L’Oréal – The Beauty Influencers

45th Annual NYSCC Suppliers’ Day Achieves Record-Breaking Attendance

Meredith Schott — Wed, 29 May 2024 16:03:34 +0000

NYSCC

The Leading Ingredient and Formulation Event for the Beauty Industry Filled with Inspiration, Innovation, and Celebration

The New York Society of Cosmetic Chemists (NYSCC) 45^th Annual Suppliers’ Day was held once again at the Jacob K. Javits Convention Center in New York. Showcasing thousands of ingredients and raw materials on a sold-out exhibit floor that housed in excess 103,000 net square feet of exhibits while attracting 11,085 registrants, representing 72 countries, Suppliers’ Day 2024 enjoyed nearly an 8% increase in overall attendance – more than 35% increase since its move to NYC in 2017.

NYSCC Suppliers’ Day 2024 Ribbon Cutting

“The beauty community truly showed up for Suppliers’ Day with our theme “INSPIRE. INNOVATE. CELEBRATE.” evident end-to-end at the Javits Center,” said Amber Evans, Chair of NYSCC. “Every element of product development was on display and optimism and excitement for growth and innovation in all product categories was high.”

In addition to an exhibit floor that featured 567 exhibiting companies including 139 new exhibitors, Suppliers’ Day unique in-classroom technical and marketing education programs attracted 523 conference delegates, its largest audience to date. Popular programs included the Scientific Advisory Committee curated courses on hair, biotechnology, and nutricosmetics, as well as sessions on fragrance, opportunities and challenges in the cosmetic industry, Chinese innovations, mircobiome, and fragrance. Essential Suppliers’ Day programming on World of Chemistry, Digital Age of Beauty and Discover Sustainability were also well received as well as the innovations from exhibitors and special sessions on current beauty innovations, Latina and California product development updates, sustainable developments in the cosmetic sector, influencer panel and more.

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A special Keynote Presentation with L’OREAL’s Dr. Qian Zheng, Senior VP Head of Advanced Research North America & Global Regenerative Beauty Discovery Domain in conversation with Kathryn Hopkins, Senior Beauty Editor of WWD, on L’ORÉAL’S Green Sciences Revolution took place on May 2.

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The highest number of students also participated in the Future Chemists Workshop with more than 100 students, from 32 colleges and universities across the country, formulating an antioxidant primer. The NYSCC Mentorship Mixer and Career Development Program connected members with mentees looking to enhance their professional development and career in cosmetic chemistry.

New this year was the INSPIRATION ZONE where attendees were able to touch and feel the ingredients of tomorrow. These ingredients were selected by BEAUTYSTREAMS senior trend analysts and forecasters.

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The NYSCC Awards Night event took place on May 1st at LAVAN Midtown and revealed the eight finalists of the CEW Beauty Award for Supplier’s Ingredients and Formulation:

Bakuchiol Ester BCR by Bio Component Research;

CycloRetin by Clariant; ETERWELL YOUTH by DSM Firmenich;

Vecollage Fortify L by Evonik Corporation; Illuminyl 388 by Givaudan;

Corneopeptyl by Lucas Meyer Cosmetics;

EstoGel® Green by Presperse Corporation;

SRHC Type XVII by Trautec.

The winner will be announced at the CEW Beauty Awards Luncheon on November 21, 2024.

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Robert Fuller, Jennifer Wenskus, Bobby Chow, Mark Knitowski and George Ledes on the NYSCC 2024 Supplier’s Day Lunch & Learn panel.

George Ledes moderated a Lunch & Learn panel on Fragrance: The Invisible Art with a great line-up of esteemed fragrance experts representing an array of perspectives on this topic. Robert Fuller spoke about Olfaction and Malodorous Perception; Bobby Chow from DSM -Firmenich discussed the Sensory Symphony Unvieling the Interplay of Color, Fragrance and Mood; Jenifer Wenskus of Circana spoke about Fragrance Trends to Watch; and Mark Knitowski addressed a range of topics in our field from Al in Fragrance – focus on the customer rather than the creation, the vision to see fragrance in relation to the customer, how Gen Z & Gen A are changing the fragrance landscape, and keeping experiential in the fragrance category. It was a refreshing and unique look at fragrance from a myriad of perspectives.

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The INDIE 360° Pavilion was again a popular destination for attendees with 16 brands participating and featuring a Latina beauty capsule. Ziba Beauty, founded by Sumita Batra, was this year’s INDIE 360° People’s Choice Award, for its modern signature brow collection.

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Four sci-comm influencers also walked the exhibit floor to select their top three ingredients worthy of the new Suppliers’ Day Ingredient Maverick Award.

The influencer awards went to:

Erica Douglas: @sisterscientist

Solobia + Applechem, Ingredient: Serenibiome

Mibelle AG Biochemistry, Ingredient: RejuveNAD,

iOi OLEOCHEMICAL, Ingredient: DYNASAN

CrystalCONTROL L

Ginger King: @thebeautysharkginger

dsm-firmenich, Ingredient: ETERWELL YOUTH

Corum Inc., Ingredient: Epi-On

Provital LLC, Ingredient: SHILOXOME

Ramon Pagan: @glowbyramon

Rahn USA Corp, Ingredient: ILLUMISCIN-GLOW

P2 Science, Ingredient: Citripol F

Arcaea, Ingredient:ScentARC Prebiotic

Jane Tsui, @janethechemist

Barnet Products, Ingredient: IntenCfy

Disruptive Materials USA Inc., Ingredient: UPSALITE

Grant Industries, Ingredient: Granactive Retinoid Pro+

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Plans are underway for the 2025 NYSCC Suppliers’ Day taking place June 3 & 4, again at the Javits Center, with 87% exhibitor floor already resigned. The event will be moving to the expansive third level of the convention center and will include new activations and strengthened industry partnerships to create the best global ingredients event for the industry.

For more information about NYSCC visit www.nyscc.org.

For 2025 Suppliers’ Day exhibitor and sponsorship information email: suppliersday@nyscc.org.

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David Greenberg appointed CEO of L’Oréal USA, President of North America

Christine Schott Ledes — Mon, 14 Mar 2022 18:31:29 +0000

David Greenberg has been appointed CEO of L’Oréal USA, President of North America Zone, and member of L’Oréal Executive Committee, effective immediately. David succeeds Stéphane Rinderknech, who has decided to continue his career outside of the Group.

Currently President of L’Oréal Professional Products Division in North America, a major growth engine, David Greenberg has spent more than 28 years at L’Oréal in leadership roles across markets, divisions, brands and functions. David most recently spearheaded the acceleration and business model transformation of the Professional Products Division in North America. Under his 5-year tenure, David oversaw the growth of SalonCentric, accelerated the growth of the business in new channels, and modernized the professional products business into a digital, omnichannel one.

David is a veteran and trusted advocate of the North American beauty industry. He serves on the Board of the Personal Care Products Council (PCPC), the nation’s leading industry trade association, and on the Industry Advisory Board of the Fashion Institute of Technology (FIT) School of Graduate Studies in Cosmetics & Fragrance Marketing & Management.

Prior to his current role, David served as President of Maybelline, Garnier and Essie within L’Oréal USA’s Consumer Products Division for 8 years and directed marketing for the L’Oréal Paris brand for another 6 years.

Over his career, David has also been involved in the identification, integration and global expansion of many of L’Oréal’s American brand acquisitions, including Pulp Riot, NYX Professional Makeup, Essie and Matrix. Known for his ability to build highly engaged teams and develop people, David took on the transformation and professionalization of the HR function as Chief Human Resources Officer in 2005 under then-L’Oréal USA CEOs Jean-Paul Agon and Laurent Attal. David spent 4 successful years at L’Oréal Mexico as head of the Consumer Products Division.

Commenting on David’s appointment, Nicolas Hieronimus, CEO of L’Oréal, stated: “I have known David for many years. David is one of the architects of L’Oréal’s rise to become the market leader in the US, and he still leads with the same entrepreneurial, innovative and competitive mindset. He is a successful team builder. I am very proud to name the first American to head the North America Zone and to join our Groupe’s Executive Committee. North America Zone is one of our biggest engines of growth and David is the right person to take our team and business to new heights.”

David succeeds Stéphane Rinderknech who after a long, very successful and diverse international career in Japan, South Korea and China, was appointed CEO of L’Oréal USA and President of North American Zone in 2019.

Nicolas Hieronimus added: “I take the opportunity to warmly thank Stéphane for his significant contributions to L’Oréal during the last 20 years, notably in China and lately in the USA, where he leaves a very strong team that will continue to drive our success in North America.”

This appointment is effective immediately.

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Armani Beauty Celebrates the Year of the Tiger in Hainan

Christine Schott Ledes — Sun, 13 Feb 2022 16:31:16 +0000

Armani Beauty is hosting a series of events across Hainan throughout January and February to celebrate the Year of the Tiger. The pop-up stores showcase the brand’s beauty pillar products, by using Bamboo at multiple touchpoints symbolizing strength and longevity.

A pyro drone show could be seen from the China Duty Free Mall in Haitang Bay on January, 22nd, 28th and February, 1st the New Year’s Day. The show included striking formations of bamboo, pillar products and festive greetings bringing a ‘New Year, New Strength’ message to life. At Lagardère Duty Free Mall, an immersive 3D LED wall animation using the same visuals was displayed.

The Armani Beauty products showcased in the pop-ups and highlighted during the pyro drone show and 3D animation includes Sì Passione, Lip Maestro, Crema Nera, Armani / Privé Thé Yulong and the My Armani to Go Cushion new plissé case.

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L’Oréal to Acquire Youth to the People Skincare

Christine Schott Ledes — Mon, 03 Jan 2022 04:07:41 +0000

L’Oréal has signed an agreement to acquire Youth to the People, a skincare company based in California.

Youth to the People was founded in Los Angeles in 2015 by two cousins, Greg Gonzalez and Joe Cloyes. The brand is inspired by their grandmother, Eva, who started a professional skincare line 40 years ago, utilizing plant extracts and innovative active ingredients. The brand’s growth has been supported by its investors, Sandbridge Capital, Strand Equity and Carisa Janes.

Youth to the People develops and markets high-performance skincare products known for formulas that combine premium vegan blends of superfood extracts and science.

Available in the US, Canada, Australia, and in select European countries where it enjoys a very strong appeal, the brand is marketed through an omnichannel distribution – mix of D2C e-commerce and selective distribution.

The brand is expected to record more than $50 million in sales in 2021.

Commenting on the acquisition, Cyril Chapuy, President of L’Oréal Luxe, said, “We are very pleased to welcome Youth to the People brand, its founders and fantastic teams. Because of its solid reputation and remarkable product quality, Youth to the People is a favorite among all genders. Its skincare expertise based on healthy, vegan, high-efficacy formulas make it a very strategic addition to L’Oréal Luxe. The brand’s core values and distinctive spirit reflected in its initiatives to amplify diverse voices, build a fairer world and enhance consciousness of the planet will be further celebrated at L’Oréal not only because they are precious to us, but because they are very true to our own values.”

Stéphane Rinderknech, President North America & Chief Executive Officer L’Oréal USA, added, “We have been inspired by the passion and vision of the brand’s two founders, Joe Cloyes and Greg Gonzalez, in bringing the best of the health-conscious, California lifestyle to high performance beauty. We believe in the potential of this special brand, and we look forward to working with the Youth to the People team to help them realize this potential. I am thrilled to have Youth to the People join our growing portfolio of American brands on the West Coast.”

Joe Cloyes, Founder & CEO, and Greg Gonzalez, Founder & CBO, of Youth to the People, said, “We founded Youth to the People to continue our family’s legacy of making skincare and to inspire and represent our community. Joining the L’Oréal family gives us the opportunity to realize all the dreams of Youth to the People. Our brand’s mission is to make high-performance skincare using vegan ingredients with practices that are good to the planet and good to the people. We’re beyond excited about this partnership and the opportunity to amplify our shared values of investing in a just and sustainable future for all.”

The closing is subject to the standard regulatory approvals and other customary conditions.

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L’Oréal Partners With Climate Tech Company BreezoMeter Gaining Insight into Exposome and Skin

Christine Schott Ledes — Mon, 06 Dec 2021 00:45:14 +0000

L’Oréal announced a new multi-year research and tech partnership with BreezoMeter one of the world’s most innovative and accurate climate tech companies. Based in Israel, BreezoMeter is a leader in the space of environmental information about air quality, pollen and fires. Its main goal is to improve the health and safety of billions of people worldwide by providing accurate and actionable environmental data and insights.

Through this multi-year partnership, L’Oréal and BreezoMeter will combine their expertise both in the science of aging and the environment with the aim of developing an exclusive beauty-driven exposome platform. The partnership will uncover new insights around how the environment affects skin aging, and ultimately provide new services to consumers that can accompany their skin needs all over the world with personalized routines and lifestyle advice.

“We are very excited to enter this long-term and strategic partnership with BreezoMeter, a world leader in air quality tech. We are committed to bringing our consumers all around the world the most accurate information on their environmental exposure and how that affects their skin. We believe that with our expertise in the science and tech behind skin aging and augmented beauty, combined with BreezoMeter’s innovative technology platform, that we can provide new personalized services and actionable advice to help combat the effects of the environment on skin,” says Barbara Lavernos, L’Oréal Deputy Chief Executive Officer, in charge of Research, Innovation and Technology.

“Strengthening our collaboration with a world air quality leader BreezoMeter is crucial to unlock the links between skin aging and environmental exposures, such as allergens, UV, and pollution. This will allow us to provide new services that can bring the most precise and personalized skin routines, lifestyle advice, and ultimately help people live healthier lives in every external environment they live,” says Guive Balooch, Global Head of Research and Innovation’s Tech Incubator.

“At BreezoMeter we are thrilled to continue and grow our partnership with the world’s top beauty company, L’Oréal. Their deep values around science, tech, and innovation are very in line with ours around air quality and environmental sciences. We are very excited to see the two come together and bring new insight and products around the impact of the environment on skin aging,” stated Ran Korber, CEO of BreezoMeter.

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KIEHL’S TRAVEL RETAIL ASIA PACIFIC COMMITS TO THE FUTURE OF WILD PANDAS

Christine Schott Ledes — Tue, 29 Jun 2021 13:46:52 +0000

Kiehl’s celebrates its 10th year partnership with non-profit organization, Shan Shui Conservation Centre, with its Kiehl’s Future Made Better indoor and outdoor pop-ups at Mova Downtown Shopping Mall in Haikou, Hainan. Held throughout the month of June, the ecologically designed pop-ups spotlight the endangered species, giant pandas, which are also a powerful symbol for species and ecosystem conservation. Through a seamless and interactive O+O journey, visitors may learn about the conservation works behind the partnership, as well as Kiehl’s sustainability commitments in formulating a better future.

Thepop-ups are constructed with 100% recyclable and reusable materials. With the outdoor pop-up featuring a panda jungle, visitors are led onto an educational augmented-reality journey to learn about the “Kiehl’s Does” initiatives. Through a scan on the jungle signs with a mobile phone, visitors may discover more sustainable actions taken by the brand, such as over 80% of Kiehl’s packaging are made with post-consumer recycled materials, and its raw ingredients sourced support responsible farming practices in over 600 communities worldwide.

The indoor tree house pop-up focuses on the brand’s 10th year partnership with Shan Shui Conservation Centre in protecting wild pandas. As part of the “Kiehl’s Gives” philanthropic commitment to environmental sustainability, the collaboration supports works behind panda conservation by removing hunting traps, purifying water sources and natural habitats, and monitoring the pandas’ movements and safety with infrared cameras. At the end of the adventure, visitors may redeem a sample of the brand’s No.1 bestselling Rare Earth Masque through an automatic vending machine (while stock lasts).

L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 29.87 billion euros in 2019 and employs 88,000 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 4,100 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal sets out ambitious sustainable development goals across the Group for 2030 and aims to empower its ecosystem for a more inclusive and sustainable society. For more information: http://mediaroom.loreal.com/

“We are proud to co-create such a purpose-driven journey in Hainan with Haikou Downtown Duty Free Shop. Our ‘Kiehl’s Does’ and ‘Kiehl’s Gives’ initiatives, featuring our 10th year collaboration with Shan Shui Conservation Center in panda conservation, represent our effort toward a healthier planet to formulate a better future. Through

these pop-ups, we actively invite all travelers in Hainan to join us on such a purposeful journey, because we believe better has no end,” says Petrina Kho, General Manager of Kiehl’s Travel Retail Asia Pacific.

“It is a very exciting opportunity for us at Haikou Downtown Duty-Free Shop to host the hallmark Kiehl’s Future Made Better pop-up. The partnership is meaningful to us as individuals, a company, and society at large for it directly benefits the beloved wild pandas that we hold dear to our hearts. As a major tourism and shopping destination in Haikou’s city center, we believe that together with Kiehl’s groundbreaking values to educate, impact, and benefit the environment, we will elevate and shape the retail experience of the changing consumer needs of our generation,” says Grace Wang, General Manager of Perfume and Cosmetics department, Central Merchandising Division, China Duty Free Group.

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MY WAY: GIORGIO ARMANI’S NEW FEMININE FRAGRANCE LAUNCH IN HAINAN

Christine Schott Ledes — Sun, 20 Jun 2021 01:23:49 +0000

With the introduction of MY WAY, L’Oréal Travel Retail Asia Pacific created a captivating eco-designed outdoor podium at the China Duty Free Group (CDFG) Haitang Bay Mall. Conjuring a fusion of cultures enriched with a white flower scent that is at once bright, modern and feminine, it is a nod to the traveler’s soul in all of us. MY WAY embodies a strong and singular statement of sustainability and femininity that celebrates oneself and the world. During the month of May, visitors were invited to open their horizons to the multifaceted and olfactory experiences of MY WAY.

I AM WHAT I LIVE

More than a name, MY WAY reflects how life’s journeys, whether geographical or emotional, shape our character and through the people we meet and the moments we live, we create our unique life story. MY WAY perfume reflects the ‘I am what I live’ philosophy.

Echoing this ethos, the MY WAY podium encapsulates a spirit of curiosity and connection that reveals the wonders around us. The giant 3m-tall flacon of MY WAY makes an elegant yet powerful statement to dazzle visitors and lead them to embark on a fascinating journey through various inspiring touchpoints.

SHARE YOUR PERSONALIZED HAINAN EXPERIENCE

The world opened up at the heart of Hainan, where modernity and tradition meet. As visitors sifted through postcards depicting various cultural experiences from around the world, they were reminded of the power of travel to pave the way into new horizons and engage in unfamiliar rhythms, which forge the life stories that make us unique. This zone gave visitors a chance to mail a personalized postcard with their own polaroid to a loved one and shared the unique character of the island province of Hainan.

IMMERSE IN A VR BEAUTY-TECH TRAVEL EXPERIENCE

An unprecedented VR travel experience satiated the soul of the wanderlust traveler. Visitors immersed in a virtual travel journey to experience the world using a VR headset or their smartphone. Guided by actress and ambassador of MY WAY Adria Ariona, visitors could cast floating lanterns into the water and experience the dazzling lights of the Loi Krathong Festival in Thailand or partake in the meticulous ritual of a matcha tea ceremony in Tokyo. These new cultural encounters exemplify the power of experiences to shape one’s character, conveying a yearning for all the stories yet to be told.

BEAUTY DESIGNED TO LAST

The world that gifts us these experiences is the world that shapes us, and MY WAY pays homage to the environment that makes us who we are. Visitors were presented with videos that unveiled the delicate craftsmanship and mindfulness of every detail, where each bottle is conceived with the environment in mind and designed to last.

MY WAY, WHERE STORIES ABOUND

The end of the pop-up marked the end of a voyage through cultures and stories, a journey etched into memory. Each perfume bottle captures the lived experiences that inspire MY WAY and expresses the authenticity of every new experience to come. Visitors were able to make MY WAY theirs and take home a MY WAY talisman of their own.

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BIOTHERM X COCO CAPITÁN POP-UP GIVES A VOICE TO THE OCEAN IN HAINAN

Christine Schott Ledes — Sun, 20 Jun 2021 01:05:27 +0000

This summer, Biotherm is proud to launch its collaboration with renowned multi-media artist, Coco Capitán, with a more sustainable pop-up in Haitang Bay Duty Free Shopping Center, Hainan. Raising awareness on climate change and widespread plastic pollution pose to the phytoplankton living in the seas, the ecologically designed pop-up features Biotherm’s sustainability commitments, interactive retailtainment to educate travelers on ocean protection, as well as spotlights its collaboration with One Planet Foundation. Running from June 1st to June 30th, three limited edition Travel Retail Exclusive Sets, Life PlanktonTM Elixir Duo Set, Force Supreme Youth Architect Duo Set and Aquapower Moisturizer Duo Set are depicted with Coco Capitán’s artistic design as a call-to-action to preserve the Blue Lung.

Written in Coco Capitán’s iconic handwriting at the center of the more sustainable pop-up is one crucial question, “How do you sail breathe without the sea?”. The pop-up is constructed with approximately 87% recycled and renewable eco-materials. On the sides of the pop-up are Biotherm’s Water Lovers sustainability commitments presented in a holistic way through the entire life cycle of a product, including its routine and packaging, to limit its impact on the ocean. Announced earlier in May, Biotherm is committed to give back with a 100,000RMB donation to One Planet Foundation in support to efforts in tackling plastic pollution in Hainan.

Educating visitors at the pop-up store are interactive retailtainment supported by the Virtual Reality technologies. Through a scan of QR Code, visitors may embark on the “Ocean Protection AR Game” on their mobile phone for a virtual ocean cleanup to tackle marine litter. Furthermore, visitors are invited to sign on a giant interactive wall as a pledge to a better future for the oceans. The signatures will float into the ocean, symbolizing a drive for actions to preserve the planet’s waters.

“At Biotherm Travel Retail Asia Pacific, we have a responsibility to touch as many people as possible on ocean conservation, and we believe that art has the power to make people act. With the launch of the Biotherm X Coco Capitán ecologically designed pop-up in Hainan, we are very proud to immerse and educate travelers to getting out the message of the risks facing our Earth’s Blue Lung – the source of more than half of the oxygen produced on earth,” says Petrina KHO, General Manager of Biotherm Travel Retail Asia Pacific.

Highlighting Biotherm’s commitment to a circular economy, a line of more sustainably packaged Travel Retail Exclusive Sets with 100% recyclable sleeve packaging, including Life PlanktonTM Elixir Duo Set, Force Supreme

Youth Architect Duo Set and Aquapower Moisturizer Duo Set, are available at the pop-up.

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Asmita Dubey Appointed Chief Digital Officer and to the Executive Committee at L’Oreal

Christine Schott Ledes — Fri, 30 Apr 2021 21:51:12 +0000

L’Oréal has announced a new nomination to the Group’s Executive Committee. Asmita Dubey has been appointed Chief Digital Officer and member of the Group’s Executive Committee, effective immediately. She succeeds Lubomira Rochet, who has decided to continue her career outside the Group following seven years at L’Oréal.

Currently Chief Media Officer for the Group and Chief Digital Officer for our Consumer Products Division, Asmita will embark L’Oréal on the second phase of its digital transformation; in a data-driven and tech-enabled world, where services and direct to consumer relationships will be driving online + offline acceleration. An Indian national, with a long- standing career in China, Asmita has successfully spearheaded marketing and digital transformation programs in the world’s largest and most complex digital market.

With a background in both statistics and economics, Asmita started her career in the Indian advertising industry. Later in China, she activated hugely impactful campaigns for some of the world’s biggest FMCG companies. As part of the group, Asmita laid the foundations for L’Oréal’s e-commerce acceleration in China. She built L’Oréal’s first joint-business partnerships with Alibaba and Tencent and established a broader start-up ecosystem. As Chief Marketing Officer for China and Asia Pacific for L’Oréal, she strengthened L’Oréal’s digital footprint in this rapidly growing region.

As Chief Media Officer, Asmita has helped the Group maximise media value and ROI by focusing on key digital growth drivers; bringing together our media eco-system (of paid, owned, earned, on-line and off-line), modernizing content production and adopting new cutting-edge tools and technologies.

Commenting on her appointment, Nicolas Hieronimus, Deputy Chief Executive Officer of L’Oréal, in charge of Divisions, explained: “Asmita is a real expert in her field and is a true strategic thinker, with a unique ability to simplify within complexity. With her long-term experience in digital marketing, trendspotting and consumer centricity, she is the perfect choice to build the next big phase of our digital transformation. Under her leadership, we will continue to evolve L’Oréal’s marketing model, adopt new tech- and data-driven solutions (such as Artificial Intelligence and zero-party data), and accelerate emerging business models (such as social commerce). I am very excited that Asmita joins our Executive Committee.”

Asmita succeeds Lubomira Rochet, who joined the Group in 2014, and who has been responsible for L’Oréal’s successful transformation into a digital first company. After seven years with the Group, Lubomira has now decided to pursue new career opportunities outside of L’Oréal.

During her time at L’Oréal, Lubomira has placed the Group at the forefront of digital and e-commerce, for a more connected, more personalized, and more social beauty. Thanks to her clear and inspiring vision, her expertise, and her enthusiasm, she embarked all of our teams to make L’Oréal a digital-first company.

As a result, digital is now fully embedded in all divisions, all countries, and all dimensions of our business, with a close attention to data privacy and the ethics of algorithms and Artificial Intelligence. E-commerce has now become our largest market and our brands have become digital love brands with hundreds of millions of followers.

Jean-Paul Agon, Chairman and Chief Executive Officer of L’Oréal, added: “Over the past seven years, Lubomira has transformed our approach to digital, which is now fully embedded across all of our divisions, brands and countries. Thanks to her leadership, millions of consumers around the world can now try on make-up, select hair colour and conduct skin diagnostics – at their leisure and wherever they are. We would like to warmly thank Lubomira and wish her every success for the next step in her professional career.”

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L’ORÉAL RECOGNIZED AS A LEADER IN GENDER EQUALITY

Christine Schott Ledes — Fri, 12 Feb 2021 05:43:19 +0000

For the fourth consecutive year, L’Oréal has been recognized in Bloomberg’s 2021 Gender- Equality Index (GEI). The 2021 GEI highlights 380 companies across 44 countries and regions and is based on criteria including female leadership and talent pipeline, gender pay parity, inclusive culture and sexual harassment policies.

Jean-Claude Le Grand, Executive Vice-President Human Relations at L’Oréal, says: “This is a recognition of our long-term efforts to empower people of all genders as part of our commitment to Diversity & Inclusion at all levels and in all functions of the company. We are convinced that gender equity is a strategic lever to increase wellbeing at work, fuel creativity and innovation, and boost performance and growth.”

In 2019, women represented 54% of L’Oréal’s leadership positions1, 54% of the Board of Directors and 30% of the Executive Committee.

L’Oréal has also recently been recognized by European Women on Boards among the 15 Top companies out of STOXX Euro 600, as well as ranked 1st by Humpact Emploi France 2020, in the gender equality category. Last year, Equileap ranked L’Oréal in the top 5 of its ranking which assesses the degree of gender equality of more than 3,500 listed companies.

L’Oréal works with two independent organizations: EDGE (Economic Dividends for Gender Equality) and GEEIS (Gender Equality European and International Standard) that conduct in-depth, rigorous audits of current staff and hiring policies for many of its subsidiaries.

Find out more about L’Oréal’s commitment to Diversity & Inclusion. Visit loreal.com

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