Liza Rapay – The Beauty Influencers https://www.thebeautyinfluencers.com Official Publication of The Beauty Influencer Association Fri, 02 Aug 2019 13:02:22 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.18 https://www.thebeautyinfluencers.com/wp-content/uploads/2019/06/cropped-IMG_7016-32x32.jpg Liza Rapay – The Beauty Influencers https://www.thebeautyinfluencers.com 32 32 Cosmoprof NA Hosts a Winning 17th Edition in Vegas https://www.thebeautyinfluencers.com/2019/08/01/cosmoprof-na-hosts-17th-edition-in-vegas/ https://www.thebeautyinfluencers.com/2019/08/01/cosmoprof-na-hosts-17th-edition-in-vegas/#respond Fri, 02 Aug 2019 01:22:00 +0000 http://www.thebeautyinfluencers.com/?p=5140 Cosmoprof North America (CPNA) — the largest B2B beauty exhibition in the Americas, hosted its 17th edition from July 28-30, 2019 at the Mandalay Bay Convention Center in Las Vegas. […]

The post Cosmoprof NA Hosts a Winning 17th Edition in Vegas appeared first on The Beauty Influencers.

]]>
Cosmoprof North America (CPNA) — the largest B2B beauty exhibition in the Americas, hosted its 17th edition from July 28-30, 2019 at the Mandalay Bay Convention Center in Las Vegas. The exhibition welcomed retailers, distributors, beauty brands,and suppliers, from across the globe, offering unique opportunities to come together, make new relationships, foster collaborations, and get inspired, truly bringing the world of beauty under one roof. Participants fully immersed themselves in all things beauty and walked away with unparalleled business building tools and network connections over the course of the three-day event.

Liza Rapay, CPNA’s new head of marketing, told us, “It exceeded our expectations—from the exhibitors to the quality of the visitors, we couldn’t have put on a better show.  The launch of Cosmopack was a huge success.  Our CosmoTalks attendance was record-breaking.  The installation of CosmoTrends was well-visited, and we added another session of the CosmoTalks presentation due to high demand.  The Buyer program is stronger than ever.  We’ve also surpassed last year’s Boutique program, selling out most of the products by the beginning of day 2.  On Sunday evening, the Happy Hour featuring the Cosmoprof and Cosmopack Awards ceremony was well-attended, and everyone enjoyed the opportunity to get-together in a festive environment.  The most rewarding of all was receiving notes from attendees and exhibitors alike thanking us and letting us know that they are looking forward to next year.”

Held annually in Las Vegas, more than 40,000 visitors engaged with 1,435 exhibitors representing 43 countries, and were able to see and experience new programs, special areas, conferences, and networking opportunities. The show floor space covered 312,638 sq ft (29,045 sq m) of space (up 3% from 2018).CPNA showcased all facets of the beauty industry, presented across three main sections, two of which were dedicated to Cosmetics & Personal Care, with growth in the skincare sector, and Professional Beauty. Within these larger show sections were specially curated areas that featured the most comprehensive array of cosmetics and personal care products from around the world dedicated to retail, multicultural beauty, and green beauty. Country Pavilions from eight different countries also had a prominent presence on the show floor and featured beauty brands that displayed authentic elements, strong heritage,and innovation from their countries in the beauty industry. The special show floor areas included Discover Beauty, Discover Beauty Spotlights, Discover Green,The Beauty Vanities, and Tones of Beauty.

For the first time, CPNA introduced Cosmopack North America, the third section acting as a“show-within-a-show”and dedicated to the entire supply chain of the cosmetics industry: contract manufacturing and private label, machinery, primary, and secondary packaging, applicators, ingredients, and raw materials. The launch of Cosmopack was accompanied by initiatives including the special curated area Discover Pack for some brand new exhibitors, dedicated Buyer Program (featuring R&D, brand executives, and product development), packaging related conferences, and the Factory, an activation that recreated the entire manufacturing process of a cosmetic product live, thanks to the participation of a selection of Cosmopack exhibitors. In its first edition at CPNA, Factory produced the Pure Factory clean beauty face highlighter.

To continue its mission of providing unparalleled opportunities for exhibitors and attendees alike, one of the top priorities of the 17th edition was the Buyer Program, with additional investments geared toward attracting more prolific and globally inclusive buyers including Alibaba, Blue Mercury, Cos Bar, CVS Health, Macy’s,and Space NK. The program connected exhibitors with top buyers consisting of retailers, international buyers,and professional beauty distributors from across the globe. CPNA also featured robust conferences and diverse topics for the industry’s elite movers and shakers.

George Ledes with Beauty Influencers Naty Ashba, Lauren Elyse and Andreea Cristina

With more than twenty-five seminars and workshops, highlights of this year’s CosmoTalks included The Beauty of Sustainability hosted by American market research company, The NPD Group; CBD & Beauty: The Next 5 Years hosted by Jeb Allured of Global Cosmetics Industry; Leveraging Facebook & Instagram to Grow Your Brand hosted by CEW; FIT Capstone Research: The New Era of Beauty and Technology hosted by FIT’s Stephan Kanlian; and Beauty Influencers: How Consumers Discover New Brands Today hosted by George Ledes. Additional speakers included top executives from L’Oréal, Google, Clinique, Facebook, YouTube, Neiman Marcus,and Shiseido among others.

CosmoTrends, new this year, was written by international trend agency BEAUTY STREAMS, the global beauty industry reference, and featured an annual post-show report on beauty trends,spotlighting the most innovative products from CPNA exhibitors.This exclusive look at everything cutting edge in the cosmetics industry examined the societal and market movements that impact beauty categories and was showcased as an installation during the show and presented at CosmoTalks. Exhibitors and attendees were also able to connect with leading national and international trend and marketing intelligence agencies in the new Trends Corner, where they learned about everything from identifying market trends to making smarter business decisions, and more effective strategic development. The following trend and marketing intelligence agencies were represented:Euromonitor International, Kline & Company, TheBenchmarking Company, The NPD Group, and WGSN. Also new this year were the Cosmoprof & Cosmopack North America Awards. All participating companies that exhibited at CPNA had the opportunity to present their most innovative products, their most relevant technologies, and their best in beauty formulations and packaging designs to brand executives, retailers, and press. The Cosmoprof North America Awards celebrated the most outstanding finished products while the Cosmopack North America Awards recognized the best in beauty formulation and packaging design.The Awards winners were selected by a jury and announced across ten categories during a ceremony at the show.

Boutique, a one-of-a-kind beauty sampling bar,featured products from exhibiting companies and provided visitors the opportunity to curate their own customized beauty bag, created in collaboration with HCT Packaging,that they could take home. All donations collected on behalf of this initiative benefited Look Good Feel Better, a charitable foundation dedicated to improving the quality of life and self-esteem for people undergoing cancer treatment

Other highlights at the show included YouCam Makeup unveiling their new AI smart beauty technology and Alibaba Group/ Tmall Global exhibiting at the show for the first time.

The 18th edition of Cosmoprof North America will be held June 30-July 2, 2020

The post Cosmoprof NA Hosts a Winning 17th Edition in Vegas appeared first on The Beauty Influencers.

]]>
https://www.thebeautyinfluencers.com/2019/08/01/cosmoprof-na-hosts-17th-edition-in-vegas/feed/ 0
2019 FINALISTS OF COSMOPROF AND COSMOPACK AWARDS ANNOUNCED https://www.thebeautyinfluencers.com/2019/07/13/2019-finalists-of-cosmoprof-and-cosmopack-awards-announced/ https://www.thebeautyinfluencers.com/2019/07/13/2019-finalists-of-cosmoprof-and-cosmopack-awards-announced/#respond Sun, 14 Jul 2019 02:37:14 +0000 http://www.thebeautyinfluencers.com/?p=5028 Finalists for the Cosmoprof and Cosmopack North America Awards have been announced. The Awards, a special initiative of all the events of the Cosmoprof network, formally recognize the absolute best […]

The post 2019 FINALISTS OF COSMOPROF AND COSMOPACK AWARDS ANNOUNCED appeared first on The Beauty Influencers.

]]>

Finalists for the Cosmoprof and Cosmopack North America Awards have been announced. The Awards, a special initiative of all the events of the Cosmoprof network, formally recognize the absolute best in beauty products, celebrate innovation, and honor excellence in packaging design and formulation.

Cosmoprof North America Awards highlights the best in color cosmetics, hair, nail, and skin care finished products across five categories: Hair, Make-up, Skin care, Natural & Organic, and Tools & Devices.

Cosmopack North America Awards honor excellence in packaging design and formulation across five categories: Make-up Formula, Make-up Packaging Design, Skin Care Formula, Skin Care Packaging Design and Sustainability.

Finalists have been selected in partnership with BEAUTYSTREAMS –the global beauty industry reference, and international experts and key players in the beauty industry.

Cosmoprof North America Awards Jury:

  • Stephan Kanlian – Chairperson Master’s Degree Program: Cosmetics & Fragrance Marketing and Management, School of Graduate Studies, Fashion Institute of Technology (USA)
  • Flynn Matthews – Principal Industry Analyst Global Beauty, Google (USA)
  • Sanjiv Mehra – Co-Founder & CEO / Chairman of the Board, eos / ICMAD (USA)
  • Lori Monaco – President US Beauty, NPD (USA)
  • Michael Nolte – Creative Director, BEAUTYSTREAMS (USA)
  • Karine Ohana – Managing Director, Ohana & Co (USA)
  • Andrew Shore – Managing Director, Moelis & Co (USA)
  • Ida Wong – Vice President, Global Product Development- Skincare, Clinique (USA)
  • Yuli Ziv – Managing Director US, Lanchmetrics (USA)
  • L’Oréal USA Packaging Innovation Team (USA)

Cosmopack North America Awards Jury

  • Krystyne Biser – Vice President, Product Development / Stila Cosmetics (USA)
  • Jessica Blanco – VP of Product Development, Milk Makeup (USA)
  • Sam Cheow – Chief Product Innovation Officer at Global Cannabinoids & Founder, Necessary Luxury(USA)
  • Jeb Gleason-Allured – Editor-in-Chief, Global Cosmetic Industry Magazine (USA)
  • Sarah Kugelman – CEO and Founder, Skyn ICELAND, LLC (USA)
  • Elie Papiernik – Founder & CEO, centdegrés (FRANCE)
  • Jill Scalamandre – President, Bareminerals, Buxom, Global Development Shiseido Makeup (USA)
  • Elana Drell Szyfer – CEO, ReVive Skin Care & Operating Advisor, Tengram Capital Partners (USA)
  • Lan Vu – Founder & CEO, BEAUTYSTREAMS (USA)

COSMOPROF NORTH AMERICA AWARDS FINALISTS:

HAIR

  • SAVE ME from Product Overload
  • Vitabrid C12 Deep Cleansing Shampoo Shot
  • Wellness Premium Products Hemp Seed Oil Wellness Mask
  • Man Made Wash / Spiced Vanilla

MAKE-UP

  • Nutracosmetic GmbH Nutraskin Silk & Smooth Concealer / Nutraskin Super Wear HD Foundation
  • Belle Radiance Cucumber Water Matifying Foundation
  • Crayola Beauty Face Crayon
  • 4Ever Magic Cosmetics Double Shade Seductive Eyebrow Gel & Majestic Eyebrow Brush

SKIN CARE

  • RIJU WORLD INTERNATIONAL CO 1Serum Single Drop Hydration
  • When (J.C.People) When Revivifying Pure Five Serum
  • Mamé Dew Drops of Times MultiCorrective Power Serum
  • ACURE Seriously Soothing Serum Stick

NATURAL & ORGANIC

  • Passport to Organics Blue Water Hyaluronic Moisturizer
  • Creightons PLC/ Potter and Moore Innovations Ltd. Bambeautiful Densifying Foam
  • Morganna’s Alchemy Morganna’s Black Gold Djondjon Mushroom + CBD Youth Cream
  • Love Sun Body 100% Natural Origin Mineral Sunsceen SPF 30 Lightly Scented Cosmos

TOOLS & DEVICES

  • Michael Todd Beauty Sonic Refresher We/Dry Sonic Microdemabrasion System with MicroMist
  • LaLuer LLC MIRA
  • PMD Beauty PMD Clean Pro RQ
  • Chowis Co LTD
  • Dermopico DPI
  • Viso Mobile Skin Analyzer

MAKE-UP FORMULA

  • B. Kolormakeup & Skincare S.p.A. Dynamic Duo Water Base Blob Gloss
  • Ancorotti TIME TO LOVE
  • Weckerle Cosmetics Natural Mousse Eyeshadow
  • ICC Cosmoglow…New Highlighting Powder 100% Natural – Cosmos Approved

MAKE-UP PACKAGING DESIGN

  • SeaCliff Beauty BeautiLock Airtight Solvent Stick
  • iTRENDS, Inc. Cosmetic Palatte
  • Cosmopak USA, LLC Quick Release Magnetic Closure Vial
  • Libo Cosmetics Co, Ltd Pop Eyes Lip Gloss

SKIN CARE FORMULA

  • TOLY SAKURA
  • Om & Brahma Inc
  • B. Kolormakeup & Skincare S.p.A. PURESUN Sun Protector Spf 30
  • B. Lolormakeup & Skincare S.p.A. Silky Blue Mattifying Gel Primer

SKIN CARE PACKAGING DESIGN

  • TOLY Boost Mixer
  • Skillful Printing Company Limited Facial Oil Trio
  • TONGIL POCKET CASE Co., Ltd FIUME: Touch-up Style Portable Perfume Atomizer
  • Hangzhou Kanghong Industry & Trade Co., Ltd. JJG10ML-2

SUSTAINABILITY

  • Baralan ECO BARALAN
  • TOLY Skin Linen
  • Berry Global Verdant
  • Premi Spa Refill Collection

 

 

The post 2019 FINALISTS OF COSMOPROF AND COSMOPACK AWARDS ANNOUNCED appeared first on The Beauty Influencers.

]]>
https://www.thebeautyinfluencers.com/2019/07/13/2019-finalists-of-cosmoprof-and-cosmopack-awards-announced/feed/ 0
Cosmoprof NA Press Preview at Italian Trade Commission https://www.thebeautyinfluencers.com/2019/05/20/cosmoprof-na-press-preview-at-italian-trade-commission/ https://www.thebeautyinfluencers.com/2019/05/20/cosmoprof-na-press-preview-at-italian-trade-commission/#respond Mon, 20 May 2019 05:13:12 +0000 http://www.thebeautyinfluencers.com/?p=4572 Cosmoprof North America (CPNA), the largest B2B beauty exhibition in the Americas, hosted a ‘Sneak-Peek’ event for the North American press on May 14 at The Italian Trade Commission in […]

The post Cosmoprof NA Press Preview at Italian Trade Commission appeared first on The Beauty Influencers.

]]>
Cosmoprof North America (CPNA), the largest B2B beauty exhibition in the Americas, hosted a ‘Sneak-Peek’ event for the North American press on May 14 at The Italian Trade Commission in New York City to preview what’s to come at the CPNA annual trade show in Las Vegas this July.

Cosmoprof’s Antonia Benvegnu, Liza Rapay, and Alessandra Allegri with George Ledes

Editors had the chance to discover the newest beauty trends and products directly from CPNA exhibitors across the globe who were present to highlight the best of their beauty brands. CPNA showcased a curated selection of upcoming exhibiting brands that represented a sampling from what’s to come at the CPNA annual trade show floor. Participating brands at the ‘Sneak-Peek’ event included Ancorotti Cosmetics, Ao Skincare, BondiChic, D’Alechémy, DrGl, ECooking, Fiabila, Formawell Beauty x Kendall Jenner, Fusion Naturals, HCT Group, Intertrade, Pennelli Faro S.r.l., La Luer, L’Alga Ocean Technology, Miracle 9, O’o Hawaii, Veriphy Skincare and 18.21 Man Made.

Sarah Gargano and Representative from Ancorotti Cosmetics

Cosmoprof North America (CPNA), the largest B2B beauty exhibition in the Americas, hosted a ‘Sneak-Peek’ press event on May 14that The Italian TradeCommission in New York City to preview what’s to come at the CPNA annual trade show in LasVegas this July. Editors had the chance to discover the newest beauty trends and products directly from CPNA exhibitors across the globe who were present to highlight the best of their beauty companies. The exhibiting companies represented all of CPNA’s main sections: Cosmetics & Personal Care,Professional Beauty, and Cosmopack (the ‘show-within-a-show’ dedicated for the entire beauty supply chain).

Participating companies included 18.21 Man Made (USA), Ancorotti Cosmetics(Italy), Ao Skincare (USA), BondiChic (Australia), D’Alchémy (Poland), DrGL (Singapore), ECooking(Denmark), Intertrade (USA), Fiabila (France), Formawell Beauty x Kendall Jenner (USA), FusionNaturals (USA), HCT Group (USA), L’Alga Ocean Technology (The Netherlands), La Luer (USA) ,Miracle 9 (USA), O’o Hawaii (USA), Pennelli Faro (Italy), and Veriphy Skincare (USA).Introductions presented at the event included a new collection of hair styling products made in the United States with breakthrough technology that combines fashion into beauty, ‘clean beauty’ skincare range from Australia with non-toxic chemicals for women who are looking for a skin care range with no compromise to ingredients or quality,all plant-based formulas from East Asia that nourish your body from the inside out,anti-aging beauty products from Poland that reflect two factors: the skin’s health and a balanced approach to life, a skincare collection from Singapore that infuses science into skincare from medical expertise, new high-performance trio of products powered by nature, backed by science and created in Canada,and Italian-made, eco-friendly, and sustainable cosmetic brushes. The event welcomed leading North American trade and consumer press editors who received one-on-one product demonstrations and learned about inspirations and new collections directly from company representatives. CPNA had representation of international companies many of which made their USA debut.
CPNA will host its 17th edition July 28th-30 that the Mandalay Bay Convention Center in Las Vegas. The award-winning event offers retailers, distributors, beauty brands and suppliers the unique opportunity to come together, make new relationships, foster collaborations, and get inspired. CPNA is one of the destinations of the Cosmoprof network, today a 360° worldwide platform for the international beauty community, with shows in Bologna, Hong Kong, and Mumbai. All together more than 370,000 professionals and 7,000 exhibitors from all over the world participate.
Please visit www.cosmoprofnorthamerica.com to register and purchase your ticket.

The post Cosmoprof NA Press Preview at Italian Trade Commission appeared first on The Beauty Influencers.

]]>
https://www.thebeautyinfluencers.com/2019/05/20/cosmoprof-na-press-preview-at-italian-trade-commission/feed/ 0
Cosmoprof NA Announces its 17th Annual Trade Show in Las Vegas, July 28-30th https://www.thebeautyinfluencers.com/2019/04/29/cosmoprof-na-announces-its-17th-annual-trade-show-in-las-vegas-july-28-30th/ https://www.thebeautyinfluencers.com/2019/04/29/cosmoprof-na-announces-its-17th-annual-trade-show-in-las-vegas-july-28-30th/#respond Mon, 29 Apr 2019 16:59:04 +0000 http://www.thebeautyinfluencers.com/?p=4384 Cosmoprof North America (CPNA), the largest B2B beauty exhibition in the Americas, will host its 17th edition July 28th- 30th at the Mandalay Bay Convention Center in Las Vegas. With […]

The post Cosmoprof NA Announces its 17th Annual Trade Show in Las Vegas, July 28-30th appeared first on The Beauty Influencers.

]]>
Cosmoprof North America (CPNA), the largest B2B beauty exhibition in the Americas, will host its 17th edition July 28th- 30th at the Mandalay Bay Convention Center in Las Vegas. With more than 40,000 attendees and 1,400 exhibiting companies anticipated from around the globe, this “must attend” event offers retailers, distributors, beauty brands and suppliers the unique opportunity to come together, make new relationships, foster collaborations, and be inspired.

CPNA showcases all facets of the industry presented across three main sections, two of which are dedicated to Cosmetics & Personal Care, with record-breaking growth in the skin care sector, and Professional Beauty. Within these larger show sections are specially curated areas featuring the most comprehensive array of cosmetics and personal care products from around the world dedicated to retail, multicultural beauty and green beauty. Country Pavilions will also have a prominent presence on the show floor, featuring beauty brands showcasing authentic elements and innovation from countries recognized for strong heritage in the beauty industry.

In addition to Cosmetics & Personal Care and Professional Beauty, this year’s exhibition will put a spotlight on the cosmetics supply chain with the debut of Cosmopack North America, featuring companies representing ingredients & raw materials, contract & private label manufacturing, machinery, and packaging. The launch of Cosmopack will be accompanied by initiatives including a Buyer Program to boost B2B opportunities and a new Factory project showcasing the entire manufacturing process of a unique cosmetic product live on the show floor.

To continue its mission of providing unparalleled opportunities for exhibitors and attendees alike, CPNA will feature prominent buyers, robust conferences, and diverse initiatives allowing networking and business-building with the industry’s elite movers and shakers. The Buyer Program was made one of the top priorities of the 17th edition, with additional investments geared toward attracting more prolific and globally inclusive buyers including Alibaba, Blue Mercury, Cos Bar, CVS Health, Macy’s, and Space NK. The program connects exhibitors with top buyers consisting of retailers, international buyers and professional beauty distributors from across the globe. Selected exhibitors will participate in prearranged one-on-one meetings with interested buyers during the show in a designated meeting area on the show floor to generate business deals.

With more than twenty five seminars and workshops, a huge investment was also put toward CPNA’s CosmoTalks lineup, which puts relevant intelligence at the fingertips of exhibitors and attendees so they can make informed decisions to positively impact their business. Highlights of this year’s CosmoTalks include ‘The Right Channel’ panel hosted by WWD, ‘The Beauty of Sustainability’ hosted by American market research company, The NPD Group and ‘CBD & Beauty: The Next 5 Years’ hosted by Global Cosmetics Industry magazine.

Additional speakers include top executives from L’Oréal, Google, Clinique, Facebook, YouTube, Neiman Marcus, and Shiseido among others. Additional programs will be available for the duration of the three-day event for exhibitors and attendees to engage with.

Boutique, a one-of-a-kind beauty sampling bar featuring products from exhibiting companies, provides visitors the opportunity to curate their own customized beauty bag, created in collaboration with HCT Packaging, that they can take home. All donations collected on behalf of this initiative will go to Look Good Feel Better, a charitable foundation dedicated to improving the quality of life and self-esteem for people undergoing cancer treatment. Exhibitors and attendees are also able to connect with leading national and international trend and marketing intelligence agencies in the new Trends Corner, where they can learn about everything from identifying market trends to making smarter business decisions and more effective strategic development.

Also new this year are the Cosmoprof North America & Cosmopack North America Awards and CosmoTrends. The ‘Awards’ formally recognize the absolute best in beauty products, celebrate innovation, and honor excellence in packaging design and formulation among exhibitors. Winners will be announced across ten categories during a ceremony at the show. CosmoTrends, written by international trend agency BEAUTYSTREAMS, an international trend agency, is the annual post-show report on beauty trends, featuring the most innovative products from CPNA exhibitors. This is an exclusive look at everything that is cutting edge in the cosmetics industry. A pre-trend report will also be showcased as an installation during the show and presented at CosmoTalks.

Please visit cosmoprofnorthamerica.com to register and purchase your ticket.

The post Cosmoprof NA Announces its 17th Annual Trade Show in Las Vegas, July 28-30th appeared first on The Beauty Influencers.

]]>
https://www.thebeautyinfluencers.com/2019/04/29/cosmoprof-na-announces-its-17th-annual-trade-show-in-las-vegas-july-28-30th/feed/ 0
BOLOGNAFIERE COSMOPROF APPOINTS LIZA RAPAY AS HEAD OF COSMOPROF NA MARKETING https://www.thebeautyinfluencers.com/2019/03/01/bolognafiere-cosmoprof-appoints-liza-rapay-as-the-new-head-of-cosmoprof-north-america-marketing/ https://www.thebeautyinfluencers.com/2019/03/01/bolognafiere-cosmoprof-appoints-liza-rapay-as-the-new-head-of-cosmoprof-north-america-marketing/#respond Fri, 01 Mar 2019 16:43:04 +0000 http://www.thebeautyinfluencers.com/?p=3899 BolognaFiere Cosmoprof recently announced that Liza Rapay has been named the new head of North America Marketing to run Cosmoprof Las Vegas (CPNA) in partnership with the Professional Beauty Association. […]

The post BOLOGNAFIERE COSMOPROF APPOINTS LIZA RAPAY AS HEAD OF COSMOPROF NA MARKETING appeared first on The Beauty Influencers.

]]>
BolognaFiere Cosmoprof recently announced that Liza Rapay has been named the new head of North America Marketing to run Cosmoprof Las Vegas (CPNA) in partnership with the Professional Beauty Association. All North America marketing operations and functions will report to Rapay in the new Cosmoprof North America office located in New York City. Rapay succeeds Daniela Ciocan, former CPNA Marketing Director.

Gianpiero Calzolari, Chairman of BolognaFiere SpA, stated, “I am delighted to appoint Liza Rapay to head up CPNA. She brings thirteen years of prestige beauty experience and a true passion for the beauty industry. We look forward to collaborating with Ms. Rapay as we continue to grow our reputation as the leading B2B beauty trade show. Ms. Rapay will directly report to Enrico Zannini, General Manager, BolognaFiere Cosmoprof, Director of Cosmoprof Worldwide.”

Ms. Rapay said, “I am honored to be a part of this organization. I am excited at the opportunity to work with all beauty companies— from start-ups, to established brands. This is an amazing platform to connect people in the industry. With the market always evolving, I believe that strong relationships will always be one of the constants necessary to succeed in this business.”

“The Professional Beauty Association is pleased to welcome Ms. Rapay as the new head of Marketing for Cosmoprof North America. With her extensive knowledge of the beauty industry and enthusiasm for building strong relationships, we’re confident Liza will be a great partner.” – Steve Sleeper, Executive Director of Professional Beauty Association.

Prior to joining BolognaFiere Cosmoprof, Rapay was the North America Marketing Director for Clinique, an Estee Lauder company. She managed several aspects of marketing such as trade, media, CRM, and coop advertising. She also held a position as Key Account Marketing Director where she successfully managed the biggest retailer in North America, growing their instore and ecommerce business exceeding half a billion dollars in annual retail sales. She was an integral part for developing strategies in retaining loyal customers and attracting new ones, using consumer market data to create strategies that are consumer centric.

While at the Estee Lauder Companies, Ms. Rapay was selected for the company’s prestigious sponsorship to complete the graduate business program at the Fashion Institute of Technology, in Cosmetics and Fragrance Marketing and Management—beauty industry’s think tank in the U.S. While in the FIT program, she led a team of industry professionals performing global research in collaboration with Target, Inc., on the Future of Mass Retail, examining global best practices in luxury and applying them to mass retail environments, and designing new spaces and programs with Target’s creative agency.

Ms. Rapay also comes with ten years of book publishing experience. In 1993, she started working for Ballantine Books, an imprint of Penguin Random House, LLC. She is bilingual and studied both in the U.S. and Asia.

The post BOLOGNAFIERE COSMOPROF APPOINTS LIZA RAPAY AS HEAD OF COSMOPROF NA MARKETING appeared first on The Beauty Influencers.

]]>
https://www.thebeautyinfluencers.com/2019/03/01/bolognafiere-cosmoprof-appoints-liza-rapay-as-the-new-head-of-cosmoprof-north-america-marketing/feed/ 0