Sklavenitis will be responsible for leading the strategy execution for M·A·C North America, partnering with the Global M·A·C and the Global Retail Channel teams to grow across all channels and to increase the brand’s market share in key categories. He will build on M•A•C’s strong heritage in artistry, inclusion, trendsetting, and expression of individuality to ensure it is able to engage our consumers in a meaningful way with authentic storytelling, high quality products and strong social and digital campaigns.

He will be charged with evolving the brand’s omnichannel strategy and driving meaningful differentiation to win in Direct-to-Consumer with M•A•C Freestanding Stores and Online in an integrated way with a consistent brand voice, while elevating its department store and specialty-multi business through stronger collaboration and differentiated product and service offering.  Constantin will drive M·A·C’s North America digital marketing strategy, and will improve consumer engagement across all touch points to deliver locally relevant in-store activations leveraging our rich catchment data to capture granular opportunities. He will ensure full funnel media sufficiency with clearly targeted consumer strategies that address the diverse consumer through culturally relevant and diverse advertising to maintain and attract Gen Z and Millennial consumers.

Sklavenitis joins M•A•C from L’Oreal where he has led an accomplished 22-year career creating business models and growing sales for multiple brands around the world, most recently with Urban Decay. His last role was Deputy General Manager for Urban Decay US where he was responsible for the sales strategy and P&L for all US retailers and oversaw the brand’s global e-commerce strategy, achieving double digit growth in all countries. Prior to that he was Deputy General Manager, Global Business Development for Urban Decay and It Cosmetics where he led the integration of both newly acquired brands within the L’Oreal Luxe portfolio and created winning global business models for both brands, launching in 25 priority countries. Before that, Constantin was SVP Global Business Development for Kiehl’s where he built the brand’s global strategy resulting in phenomenal sales growth, increased freestanding store openings and multiple e-commerce launches worldwide. Prior to moving to the US, Constantin lived in Prague as General Manager for all L’Oreal Luxe brands across the Czech Republic and Slovakia, where he heavily increased market share and doubled the size of the portfolio business, and was then based in Paris as General Manager, Europe where he launched and expanded multiple L’Oreal Luxe alternative brands.

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MAC DEBUTS NEW STUDIO FIX SOFT MATTE FOUNDATION STICK FOR MAKEUP ON-THE-GO

The Art Of Studio Fix just became super convenient, effortlessly portable, and easier to use than ever before! Get ready to swipe right! M·A·C Cosmetics announces the latest addition to its cult classic, mattifying Studio Fix family. One swipe Studio Fix Soft Matte Foundation Stick is a 24-hour, long wearing, medium coverage foundation that delivers hydrated flawless skin wherever you are, and celebrates every skin complexion and tone in a diverse spectrum of 33 shades. Designed to answer the foundation needs of all, the art of Studio Fix comes from a customizable mix of foundation products that encourages creativity and self-expression, expands technique and allows professional artists, makeup mavericks, trendsetters and enthusiasts to effortlessly experiment with the latest trends with ease.

EASY BLENDING, POCKET SIZED, LIGHTWEIGHT. STUDIO FIX SOFT MATTE FOUNDATION STICK IS ULTRA-VERSATILE

Swipe it directly onto your bare skin after an intense gym workout, touch up your sculpted makeup before a meeting, apply between courses on a dinner date, or achieve instantly photo-ready skin on a memorable night out where forever-on-Instagram memories are made.It also delivers a precise application for contouring and highlighting aficionados and is perfect for low-maintenance, makeup minimalists, who prefer a quick swipe to touch up problem areas, such as under the eye or problem T-zones. What ever your preference, M·A·C Studio FixSoft MatteFoundation stick has you covered.Studio Fix Soft Matte Foundation Stick masters the latest backstage trend of minimalist veil foundation. “There is a definite skin moment happening right now”,saidTerry Barber, M·A·C Director Makeup Artistry in London. “We’re not talking rawness here ,or the whole no makeup, makeup thing. It’s premium skin; enhanced, plumped, smooth and packed with moisture. Matte in the past was associated with dryness and dullness, whereas the new matte is about soft focus and blur with no blanket coverage and light hitting in all the right places.”It can be brushed on withM·A·C’s170 Synthetic Rounded Slant Brush, 182 Foundation Brush,130 Synthetic Short Duo Fibre Brush, sponge pressed or used simply straight-to-face and tapped with fingers.“For me, the sign of a great product is that you get high impact with just a fine layer of product.”ALL AGES. ALL RACES.ALL GENDERS.A global leader in championing diversity since the 1990s,“ALL AGES ALL RACES ALL GENDERS”has long been M·A·C’s rallying call for utmost respect for individuality. The Studio Fix range has been at the fore front of driving M·A·C’s deeply held inclusivity philosophy forward. Studio Fix Soft Matte Foundation Stick works seamlessly with the unparalleled 65 shad es range of 24-hour coverage StudioFix Fluid Foundation, the 53 shades in the 12-hour long-wearing, ultra-matte Studio Fix Powder Foundation range, which controls oil and shine, and with 24-hour Studio Fix Smooth Wear Concealer, which boasts 33 shades. From the lightest to the darkest tonal options, the range is consistently evolving to address the world’s differing skin undertones.The makeup artistry of the Studio Fix range is due to its total customizability and the ability for every artist to creatively express themselves, as they explore different high fashion textures, finishes, effects and techniques.

STUDIO FIX SOFT MATTE FOUNDATION STICK

NC13,NC15,NC16,NC17,NC18,NC20,NC25,NC27,NC30, NC35,NC37, NC38,NC40,NC42,NC44,NC45,NC50,NC55,NC60,NW13,NW15,NW18,NW20,NW22,NW25,NW30,NW35,NW43,NW45,NW47,NW50,NW55,NW60

Suggested Retail Price: $23.00 USD

STUDIO FIX FLUID SPF 15

C3.5,C4,C4.5, C40, C45,C5, C55,C8,N4,N4.5,N4.75,N5,N6,N6.5, NC5,NC10,NC12,NC13,NC15,NC16,NC17,NC18,NC20,NC25,NC27,NC30,NC35,NC37,NC38,NC40,NC42,NC44,NC45,NC45.5,NC46,NC47,NC50,NC55,NC58,NC60,NW10,NW13,NW15,NW18,NW20,NW22,NW25,NW30,NW33,NW35,NW40,NW43,NW44,NW45,NW46,NW47,NW48,NW50. NW53, NW55, NC57, NW58, NW60

Suggested Retail Price:$31.00 USD

STUDIO FIX24-HOUR CONCEALER

NC10,NC15,NC20,NC25,NC30,NC35,NC38,NC40,NC42,NC43,NC44,NC45,NC48,NC50,NC55,NW10,NW15,NW20,NW22,NW24,NW25,NW28,NW30,NW32,NW34,NW35,NW40,NW42,NW45,NW50, NW51, NW53, NW55

Suggested RetailPrice: $23.00 USD

STUDIO FIX POWDER PLUS FOUNDATION

C2,C3,C3.5,C30,C35,C4,C4.5,C40,C5,C5.5,C6,C7,C8,N3,N4,N5,N9,NC10,NC15,NC20,NC25,NC30,NC35,NC40,NC41,NC42,NC43,NC43.5,NC44.5,NC45,NC46,NC47,NC50,NC55,NW10,NW13,NW15,NW18,NW20,NW22,NW25,NW30,NW33,NW35,NW40,NW43,NW44,NW45,NW46, NW48,NW50, NW55, NW58

Suggested Retail Price: $31.00 USD

STUDIO FIX BRUSHES

#170S Rounded Slant Brush Suggested Retail Price:$35.00 USD

#182S Buffer BrushSuggested Retail Price: $53.00 USD

#130S Short Duo Fibre Brush

Suggested Retail Price: $42.00 USD

AVAILABLE North America September 5, 2019 at all M·A·C locations/online,1.800.588.0070 and maccosmetics.com

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The M∙A∙C AIDS Fund, the philanthropic arm of M∙A∙C Cosmetics launched in 1994 and is a leader in the global fight against HIV and AIDS, supporting organizations in more than 100 countries and territories that are working to combat the epidemic and improve the lives of people living with and affected by HIV/AIDS.

The M∙A∙C AIDS Fund is supported exclusively by a consumer-based model that directs 100% of the selling price of VIVA GLAM Lipstick to help fight HIV/AIDS.

 To date, the campaign has raised more than $490 million.

 As the largest corporate non-pharmaceutical HIV/AIDS funder, the M∙A∙C AIDS Fund strives to make a meaningful difference in the lives of people living with and affected by HIV/AIDS. It focuses on highlighting the link between poverty and AIDS, and strengthening services available to underserved populations. Integrating a #MACCares initiative, the M∙A∙C family volunteers in local charities and in M∙A∙C stores globally selling VIVA GLAM. A pioneer in the HIV/AIDS arena, the M∙A∙C AIDS Fund has been a trailblazer for now, 25 years, funding groundbreaking and innovative programs and investing in regions and populations that are not often prioritized by other funders.

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A groundbreaking formula in soft-touch packaging conditions and hydrates with moisture-coated powder pigments, MAC Powder Kiss Lipstick offers 16 shades, from berries to nudes to true reds, in a shine-free finish with the cushiony, lightweight feel of a balm. 

“The trend is really about, a soft tint on the lips, a moisturizing matte – so you get the beautiful matte texture with no weight and tons of comfort.” – M∙A∙C Cosmetics Director of Digital Content & Artistry, Ashley Rudder

Backstage tested, artist approved. New soft-focus, moisture-matte lipstick coming soon…from #NYFW to #LFW

Available online and in-store October 11, 2018 – $18.50

#MACPowderKiss @maccosmetics

The post New MAC Powder Kiss: NYFW Soft-focus Lip Trend appeared first on The Beauty Influencers.

The ambassadors have been delegated specific markets: Nyma Tang is set to concentrate on the U.S. market launching Sept 13th; Patricia Bright on the U.K.; and Maine Mendoza on the Philippines. Canada, Chile, Mexico, Brazil, Russia, the Middle East, Germany and Spain are other key regions to the program. Interest in Tang’s launch directly followed a post made in early January that received over 26,000 likes and 1,000 comments.

Data released by Launchmetrics, a launch-to-market platform with clients such as Dior, Porsche, and Levi’s in its The State of Influencer Marketing report shows that “Eighty percent of professionals in fashion, luxury and cosmetics activated campaigns with influencers, and their budgets for the coming year were projected to grow.”  

MAC has also worked alongside YouTube and beauty sensation Patrick Starrr and seen a successful outcome. The MAC x Patrick Starrr collection has earned an estimated $10.9 million from ambassadors, while the #MACPatrickStarrr hashtag has garnered $7.6 media value (EMV) where“nearly 50 percent of influencers used the hashtag in more than one post, indicating a sustained interest in the collaboration.” Patrick Starr is set to launch her 4th collection with MAC Cosmetics, Destination Diva, on Sept 6th.

Morphe and Colourpop are other examples of the successes of working with influencers. Morphe was founded in 2008 with the intentions of designing a brand “created for the creators” and a “reputation was both founded-in, and accelerated by, the influencers that have consistently reviewed and used the brand’s products on their social pages.” The website lists collaborations with such notable influencers as Jeffree Star, Manny MUA, and James Charles as “Morphe Babes” and released a collaboration with Bretman Rock, launching the Morphe x Bretman Rock Babe in Paradise Highlighter Palette. The palette earned a spot within the first quarter’s top 15 mass cosmetics products. Similarly, Coulourpop has worked closely with influencers Kathleen Lights and Karen Gonzalez. With each influencer posting upwards of 63 times in 2017 regarding the brand, many predict that influencer collaborations will become the new normal for the beauty industry.

Despite influencer collaborations remaining a small percentage of the overall market, they allow influencers the opportunity to build their following and potentially develop their own lines in the future. Huda Kattan saw success after starting her own beauty blog and selling a stake of her brand to TPG Capital. She soon procured a credible reputation among beauty fanatics and influencers alike, and gained publicity through Kim Kardashian. Kattan is now valued at approximately $1 billion. 

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