Saweetie 

As M·A·C’s Global Brand Spokesperson, Saweetie will contribute her wit and beauty as the face of M·A·C’s upcoming renowned collections and key campaigns. In addition, Saweetie will work with M·A·C Makeup Artists to showcase her signature looks, beauty secrets and lifestyle with M·A·C fans. Fans can see Saweetie’s first piece of content for the brand HERE and follow @maccosmetics on IG for more updates from this powerhouse duo to come.

On Friday, September 10th, John Demsey & MAC Cosmetics hosted an event at the Boom Boom Room in New York City to celebrate the announcement. The event was attended by Saweetie, Ashley Benson, Achieng Agutu,, Alexis Ren, Alton Mason, Duane Henry, Ellen Von Unwerth, Harris Reed, Laura Love, Law Roach, Leomie Anderson, Lori Harvey, Luke Gilford, Madison Bailey, Maye Musk, Nellie Partow, Noor Tagouri Olivia Ponton, Patrick Ta, Paul Wesley, Pritika Swarup, RJ King, Shaun Ross, Ty Hunter, Wolftyla, Zara Rahim, among others. See here for event images.

The Estée Lauder Companies Group President John Demsey, Saweetie and Drew Elliot, SVP, Global Creative Director, M·A·C Cosmetics. (Photos: Sansho Scott/BFA.com)

“Saweetie is one of those people that truly does it all – musician, CEO, actress, TV show host, gamer, viral sensation, the list goes on – she is an extreme talent and is relatable…she is all of our ‘best friends’” said Drew Elliott, SVP, Global Creative Director, M·A·C Cosmetics. https://www.instagram.com/p/CTpRiFXAFP9/“Saweetie’s message of self-confidence and female empowerment is the perfect match for a brand like M•A•C that has always embraced unapologetic self-expression with open arms!  She has always loved our products, she told me she has swallowed pounds of M·A·C lip gloss in her life. Saweetie IS a M·A·C girl, because she is a boss, a winner, an artist, and she knows exactly what she wants…and goes for it.  I’m obsessed.”

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“Glenn is an incredibly dynamic leader who has beautifully steered his brand through the challenges of the past year,” said Demsey. “I am particularly proud of how effectively he has balanced the needs of the business while being a truly thoughtful and empathetic leader to his brand team. His promotion is very well-deserved.”

With more than 30 years of strategic, operational and brand-building experience, Glenn Evans is an exceptional, values-driven brand leader with an impressive track record of delivering consistent results. As Senior Vice President/Global General Manager, Smashbox and GLAMGLOW, Glenn has successfully led both brands, capturing operational and supply chain synergies between them, optimizing their global brand and regional go-to-market structures and improving A&P effectiveness.

As Global Brand President, Glenn will continue to lead Smashbox and GLAMGLOW into their next phases of sustainable growth, focusing on product innovations with a consumer-led, online-centric, digital-first approach, as well as continuous transformation to evolve ahead of the changing retail landscape. A dynamic and energetic leader, Glenn will also continue to leverage his passion for developing top talent across both brand teams.

Since being named Senior Vice President and General Manager, Smashbox, in 2019, Glenn has led the brand’s repositioning strategy to drive appeal with both new and loyal consumers while staying true to the brand’s core studio heritage. Under his leadership, the brand reinforced its number one ranking in U.S. prestige Face Primers, achieved top rankings in prestige Face Primers in key global markets, and attracted new consumers with the success of Smashbox Halo All-in-One Tinted Moisturizer.

Before his role at Smashbox, Glenn was Senior Vice President, Leading Beauty Forward, where he led the successful global implementation of Leading Beauty Forward and OneSource, which have helped to fuel the company’s multiple engines of growth strategy. Prior to that role, Glenn was SVP, Global Supply Chain, during which time he established and led the Global Supply Chain Center of Excellence for six years, and played a leadership role in integrating and enhancing best-in-class capabilities across the organization.

Since 2018, Glenn has served as an Executive Sponsor of wELCome, ELC’s Employee Resource Group for LGBTQ+ employees.  He continues to act as a passionate advocate for Inclusion & Diversity across the Company.  Glenn recently announced the creation of the West Coast chapter of wELCcome and he also sponsors the Smashbox & GLAMGLOW Multi-Ethnic Advisory Board, an employee-led group within the brands that aims to ensure diverse voices are amplified during key moments of decision-making.

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“Michelle is an incredibly dynamic leader who has beautifully steered her brand through the challenges of the past year,” said Demsey. “I am particularly proud of how effectively she has balanced the needs of the business while being a truly thoughtful and empathetic leader to her brand team. Her promotion is very well-deserved.”

A dynamic leader with deep experience leading a variety of beauty brands across categories and channels, Michelle’s promotion to Global Brand President, Clinique, recognizes her outstanding and visionary leadership in returning Clinique to global growth. She was appointed Senior Vice President/Global General Manager, Clinique in June 2020, and since then has made a significant impact on Clinique’s brand positioning, driving double digit growth for hero products, as well as redefining the innovation strategy behind Clinique’s hero franchises.  She has also driven Clinique’s acceleration in Online to be the #1 ELC brand in North America in that channel, while delivering the Clinique High-Touch experience at scale globally. Her inspirational leadership, deep expertise in beauty and skin care, together with her strong passion for connecting with global consumers, makes her uniquely suited to continue to lead Clinique in its next chapter of growth.

Michelle joined ELC from Johnson & Johnson in 2020, where she had an impressive 20-year career holding various leadership roles within its Consumer Health Products division, most recently serving as President, U.S. Beauty. In this role, she was responsible for the company’s portfolio of Beauty brands at the time, and led the successful performance and growth of many brands. Prior to that, she served as the General Manager of Neutrogena at J&J, and as the leader of the company’s Los Angeles campus.

Michelle is passionate about talent development and has a proven track record of fostering workplaces that embrace inclusion and diversity. She has received several industry awards and honors in recognition of her exceptional career, including being named to Fortune’s 2018 “50 Most Powerful Latinas in Business”. Michelle is the Executive Sponsor of Hispanic Connections (HiC) ERG and is actively mentoring diverse talent across ELC.

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Since joining the Company in 1998, Balbier has been instrumental in many of M•A•C’s most successful products, including the expansion of the Lipglass franchise with color, Lustreglass, Chromeglass, Pro Longwear Lustre Lipstick, Eye Shadow, Studio Fix Fluid, Studio Tech, Mineralize SkinFinish Powders and the Viva Glam lipsticks, which are responsible for raising over $80 million for the M•A•C AIDS Fund. Balbier has also created products for Aveda and the stila and jane Cosmetic brands.

Prior to joining Estée Lauder, Balbier was the principle of her own product development business, The Pink Jungle.  At “the Jungle,” she was part of the team that started Gryphon Development, where she was responsible for all product and development for Victoria’s Secret and Bath & Body Works.  Ms. Balbier also worked on the start-up of jane Cosmetics, prior to its acquisition (and subsequent sale) by The Estée Lauder Companies, along with La Prairie, Calvin Klein, Givenchy and Ralph Lauren.  Other clients included entrepreneurs such as Frederic Fekkai, TOVA, Gale Hayman, Herb Alpert and Carlos Falchi. Balbier began her beauty-industry career at Coty and then held positions at Max Factor and Faberge.

Balbier is a graduate of Drexel University. In 2002, she was recognized by Cosmetic Executive Women as one of the Cosmetic Industry’s Top 10 Leaders and Achievers.

“It’s important to have a mentor growing your career with you. Mine was the legendary Jeanette Wagner,” stated Balbier, also citing both John Demsey and James Gager as “wonderful mentors, colleagues and friends.”  She also noted the “two stars” she has mentored, Isabelle Rovner, Vice President, Product Development, Tom Ford Beauty, and Gabrielle Nevin, Vice President, Product Developement, Bobbi Brown.

An internal letter sent by both Carl Haney, Executive Vice President, Global R&D, Corporate Innovation, Packaging and Product Development, and John Demsey, Executive Group President at The Estée Lauder Companies, stated: “Jennifer is considered a pioneer in the prestige beauty industry and a key driver for aspirational product innovations for beauty enthusiasts everywhere. Joining ELC in 1998, she was part of the original team at M•A•C and played an integral role in the brand’s rise to cult status, making it the number one make up brand in the world today. The top three M•A•C products she developed have all risen to icon status, including: Studio Fix FluidFoundation, Retro Matte Lipstick, Mineralize SkinFinishandPowder Kiss. A huge supporter of what is the heart and soul of M•A•C – its Artists – Jennifer could often be found backstage at Fashion Shows with our Artists, testing new products and getting their feedback, which is truly what set us apart from the competition. During her tenure with the M•A•C brand, she worked on many incredible talent partnerships with Diana Ross, Mariah Carey, Raquel Welch, Liza Minnelli, Nicki Minaj and many others. She also managed several designer collections, including Zac Posen, Alexander McQueen, Giambattista Valli and Prabal Gurung. She also led global product development for ELC’s other Artistry Brands, including Bobbi Brown, Smashbox Cosmetics and Too Faced. Her expertise in consumer trends, innate commercial sensitivity, creativity and passion for beauty has led to the development of some of their most innovative and iconic products, taking their Artistry Brands to new levels of success throughout the course of her career.

In 2002, Jennifer was presented with a Cosmetic Executive Women Achiever Award, which honors the most accomplished women in beauty. She served on the board of CEW for eight years and was one of the founders of the CEW Young Executives Committee. Jennifer served on the Board of Directors of the M•A•C AIDS Fund.​​ She worked directly with celebrity spokespeople, including Lady Gaga, Rihanna, Miley Cyrus and Ariana Grande, to create best-selling lipstick shades that support people affected by HIV and AIDS, which have raised over $500 million for the M•A•C VIVA GLAM FUND.

An invaluable member of our Product Development Leadership Team, Jennifer is a consummate beauty professional — smart, strategic and disciplined in a highly complex area of our business. Throughout her tenure, she mentored many members of the Product Development teams, always creating opportunities for their voices and ideas to be heard and setting the highest product development standards in the industry. Jennifer’s contributions to the Company have been invaluable and she will be greatly missed by colleagues and friends.”

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According to a statement from the brand, this additional support will provide MAC’s existing partners with emergency relief funds to provide vital services, including food delivery, medication support, and testing and treating diagnosed COVID-19 cases, especially among the immunocompromised. But while this expands the Viva Glam mission, it doesn’t mean its focus has completely shifted.

“Viva Glam has never been about one cause, but about support to vulnerable communities. It was created many years ago simply as a hardship fund for people who needed safety nets,” John Demsey, chairman of the MAC Viva Glam Fund and executive group president of The Estée Lauder Companies, said in the statement. “To leverage this 100-percent giving model to help people affected by COVID-19 is a continuation of the principles VIVA GLAM was founded on from its inception.”

Viva Glam spokesperson Miley Cyrus announced the brand’s COVID-19 relief efforts — and officially kicking off the 2020 Viva Glam campaign — on Bright Minded, a series she created to connect people while isolating during the Global Covid Crisis.

To help support the efforts, purchase any current shade of Viva Glam Lipstick or post an Instagram message sharing a “virtual kiss of gratitude to those on the front lines” using the hashtag #mackissofgratitude.

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