M·A·C announces Lisa from BLACKPINK (Lalisa Manobal) as its new Global Brand Ambassador. Starting in October throughout a long-term partnership, Lisa can be seen as the beauty behind iconic M·A·C collections and innovative programs.

As one of the world’s leading professional makeup authorities, M·A·C has teamed up with the K-Pop powerhouse as she has a strong global influence in pop culture, speaks to a wide range of consumers, and encourages conversations and trends within and outside of the beauty industry. Lisa is the first female K-Pop idol to be appointed as M·A·C’s Global Brand Ambassador title.

Rooted in makeup artistry, M·A·C is constantly in pursuit of unparalleled creativity and professional expertise. Lisa, known for her charismatic, audacious stage performances and trendsetting presence in beauty, fashion, and music, she not only shares a deep connection with M·A·C’s longstanding values, but also serves as an inspiration for the ever-evolving brand.

“I have always been a big fan of M·A·C! I like how the brand turns makeup into a form of self-expression which always gives me great confidence on stage,” Lisa said. “Together with M·A·C, I am excited to invite and empower more audiences as we both have individuality and diversity at our core.”

The synergy between Lisa and M·A·C is paramount as both break boundaries between cultures, exude a global relevance, and pursue storytelling through artistry.

Drew Elliott, SVP-Global Creative Director at MAC Cosmetics

“Lisa’s unparalleled talent and bold, fashion- forward style make her the perfect match for M·A·C,” says Drew Elliott, Senior Vice President and Global Creative Director for M·A·C Cosmetics. “Always confident and never one to shy away from risks, she embodies our commitment to individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration.”

Lisa is the dancer and rapper of one of the most successful female groups in the world, BLACKPINK. ‹How You Like That› music video which released in June, had broken several world records at the time of its release, such
as YouTube›s ‹Most viewed video in 24 hours›. Lisa is loved by her fans around the world and the most followed K-Pop star online with 40 million followers on Instagram. As a trendsetter, she

is also a front-row fixture at runway shows and has collaborated with mega brands continuously inspiring younger generations through record- breaking, newsworthy successes.

Known to be charismatic onstage yet adorable offstage, Lisa truly matches M·A·C’s aspirational yet approachable DNA. Born in Thailand and debuted in South Korea in 2016, the 23-year-old is the first foreigner to debut from YG Entertainment and speaks Thai, Korean, English and Japanese. With extraordinary talent, Lisa performed at Coachella back in April 2019 which resulted in a video that sparked an internet challenge joined by cultural icon and music superstar Dolly Parton.

As M·A·C’s Global Brand Spokesperson, Lisa will be the face of M·A·C’s renowned collections and key campaigns, as well as the muse for the brand’s exciting innovation projects. In addition, with her great passion for beauty, Lisa will work with M·A·C Makeup Artists to showcase her signature looks, share beauty secrets, skincare regimens, and lifestyle with M·A·C fans.

 

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Since joining the Company in 1998, Balbier has been instrumental in many of M•A•C’s most successful products, including the expansion of the Lipglass franchise with color, Lustreglass, Chromeglass, Pro Longwear Lustre Lipstick, Eye Shadow, Studio Fix Fluid, Studio Tech, Mineralize SkinFinish Powders and the Viva Glam lipsticks, which are responsible for raising over $80 million for the M•A•C AIDS Fund. Balbier has also created products for Aveda and the stila and jane Cosmetic brands.

Prior to joining Estée Lauder, Balbier was the principle of her own product development business, The Pink Jungle.  At “the Jungle,” she was part of the team that started Gryphon Development, where she was responsible for all product and development for Victoria’s Secret and Bath & Body Works.  Ms. Balbier also worked on the start-up of jane Cosmetics, prior to its acquisition (and subsequent sale) by The Estée Lauder Companies, along with La Prairie, Calvin Klein, Givenchy and Ralph Lauren.  Other clients included entrepreneurs such as Frederic Fekkai, TOVA, Gale Hayman, Herb Alpert and Carlos Falchi. Balbier began her beauty-industry career at Coty and then held positions at Max Factor and Faberge.

Balbier is a graduate of Drexel University. In 2002, she was recognized by Cosmetic Executive Women as one of the Cosmetic Industry’s Top 10 Leaders and Achievers.

“It’s important to have a mentor growing your career with you. Mine was the legendary Jeanette Wagner,” stated Balbier, also citing both John Demsey and James Gager as “wonderful mentors, colleagues and friends.”  She also noted the “two stars” she has mentored, Isabelle Rovner, Vice President, Product Development, Tom Ford Beauty, and Gabrielle Nevin, Vice President, Product Developement, Bobbi Brown.

An internal letter sent by both Carl Haney, Executive Vice President, Global R&D, Corporate Innovation, Packaging and Product Development, and John Demsey, Executive Group President at The Estée Lauder Companies, stated: “Jennifer is considered a pioneer in the prestige beauty industry and a key driver for aspirational product innovations for beauty enthusiasts everywhere. Joining ELC in 1998, she was part of the original team at M•A•C and played an integral role in the brand’s rise to cult status, making it the number one make up brand in the world today. The top three M•A•C products she developed have all risen to icon status, including: Studio Fix FluidFoundation, Retro Matte Lipstick, Mineralize SkinFinishandPowder Kiss. A huge supporter of what is the heart and soul of M•A•C – its Artists – Jennifer could often be found backstage at Fashion Shows with our Artists, testing new products and getting their feedback, which is truly what set us apart from the competition. During her tenure with the M•A•C brand, she worked on many incredible talent partnerships with Diana Ross, Mariah Carey, Raquel Welch, Liza Minnelli, Nicki Minaj and many others. She also managed several designer collections, including Zac Posen, Alexander McQueen, Giambattista Valli and Prabal Gurung. She also led global product development for ELC’s other Artistry Brands, including Bobbi Brown, Smashbox Cosmetics and Too Faced. Her expertise in consumer trends, innate commercial sensitivity, creativity and passion for beauty has led to the development of some of their most innovative and iconic products, taking their Artistry Brands to new levels of success throughout the course of her career.

In 2002, Jennifer was presented with a Cosmetic Executive Women Achiever Award, which honors the most accomplished women in beauty. She served on the board of CEW for eight years and was one of the founders of the CEW Young Executives Committee. Jennifer served on the Board of Directors of the M•A•C AIDS Fund.​​ She worked directly with celebrity spokespeople, including Lady Gaga, Rihanna, Miley Cyrus and Ariana Grande, to create best-selling lipstick shades that support people affected by HIV and AIDS, which have raised over $500 million for the M•A•C VIVA GLAM FUND.

An invaluable member of our Product Development Leadership Team, Jennifer is a consummate beauty professional — smart, strategic and disciplined in a highly complex area of our business. Throughout her tenure, she mentored many members of the Product Development teams, always creating opportunities for their voices and ideas to be heard and setting the highest product development standards in the industry. Jennifer’s contributions to the Company have been invaluable and she will be greatly missed by colleagues and friends.”

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The M∙A∙C AIDS Fund, the philanthropic arm of M∙A∙C Cosmetics launched in 1994 and is a leader in the global fight against HIV and AIDS, supporting organizations in more than 100 countries and territories that are working to combat the epidemic and improve the lives of people living with and affected by HIV/AIDS.

The M∙A∙C AIDS Fund is supported exclusively by a consumer-based model that directs 100% of the selling price of VIVA GLAM Lipstick to help fight HIV/AIDS.

 To date, the campaign has raised more than $490 million.

 As the largest corporate non-pharmaceutical HIV/AIDS funder, the M∙A∙C AIDS Fund strives to make a meaningful difference in the lives of people living with and affected by HIV/AIDS. It focuses on highlighting the link between poverty and AIDS, and strengthening services available to underserved populations. Integrating a #MACCares initiative, the M∙A∙C family volunteers in local charities and in M∙A∙C stores globally selling VIVA GLAM. A pioneer in the HIV/AIDS arena, the M∙A∙C AIDS Fund has been a trailblazer for now, 25 years, funding groundbreaking and innovative programs and investing in regions and populations that are not often prioritized by other funders.

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ELEVATE YOUR LIP OBSESSION

 The gloss-stain fusion of Versicolour ascends to the next level. Captivate with a lip colour hybrid that’s glossier, higher coverage and harder impact that ever before: new Versicolour Varnish. Its watery-light formula glides on creamy and comfortable to impart long-wearing, saturated full coverage and an always-fresh wet finish. Find entrancement in its 12-hour, intense staining power- promising to last far into the day and night.

VERSICOLOUR VARNISH CREAM LIP STAIN

Plexi Pink

Bright fuschia

Optix Orange

Deep pink coral

Like Candy

Bright cool pink

Stuck In Love

Rose nude

Try To Stop Me

Creamy bright coral pink

No Interruptions

Deep burgundy

Bitten Babe

Midtone cool rose

Effervescent

Bright warmed pink

Peach Aflush

Milky peach

Varnishly Red

Bright pinkish red

Crushing It!

Creamy peach

To The Extreme

Bright warm red

Shock It To Me

Bright orange

Serial Stain

Rose red

Suggested Retail Price: $22.00 USD

Available: Online November 12, 2018 and in-store November 15 ,2018 at select M·A·C locations

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DISCOVER 24H LIFT FOR DOWNWARD-FACING LASHES!

Inspired by insights from our Mexican consumers, Up for Everything was developed specifically for straight and downward-facing lashes to lift them up with a slick, patent-leather black finish that stays the night and lasts all day.

Waterproof and lifting, this mascara boosts lashes with 24-hour unleashed curl and out-of-bounds voluptuous volume. The lightweight gel formula prevents lashes from dropping so they stand and command attention. 

This waterproof and uplifting mascara is available at select M∙A∙C locations on October 18,2018.

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