fragrance Foundation President Linda Levy, saying,  “I want to say how much I appreciate the elevation and the stature that you’re bringing to the Fragrance Foundation. Your leadership is phenomenal.”

Levy closed the evening by announcing that in 2020, Fragrance Day will go global, and that New York City will celebrate Fragrance Week on Madison Avenue from March 19^th to March 28^th. And on March 21st The Fragrance Foundation will ask retailers to donate 15 percent of fragrance sales to NEXT for AUTISM. “We anticipate a tremendous amount of media, with the goal to increase our reach to consumers” she said. To underline the importance of NEXT for AUTISM, Levy welcomed the charity’s indomitable founder, Laura Slatkin, to the stage, and called upon everyone present to join the Power Pedal event on December 10^th, when Fragrance Foundation members and others will come together at AARMY to work up a sweat to raise money and awareness for the cause.

For more information, visit the new Fragrance Foundation web site at www.fragrance.org

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UNDER BLUE SKIES ON A GOLDEN BEACH

LOVE FILLS THE AIR AND THE CAREFREE SPIRIT OF DAISY SHINES

A NEW CHAPTER OF SISTERHOOD BEGINS

DAISY LOVE MARC JACOBS

Marc Jacobs Daisy Love took home two awards from the prestigious Fragrance Foundation Awards on Wedsnesday night, June 5th, at Lincoln Center in NYC…

SOCIAL MEDIA CAMPAIGN OF THE YEAR —This award honors the best use of social media by a brand. It is judged on concept and execution on social media channels and resonance of the message. This category is judged by an expert panel.

This award was accepted by Andra Mielnicki, Vice President, Global Influencer Marketing, Luxury at Coty.

We asked Andra how she felt about winning Social Media Campaign of the Year, and how she made this campaign such a success…

Edgar Huber, President, Coty Luxury with Andra Mielnicki, Vice President, Global Influencer Marketing, Luxury at Coty

“It was a true honor to be recognized for the launch of Daisy Love Marc Jacobs. Our entire team is proud to be a part of this win. Our mission was to leverage the power of social media to engage consumers online, and to offer them an unexpected, immersive brand experience in real life. The Santa Monica pier takeover was an invitation into the playful Daisy Love universe, creating the perfect opportunity for authentic influencer storytelling and larger-than-life #DaisyLove UGC moments. We are constantly seeking ways to generate meaningful consumer engagement, and could not be happier with the overwhelmingly positive response for Daisy Love,” she told us.

CONSUMER CHOICE WOMEN’S PRESTIGE FRAGRANCE

This award was accepted by Peggy Elsrode, Senior Vice President North America Luxury at Coty.

We asked Renaud Salmon, Global VP Marc Jacobs Fragrances, what makes the Daisy Marc Jacobs collection such a success, and what makes Daisy Love relevant and different…

Firmenich Master Perfumer Alberto Morillas with Renaud Salmon, Global VP, Marc Jacobs Fragrances

“We believe that the success of the Daisy Marc Jacobs collection lies behind a few fundamental elements. First of all, it is built on universal core values that feel particularly relevant today: sisterhood, optimism and carefree spirit. Secondly, the Daisy fragrances are well-crafted, enjoyable, bright, floral creations – the perfect, easy, go-to scents in a girl’s fragrances wardrobe. Finally, Marc has always proposed an extremely visually appealing universe with Daisy: the campaigns and bottles come to life beautifully in the digital space – and we know how crucial it is with our young audience,” he told us.

“When it comes to Daisy Love specifically, Marc wanted to explore a sweeter chapter of the Daisy story. From the fragrance (a more gourmand take on the Daisy signature floralcy), to the bottle (a unique oversized Daisy) to the campaign (the sweetness of a moment at the beach). We are thrilled to see that it resonated with consumers, making Daisy Marc Jacobs the fastest growing franchise in the top 10 US women’s fragrance in 2018, and of course winning the Consumer Choice for Women’s Prestige Category at the 2019 Fragrance Foundation awards,” he continued.

THE ADVERTISING

FOR MORE THAN A DECADE, DAISY MARC JACOBS HAS WON HEARTS ALL OVER THE WORLD WITH A YOUTHFUL SPIRIT AND SPONTANEOUS CHARM.

THIS SPRING, DAISY LOVE MARC JACOBS TRANSPORTS DAISY’S BELOVED UNIVERSE FROM VERDANT FIELDS TO A SUN-DRENCHED BEACH WHERE LOVE AND HAPPINESS SHINE WITH A NEW RADIANT GOURMAND FRAGRANCE AND VISUALLY STUNNING ADVERTISING CAMPAIGN STARRING DAISY MUSE KAIA GERBER.

SHOT ENTIRELY ON FILM BY CELEBRATED BRITISH FASHION PHOTOGRAPHER ALASDAIR MCLELLAN, THE IMAGERY CAPTURES KAIA AND MODELS AUBE JOLICOEUR AND FAITH LYNCH AS THEY REVEL BENEATH THE GOLDEN SUN ON A DREAMY CALIFORNIA BEACH.

THE CAMPAIGN CELEBRATES THE BEAUTY OF SISTERHOOD AND FRIENDSHIP THROUGH A SERIES OF VIBRANT VIGNETTES THAT MIRROR THE HIGH-SPIRITED ESSENCE OF THE FRAGRANCE AND STAY TRUE TO DAISY’S BELIEF IN LIVING LIFE TO THE FULLEST.

THE FRAGRANCE

DAISY LOVE FILLS THE AIR WITH RADIANT FLORALS AND SPARKLING GOURMAND TWISTS THAT EVOKE THE BLISS OF WATCHING THE SUN REFLECT ON THE OCEAN UNDER BLUE SKIES.

UNDENIABLY FEMININE WITH A YOUTHFUL YET SOPHISTICATED COMPOSITION, DAISY LOVE OPENS WITH A BRIGHT POP OF CRYSTALLIZED CLOUDBERRIES THAT EXUDE A MULTI-FACETED SWEETNESS. 

AT THE HEART, THE SOLAR YET CREAMY FLORALCY OF PETALS FROM THE DAISY TREE MINGLE WITH THE WARMTH OF CASHMERE MUSKS AND DRIFTWOOD FOR A DELICATE AND MEMORABLE DRY DOWN.

TOP: CRYSTALIZED CLOUDBERRIES

HEART: DAISY TREE PETALS

BASE: CASHMERE MUSKS, DRIFTWOOD

FRAGRANCE CATEGORY: RADIANT GOURMAND

FRAGRANCE HOUSE: FIRMENICH

PERFUMER: ALBERTO MORILLAS

THE DESIGN

AN ODE TO THE LARGER-THAN-LIFE SPIRIT THAT EMBODIES DAISY LOVE, THE NEW FLACON IS A COMPLETELY ORIGINAL DESIGN THAT COMPLEMENTS HER SISTER FRAGRANCES IN A PLAYFUL YET REFINED WAY.

LUXURIOUS IN CRAFTSMANSHIP, THE INNOVATIVE CAP FEATURES A SINGLE OVERSIZED WHITE DAISY BLOOM AND A GOLD CENTER ACCENT FOR AN ELEVATED TOUCH. 

THE CLEAR GLASS BOTTLE IS ELEGANTLY FACETED WITH RAISED PETALS AT THE TOP TO GIVE THE ILLUSION OF THE SUN CASTING A FLORAL SHADOW AND IS STRUCTURED WITH A SLEEK CIRCULAR BASE THAT HIGHLIGHTS THE WARM GLOW OF DAISY LOVE’S JUICE WITHIN.

THE OUTER PACKAGING IS CRAFTED IN A GLOSSY WHITE FINISH AND FEATURES AN EXPANDED DAISY EMBLEM IN A PEARLIZED PEACH HUE THAT WRAPS THE FRONT FACE OF THE CARTON.

BOTTLE DESIGNER: MARC JACOBS IN COLLABORATION WITH COTY

PRINT & TV ADVERTISING SPECS

CREATIVE AGENCY: COTY LUXURY STUDIO

CREATIVE DIRECTOR: KATIE GRAND

ART DIRECTOR: JOSEPH SALAH

FACE OF DAISY: KAIA GERBER

ADDITIONAL TALENT: FAITH LYNCH, AUBE JOLICOEUR

PHOTOGRAPHER: ALASDAIR MCLELLAN

STYLIST: KATIE GRAND

HAIR: ANTHONY TURNER

MAKEUP ARTIST: MIRANDA JOYCE

LOCATION: RANCHOS PALOS VERDE, CALIFORNIA

DATE: OCTOBER 21 – OCTOBER 23, 2017

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Tom Ford is an award-winning American fashion designer, film director, screenwriter, and film producer.  In April 2005, Ford announced the creation of his eponymous luxury brand, having previously served as the creative director at luxury fashion houses Gucci and Yves Saint Laurent until 2004. The TOM FORD brand offers a complete collection of Menswear, Womenswear, Accessories, Eyewear, Beauty and most recently underwear and timepieces. 

In 2006, Ford created TOM FORD Beauty, with the launch of Black Orchid, a scent that went on to receive international accolades, including several Fragrance Foundation Awards. Since then, he has created some of the most iconic scents in the world.

In addition to his achievements within the fashion industry, Ford also wrote, produced, and directed the Academy Award nominated films A Single Man, as well as Nocturnal Animals.

Says Tom Ford, “Scent, in its many iterations, is something that I have always had a strong passion for, and to be recognized for my work in this industry by the prestigious Fragrance Foundation, is a true honor.”

Each year, the Hall of Fame Award goes to an extraordinary talent and leader in the industry, recognizing their contributions to the world of fragrance. Tom Ford, one of the boldest artists in fragrance, will join industry veterans such as Donna Karan, Marc Jacobs, Carolina Herrera, Estée Lauder and more in the Fragrance Foundation Hall of Fame. 

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Guests included: Apex Creative’s Mani Zarrin; Elizabeth Arden’s Ron Rolleston; Givaudan’s Kate Greene, LVMH’s Nicholas Munafo; MANE’S Miranda Gordon; Robertet’s Pierre Wulff; Symrise’s Ricardo Omori and Sophie Bensamou; and Takasago’s Cutler Whitman.

To celebrate the artistry of fragrance and the perfumers who are the artists of the global fragrance industry, the Foundation commissioned photographer Michael Avedon – grandson of famed Richard Avedon, to capture the individual style and essence of the perfumers. The portraits will be presented as gifts to the perfumers and will also be on exhibit at the Foundation’s headquarters.

PERFUMERS included:

Firmenich: Gabriela Chelariu, Sabine De Tscharner, Clement Gavarry, Frank Voelkl
Givaudan: Olivier Gillotin, Adriana Medina, Caroline Sabas
IFF – Celine Barel, Jean-Marc Chaillan, Laurent Le Guernec
MANE – Patricia Choux
Robertet – Marie Huguenot, Donna Ramanauskas
Symrise – Nathalie Benareau
Takasago – Catherine Selig

“Michael Avedon is an insightful and cerebral photographer. His impressive portfolio speaks for
itself,” said Linda G. Levy, President of The Fragrance Foundation. “We admire his extraordinary
ability to relate to his subjects behind the camera and be able to capture their individual
personalities. He is the natural choice to shine the spotlight on this acclaimed group of
perfumers.”

“It was an absolute pleasure working with the Fragrance Foundation,” said Michael Avedon.”Linda Levy and her team put forth such a wonderful enthusiasm unto the world of Fragrance
and it was such delight to experience how passionate the perfumers were    about their craft!”

The portrait campaign embodies the Foundation’s laser focus mission to engage the consumers with
exclusive content and to showcase the artistry of fragrance. To coincide with the portrait debut, on March
1st, the Foundation will launch a new 21-day robust social media campaign countdown to Fragrance Day.
Exclusive content will include Fragrance Day artwork, perfumer portraits, perfumer video interviews and
Foundation members’ Spring 2019 introductions.

Throughout March, the Foundation’s members will rally behind Fragrance Day and host events to drive
traffic in-stores and offer exclusive promotions online to attract consumers nationwide.

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Givaudan’s Emily Bond and Perfumer Rodrigo Flores-Roux Photo by Casey Kelbaugh

Fragrance Foundation President Linda G. Levy noted in her introduction, the performing arts venue was a perfect match for the “three rockstars,” who spoke in this “magical place celebrating creativity.” `

Varvatos noted he likes to shake things up. “When we think about fragrance, we think about memories,” he said. “But we also want to have an edge.” He found his perfect fragrance partner in Flores-Roux, with whom he has created 15 scents, including John Varvatos Artisan Pure, which won a Fragrance Foundation award for Packaging of the Year in 2018. The two originally met when Varvatos was thinking about creating his first fragrance. He spoke about how he had interviewed a variety of perfumers during the process, all of whom came and showed him slides of pie charts. Then he was introduced to Flores-Roux. “He didn’t have a pie chart!” he exclaimed. “Rodrigo was passionate about fragrance.” According to Varvatos, that was all it took to seal the deal. “We don’t like rules; we try to push the wall out on rules,” he says. “That’s been our success.”

Gottlieb called the duo “disrupters” pointing out that neither is known as an introvert. “When we started out, Varvatos said incense and patchouli give him bad vibes,” Flores-Roux says. “I thought, we’ll get there.” Varvatos admitted he wasn’t much of a fragrance wearer before making his own, but that once he committed to the project, he dove in deep. “I wasn’t looking to just stick my name on something,” he said. “I wanted to become knowledgeable.” According to Flores-Roux, “John has a very good nose.” In addition to his own instincts about whether they’ve created a winning fragrance, Varvatos also relies on customer feedback, not market projections. “When you look at the numbers, that’s only part of it,” he says. “The other part is being a good listener and finding out what the client thinks.”

And, it’s not just about the juice. Both agreed that the bottle and packaging is an important part of Flores-Roux’s process as well, and results in a cohesive end product. “You can’t have one story here and another over there,” Varvatos said. When it comes to the external elements, Varvatos is just as hands-on as he is with the scent creation, itself. He recounted the story behind the iconic rattan wrap of the Artisan flask. That came about after Varvatos cut up a woven placemat he had at home and fashioned a mock-up of how he thought the bottle could look. His fragrance partner at the time said it couldn’t be produced. And he said, “Let’s figure out a way that it can be done,” which eventually they did.

Out of fifteen scents they have created together, each has his favorite. For Flores-Roux, it’s the woody, smoky John Varvatos Dark Rebel, which he says was “the most difficult one to make.” Varvatos gravitates to the very first fragrance they made. “I love the juice and what it represents,” he says. “And I continue to discover things about it as I wear it over time, the same way people learn about the hidden treasures in our clothing.”

It’s been fifteen years since that debut scent launched and through it all, Varvatos has kept his sense of optimism and his can-do attitude. Even when faced with those who say his vision can’t be executed, Varvatos remains true to a guiding philosophy that has served him well: “Let’s find the path to make it happen.”

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Oldham has developed Saks into a leader in the beauty category and a headquarter business for cosmetics, luxury skincare, fragrances and wellness. She is passionate about finding new ways to provide services to the Saks customer, particularly through new and innovative products and treatments, which play a vital role on the new beauty floor of the Saks New York flagship, which opened in May 2018. Oldham has spent her entire career at Saks, beginning on the merchant track as a buyer, and later VP, Divisional Merchandise Manager in cosmetics and fragrances, and Regional VP of store merchandising. In February 2014, Oldham was appointed Vice President, General Manager of the New York flagship, and was named SVP, GMM, beauty and fragrances in July 2016, adding jewelry and home in 2017. She has been a long-standing member of The Fragrance Foundation Board of Directors.

 Oldham was presented the award by Marc Metrick, President, Saks Fifth Avenue, who applauded “her incredible vision, her dedication, her hard work and her collaborative approach both inside and outside of Saks.” Peggy Elsrode, SVP Luxury North America, Coty, and Nicholas Munafo, President North America, LVMH Fragrance Brands & Givenchy Beauty, also shared stories about their years of collaboration with Oldham.

“Kate is the perfect Champion to celebrate based on her tremendous passion for fragrance and the exceptional relationships she has built within the fragrance community,” said Linda G. Levy, President of The Fragrance Foundation. 

For nearly seventy years, The Fragrance Foundation has served its member companies as a resource for industry expertise, innovation and education. Under President Linda G. Levy’s leadership, the Foundation has united under the mission statement “to inspire the world to discover the artistry and passion of fragrance.” As a non-profit organization, the Foundation is passionately devoted to nurturing talent in the industry by celebrating the creativity of perfumers in its programming, as well as engaging consumers to increase awareness and appreciation for the world of fragrance.

For more information, please visit www.fragrance.org

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