CHANEL has announced that from January 1^st 2021, Charlotte Casiraghi will become an ambassador and spokesperson for the House. She will also embody the campaign for the Spring-Summer 2021 Ready-to-Wear collection imagined by Virginie Viard, photographed in Monaco by Inez van Lamsweerde and Vinoodh Matadin.

This announcement seals a long relationship based on trust and friendship, started by Karl Lagerfeld and continued today by Virginie Viard. Close to the House since her teenage years, photographed by the designer for the book The Little Black Jacket: Chanel’s Classic Revisited by Karl Lagerfeld and Carine Roitfeld in 2012, Charlotte Casiraghi has always been loyal to the House, attending numerous CHANEL events and shows, and regularly wearing its creations.

With a degree in philosophy and a passion for literature and poetry – an art to which Karl Lagerfeld initiated her at a young age – the new CHANEL ambassador and spokesperson is President of the Rencontres philosophiques de Monaco, an association that she founded in 2015, whose aim is to celebrate and promote philosophy through monthly themed events dedicated to reflection, discussion and the passing on of ideas. This distinguished horse rider, who has taken part in several show-jumping competitions, is also the patron of the Monte-Carlo International Jumping event.

Perpetuating Gabrielle Chanel and Karl Lagerfeld’s unconditional love for literature, the House of CHANEL, Virginie Viard and Charlotte Casiraghi will shortly be unveiling a project entitled Les Rendez-vous littéraires rue Cambon [Literary rendezvous at rue Cambon]. Throughout 2021, these themed encounters, to be relayed on CHANEL’s website and social networks, will bring together female writers and actresses, in the company of friends of the House, to read, discuss and share their unique perspective on their own work or that of other historical or contemporary literary figures they hold dear.

The first of these rendezvous will take place on Tuesday January 26^th 2021 in the salons of 31 rue Cambon. The campaign for CHANEL’s Spring-Summer 2021 Ready-to-Wear collection will be unveiled on January 1^st.

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Grace Cho Area Manager of L’Oréal Paris Travel Retail Asia Pacific; Somi Park, Manager of Lotte Duty Free Cosmetics & Perfumes; Olivier Tessler, General Manager of L’Oréal Paris Travel Retail Asia Pacific; Sungkyu Hong, General Manager of Lotte Duty Free Main Store; Mandy Chen, Marketing Manager of L’Oréal Paris Travel Retail Asia Pacific; and Andy Koh, Celebrity Make-up artist

Karl Lagerfeld and L’Oréal Paris share a Parisian heritage, a pioneering spirit and commitment to strong women. The Karl Lagerfeld x L’Oréal Paris collaboration is an initiative by Karl Lagerfeld, taking on his legendary rock and chic style with a touch of classic, effortless Parisian elegance, and developed with the scientific care and color expertise of L’Oréal Paris.  The collection is complemented by an impressive campaign based on Karl Lagerfeld’s most famous quotes and his unmistakable style.

“We are proud to launch this exclusive collection in collaboration with our strategic partner, Lotte Duty Free. The beauty collection truly reflects the style and work of the legendary fashion icon, Karl Lagerfeld, and celebrates everything L’Oréal Paris stands for – beauty, fashion and women                                                                                                      empowerment,” said Olivier Tessler, General                                                                                        Manager of L’Oréal Paris Travel Retail Asia                                                                                                Pacific.

The We All Have a Touch of Karl event journey began with the impressive campaign visual of spokeswomen, Soo Joo Park, Ming Xi and Luma Grothe, playing their own Karl characters as a tribute to the fashion icon. Global travelers can immerse themselves in the black and white ambience that represents “The World of Karl.”

Travelers can pick their favorite Karl-themed makeup look and receive a flash makeup service by the makeup experts. They also get the chance to be the first to try the products at the Provokative, Ironik and Kontemporary makeup zone.

At the event, L’Oréal Paris x Lotte Duty Free were proud to launch the Modiface app, an AR technology that offers consumers the opportunity to experience this exclusive makeup collection via the virtual application.

Travelers also had access to a photo area where they may picture with Karl’s iconic oval chair and received an instant photo with a special photo frame and quotes from Karl Lagerfeld. 

The three-day event was kicked off with a glamorous launch party on 6^th December attended by 26 local and international key opinion leaders. Besides, L’Oréal Paris collaborated with renowned celebrity makeup artist Andy Koh showcasing 10 special curated Karl Lagerfeld x L’Oréal Paris collection looks on a makeup runway show with a live performance of electronic violin to replicate the soundtrack of the campaign video.

The second day, Lotte Duty Free’s ambassador, @PonysMakeup, hosted a private makeup show exclusively for 50 Lotte’s VVIP guests, featuring the two “Karl” looks that she created and posted on her YouTube channel with over 5 million followers. During this makeup show, she demonstrated the looks she created to the VVIP customers.

The ‘We all have a touch of Karl’ event was open to customers and fans December 7-8th, attracting hundreds of travelers.

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