Jasmine Sanders stars in VINCE CAMUTO Illuminare Fragrance Campaign

Christine Schott Ledes — Thu, 15 Aug 2019 01:42:22 +0000

Renowned lifestyle brand, Vince Camuto, and leading global beauty company Parlux LTD, debuted the brand’s latest fragrance concept, Illuminare, last week at an event hosted at the Standard Hotel in NYC hosted by Lori Singer, President at Parlux Fragrances, along with beauty influencer, Jasmine Sanders, @Golden_Barbie.

This captivating scent is designed to reveal the hidden complexities, strength, and illuminating glow women possess. The Illuminare ad campaign, starring beauty influencer Jasmine Sanders, face of the Vince Camuto brand, was shot by acclaimed photographer James Macari. Jasmine captures the essence of the Illuminare woman and embodies a natural force of beauty, confidence and inner radiance.

Made from a unique composition of botanicals, the aromatic plum blossom evokes petal floralcy with subtle fruity notes creating a magnetic energy. The distinguished amber surrounds the Illuminare woman with an intoxicating sensuality – a fragrance that is symbolic of the women who wear it, they are strong, bold and radiant.

“The inspiration for the new Vince Camuto fragrance was plum blossom because it is a beautiful, and a resilient floral, even in harsh winters. The scent conveys a feeling of endless possibilities, as well as a symbol of strength and alluring aura,” said perfumer Christine Hassan.

“I am excited to partner with Vince Camuto to debut the latest fragrance,” said Jasmine Sanders. “Illuminare’s powerful message to ignite a woman’s inner strength is special to me and I am thrilled to add this captivating scent to my beauty routine.”

Taking cues from the glassworks of Murano, Italy, the intricately designed bottle encapsulates the feminine curves and nuances of a woman. An asymmetrical organic shape is featured within the outer molded glass structure and houses the delicately hued pink fragrance. Just like the bottle in its fluidity and feminine rose gold color, the invigorating fragrance is undeniably compelling and illuminates from the inside out.

Follow @vincecamuto and hashtag #MyIlluminareVC for updates on the brand and debut of its latest fragrance.

Fragrance Notes:

 Top – plum blossom, bergamot, pomelo
 Heart – magnolia petals, red roses, osmanthus
 Dry – suede musk, tonka, cedarwoodCollection:
-  3.4 FL. OZ. / 100 mL Eau de Parfum Spray – $98 USD
-  1.0 FL. OZ. / 30 mL Eau de Parfum Spray – $55 USD
-  5.0 FL. OZ. / 150 mL Body Cream – $42 USD
Available: August 2019 online at ULTA.com and VinceCamuto.com. Coming soon to fine department stores.

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LORI SINGER APPOINTED PRESIDENT OF PARLUX FRAGRANCES

Christine Schott Ledes — Tue, 18 Jun 2019 03:54:04 +0000

LORI SINGER APPOINTED PRESIDENT OF PARLUX LTD. FRAGRANCES

Renowned Beauty Executive to Lead Next Phase of Company’s Growth

Parlux announced the appointment of Lori Singer as President of Parlux Ltd., effectively immediately. In her new role, Singer will lead the strategic direction of Parlux,

including the development and innovation of its existing portfolio of brands, as well as the acquisition of new licenses.

Singer brings a wealth of experience to the company and is a highly regarded executive in the

beauty industry. She has held key positions at Coty, including Group VP Global Marketing and was instrumental in building successful global fragrance businesses for some of fashion’s leading

designers including Calvin Klein, Vera Wang, Balenciaga and Nautica. Most notably, Singer was responsible forthegrowth strategy and success for Marc Jacobs Daisy and its fragrance collection

where the global businesstripled under her leadership.

“Lori is an incredibly strong, intuitive and talented leader with proven success in building prestigious global fragrance businesses,” says Stephen Nussdorf, Executive Chairman of Perfumania Holdings Inc. “With a keen eye for emerging trends and building strategic partnerships, I look forward to the

exciting new opportunities she will uncover as she leads the company through its next phase of growth.”

Singer has a proven track record in portfolio management and the advancement of new business models with highly successful direct to consumer results.

During her 20+ year beauty career, Singer has been named one of the top 50 Women Brand Marketers. She sits on the Board of Directors of Cosmetic Executive Women (CEW)where she was also the recipient of the CEW Achiever Award in 2010.

“Having worked with some of the most iconic designers in the industry, I am thrilled to be able to leverage m y strengths in strategic brand building, licensing and consumer insights to guide Parlux’prestige fragrance collections,” said Singer. “There is tremendous opportunity to maximize Parlux’ existing franchises and expand the vision of the company to include unique fragrance collaborations and take the company to the next level.”

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Lori Singer – The Beauty Influencers

Jasmine Sanders stars in VINCE CAMUTO Illuminare Fragrance Campaign

LORI SINGER APPOINTED PRESIDENT OF PARLUX FRAGRANCES