JacquesCavallierBelletrud – The Beauty Influencers

Louis Vuitton Launches A Perfume Atlas

Meredith Schott — Mon, 08 Apr 2024 15:19:24 +0000

Louis Vuitton presents its latest sensory creation: A Perfume Atlas. The first book orchestrated by Jacques Cavallier Belletrud, Master Perfumer of Louis Vuitton, this work offers an unprecedented exploration of the raw materials that inspire the Maison’s fragrance creations.

Readers are invited to follow the creator to the farthest reaches of the globe in his search for exceptional ingredients. The journey opens the door to a sensory world filled with discoveries through the words of Lionel Paillès, an author renowned for his expertise in perfumery, and the images of exceptional illustrator Aurore de la Morinerie. Photographs by Sébastien Zanella bring a journalistic dimension to the journey.

A Perfume Atlas offers an extremely rare glimpse inside the savoir-faire of Jacques Cavallier Belletrud. It immerses readers in the arcana of the most coveted raw materials in the Master Perfumer’s creations, unveiling the secrets of their harvest, extraction, distillation, and blending through more than 200 watercolour depictions.

A celebration of High Perfumery that is both poetic and scientific, this publication will delight lovers of nature, travel and beauty. Each page evokes a fascinating world: a sensory journey across the continents and the treasures of each changing season. From the Rose de Mai of Grasse to the oud Assam of Bangladesh to the bergamot of Calabria, each ingredient opens the door to distant horizons, beckoning with an evocative energy enhanced by age-old folklore.

The Master Perfumer endlessly circles the globe in search of remarkable raw materials, creating unique relationships with farmers in remote destinations. Each material is carefully selected and brought to Grasse for refinement before being introduced into Les Fontaines Parfumées, the workshop of the Master Perfumer, who blends them into tailored Louis Vuitton creations.

Perfume Atlas exclusive set.

To offer its enthusiastic readers an all-around sensory journey, A Perfume Atlas is also available in an limited edition set: the Perfume Atlas exclusive set. It includes an exceptional case featuring 45 phials containing the finest extractions of raw materials specially selected and presented by Jacques Cavallier Belletrud.

Don’t miss this rare invitation to explore the senses in an ode to savoir-faire, art and adventure through the eyes of the Master Perfumer of Louis Vuitton.

Available from mid-March, A Perfume Atlas will be on sale for 160 euros at all Louis Vuitton stores.

The Perfume Atlas exclusive set will be available for 5,000 euros at selected stores.

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Creating Infinity: Louis Vuitton x Yayoi Kusama Parfums

Christine Schott Ledes — Thu, 22 Dec 2022 22:23:38 +0000

Pursuing the dialog started between Louis Vuitton and Yayoi Kusama in 2012, three iconic Louis Vuitton fragrances have been reinterpreted by the Japanese artist. True to her signature throughout the years, she applies her motifs ad infinitum, completely enwrapping the space.

The collection appears in two drops, with distinct thematic directions, reflecting Yayoi Kusama’s motifs and motivations, enveloping the packaging, bottles and Travel Cases of three Louis Vuitton fragrances composed by Master Perfumer Jacques Cavallier Belletrud: Attrape-Rêves, Spell On You and L’Immensité. A selection of unique, exceptional creations dedicated to fragrances will also be unveiled within the collaboration.

Attrape-Rêves: a bouquet of peonies mingles with raw cocoa powder, and a hint of patchouli heart is enlivened by the fresh and sparkling notes of lychees.

Spell On You: a sensual tension thanks to precious iris pallida blended with sophisticated rose, as a love potion for the senses.

L’Immensité: a concentrate of freshness, pairing the crackle of ginger extracted with carbon dioxide with the bitterness of grapefruit.

Drop 1: Painted Dots, Infinity Dots

To celebrate the collaboration and friendship between the artist and the Maison, the main theme of the collection was inspired by a Louis Vuitton trunk hand painted by the artist in 2012. The iconic fragrances are decorated with playful and vibrant Painted Dots with a unique tactile finish and a perfect colour matching: green, yellow, red, blue and white dots are applied over Attrape-Rêves and its canvas Monogram Travel Case while the men’s fragrance, L’Immensité, is decorated with a gradation of black, silver, grey and white. Additionally, the artist gives a twist to the original Monogram Flaconnier, by painting bright dots all over it. A precious and colourful extraordinary trunk that invites the Louis Vuitton x Yayoi Kusama fragrances to travel.

The Painted Dots morph into another artist’s recognisable motif: Infinity Dots. This repetitive dot pattern has become her signature over time and is applied in red and white on the obsessional fragrance Spell On You. The original Travel Case has also been taken over with printed dots on leather

Another obsession of Kusama is in her florals; an enigmatic and significant theme that she has used a lot in her life work, representing them in many forms: paintings, serigraphy, sculptures, installations. On Spell On You, the captivating flowers echo the ingredients of the sensual scent, bringing a crafted feminine touch to the collection. The delicate print is applied on the leather Travel Case and on the Ultimate Flacon, an exceptional oversized version of the Spell On You bottle, created by the designer Marc Newson, in Baccarat glass laid on a natural leather base.

Moreover, Yayoi and Louis Vuitton designers have chosen together a character from the artist’s most
recent paintings to create an exclusive pattern: Faces. Humorous and smiley faces are printed over the Attrape-Rêves bottle, in a pulsing combination of colours.

Last but not least: Pumpkins. Kusama’s love for pumpkins can be traced back to her early childhood as she began drawing pictures of them at elementary school for their humorous form and warm feeling. In a variety of bright colours, pumpkins are applied over the masculine fragrance L’Immensité with graphic playfulness.

The joyful print also appears on the Boîte Chapeau Flaconnier, an exceptional and delicate Monogram canvas box that secretly stores the entire Drop 1 and Drop 2 collections. Inspired by the “sac chauffeur” created in 1910 to protect the car wheel from rain and dust, one of the first Boîte Chapeau model was designed in 1924, when the hat became a symbol of elegance and distinction. It began to play a more important role beyond the elegant luggage as Louis Vuitton was the only brand to propose this type of sophisticated and timeless travel item.

Yayoi Kusama

From her inauspicious beginnings in 1929, in Matsumoto, Japan, Yayoi Kusama magically and determinedly transformed her own life. Spinning enchantment from the power of her art while on adventurous quests in the wider world in the 1950s and 1960s, from Tokyo to New York, she rescued herself in the process. She is the artist who has given a glimpse of the infinite in her artwork and, after what appeared as a hiatus to the outside world when she returned to Japan in the 1970s, she has emerged as perhaps the pre-eminent global artist of the 21st Century and certainly the most successful living, female artist.

The Louis Vuitton x Yayoi Kusama fragrance collection will be available in a selection of Louis Vuitton stores.

Drop 1 will be available in Louis Vuitton stores starting January 6, 2023.

Drop 2 will be available in Louis Vuitton stores starting March 31, 2023.

Eau de Parfum Attrape-Rêves – Louis Vuitton x Yayoi Kusama 100ml, 320€

Eau de Parfum Spell On You – Louis Vuitton x Yayoi Kusama 100ml, 320€

Eau de Parfum L’Immensité – Louis Vuitton x Yayoi Kusama 100ml, 320€

Travel Case Painted Dots – Louis Vuitton x Yayoi Kusama, 670€

Travel Case Infinity Dots – Louis Vuitton x Yayoi Kusama, 670€

Travel Case Flowers – Louis Vuitton x Yayoi Kusama, 670€

Flaconnier – Louis Vuitton x Yayoi Kusama, 7750€

Boîte Chapeau Flaconnier – Louis Vuitton x Yayoi Kusama, price upon request

The Ultimate Flacon – Louis Vuitton x Yayoi Kusama, price upon request

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Louis Vuitton introduces City of Stars

Christine Schott Ledes — Fri, 29 Apr 2022 15:47:49 +0000

Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud created a unisex evening cologne inspired by a summer night in Los Angeles, featuring notes of citrus, sandalwood and tiare flower. Lauded contemporary artist and Los Angeles native Alex Israel collaborated on the packaging and accessories – a fragrance trunk and travel case – with an original artwork. A celebratory launch event was held at the Academy Museum in Los Angeles on April 6th.

Belletrud says of City of Stars, “It’s a more extroverted eau than its predecessors. It’s radically focused on the special, shimmering atmosphere of a night in Los Angeles when the singular setting sun gives way to the city’s lights and spotlights that traverse the sky. It’s a luminous night. The light comes from the explosion of a citrus quintet: blood orange, lemon, red mandarin, bergamot, and lime. It blends those different flashes, showcasing their spontaneity in a swirling melody that envelops and caresses the senses.”

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Louis Vuitton Eau de Parfums for Valentine’s Day 2022

Christine Schott Ledes — Sun, 13 Feb 2022 17:53:56 +0000

Both new and classic Louis Vuitton eau de parfums make the perfect Valentine’s Day gift. All the scents are composed in the cradle of perfume – Grasse, France – by Louis Vuitton Master Perfumer Jacques Cavallier Belletrud using the finest ingredients. The bottles are refillable as part of Louis Vuitton’s commitment to sustainability and can be engraved for the ultimate in bespoke luxury. A few timely highlights below.

For Her

Spell on You: The Maison’s latest fragrance for women is the epitome of romance, inspired by the first of all journeys: emotion. Featuring notes of iris from Florence, rose from Grasse, sambac jasmine and acacia flower from Egypt.

Rose des Vents: One of the Maison’s original fragrances and a bestseller, Rose de Vents features notes of Centifolia rose absolute, Turkish rose essence, and Bulgarian rose essence.

For Him

Imagination: The Maison’s latest fragrance for men, Imagination is a contemporary take on an Ambrox note, blended with black tea from China, Tunisian neroli and Sicilian cedar and other intoxicating spices.

Météore: This magnetic fragrance for men features mandarin from Italy, neroli from Tunisia, bergamot from Italy and black pepper.

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Les Parfums Louis Vuitton presents Les Extraits Collection in collaboration with architect Frank Gehry

Christine Schott Ledes — Fri, 08 Oct 2021 18:30:58 +0000

Launching October 7^th, the extracts of Les Parfums Louis Vuitton’s Les Extraits Collection in collaboration with architect Frank Gehry are formulated without top, heart, or base notes, and are instead structured like olfactory columns, elongated and rounded by a swell. Line, light and movement melt into pure sensation. Classic and timeless. Here is the spirit of pure movement, undulating through the air like a swimmer slicing through sea foam. Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud exalts that celestial rhythm of the olfactory palette.

For Les Extraits Collection – his first fragrance project – Frank Gehry reimagined the Maison’s iconic fragrance bottle with his own signature design, as well as a custom fragrance trunk. His gesture transformed a straight line into an ellipse and shaped curves until they suggested an arc, a transparent sail skimming through space. Taking a sheet of aluminum and crumpling it like fabric, he topped the flacon with an ethereal, hand-polished cap stamped with the LV seal inside. The genius of Louis Vuitton’s savoir-faire is about all kinds of metamorphosis, for this radiant flower is nothing less than the fruit of a vision.

As such, this collection is more than a collaboration, it is an encounter, a give-and-take, a manifesto. An ode to movement, its transparency, its fluidity. The complex self-evidence of seduction, the momentum of life emerging from Les Fontaines Parfumées in Grasse and the architect’s Los Angeles studio, from an infinite place: the imagination of the senses.

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Imagination from Les Parfums Louis Vuitton

Christine Schott Ledes — Sat, 05 Jun 2021 16:32:35 +0000

Les Parfums Louis Vuitton opens a new chapter in its history of perfumery with the launch of a seventh fragrance dedicated to men…Imagination, an exceptional composition by the House’s Master Perfumer, Jacques Cavallier Belletrud, created in the heart of his atelier at Les Fontaines Parfumées, in Grasse.

Journey of imagination

Imagination. The essence of audacity. The measure of every success. The infinite possibilities that lie within each and every one of us. It’s an impulse, an immaterial energy that beckons one to push their limits, constantly innovate and self-reinvent. It’s the creative spark that drives the architects of the world’s beauty, those who elevate even the wildest dreams to bring marvelous things to life and build a better future. A boundless imagination nurtured by travel, by life-changing personal experiences that forge a new state of mind, a way of being, loving, and perceiving the world around us. The spirit rises, escapes and conquers new paths of freedom.

The unprecedented attraction of amber and tea

Inscribed within the heart of Louis Vuitton’s DNA, imagination and creativity have always guided Jacques Cavallier Belletrud in his work, prompting him to constantly push the limits of his art. “For five years, I’d been dreaming of revealing the beauty of ambergris and expressing the quintessence of its amber note in a way that’s of-the-moment and devoid of nostalgia,” explains the Master Perfumer. To give it contemporary resonance, he chose to use Ambrox, the true white gold of perfumery, a molecule present in its natural state in ambergris.

“For five years, I’d been dreaming of revealing the beauty of ambergris and expressing the quintessence of its amber note in a way that’s of-the moment and devoid of nostalgia,” explains Belletrud.

But how could he give resonance to this exceptional material, given its such lavish proportions? Belletrud excels in the art of contrast. For him, tension brings plenitude, of overdose, the balance of a perfect accord. As ever, there is an obsession for detail, a love for his subject and the vocation to seek out the grace in the most beautiful things nature has to offer. Here, Ambrox unfurls upon contact with the most noble of citrus. Bursting with sunlight, Calabrian bergamot, orange, and Sicilian cedar brings out radiant light. “I’m very attached to the literal expression of raw materials,” the Master Perfumer allows. Their majestic freshness is further enhanced by the floral, green brightness of Tunisian neroli. Together, they draw a lush Mediterranean landscape emerging in the light of dawn. Then, spices make everything sizzle. Nigerian ginger, extracted with carbon dioxide, and Ceylon cinnamon each in their own way amplify and energise the composition’s coolest or most intense facets.

In order to accentuate the relief even further, Belletrud selected a rare and precious black tea from China, also extracted with carbon dioxide, with notes of grass, straw, and a slightly smoky edge. “The tea evokes the magic of the East, an imaginary scene of caravans. It carries within it the spirit of travel, like an olfactory transcription of Louis Vuitton’s universe,” the perfumer reveals.

Like a magician, that substance enhances and envelops the amber note in an embrace, with a few touches of Guaiac wood and incense. “The pure, sensual and sophisticated amber then becomes the very essence of the perfume and the expression of a very contemporary masculine elegance,” adds Belletrud. Creative excellence in service of beauty and emotion. Imagination takes flight across one’s skin in an extraordinary encounter that ignites senses and spirit to give rise to an irrepressible, universal attraction.

Eau de Parfum Imagination 100ml 225€ In-store refill 100ml 140€

Eau de Parfum Imagination 200ml 350€ In-store refill 200ml 280€

Travel Spray Imagination 4 x 7,5ml 225€ Travel Spray Refills 100€

Miniature Set 225€

Available as of 3rd June 2021 at select Louis Vuitton stores and from louisvuitton.com

#LVParfums #louisvuitton

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Louis Vuitton Launches On the Beach with Actress Eiza González

Christine Schott Ledes — Mon, 05 Apr 2021 23:09:05 +0000

Louis Vuitton has unveiled a new unisex fragrance, On the Beach, launched in stores April 1^st.

The cologne perfume was created by the House’s Master Perfumer, Jacques Cavallier Belletrud, to capture the emotions of a sunny day at the beach. Featuring notes of yuzu, neroli, and aromatic herbs, On the Beach balances the lightness of a citrus with the depth of florals. At the same time, it connects to the ambiance of the West Coast – a territory that is free, passionate, and wildly creative – containing all the spontaneity of colognes, combined with the sophistication of perfumes. A new surfboard and made-to-order fragrance trunk complete this summertime escape.

Contemporary multi-media artist Alex Israel designed the bottle, packaging, and accessories for On the Beach using his hometown, Los Angeles, as his muse. The resulting aesthetic reflects the city’s contrasts and eclectic architecture, where a blend of Hollywood fantasy, technological vanguardism, and old-world European and Hispanic inflections create an extraordinary panorama.One of Israel’s famous “Untitled (Flat)” gradient paintings, inspired by the oceanfront facades of his home city in dialogue with the sun and sea, blazes across all the pieces.

Actress Eiza González brings the complete experience of On the Beach to life in Los Angeles, transforming into Israel’s artwork alongside the collection.

Following in the tradition of Louis Vuitton’s previous cologne perfumes – Sun Song, Cactus Garden, Afternoon Swim and California Dream – On the Beach is the fifth fragrance in a radiant collection focused on the West Coast.

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