A love gun, for one’s home. Instant perfume gratification, in an utilitarian, innovative and humorous packaging. Like playing a different music, or changing the wall paper (which is proven to be more difficult), it will transform the atmosphere of one’s space after a few trigger pressures. Transported elsewhere in a flash, or a spray! The perfume gun is the only weapon that spreads love. (Perfumer: Carlos Benaim)

Editions de Parfums Founder Frédéric Malle was the guest of honor at a private dinner hosted in partnership with Cassandra Grey, Founder of VIOLET GREY, to celebrate the launch of the newest perfume by Editions de Parfums Frédéric Malle: Rose & Cuir.

January Jones, Frédéric Malle, Ellen Pompeo, Cassandra Grey, and Samantha Ronson

The intimate event held at San Vicente Bungalows in West Hollywood introduced Rose & Cuir, authored by legendary perfumer Jean-Claude Ellena, into the mainline perfume collection. Rose & Cuir is inspired by the storied Mistral winds that sweep through the South of France.

Frédéric Malle, Cassandra Grey, and John Demsey attend Editions de Parfums Frédéric Malle x Violet Grey celebrate Rose & Cuir at San Vicente Bungalows on November 07, 2019 in West Hollywood, California. (Photo by Rachel Murray/Getty Images for Editions de Parfums Frédéric Malle)

Notable guests in attendance included: Frédéric Malle (Founder, Editions de Parfums Frédéric Malle); Cassandra Grey (Founder, VIOLET GREY); John Demsey (Executive Group President, The Estée Lauder Companies); April Utchitel (CEO, VIOLET GREY); Samantha Ronson; January Jones; Ellen Pompeo; Jonah Hill; Lorraine Nicholson; Danielle Lauder; Fajer Fahad; Lisa Love; Brigette Romanek; Konstantin Kakanias; Kristen Noel Crawley; Don C; Emily Oberg and others.