luxury packaging – The Beauty Influencers

First stop, Monaco, then LA for LuxePack & Makeup In

Christine Schott Ledes — Thu, 19 Sep 2019 22:18:32 +0000

In this age of social media, packaging is more important than ever! And, 2019 has proven to be a momentous year for LUXE PACK! Not only did the premier B-to-B trade show for creative packaging launch its inaugural Édition Spéciale in Paris, it also experienced a winning streak of its most successful editions ever! The organizational team is excited to carry the momentum into 2020, beginning with its 3^rd annual West Coast edition scheduled for February 11-12, 2020.

LUXE PACK is thrilled to announce that LUXE PACK Los Angeles 2020 will be moving to THE LA CONVENTION CENTER — the award winning venue conveniently located in the heart of Downtown LA will offer all exhibitors and attendees the perfect blend of historical charm and modernity.

The new location will also allow the show to grow its exhibitor offering by 25%. The next edition will bring 120 packaging specialists to the show floor. The expansion will offer added international strategic variation (17% European based exhibitors) of primary and secondary packaging products and solutions intended to meet the demands of both the many indie brands from all sectors including ingestible beauty and premium beverages along with the iconic beauty & fragrance brands who call the west coast home.

Also, due to its proven 2 year successful partnership between LUXE PACK and MAKEUP In, both shows will once again run concurrently in 2020. Showcasing with, MakeUP In, the leading platform for beauty and skin care accessories, trends, and formulation creates a one stop destination for all beauty industry professionals sourcing comprehensive product development solutions. Similar to its first joint venture in 2018, both shows will share 1 show floor, streamlining the show experience.

In terms of content, the event will once again include a joint conference program between both show platforms. The program will include leading experts from the cosmetics and perfume packaging industry as well as other emerging brands such as premium spirits, beverages, and lifestyle sectors. The objective will be to deliver high level industry intelligence on trend driven innovation, technical case studies, as well as personal experiences designed to help attendees overcome current pain points.

Overall, LUXE PACK anticipates an epic 3^rd Los Angeles edition bringing together the best of experts from both sides of the industry for an inundated 2 days of business discussions and development…making next year’s West Coast edition a certified must attend destination!

For more information, visit www.luxepack.com

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17th Edition of LUXE PACK NEW YORK Hits The Javits Center

Christine Schott Ledes — Sun, 02 Jun 2019 22:26:41 +0000

The 17th edition of LUXE PACK NEW YORK hit the Javits Center from May 6-7th, 2019. With 200 exhibitors and more than 3,800 attendees — a 4% increase from 2018, this was a record breaking conference program attendance.

“The move to the Javits Center was extremely well-perceived and had a great impact on LUXE PACK. The quality of the location and its great amenities, raised the overall atmosphere of the event while keeping LUXE PACK’ high-standards and luxury vibes,” stated Nathalie Grosdidier, General Director of Luxe Pack. “We hit a new records with great conference attendance with thousands of attendees. All exhibitors were extremely pleased with the new location. LUXE PACK NEW YORK 2020 will take place from May 6-7th at the Javits Center.

To view photos of the event, click here: https://www.luxepacknewyork.com/en/press/pictures-videos

LUXE PACK NEW YORK DOES NOT LET PACKAGING GO TO WASTE

“We want to highlight our constant focus on sustainability. We hosted the Green Awards, of course. In our practices, we are trying to be greener as well with reusable booths. Our newest initiative targets a zero waste show. In partnership with our show contractor, FB and Alma, we organized the collection, compacting and recycling of all the carpet and secondary plastic items,” Grosdidier continued.

LUXE PACK IN GREEN COMPETITION 2019

Keeping sustainability in the forefront of the packaging industry, LUXE PACK New York honored two exhibitors for their contributions in creating new and impactful sustainable products and internal initiatives that ultimately minimize waste and improve our environmental landscapes.

This year’s winners were selected by an elite jury of industry experts listed below.

And the winners are:

“Best in Green Product” is awarded to Nate Packaging —a global packaging company that designs, engineers, builds, and delivers high quality packaging beyond the visions and ideas. We continually create the next evolution in product packaging to distinguish your brand to stand above your competition in the retail market place. http://www.natepackaging.com/about.html

“Best in Green Initiative” is awarded to Ecological Fibers –FSC certified luxury packaging products that come from responsibly managed forests providing environmental, social and economic benefits. https://www.ecofibers.com/

Jamie MATUSOW, Editor-in-Chief, BEAUTY PACKAGING
Drew HADDOCK, Packaging, GLOSSIER
Cyntha GRANEY, Executive Director, Global Package Development, ESTEE LAUDER COMPANIES
Dana DAVIS, Vice President of Sustainability, MARA HOFFMAN
Leilanie BRUCE, Project Manager, BRIGHTWORKS SUSTAINABILITY

THE CONFERENCES

Eighty percent of this year’s sessions were standing room only. The CBD and sustainability sessions, both on day one, were the best attended, however.

Introduced by LuxePack’s Linda Villalabos, Designer Marc Rosen is always one of the most popular speakers, and attendance was standing room only for the seminar he moderated on THE INSPIRATION CROSSOVER with Valerie Aurilio of Landor; Rui Pereira of Google; Sandra Monteparo of Victoria’s Secret; and Kevin Shaw of Stranger & Stranger. Inspiration is the common denominator that connects creativity, technology, marketing and innovation. Whether packaging a fragrance, a laptop, tequila or candy, allog these elements are channeled by the designer to inspire their creations.

BRIDGES BETWEEN FRAGRANCE & SPIRITS

This conference featured a panel of packaging suppliers, luxury brands and designers to discuss the bridges that exist between fragrance and spirits packaging. How is each segment inspired by the other when it comes to design codes and technical developments, such as stoppering or the use of “newer” materials? The craft movement, mainly in the spirits segment, has had a big impact on design in both sectors. How is perfumery making inroads into spirits? What developments are on the horizon for this sharing of expertise? Will we see more spirits brands enter the world of fragrance or vice versa? How involved are larger brands in this sharing of expertise compared to niche players?

Moderated by Alissa DEMOREST – Editor-in-Chief, FORME DE LUXE MAGAZINE
Irka TKACHENKO – Senior Designer, LVMH FRAGRANCE BRANDS /GIVENCHY & KENZO
Laurent HAINAULT – Founder & CEO, FORCE MAJEURE
Nicole BOURDETTE-KOSMIDER – Global Product Development Manager, BELVEDERE VODKA

CONNECTING WITH TODAY’S CONSUMER: THE ROLE OF CLAIMS AND TRANSPARENCY

Activism geared toward the beauty industry combined with distrust of big corporations has created a unique landscape. The current market reality is that consumers more engaged than ever with what they buy wanting to know EVERYTHING about the products they are using. Transparency and honesty in all aspects including ingredients, methods of farming, the impact of the package on the environment and of course safety and effectiveness, are all brand elements open for discussion. This panel discussed what claims are the most coveted by today’s consumers, what buzzwords to stay away from and how brands can thrive when all elements seamlessly come together.

Moderated by Daniela CIOCAN – Founder, ACCESS BEAUTY INSIDER
Sharon BLINKOFF – Counsel, LOCKE LORD
Jennifer STANSBURY – Managing Partner, THE BENCHMARKING COMPANY
Alicia GRANDE – Founder and CEO, GRANDE COSMETICS

THE FUTURE 100: TRENDS AND CHANGE TO WATCH FOR THE YEAR AHEAD

The ongoing political, economic and environmental upheaval continues to shape culture, consumer behavior and emerging trends.As a result, brands are evolving, taking on roles as civic leaders, wellbeing advocates and even stepping in to solve world problems. The Future 100 charts 10 emerging trends across 10 sectors, spanning beauty, food + drink, technology and more. This session highlighted the most important new consumer behaviors, zeitgeist shifts and innovation, examine how it matters and what organizations can leverage what’s to come.

EMILY SAFIAN DEMERS – CREATIVE INNOVATION DIRECTOR, WUNDERMAN THOMPSON

ACCESSIBILITY — THE NEW FRONTIER

Generation Z is leading the way in demanding human equality and individuality from brands. This means you can expect to see brands embracing more skin tones, body types, and less abled bodies in the future. How does this affect the design of packaging and the products themselves? What new technologies and production techniques lend themselves to the needs of this historically underserved audience?

Sheri KOETTING – Founder, MSLK

TECH TALKS

“Tech Talks” was new for 2019 and was very well received on day two. A select group of packaging experts took center stage and demonstrated industry technology advances designed to offer packaging products and services a competitive edge. Experts who specialize in brand protection, smart packaging, and/or digital packaging solutions included:

Moderated by Linda CASEY – Editor-in-Chief, BRAND EXPERIENCE MAGAZINE (BXP)
HUNTER LUXURY: Mike BANISTER – Director, Hunter Luxury &
Chris JONES – Sales Director EMEA, THINFILM ELECTRONICS
GUALA CLOSURES: Cameron WORTH – SHARPEND THE AGENCY OF THINGS
KNOLL PRINTING – Gary MONTALBANO – Co – Founder, CMS CONNECT
PACK-SMART INC. :Derek DLUGOSH-OSTAP – President & CEO, PACK-SMART INC
Liza NELSON – Senior Sales Account Executive, SYSTECH

FOR MORE INFORMATION ON LUXE PACK NEW YORK or to explore LUXE PACK MONACO on Sept 30th- Oct 2nd, visit: https://www.luxepack.com/

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Designer Marc Rosen on Luxe Pack Monaco 2018

Guest Author — Fri, 12 Oct 2018 17:35:12 +0000

LUXE PACK MONACO 2018, a show that was bigger than ever, was beautifully organized by Nathalie Grosdidier, Linda Villalobos, Maryvonne Lanteri and their outstanding team, and featured suppliers showing their newest innovations, ideas and sustainable opportunities.

One of the strongest directions was 3-D printing. From overcaps to decorative accessories, 3-D printing opens new doors for designers and brands. A new area was ‘The Digital Village’ featuring suppliers offering software for packaging visualization.

The show offered a trio of panels exploring the world of Fragrance. They asked me to create and moderate a panel on fragrance bottle design.

I invited four prominent designers to participate; Fabrice Legros, Franzrudolf Lehnert, Juan Campdera and Alnoor. It was the first panel ever put together of leading fragrance bottle designers from around the world.

The theme: Fragrance Packaging….The Glass Standard!

Faced with a blank sheet of paper, they must produce on demand, a bottle that epitomizes all of the above. No easy feat.

During the Q&A, we dealt with issues such as Experiential Design, Branding, Tactile Communications and Story Telling.

WINNERS OF LUXE PACK MONACO 2018 in green AWARDS:

QUALIPAC and VERESCENCE

with a special mention to BILLERUDKORSNÄS

Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition.

This year, Qualipac won the award in the Packaging Solutions category. The award for the best packaging solution was given to Qualipac – part of the Pochet Group – for its makeup holder “L’essentiel”. It was born out of Qualipac’s desire to offer a container that encourages sustainable consumption. The product is part of the Pochet Group’s Responsible Luxury program. L’Essentiel is ultrafine, lightweight and recyclable. To ensure the product’s sustainability, Qualipac has chosen a bio-sourced, resistant mono-material designed for everyday use.

This packaging is also flexible: each section can be simply and quickly individually replaced, thanks to an innovative recharge system. L’Essentiel comes with a “Paletbox”, designed to organize all the colour harmonies.

The jury liked the reduced environmental impact at all stages in the product life cycle; each aspect has been optimized while also offering simplified use. “It was also designed for use on the move or in one place, making l’Essentiel more than just packaging, but a real object”, added jury member Jean- François Roucou.

L’Essentiel – Thierry RABUT, Qualipac CEO received the trophy

Special jury award for Billerudkorsnäs’ Fibreform

The jury were keen to make special mention of the BillerudKorsnäs submission: the Fibreform cap for champagne bottles. Its design makes it easy to remove; instead of the usual aluminium the raw material used – BillerudKorsnäs FibreForm® – is a sustainable packaging material made of 100% primary fibre. It is therefore 100% recyclable.The jury wanted to encourage Billerudkorsnäs for this real innovation and for substituting a material firmly rooted in current practices but taking a paper approach.

Verescence won the corporate social responsibility category

In the corporate social responsibility category, Verescence won the award for its CSR approach “Glass made to last”. It is organized around 3 pillars: People First, Act for Society & Eco Solutions.The jury wanted to emphasize the maturity of their approach, which is perfectly organized. The figures, vision and ambitions are carried through to every level in the company – from the shop floor to the general management.

Thomas RIOU, CEO Verescence received the award.

Organized in Monaco, New York and Shanghai, the LUXE PACK in green Awards are recognized by professionals as an effective way of spotlighting the many innovations and initiatives of companies who have integrated sustainable development into their business strategies and development roadmaps.

The 2018 LUXE PACK in green jury members included:

– Sandrine SOMMER, Sustainable Development Director, GUERLAIN
– Agathe DERAIN, CSR Director, Innovation, Development and Packaging – CHANEL Fragrances & Beauty
– Jean-François ROUCOU, Sustainable Performance Director, PERNOD RICARD
– Cécile LOCHARD, CEO, CITIZEN LUXURY
– His Excellency Bernard FAUTRIER, Deputy Chairman of the Prince Albert II of Monaco Foundation – Dimitri De ANDOLENKO, Director of Purchasing and Sustainable Development Manager, Monte- Carlo SOCIETE DES BAINS DE MER Group

Other highlights from Luxe Pack Monaco:

Next stop, LUXE PACK LOS ANGELES – February 27^th & 28^th, 2019, Barker Hangar, Santa Monica

And, just announced: LUXE PACK PARIS! Details to follow…

For more information, please visit www.luxepack.com

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Next Stop: Luxe Pack Monaco, October 1-3, 2018

Christine Schott Ledes — Tue, 11 Sep 2018 01:27:44 +0000

The 31st Annual LUXE PACK MONACO – THE PREMIER SHOW FOR CREATIVE PACKAGING, will once again be held at the Grimaldi Forum in Monte-Carlo from October 1st through 3rd, 2018.

More than 470 exhibitors, including the industry’s world leaders as well as smaller firms with unique packaging expertise, are expected. Forty-seven companies will be exhibiting for the first time. Last year’s event attracted 9,200 visitors.

The 2018 LUXE PACK MONACO programme will include expert discussions on Sustainable Development, Personalization, Digital and Naturality – major axes of this edition to meet luxury brand challenges.

Sustainable Development and all the industrials’ initiatives, concrete, significant, which the brands will be able to avail with their consumers; but also debates with high-level speakers to feed the visitors’ thoughts, and benefit from experiences;

Personalization, a phenomenon of magnitude for the luxury sector and for which many solutions will be presented and analyzed on stands and in conferences;

Digital and connected solutions that are enriched every day, benefiting from advances in new technologies to bring luxury brands, The solution adapted to their DNA and expectations;

The naturality, at the heart of LUXE formulation exhibition space and program, because consumers are more and more demanding on this theme for their beauty products.

Not to mention the additive manufacturing that makes a significant entrance into mass production, thus opening the field of possibilities both in terms of design and time to market.

A 31st edition anchored in the luxury brands actuality, rich, faithful to what LUXE PACK transmits each year to the packaging profession during these 3 days for guaranteed visit effectiveness.

LUXE PACK Trends Observer Session – Monday October, 1st – PM

Everything you ever wanted to know about Generation Z…

Half a day is devoted to understanding the impact of this generation on the luxury sector, its companies and its brands, and on finding the keys for reaching out to it.

The brands scrutinize them, covet them, court them… they draft strategies to seduce them, develop creations to please them. “They” are young people aged 16 to 25, decisive to the future of the luxury goods companies, and to whom the experts of the Luxe Pack Trends Observer have this year chosen to dedicate an entire session.

How do they consume? Which brands, and why?
What design codes are they sensitive to?
What relationship do they have with luxury goods? What kind of luxury goods? What they expect from the employer brand?
How do they fit into the economic universe? How do you communicate with them?

1.30pm – Round table in the presence of the experts committee:

Béatrice MARIOTTI, Vice-President, CARRE NOIR
Régine CHARVET-PELLO, President, MAT&SENS – CERTESENS Stéphane TRUCHI, Chairman, IFOP
Sabine DURAND, Editorial Director, FORMES DE LUXE

2.30pm – With contributions from:

Caroll Le FUR, Founder, BESTFUTUR.COM (insert photo)
“Young people represent 30% of the population but 100% of our future.”

How do we better understand what makes them tick, for winning them over and maintaining their loyalty?

Aurélie GISCLON and Nicolas RAUDRANT, Founders of the WIBES brand
They created WIBES, a new brand of ethical, high-end sneakers in Africa wax-print colours. Eyewitnesses of their age, Aurélie and Nicolas will be present to talk about the expectations of Generation Z, its values and ambitions.

Loic Le GURUN, Social Media Manager, FORCE PLUS
Influences, uses, social media expectations for this ultra-connected generation: what impact for the brands?
Material inspirations and sensory materials in the Diaghilev Extension Hall proposed by Certesens – Mat&sensTout ce que vous avez toujours voulu savoir sur la Génération Z…

SUSTAINABLE DEVELOPMENT Session – Tuesday October, 2 – PM

LUXE PACK MONACO is placing sustainable development as a major focus of the show for many years and is dedicating this year, an entire session. Half a day will be earmarked for committed brand exchanges, involving manufacturers…

2.30pm – Sustainable development and value creation: Guerlain, a perfume house and its partners engaged in the meaning of a new definition of luxury.

Cross-talks, in the presence of Laurent BOILLOT, CEO of GUERLAIN, and MDs involved in the long-term ecosystem of Guerlain:

Thomas RIOU, CEO, VERESCENCE
François LUSCAN, CEO, ALBEA GROUP

Marie Laure Traux BINSSE, CEO, MP PLV
Patrice COLLET, Managing Director France & Spain Consumers, DS SMITH
Exchanges moderated by Cécile LOCHARD, Luxury and sustainable development expert – Founder of CITIZEN LUXURY

Respect for biodiversity, eco-design, combating climate change, and societal commitments: Guerlain plays a driving role in helping to address these major challenges and reinvent luxury in a more sustainable and responsible way. The House has set itself bold targets: for example, 100% of its new creations designed ecologically by 2020, and the goal of carbon neutrality by 2028, when it will be celebrating its 200th anniversary. These are challenges that Guerlain intends to meet alongside its suppliers-partners, who are also sustainably committed to a new definition of responsible luxury, as a source of innovation, creativity and value creation.

3.30pm – Traceability and transparency: from field to boutique

Roundtable chaired by Cécile LOCHARD, Luxury and sustainable development expert – Founder of CITIZEN LUXURY
With Jean-François ROUCOU, Sustainable Performance Director, PERNOD RICARD
Agathe DERAIN, CSR Director for R&D, CHANEL Parfums & Beauté

Sandrine SOMMER, Sustainable Development Director, GUERLAIN
His Excellency Bernard FAUTRIER, Deputy Chairman of the Prince Albert II of Monaco Foundation

Dimitri De ADOLENKO, Director of Purchasing and Sustainable Development Manager, Monte-Carlo SOCIETE DES BAINS DE MER Group

Consumers are today more than ever keen to know where the products they are buying come from. For ethical, moral, sometimes health reasons, being capable of tracking back along the production and product distribution chain is a guarantee of quality. Certain food brands have been the first to display total transparency, and luxury is set to follow suit. From the procurement of raw materials to the use of products by customers, the choices of the luxury goods companies have a social and environmental impact that they are today choosing to share, involving the sourcing of materials, their suppliers and every step in the design of their products.

4.30pm – Presentation of the nominees in the conferences room

5.00pm – LUXE PACK in Green Awards Ceremony

Under the patronage of HRH Prince Albert II of Monaco,

and in the presence of the jury members including:

– Sandrine SOMMER, Sustainable Development Director, GUERLAIN
– Agathe DERAIN, CSR Director for R&D, CHANEL Parfums & Beauté
– Jean-François ROUCOU, Sustainable Performance Director, PERNOD RICARD
– Cécile LOCHARD, CEO, CITIZEN LUXURY
– His Excellency Bernard FAUTRIER, Deputy Chairman of the Prince Albert II of Monaco Foundation- Dimitri De ADOLENKO, Director of Purchasing and Sustainable Development Manager, Monte-Carlo SOCIETE DES BAINS DE MER Group

In the LUXE PACK conference room (Hall Atrium, Niveau -2).

The Press is welcome.

LUXE PACK Fragrance Forum Session – Wednesday October, 3rd – Morning

Presented for the first time at LUXE PACK MONACO, LUXE PACK Fragrance Forum is a session entirely dedicated to perfume and the world of fragrances.

The LUXE PACK Fragrance Forum will offer the floor to major players in this booming sector, specialists in market data, perfume creation and packaging design. A heaven-“scent” opportunity, not to be missed! 9.30am – The market: Selected perfumery: trends and outlook

By Mathilde LION, European Beauty Industry Expert, NPD

In a Beauty environment undergoing profound change, perfume remains a major key for unlocking selective distribution in Europe. The NPD Group, leader in POS panels for Selective Perfumery, presents an analysis of the key trends in the sector. From the development of purchasing modes to the development of the distribution circuits, how is the Prestige perfume market being transformed? What are the challenges and the avenues for growth?

10.15am – The Fragrances: Fragrances: Upcycling: an alternative production model

Roundtable chaired by Dominique BRUNEL, Founder of the NEZ review
With Hervé FRETAY, Global Director of Naturals and Ingredient Marketing, GIVAUDAN

Astrid DULAU-VUILLET, Marketing & Communication Director, VERESCENCE

Upcycling is presented as an alternative to the classic production modes, for an “enhanced” vision of recycling. The objective is not only to reuse spent material, but to give a second life to objects and materials via high-end, quality creations. Today, perfume in its turn is addressing the provision of raw materials deriving from natural waste. Beyond the industrial – and by definition ecological – aspects, we shall be looking at its impact on creation itself, more than ever influenced, guided even, by the material being worked.

11.30am – Packaging Design: Fragrance Packaging….. The Glass Standard!

Roundtable organised and chaired by Marc ROSEN, CEO, MARC ROSEN ASSOCIATES

With Fabrice LEGROS, Founder, STUDIO PI DESIGN
Joan CAMDERA, MD,AKTIVA ALNOOR, Founder, OBJETS DE CONVOITISEFranzrudolf LEHNERT, President, NiCE2

Bottling a new scent is one of a designer’s most creative challenges. Expressing the fragrance , its name, the fashion designer or beauty brand behind it is daunting. Coupled with the marketing challenges; the demographics, competition, P&L and focus groups, the designer begins their journey with many issues to deal with. Faced with a blank sheet of paper, they must produce on demand, a flacon that epitomizes all of the above. Our panel of experienced packaging designers will share their experiences, highlight trends and predict the future of this unique art.

This is just a selection of speakers and programs scheduled over this exciting three day event.

Future events:

LUXE PACK LOS ANGELES – February 27-28, 2019, BARKER HANGAR, SANTA MONICA

LUXE PACK SHANGHAI – April 10- 11, 2019, SHANGHAI EXHIBITION CENTER

LUXE PACK NEW YORK – May 15-16, 2019, PIER 92

For more information or to register, please visit: www.luxepack.com

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