GucciBeauty – The Beauty Influencers

Miley Cyrus Hits Gucci Town in Flora Fantasy Avatar Tour on Roblox

Meredith Ledes — Sun, 07 Aug 2022 20:02:30 +0000

Gucci Beauty expands #FloraFantasy into the metaverse as Miley Cyrus becomes the first persona to appear as an avatar in Gucci Town on Roblox. The multi-platinum selling recording artist, songwriter, trailblazer, and face of Gucci Flora Gorgeous Jasmine campaign guides a new expression of the scent’s joy-fueled world with an immersive, virtual takeover.

Her #FloraFantasy anthem of imagination, self-expression and unbound freedom continues into this new dimension through digital adventures in Gucci Town, with content brought to life in partnership with game developer studio The Gang. Unveiled in May 2022, Gucci Town is the virtual destination on Roblox created for the growing global Gucci community. It represents a dynamic space for building connection through shared creative experiences, home to a community of like-minded individuals seeking the unexpected in the imaginative.

This immersive world now welcomes Miley’s avatar as an arbiter of play and discovery, leading quests, games, and interactive learning.

Gucci Town visitors can join scavenger hunts for magical “Flora” letters and win unexpected rewards, as well as unlock new surprises through Mini Game Heights. Additionally, on Selfie Way, all can strike a pose in the joyful scene of the latest Gucci Flora Gorgeous Jasmine campaign.

Users can also discover the fragrance in the virtual Gucci store. Modeled after real-life boutiques, it transports and inspires with a recreation of the physical Gucci Flora pop-up. And for those looking to accessorize the experience, visitors can purchase digital fragrance bottles as wearable backpacks to sport throughout the platform, while they explore the cheery world of Gucci Flora fragrances.

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GUCCI BEAUTY ROUGE DE BEAUTÉ BRILLANT INTRODUCES THREE NEW SHADES

Christine Schott Ledes — Wed, 01 Sep 2021 04:14:46 +0000

Following the success of its launch in April 2021, Gucci Beauty adds three new shades to the Rouge De Beauté Brillant line.

308 Lucy Dark Orange

Extending the range to 18 shades from September 2021, the hybrid lipstick – where vibrant, glowing colour meets deeply moisturising, long-lasting care – introduces 308 Lucy Dark Orange, 508 Diana Amber, and 517 Abbie Maroon Red as Gucci continues to disrupt the makeup industry with Creative Director Alessandro Michele at the helm. In the new campaign, a selection of Rouge De Beauté Brillant lipsticks are showcased in a scene recalling a dinner party in the 70’s, a fitting habitat for this glamourous lipstick that epitomes an era in which more was always more.

The Extended Shade Range

508 Diana Amber

Beautiful shine and glowing colour combine in a vibrant range of 18 reds, pinks, corals, plum and natural shades. The three new shades include Lucy Dark Orange, a sultry burnt orange, for the cocktail hour, playful Diana Amber, a darker pink hue for the dinner party that turns into dancing, and Abbie Maroon Red, the perfect red shade with hints of purple to ensure all eyes are on you when it’s time for the party games to start. With brilliant colour and nourishing properties all in one, the cherry on top of the trifle is the aesthetic beauty of these lipsticks: in a nod to the Creative Director’s passion for collectable objects of desire, the lipstick is encased in an elegant slim gold bullet with a unique gold and black vintage brooch print.

The Formula

Serving as in-between for a sheer and satin lipstick, Gucci Beauty Rouge De Beauté Brillant delivers 24 hours of moisture and beautifully pigmented shine at once. With the caring properties of a balm and lipstick levels of pigmentation, Rouge De Beauté Brillant delivers a veil of vibrant, glowing colour with an instant sensation of moisture. To nourish lips, the formula is infused with luxurious and moisturising Black Rose and Peony Oil combined with Jojoba Seed Oil and Karité Butter, while Hyaluronic Acid not only provides immediate hydration, but longlasting hydration too, as well as a subtle lip-plumping and smoothing effect.

The Campaign

As Rouge De Beauté Brillant expands its range, so is Gucci Beauty’s cast of characters, featuring iconic Italian model and actress Benedetta Barzini. Following her debut in Gucci’s Cruise 2020 advertising campaign, she is captured alongside model Cara Ekwueme in a shot expressing the vitality of 70’s dinner parties, joining the Gucci Beauty family for the first time. Moving from breakfast in bed to dinner in the living room, images shot by Mark Peckmezian, with art direction by Christopher Simmonds, recall sumptuous tables from the past, with their rainbow food and drink, from layered trifles to set salads, mini meringues and fruit jellies. The collection of Rouge De Beauté Brillant lipsticks appear nestled amongst an array of colourful confectionary, on a table set with cut glass crystal and silver rimmed serving bowls, surrounded by lush velvet curtains.

517 Abbie Maroon Red

The Line-Up

Gucci Beauty Rouge De Beauté Brillant –

Glow and Care Lip Colour 3 new shades

308 Lucy Dark Orange, 508 Diana Amber and 517 Abbie Maroon Red

Pricing and Availability

Gucci Beauty Rouge De Beauté Brillant $42.00

The new shades of Gucci Beauty Rouge De Beauté Brillant are available beginning September 2021 at Sephora.com

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MILEY CYRUS FRONTS NEW GUCCI FLORA GORGEOUS GARDENIA CAMPAIGN

Christine Schott Ledes — Sat, 19 Jun 2021 15:20:45 +0000

Gucci Gorgeous Gardenia – Gucci Flora: Gorgeous Gardenia

“Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time. I admire her and I think she will perfectly embody the new Gucci Flora Gorgeous Gardenia fragrance and story.” – Alessandro Michele

Miley Cyrus. Photo courtesy of Gucci.

Gucci has announced the debut of multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus as the face of Gucci Flora Gorgeous Gardenia Eau de Parfum, a new fragrance by Creative Director Alessandro Michele.

With her distinctive individuality, she will be the protagonist in a series of images and a fanciful video, directed and shot by artist Petra Collins under Alessandro Michele’s creative direction, dedicated to the new scent.

The embodiment of her generation, Miley Cyrus speaks truth to self-expression, optimism and authenticity, acting as a muse for the new joy-fueled fantasy land created by Gucci Beauty and inspired by her unique personality.

The new Gucci Flora Gorgeous Gardenia Eau de Parfum will be available from July 30th on gucci.com and starting August 1st in selected Gucci stores, retailers and perfumeries worldwide. Further updates on the fragrance and its campaign will be announced in the coming weeks. Follow @guccibeauty on Instagram to discover more.

Gucci Flora Gorgeous Gardenia will be available August 2021 exclusively at Sephora and will be available nationally in October 2021.

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Gucci Beauty flagship store Opens on the Tmall Luxury Pavilion

Christine Schott Ledes — Tue, 23 Feb 2021 13:40:54 +0000

Coty announced the opening of the Gucci Beauty flagship store on the Tmall Luxury Pavilion, Alibaba’s dedicated platform for the world’s leading luxury and premium brands.

The digital store connects Gucci Beauty products with more than 770 million Chinese consumers on the Tmall platform, who will now have the opportunity to experience and purchase items from Gucci Beauty’s full range of make-up and fragrances, including favorites Rouge à Lèvres Mat lipstick and Poudre De Beauté Mat Naturel face powder. The collaboration provides consumers with a world-class experience and trusted shopping environment, whilst enabling Gucci Beauty to significantly scale up its reach and engagement within the Chinese luxury market.

Sue Y. Nabi, Chief Executive Officer of Coty, said: “Coty’s prestige cosmetics and skincare retail sales in China grew by over 40% last quarter, with Gucci Beauty delivering double digit sell-out growth there last year. Tmall Luxury Pavilion is an outstanding platform to build on this excellent recent performance. In our flagship store, we look forward to further engaging our Chinese consumers, who are so passionate about beauty and iconic brands like Gucci.”

Marco Bizzarri, Chief Executive Officer and President of Gucci, said: “Through a close strategic collaboration with our partner Coty we are now able to give Tmall Luxury Pavilion’s consumers dedicated access to the complete world of Gucci, from fashion collections to beauty products, complementing the powerful digital ecosystem we have built over the past years.”

Michael Evans, President of Alibaba Group, said: “As Chinese consumers look to engage with iconic brands like Gucci and Gucci Beauty, they expect an experience that is digitally sophisticated and seamless. Following Gucci’s successful launch on the Tmall Luxury Pavilion, we are delighted to work with Gucci Beauty as they build even greater engagement and success in China.”

Guilhem Souche, China Managing Director of Coty, said: “2021 is an incredibly important year for Gucci Beauty in China and we have extremely ambitious plans to grow the brand and bolster the luxury market. In addition to our leadership position in fragrance and an iconic lipstick collection, we have recently launched the brand’s first foundation to provide a relevant shade range for the Chinese consumer – a product we expect to really resonate with this audience. Now, with the launch of Gucci Beauty’s very own Tmall flagship we complement our already strong brick and mortar footprint, making it quicker, slicker and safer for Chinese shoppers to engage with the brand, live a unique Gucci Beauty experience and enjoy these outstanding products.”

Today’s launch follows the opening of the first flagship store by Gucci on Tmall Luxury Pavilion dedicated to its fashion collections in December 2020.

Tmall Luxury Pavilion launched in 2017 and is now home to more than 200 brands with products ranging from apparel and beauty items to watches and luxury cars. Offering a unique, distinctive environment, Tmall Luxury Pavilion enables brands to bring the same custom-tailored experience and sense of exclusivity from their brick-and-mortar stores to China’s online shoppers.

Brands maintain complete control over the look, feel and experience for consumers as well as pricing and merchandising. Alibaba provides partner brands with insights from its consumer base of more than 770 million to more effectively engage with and identify future consumers.

The Gucci Beauty Tmall flagship store is now open (https://guccibeauty.tmall.com).

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GUCCI GUILTY LOVE EDITION 2021

Christine Schott Ledes — Sun, 10 Jan 2021 17:09:27 +0000

GUCCI GUILTY LOVE EDITION 2021
Lovers live free from expectation with unconventional gifts for Valentine’s Day

Following the successful first launch of Gucci Guilty Love Edition, the celebration of freedom and unconventional love peculiar to the #ForeverGuilty universe continues with Gucci Guilty Love Edition 2021. In this special time of the year dedicated to love, Gucci presents the Gucci Guilty fragrances for him and for her in two new limited edition bottles. Set to become a modern declaration of passion and all it represents, the Love Edition scents are dedicated to eccentric lovers around the world who express their connections free from the rules and definitions of society. Exploring the male and female gaze, the two fragrances are newly presented in romantic pastel shades of ivory and a grey mauve, and inscribed with poetic messages of love; we are not together but we should be on the female bottle, and we should be together, but we are not on the male bottle.

Gucci Guilty Love Edition 2021 Pour Homme

The same Aromatic Fougère scent as Gucci Guilty Eau de Toilette Pour Homme, Gucci Guilty Love Edition 2021 Pour Homme is a modern masculine creation that opens with refreshing Italian Lemon. White florals with honey tones enrich the scent’s notes of Orange Blossom Absolute and French Lavender; the very flower the original playboy Casanova used to fragrance his love letters. Completing this modern expression of sensuality and mystery, sophisticated Patchouli develops with hints of leather, green, woodiness and incense-like qualities. The dry-down is intensified with the masculine richness of Cedarwood.

Gucci Guilty Love Edition 2021 Pour Femme

A strong and refined eau de parfum, Gucci Guilty Love Edition 2021 Pour Femme is the same romantic Ambery Floral scent as the popular Gucci Guilty Eau de Parfum Pour Femme. Opening in the mood of the scent’s message of unapologetic love, citrus top notes of Mandora – a fruit found in the Mediterranean island of Cyprus – are smoothed out with natural zesty Bergamot and spicy Pink Pepper. The heart defines the scent’s complexity, where Lilac is contrasted with rosy, violet notes and layered with Geranium Oil to create a nuanced and individual floral blend. Defining the scent is a deep natural duet of Patchouli Oils – Patchouli Coeur and Patchouli Oil Micro-Distillation – combined with Amber notes.

The Campaign

Gucci Guilty protagonists Jared Leto and Lana Del Rey are drawn to each other once more, finding themselves reunited in another peculiar setting: the motel. Captured by photographer Glen Luchford, Gucci Guilty Love Edition 2021 fragrances are represented as part of a traditional love trope with a twist, placed on the familiar bedside table in this peculiar environment.

The Packaging

Collectable objects of desire, the Gucci Guilty Love Edition 2021 bottle designs reflect the vision of #ForeverGuilty. Encased in the distinctive heavy glass Gucci Guilty bottles, the scents renew their look in shades of ivory and grey mauve, half in a shiny lacquered finish and half translucent glass. Acting as an echo for the other like star-crossed lovers, the back of each bottle features poetry verses designed to be paired to be completed: We are not together but we should be, on the female bottle, and we should be together, but we are not on the male fragrance. Both bottles are finished with a cap of the matching shade and accented with the House’s interlocking G logo. Inscribed with black capital letters in a new gothic font to reflect the bold statement the scents represent, each bottle is packaged within a matching box of the same design.

#ForeverGuilty

Pricing and Availability

Gucci Guilty Love Edition 2021 is available beginning January 1, 2021 at Macys.

Gucci Guilty Love Edition Eau de Toilette For Him 90mL Gucci Guilty Love Edition Eau de Toilette For Him 50mL

Gucci Guilty Love Edition Eau de Parfum for Her 90mL Gucci Guilty Love Edition Eau de Parfum for Her 50mL

Press Contacts

$97.00 $77.00

$130.00 $99.00

#ForeverGuilty

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