LUXE PACK is thrilled to announce that LUXE PACK Los Angeles 2020 will be moving to THE LA CONVENTION CENTER — the award winning venue conveniently located in the heart of Downtown LA will offer all exhibitors and attendees the perfect blend of historical charm and modernity.

The new location will also allow the show to grow its exhibitor offering by 25%. The next edition will bring 120 packaging specialists to the show floor. The expansion will offer added international strategic variation (17% European based exhibitors) of primary and secondary packaging products and solutions intended to meet the demands of both the many indie brands from all sectors including ingestible beauty and premium beverages along with the iconic beauty & fragrance brands who call the west coast home.

Also, due to its proven 2 year successful partnership between LUXE PACK and MAKEUP In, both shows will once again run concurrently in 2020. Showcasing with, MakeUP In, the leading platform for beauty and skin care accessories, trends, and formulation creates a one stop destination for all beauty industry professionals sourcing comprehensive product development solutions. Similar to its first joint venture in 2018, both shows will share 1 show floor, streamlining the show experience.   

In terms of content, the event will once again include a joint conference program between both show platforms. The program will include leading experts from the cosmetics and perfume packaging industry as well as other emerging brands such as premium spirits, beverages, and lifestyle sectors. The objective will be to deliver high level industry intelligence on trend driven innovation, technical case studies, as well as personal experiences designed to help attendees overcome current pain points.

Overall, LUXE PACK anticipates an epic 3^rd Los Angeles edition bringing together the best of experts from both sides of the industry for an inundated 2 days of business discussions and development…making next year’s West Coast edition a certified must attend destination!

For more information, visit www.luxepack.com

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And, in January, Danielle Lauder, the actress and great-granddaughter of Estée Lauder, will launch a limited-edition, seven-item makeup collection with the brand. Based in LA, she has named her collection Act IV — a nod to both her heritage as a fourth generation Lauder, and to her acting career.

Danielle Lauder on the cover of the March 2019 Modern Luxury Palm Beach “Women of Style” issue

Dani – as she is known to family and friends, declined to comment further about the line before its launch, but in a statement released by the company, she said “Act IV is a perfect blend of my heritage in beauty and my passion for acting, taking inspiration from my life in Hollywood to provide multifaceted makeup products for every woman to add a touch of glamour to her day.”  We hear the collection will consist of seven products and will launch via select influencer and retailer partnerships.

A graduate of Northwestern University, Dani studied film and theater, and has had starring roles in The Charnel House and The Stanford Prison Experiment. In 2018, she had a role in a short film Estée Lauder produced with global ambassador Karlie Kloss, and just recently starred in a music video called Bubble Gum on Count the Clock.

The Estée Lauder Companies Executive Chairman William P. Lauder with daughter, Danielle Lauder, at the 2018 BCRF Hot Pink Party

A mental health advocate, Dani spoke eloquently on the subject at the 2018 Beyond Beauty event for the James E. Marshall Foundation. She is also a supporter of the Breast Cancer Research Foundation founded in 1993 by her grandmother, Evelyn H. Lauder, which has raised more than $500 million for lifesaving research.

The future is bright for this rising star.

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