FEKKAI, the luxury haircare brand founded by Frédéric Fekkai in 1989, known for its haircare with French flair, renowned salon experience and cult-favorite product collection, is announcing the launch of their first-ever professional ambassador program: THE FEKKAI FIVE Collective. This collective brings together five of the most influential hairstylists to celebrate the brand’s 35 years of heritage, innovation, and dedication to salon excellence in hairstyling: Jenny Cho, Marissa Marino, Lona Vigi, Graham Nation, and Marty Harper.

	Jenny Cho @jennychohair Versatile stylist with exceptional creativity, keen eye for detail, and a mix of young Hollywood and classic Hollywood influence. Known for her unique, organic approach to hairstyling and cutting. Cho began her career with Vidal Sassoon in the Academy, and then as an instructor, and has blossomed into an innovative, highly regarded stylist amongst A-listers & beyond.   Clients include Jennifer Lawrence, Scarlett Johansson, Kristen Wiig. Based in Los Angeles.
	Marissa Marino @marissa.marino Approaches cutting and coloring with an understated cool, trend-setting style and effortless elegance. Known to specialize in looks that compliment her celebrity clients’ styles, on and off the red carpet. Marino began as an assistant for Ken Paves, and has grown into one of the most sought-after stylists in the industry. Clients include Selena Gomez, Renee Rapp, Ellen Pompeo. Based in Los Angeles.
	Graham Nation @grahamnation The ‘cool girl’ hair whisperer, is the go-to for young Hollywood and up-and-coming A-listers. Known for his versatile and edgy styles, he celebrates the freedom of expression that hairstyling brings, and is known to lead haircutting and styling classes. Aveda and Ken Paves-trained, Nation has become a name that makes waves in the industry. Clients include Alix Earle, Emma Chamberlain, Venus Williams. Based in Los Angeles.
	Lona Vigi @lonavigi Known for elevated sophistication and palpable passion, she is the master of perfectly undone and textured styling. Works with high-profile Hollywood clientele and has contributed to major publications, campaigns for renowned brands and styling for film and television. Her creative career began in photography, and with her one-of-a-kind creative eye, her shift to hairstyling was natural and effortless. Clients include Reese Witherspoon, Nicole Kidman, Drew Barrymore. Based in New York and Los Angeles.
	Marty Harper @themartyharper Renowned for his work on various editorial brand campaigns and multifaceted approach to styling, he is celebrated for his engaging and dynamic approach to hair creativity. His signature style features a blend of shine, structure and textures and is always refined with notions of modernity. Clients include Halsey, Emma Chamberlain, Zendaya, Sara Sampaio. Based in New York and Los Angeles.

Provence-born and Paris-trained, Frédéric Fekkai opened his first ground-breaking namesake salon atop New York’s Bergdorf Goodman department store in 1989 and today has the most recognized and luxurious hair salons in New York. He created the prestige hair care category with the launch of his product line in 1995, raising the industry standard from commodity to luxury by incorporating high performance ingredients found in prestige as well as partnership with the world’s leading fragrance formulators. He continues his legacy with a new mission- to create high performance, clean formulas that shatter the myth that clean products are less performative.

 

 

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Kim Charlton, Jean Shafiroff and Bettina Anderson. Photos by Annie Watt.

Peter Thomas Roth, Sarah McNamara and Maureen Kragt

Guests included Maureen Kragt from the Influencer Awards Monaco, model Kim Charlton, WWD’s Sue Jin Lee, philanthropic influencer Jean Shafiroff, local Palm Beacher Bettina Anderson, Sharon Bush – whose daughter, Lauren, founded Feed Projects and is married to Ralph Lauren’s son, David, Lifestyle Influencers Danielle Rollins and Meg McCartney, former top 10 tennis player Lisa Bonder Kerkorian and others who each went home with a bag full of product including Peter Thomas Roth Water Drench Hyaluronic Glow Serum, Max Matte Shine Control Sunscreen (SPF45) and Max Mineral Tinted Sunscreen (SPF 45) available at Sephora.

(L-R) Sharon Bush, Meg McCartney, Sarah McNamara, Christine Schott, Priya Malhotra and Danielle Rollins.

PTR with Lifestyle Influencers Meg McCartney and Danielle Rollins

George Ledes with PTR’s Sarah McNamara and Gina Venacore

Model Kim Charlton and WWD’s Sue Jin Lee

Sharon Bush, Bettina Anderson and Whitney Schott

WATER DRENCH®

HYALURONIC GLOW SERUM

SRP: $68
FILL: 30 ml / 1 fl oz LAUNCH: JANUARY 2021

WHAT IT IS
An intensive Water Drench® serum with 3% HydraFenceTM to help

provide enhanced hydration for up to 120 hours*. Skin is left moisturized and plump-looking with a beautiful dewy glow.

WHAT IT DOES
Drench your skin with a 75% Hyaluronic Acid Complex that helps

plump the look of dry skin with intense moisture for a dewy glow. 3% HydraFenceTM helps provide 120 hours of enhanced hydration,* while a 5% Ceramide Complex helps improve the look of fine lines and wrinkles. Mineral-rich Malachite Complex helps detoxify skin’s appearance. Skin is left looking youthfully hydrated and healthy. Fragrance-free.

HOW TO USE
Apply glow serum to face and neck twice daily with continued use.

*In a 28-day study on 41 subjects applying a 3% HydraFenceTM formulation twice daily, average skin hydration levels across all subjects remained enhanced for 5 days (120 hours) after last application.

MAX MATTE
SHINE-CONTROL SUNSCREEN BROAD SPECTRUM SPF 45

ULTIMATE ANTI-AGING DEFENSE

Up to 90% of visible signs of aging can be attributed to sun exposure, making broad spectrum protection from UVA/UVB rays your first line of anti-aging defense

HOW TO USE
Apply liberally 15 minutes before sun exposure. Reapply at least every 2 hours. Use a water-resistant sunscreen if swimming or sweating

MAX MINERAL NAKED TINTED SUNSCREEN BROAD SPECTRUM SPF 45

SRP: $34
FILL: 50 ml / 1.7 fl oz LAUNCH: APRIL 2021

ULTIMATE ANTI-AGING DEFENSE

Up to 90% of visible signs of aging can be attributed to sun exposure, making broad spectrum protection from UVA/UVB rays your first line of anti-aging defens

WHAT IT IS
Tinted all-mineral reef-safe sunscreen lotion, suitable for even the most sensitive skin types, with a subtle tint to reduce the look of redness and irritation.

WHAT IT DOES
All-mineral sunscreen lotion provides broad spectrum SPF 45 UVA/UVB protection for sensitive skin with Zinc Oxide and Titanium Dioxide. Safflower Extract and Vitamins A, C and E help nourish and comfort, while the universal vanishing tint helps neutralize the look of any redness. Light-scattering optics from Diamond Powder give skin a natural-looking, radiant finish.

HOW TO USE
Apply liberally 15 minutes before sun exposure. Reapply at least every 2 hours. Use a water-resistant sunscreen if swimming or sweating.

For more inflormation, please visit PeterThomasRoth.com

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Plant Gold’s aromaphytocare properties build synergy between aromatic essential oils and beneficial plant extracts to uplift the senses, providing an overall feeling of well-being. The launch of Plant Gold also welcomed a new facial treatment, the Ultra Relaxing Aroma Facial, hero’ing the product.

Clarins also hosted a Plant Gold Pop Up Spa in Miami Beach during Art Basel (12/3-12/7). A retreat from the busy week, the spa offered a moment of relaxation and wellness. Guests were invited to top by the Blue Moon Hotel patio for an Ultra Relaxing Aroma Facial or a Body Silhouette treatment (using lymphatic drainage techniques). Clarins also partnered with celebrity lymphatic drainage expert Camila Perez.

VIP Guests included: Larsen Thompson, Hannah Bronfman, Elizabeth Sulcer, Georgia Gibbs, Marina Testino, Caroline Daur, Madison Headrick, Blake Gray, Vita Sidorkina, Jenny Lopez, Barbara Boller, Valentina Patruno, Gavin Casalegno, Kristina Sheiter, DJ Millie, Ambra Guiterrez.

Photo credit: Francesco Carrozzini

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The Fashion Group International held its annual Night of Stars gala, titled The Composers, on October 24th at Cipriani 55 Wall Street honoring a stellar list of talent from the worlds of fashion, beauty, design and philanthropy.

The highlight of the event was superstar honoree Rick Owens receiving his award from Kim Kardashian West and Kanye West.

Makeup Artist turned Entrepreneur Gucci Westman received the Beauty Award from VOGUE’s creative director at large Grace Coddington.

And, Nicolas Mirzayantz received the Sustainability Award on behalf of IFF from Architect /Designer William McDonough.

FGI President Maryanne Grisz stated, “We are so excited to have such accomplished and diverse presenters to join Fashion Group in honoring this year’s extraordinary group of honorees who represent any points of view and approaches in today modern industry, all with vision, craft and intention.”

Other award winners and presenters included:

TRAILBLAZER AWARD: Iman                                Presenter: Laverne Cox

FASHION STAR: Brandon Maxwell                    Presenter: Nina Garcia

BRAND HERITAGE: Jonathan Adler                 Presenter: Nell Campbell

INTERIOR DESIGN: Delphine Krakoff             Presenter: Martha Stewart

FASHION LEGEND: Ralph Rucci                          Presenter: Harold Koda

HUMANITARIAN AWARD: Donna Karan          Presenter: Christy Turlington-Burns

VIP guests included: Helen Aboah, Deeda Blair, Carlos Campos, Francisco Costa, Jamie Drake, Simon Doonan, Ken Downing, Linda Fargo, Nick Graham, Susan Gutfreund, Stan Herman, Reed Krakoff, Marylou Luther, Fern Mallis, Roopal Patel, Ruben Toldeo, Julie Wainwright, Vera Wang, David Neville Dionisio Ferenc, Frederic Pinault, Diane Clehane, Meredith Schott, Walter Harvin, Eric Dalbo, Lori Singer and Jesse Kain.

Sponsors included: Hearst Magazines, American Airlines, International Flavors and Fragrances, Movado Group Foundation and Arcade Beauty

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Grayson Dolan’s Signature Fragrance

This week, with 10 million subscribers on YouTube and 4.7 million on instagram,  The Dolan Twins announced the launch of their first fragrance collection. The two gender-neutral scents, one by Grayson and the other by Ethan, were launched online July 12 and reportedly sold out in “a little less than four hours,” according to Kevin Gould, Founder of Wakeheart, the Dolans’ partner in this venture. “We were really encouraged and excited by this launch,” he told The Beauty Influencers.

“We have plans for a larger scale Wakeheart roll-out later into this year/early next, and future collaborations are certainly being discussed.  We really see an amazing opportunity to redefine and re-invent the world of scent for Gen Z, and the starting point is fragrance, but we are very excited to explore and expand into other categories within the scent space                                                                                    over time,” Gould said.

At 19-years-old, The Dolan Twins’ audience is based primarily in the U.S., aged 17 to 19, and predominantly female.

Developed by Givaudan Perfumer Guillaume Flavigny, who has created fragrances for Comme des Garçons, Armani Privé and Ex Nihilo, one fragrance carry notes of cool rain and lychee, while the other contains notes of coffee blossom, almond and vanilla.

Ethan Dolan’s Signature Fragrance

Wakeheart – a new scent brand founded by Gould and his partners at Kombo Ventures, aims to put the fun back into fragrance and attract a Gen Z and young Millennial audience through data-driven influencer collaborations like this. Gould was an early investor in Beautycon Media and in 2018, cofounded Insert Name Here, a direct-to-consumer hair brand, with Sharon Pak and Jordynn Wynn, two of Colourpop’s first employees. Kombo Ventures is a holding company with three core divisions: a talent management arm, a strategic creative agency and a brand incubator.

For more information, check out www.wakeheart.com and follow them @wakeheart @DolanTwins @GraysonDolan @EthanDolan

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WWD’s Legendary Beauty Editor Peter Born with Beauty Financial Editor Allison Collins

Nick Molar of Afterpay spoke to how “Millennials are Rewriting the Rules of Spending”; Idalia Salsamendi on “What’s Your Why?”; Amanda Fraga of Live Nation on “Unlocking the Power of Live”; and Alexandra Wilkis Wilson of Allergan was interviewed by WWD’s Beauty Financial Editor Allison Collins on how a “Fashion & Beauty Entrepreneur Targets a New Industry for Disruption.”

Meredith Kushan of Rodan & Fields

Glamsquad was on hand to assist with hair and make-up and offer tips on getting tousled beachy waves, trendy braids, or a soft and romantic bun.

Octoly distributed promotional “selfie lights”; Gigi gifted engraved leather journals; and everyone went home with a Festival Hair Kit of Styling and Treatment products from Pantene.

The well attended summit culminated with a Happy Hour and Influencer Networking Event overlooking the NYC  on the Live Nation Roof.

Photo credit: Patrick MacLeod for WWD

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UNDER BLUE SKIES ON A GOLDEN BEACH

LOVE FILLS THE AIR AND THE CAREFREE SPIRIT OF DAISY SHINES

A NEW CHAPTER OF SISTERHOOD BEGINS

DAISY LOVE MARC JACOBS

Marc Jacobs Daisy Love took home two awards from the prestigious Fragrance Foundation Awards on Wedsnesday night, June 5th, at Lincoln Center in NYC…

SOCIAL MEDIA CAMPAIGN OF THE YEAR —This award honors the best use of social media by a brand. It is judged on concept and execution on social media channels and resonance of the message. This category is judged by an expert panel.

This award was accepted by Andra Mielnicki, Vice President, Global Influencer Marketing, Luxury at Coty.

We asked Andra how she felt about winning Social Media Campaign of the Year, and how she made this campaign such a success…

Edgar Huber, President, Coty Luxury with Andra Mielnicki, Vice President, Global Influencer Marketing, Luxury at Coty

“It was a true honor to be recognized for the launch of Daisy Love Marc Jacobs. Our entire team is proud to be a part of this win. Our mission was to leverage the power of social media to engage consumers online, and to offer them an unexpected, immersive brand experience in real life. The Santa Monica pier takeover was an invitation into the playful Daisy Love universe, creating the perfect opportunity for authentic influencer storytelling and larger-than-life #DaisyLove UGC moments. We are constantly seeking ways to generate meaningful consumer engagement, and could not be happier with the overwhelmingly positive response for Daisy Love,” she told us.

CONSUMER CHOICE WOMEN’S PRESTIGE FRAGRANCE

This award was accepted by Peggy Elsrode, Senior Vice President North America Luxury at Coty.

We asked Renaud Salmon, Global VP Marc Jacobs Fragrances, what makes the Daisy Marc Jacobs collection such a success, and what makes Daisy Love relevant and different…

Firmenich Master Perfumer Alberto Morillas with Renaud Salmon, Global VP, Marc Jacobs Fragrances

“We believe that the success of the Daisy Marc Jacobs collection lies behind a few fundamental elements. First of all, it is built on universal core values that feel particularly relevant today: sisterhood, optimism and carefree spirit. Secondly, the Daisy fragrances are well-crafted, enjoyable, bright, floral creations – the perfect, easy, go-to scents in a girl’s fragrances wardrobe. Finally, Marc has always proposed an extremely visually appealing universe with Daisy: the campaigns and bottles come to life beautifully in the digital space – and we know how crucial it is with our young audience,” he told us.

“When it comes to Daisy Love specifically, Marc wanted to explore a sweeter chapter of the Daisy story. From the fragrance (a more gourmand take on the Daisy signature floralcy), to the bottle (a unique oversized Daisy) to the campaign (the sweetness of a moment at the beach). We are thrilled to see that it resonated with consumers, making Daisy Marc Jacobs the fastest growing franchise in the top 10 US women’s fragrance in 2018, and of course winning the Consumer Choice for Women’s Prestige Category at the 2019 Fragrance Foundation awards,” he continued.

THE ADVERTISING

FOR MORE THAN A DECADE, DAISY MARC JACOBS HAS WON HEARTS ALL OVER THE WORLD WITH A YOUTHFUL SPIRIT AND SPONTANEOUS CHARM.

THIS SPRING, DAISY LOVE MARC JACOBS TRANSPORTS DAISY’S BELOVED UNIVERSE FROM VERDANT FIELDS TO A SUN-DRENCHED BEACH WHERE LOVE AND HAPPINESS SHINE WITH A NEW RADIANT GOURMAND FRAGRANCE AND VISUALLY STUNNING ADVERTISING CAMPAIGN STARRING DAISY MUSE KAIA GERBER.

SHOT ENTIRELY ON FILM BY CELEBRATED BRITISH FASHION PHOTOGRAPHER ALASDAIR MCLELLAN, THE IMAGERY CAPTURES KAIA AND MODELS AUBE JOLICOEUR AND FAITH LYNCH AS THEY REVEL BENEATH THE GOLDEN SUN ON A DREAMY CALIFORNIA BEACH.

THE CAMPAIGN CELEBRATES THE BEAUTY OF SISTERHOOD AND FRIENDSHIP THROUGH A SERIES OF VIBRANT VIGNETTES THAT MIRROR THE HIGH-SPIRITED ESSENCE OF THE FRAGRANCE AND STAY TRUE TO DAISY’S BELIEF IN LIVING LIFE TO THE FULLEST.

THE FRAGRANCE

DAISY LOVE FILLS THE AIR WITH RADIANT FLORALS AND SPARKLING GOURMAND TWISTS THAT EVOKE THE BLISS OF WATCHING THE SUN REFLECT ON THE OCEAN UNDER BLUE SKIES.

UNDENIABLY FEMININE WITH A YOUTHFUL YET SOPHISTICATED COMPOSITION, DAISY LOVE OPENS WITH A BRIGHT POP OF CRYSTALLIZED CLOUDBERRIES THAT EXUDE A MULTI-FACETED SWEETNESS. 

AT THE HEART, THE SOLAR YET CREAMY FLORALCY OF PETALS FROM THE DAISY TREE MINGLE WITH THE WARMTH OF CASHMERE MUSKS AND DRIFTWOOD FOR A DELICATE AND MEMORABLE DRY DOWN.

TOP: CRYSTALIZED CLOUDBERRIES

HEART: DAISY TREE PETALS

BASE: CASHMERE MUSKS, DRIFTWOOD

FRAGRANCE CATEGORY: RADIANT GOURMAND

FRAGRANCE HOUSE: FIRMENICH

PERFUMER: ALBERTO MORILLAS

THE DESIGN

AN ODE TO THE LARGER-THAN-LIFE SPIRIT THAT EMBODIES DAISY LOVE, THE NEW FLACON IS A COMPLETELY ORIGINAL DESIGN THAT COMPLEMENTS HER SISTER FRAGRANCES IN A PLAYFUL YET REFINED WAY.

LUXURIOUS IN CRAFTSMANSHIP, THE INNOVATIVE CAP FEATURES A SINGLE OVERSIZED WHITE DAISY BLOOM AND A GOLD CENTER ACCENT FOR AN ELEVATED TOUCH. 

THE CLEAR GLASS BOTTLE IS ELEGANTLY FACETED WITH RAISED PETALS AT THE TOP TO GIVE THE ILLUSION OF THE SUN CASTING A FLORAL SHADOW AND IS STRUCTURED WITH A SLEEK CIRCULAR BASE THAT HIGHLIGHTS THE WARM GLOW OF DAISY LOVE’S JUICE WITHIN.

THE OUTER PACKAGING IS CRAFTED IN A GLOSSY WHITE FINISH AND FEATURES AN EXPANDED DAISY EMBLEM IN A PEARLIZED PEACH HUE THAT WRAPS THE FRONT FACE OF THE CARTON.

BOTTLE DESIGNER: MARC JACOBS IN COLLABORATION WITH COTY

PRINT & TV ADVERTISING SPECS

CREATIVE AGENCY: COTY LUXURY STUDIO

CREATIVE DIRECTOR: KATIE GRAND

ART DIRECTOR: JOSEPH SALAH

FACE OF DAISY: KAIA GERBER

ADDITIONAL TALENT: FAITH LYNCH, AUBE JOLICOEUR

PHOTOGRAPHER: ALASDAIR MCLELLAN

STYLIST: KATIE GRAND

HAIR: ANTHONY TURNER

MAKEUP ARTIST: MIRANDA JOYCE

LOCATION: RANCHOS PALOS VERDE, CALIFORNIA

DATE: OCTOBER 21 – OCTOBER 23, 2017

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The Vike Twins

The twin girls originally from Belarus, migrated to the U.S. when they were only two-years-old. Now at 23, Alina and Inessa are based in New York were they live and work.

Alina and Inessa graduated from Baruch College in 2017 with an Bachelor of Science degree in Finance. While pursuing a career in finance, their passion for beauty never faded. With a strong interest in makeup and beauty, they started a joint Instagram page about two years ago. They started to post makeup and hair video tutorials to inform others on their favorite tips. Eventually, their following grew and grew, and they started to work with all different brands that they love, including Laura Mercier, Riley Rose, Smashbox, Murad, Forever 21, Grande Cosmetics, Paris Hilton  Skincare, Patchology, Colourpop, Milk Makeup, Ilia Beauty, Peter Thomas Roth, The Quick Flick, Elemis, Boxycharm/Ipsy, Lancôme, Fresh Beauty, Naturally Serious, Aquis Hair, Say Hello to Sexy Legs, Nip and Fab, Conair, Neutrogena, Clean & Clear, Schwarzkopf, Isle of Paradise, Makiage and L’Oreal Hair to name a few.

Wanting to expand their love for the beauty industry, they are soon to release their own beauty line, featuring a unique product that will hit the market this summer.

Winning the CEW x Preen.Me Makeup Influencer Award means a lot to both Alina and Inessa. “It’s definitely an inspiring moment and amazing to have your hard work recognized,” they said.

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Beauty Made In Italy was launched by The Italian Trade Commission to promote the awareness, availability and excellence of Italian beauty products and brands to the US market.

The event welcomed more than 75 influencers from the Los Angeles area. Representatives from each brand were on hand to showcase and demonstrate their newest products while speaking to their unique brand heritage and craftsmanship. Guests left with gift bags filled with full sized I-Beauty products from the participating brands.

About Beauty Made in Italy

Founded in 2017 by The Italian Trade Commission (ITC), a division of The Italian Government and Cosmetica Italia, ‘Beauty Made in Italy’ promotes the awareness, availability and excellence of Italian beauty products and brands to the US market. Beauty Made in Italy serves as a launch pad for Italian beauty brands entering the US and is divided into three different tracks for companies based on their experience in the US market: a Business Incubator, a Brand Accelerator and an Italian Beauty Council (IBC). Beauty Made in Italy educates member Italian companies on the specific properties of the US market through brand analyses, industry research, webinars, promotional initiatives and events, providing the support needed to successfully enter the US beauty market. Beauty Made In Italy looks to add and attract companies appropriate and ready to enter the US beauty market.

For more information, visit https://beautymadeinitaly.com

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On March 11th, H&M will dispense with the traditional method of showing its biannual H&M Studio collection on the Paris Fashion Week catwalk, instead, launching its SS19 collection by combining fashion and immersive theater.

Key influencers and members of the global press will join H&M on a three-day trip to the awe-inspiring desert of Sedona, Arizona. As the fictional narrative unfolds, a series of immersive events will see the SS19 collection unveiled in exciting new contexts. Developed in collaboration with the esteemed creative agency Sunshine and the creative and production agency PRODJECT, the Sedona trip will recast guests as participants. An original narrative by Connie Harrison, the London-based creative consultant and director, who specializes in the creation of immersive experiences, will – quite literally – bring the SS19 collection to                                                                                    life.  

Kattis Bahrke, H&M’s Head of Creative Marketing and Communication, says: “H&M has always been an innovation-led company and we are proud to launch the H&M Studio SS19 collection, with this new format. We hope that our guests will have a unique experience, partaking in the immersive theatre set-up and narrative we have devised, and that our customers will in turn be able to see the new collection, which combines practical utility pieces with glamorous after-dark options, in a context of wanderlust.”

Al MacCuish, Sunshine’s Creative Chairman, says: “H&M is extremely optimistic about doing things differently and were actively looking to innovate the catwalk show format. This is the first time a fashion brand has mounted an immersive theatre experience in order to launch a new collection. We looked at the mood boards of the H&M Studio design team and thought, what if we built a whole world around the idea of glamorous exploration? We believe that the guests are going to have a truly memorable experience. At its heart, it’s about inclusivity, emotion and feeling – which is what fashion does at its best.”

Keith Baptista, PRODJECT´s co-founder and Managing Director, says: “Many fashion brands are moving towards creating fashion shows that are more experiential, but this is the first time a brand has fully embraced theatre and invited guests to come along with them. We have devised a fictional narrative with multiple layers, so that participants can engage with the story on either a basic or much deeper level. Above all, we want to celebrate the spirituality, beauty and sense of exploration connected with Sedona, Arizona with an event that is truly unique.”

 Connie Harrison, Creative Consultant and Immersive Creative Director, says: “We want people to feel like they’ve stepped into another world where they don’t know what’s real and what’s fiction. They meet people. They see things. They uncover secrets. And they leave changed somehow.  What a wonderful way to show a collection.”

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