The campaign film is directed by by Jonathan Glazer and images photographed by Mario Sorrenti, captures an adventurous Adam Driver in the awe-inspiring beauty of the natural world, depicting what masculinity means today by embracing freedom of expression and the beauty of contradictions – how strength can be subtle, and emotions can empower. Driver’s energy exudes tender soulfulness, expressed by the presence of the horse, which in turn, is a creature that represents strength.

The new Burberry Hero Eau de Parfum is a powerful scent featuring warm cedarwood, pine needles and incense. This new fragrance is inspired by a sense of exploration with a centered sensibility. The bottle’s modern, angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the iconic Burberry logo, featuring the Thomas Burberry Monogram, a reference to the founder of the house.

“My inspiration for Burberry Hero Eau de Parfum was my memory of the Landes forest, where pine trees grow close to the ocean. The scent of the pine needles melted with a trail of warm sand and sea-spray was the aroma I wanted to recreate. For me, the sensual and crystalised resins included in the fragrance represent the power of reconnecting with your natural instinct.’” – Aurélien Guichard, Perfumer

Burberry Hero Eau de Parfum is available at Macys.com. See attached and below for the press release, imagery and credits.

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On June 9th, The Fragrance Foundation celebrated the fragrance industry’s outstanding creative achievements at Lincoln Center’s David H. Koch Theater in New York City. With a mission to inspire the world to discover the artistry and passion of fragrance, the theme for this year’s event focused on “gratitude’ as the industry has emerged more resilient than ever. 

Fragrance Foundation Chairman Jerry Vittoria of Firmenich and Fragrance Foundation President Linda G. Levy

Actor and television host Mario Lopez and his wife, actress Courtney Lopez, co-hosted the event with Fragrance Foundation President Linda G. Levy. Additional guests and presenters included producer and entrepreneur Naomi Watts, legendary designer Tommy Hilfiger, award-winning director and cinematographer Louie Schwartzberg, acclaimed designers Jason Wu and Sergio Hudson, and artist Rebecca Moses.

Tom Ford Black Orchid.

Billie Eilish, Eilish Eau de Parfum.

The program began with the Lopezes presenting Women’s Media Campaign of the Year to D.S. & DURGA’s “I Don’t Know What is Everywhere” campaign and the night continued with Tom Ford’s Black Orchid being crowned the winner of the Fragrance Hall of Fame. Billie Eilish, Gucci and Tom Ford fragrances were awarded the show’s most prestigious awards, with Eilish Eau de Parfum voted as Most Popular Fragrance of The Year.

Naomi Watts also took to the stage to present the winners of Luxury Packaging and Prestige/Popular Packaging of the Year and Jason Wu granted Gucci Flora Gorgeous Gardenia Eau de Parfum the winner of Women’s Prestige Fragrance of the Year.

Jeff Gennette, CEO of Macy’s, with presenter Tommy Hilfiger.

Jeff Gennette, Macy’s Inc. Chairman and Chief Executive Officer, was honored with the 2022 Hall of Fame award. François Demachy, former Dior Perfumer-Creator received the 2022 Lifetime Achievement Perfumer. The evening brought together the global fragrance community as TFFAwards Finalists were celebrated in twenty categories and the 2022 Award Winners were announced (See below).

Dior Perfumer-Creator and Fragrance Foundation Lifetime Achievement Award Winner François DeMachy with Veronique Courtois, CEO of Guerlain; Linda Levy, President of the Fragrance Foundation; and Terry Darland formerly of Dior Beauty US.

“The Fragrance Foundation was thrilled to host a reunion at our signature TFFAwards. We shared our gratitude and celebrated fragrances that achieved great success, as consumers’ appreciation has grown for fragrance that enhances their lives,” said Linda Levy, President of The Fragrance Foundation. “Honoring Jeff Gennette of Macy’s Inc. with our Hall of Fame Award is our way of recognizing a leader who is an ambassador of our shared mission and values and has contributed to the fragrance industry in an impactful way. The Lifetime Achievement Perfumer this year is Francois Demachy whose Dior fragrances are legendary for their magnificent ingredients and success in the United States.”

Parlux’s Lori Singer with Takasago’s Cutler Whitman, Hisaya Fujiwara, Luis Pinedo and Joe Lattarulo with their Fragrance Foundation Awards for Billie Eilish – Eilish Eau de Parfum: Fragrance of the Year Popular and Consumer Choice Women’s Popular.

On the heels of The Fragrance Foundation’s #FragranceForwardTFF initiative to advance diversity which was launched last fall, Levy announced the winners of their Fashion Institute of Technology (FIT) Diversity Scholarships, benefiting FIT and students of diverse backgrounds interested in pursuing a career in fragrance. A truly unique opportunity, The Fragrance Foundation FIT Diversity Scholarship serves as an ongoing investment in the future of the industry, as well as a pillar of support in creating opportunities for more diverse students to pursue their passion for fragrance through a meaningful, industry-focused education at FIT.

Laura Slatkin, Founder of Nest Fragrances.

2022 FRAGRANCE FOUNDATION AWARD WINNERS

• 

  Burberry Hero

  The winner of Media Campaign of the Year – Women’s is D.S. & Durga “I Don’t Know What is Everywhere” (D.S & Durga).

• Winner of Media Campaign of the Year Men’s & Universal is Burberry Hero (Coty, Burberry Beauty)

• The winner of Luxury Packaging of the Year is Cartier Les Nécessaires à Parfum (Cartier Creation Studio).

• The winner of Prestige/Popular Packaging of the Year is MCM Eau de Parfum (Interparfums, Fabrice Legros & Studio Pi)

• The winner of Fragrance Hall of Fame is Tom Ford Black Orchid (The Estée Lauder Companies, Tom Ford Beauty, Givaudan: Pierre Negrin & Dave Apel)

• The winner of Innovative Fragrance Product of the Year is Acqua Di Parma’s Smart Home Diffuser with three discs, Luce di Colonia, Buongiorno and Fico di Amalfi (LVMH, Gamfratesi).

• The #TFFA 2022 Hall of Fame Honoree is Jeff Gennette, CEO of Macy’s Inc. (Macy’s, Bloomingdale’s, and Blue Mercury).

• The #TFFA 2022 Lifetime Achievement Awardee is François Demachy, Dior Perfumer-Creator.
  

  The Maker, Stag Eau de Parfum

• The Winner of Indie Fragrance of the Year is The Maker Hotel Stag Eau de Parfum (Robertet: Jerome Epinette)

  

  Tom Ford Ébène Fumé

• The Winner of Perfume Extraordinaire of the Year is Tom Ford Ébène Fumé (The Estée Lauder Companies, Tom Ford Beauty, Givaudan: Rodrigo Flores-Roux)

  

  Gucci The Alchemists Garden 1921

• 

  Maison Margiela, Replica, Autumn Vibes

  The winner of Fragrance of the Year – Universal Luxury is Gucci: The Alchemist’s Garden 1921 Eau de Parfum (Coty, Gucci Beauty, Firmenich: Alberto Morillas)

• The Winner of Fragrance of the Year – Universal Prestige Maison Margiela Fragrances Replica Autumn Vibes (L’Oreal, IFF Fanny Bal).

  

  Tom Ford Soleil Brulant

• The winner of Fragrance of the Year Women’s Luxury is Tom Ford Soleil Brulant (The Estée Lauder Companies, Givaudan, Daniela Andrier).

• The Winner of Fragrance of the Year is Women’s Prestige is Gucci Flora Gorgeous Gardenia (Coty, Gucci Beauty, Firmenich: Honorine Blanc)

• 

  Dior Sauvage Elixir

  The winner of Fragrance of the Year – Men’s Luxury is Dior Sauvage Elixir (LVMH, François Demarchy).

• The Winner of Fragrance of the Year – Men’s Prestige is Hermes H24 Eau de Toilette (Shiseido, Christine Nagel).

• The winner of Fragrance Editorial of the Year in Print or Digital is Town & Country | Notes From The Underground by April Long

• The Winner of Fragrance of the Year Popular is Billie Eilish Fragrances’ Eilish Eau de Parfum (Parlux, Takasago)

• The winner of the Consumers Choice for Men’s is Burberry Hero (Coty, Burberry)

• 

  Gucci Flora Gorgeous Gardenia

  Winner of Consumer Choice Women’s Popular is Eilish Eau de Parfum (Parlux, Takasago)

• The winner of Consumers Choice Women’s Prestige is Gucci Flora Gorgeous Gardenia Eau de Parfum (Coty, Gucci Beauty, Firmenich: Honorine Blanc).

• The winner of Consumer Choice Candle & Home Collection is Nest Fragrances’ Wild Mint & Eucalyptus Home Fragrance Collection (Robertet: Jerome Epinette)

• For more information, visit fragrance.org

George Ledes with Herve Pierini of Firmenich.

The Estée Lauder Companies’ Stephane de La Faverie.

Symrise’s Veronique Ferval, Kristen Brnnuer, Julianne Pruett and Yves Cassar.

Rich Lennox, Julie Walsh and Mark Mastronardi of Macy’s.

Rob Garrett Smith of Phluid and Nata Dvir of Macy’s.

Arcade Beauty’s Larry Berman, Robin Masters, Dianne Crecca, and Lori Singer of Parlux.

Bruce Teitelbaum of RPG and his daughter, Emma.

Takasago’s Jennifer Powderly and Linda Kramer.

George Ledes with Olivier Delcour and Bertrand Lemont.

Last, but certainly not least, Robertet Perfumer Jerome Epinette – recipient of numerous Fragrance Foundation Awards.

And a foot note.

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The campaign video features Madden in a series of vulnerable, self-reflecting and authentic moments that culminate into a courageous leap of faith, a symbolic metaphor for personal defiance and daring to take risks. The accompanying still visual translates the powerful essence of the campaign featuring Madden in iconic Calvin Klein jeans and a timeless Calvin Klein white t-shirt. The fragrance and campaign embrace a journey of defiance while exploring authentic truths and the contrasts within.

“It’s been an exciting opportunity to partner with Calvin Klein on this new launch for Calvin Klein Fragrances” said Madden. “Making the Calvin Klein Defy campaign was an amazing experience; I’m excited about this partnership and our work together.”

The Calvin Klein Defy fragrance features a daring contrast of invigorating freshness and powerful woods. Crafted by Master Perfumer Anne Flipo and Senior Perfumers Pascal Gaurin and Loc Dong of IFF, the fragrance defies expectations and evokes the ethos of the campaign opening with an addictive blend of citrus highlighted by crisp Bergamot and fresh Lavender Absolute. The heart of the fragrance and star ingredient, Vetiver Oil, is responsibly sourced from Haiti, and provides a vibrant earthiness and irresistible rugged texture that complements a rich and alluring base of Amber notes.

The masculine and woody fresh scent is captured in a modern and minimalist glass bottle carved with curved rounded edges and sharp linear lines, representing the duality of vulnerability and courage on the path to defiance. The cap and carton pay homage to Calvin Klein jeans with a matte textured blue denim inspired embossed finish and striking silver branding.

Calvin Klein Defy will be available in the US beginning in August at Macy’s.

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Daisy Eau So Intense is a rich and addictive continuation of the beloved Daisy fragrance that evokes the magical fleeting feeling of golden hour. Created by world-renowned master perfumer Alberto Morillas of Firmenich, the multi-faceted scent was inspired by warm sunsets over lush fields of daisies. Vibrant and sparkling, the fragrance opens with bursts of strawberry and pear, revealing a heart of sweet honey and elegant rosebud. At the base, a lingering trail of soft vanilla is balanced by a crisp green moss, enveloping you in a truly unique and enticing blend.

PRICING: The eau de parfum available for $128 (100ml), $96 (50ml), and $73 (30ml) at Macys.com

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The new fragrance, Gucci Bloom Ambrosia di Fiori, invites those who wear it to celebrate their true selves and the emotions they feel. Created to match the expression of heightened emotions during a traditional time of festivities, the perfume is deepened in a refined Eau de Parfum Intense.

Housed in a burgundy lacquered bottle, the scent defies the typical olfactive pyramid construction and instead blooms all at once. A symphony of jasmine bud, tuberose, Rangoon Creeper, damascena rose, and velvety orris radiate in unison to create an intense, vibrant arrangement.

PRICING: The fragrance is available for $141 (100ml) and $107 (50ml) at Macys.com

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The World Retail Congress Hall of Fame celebrates the accomplishments of the retail sector’s highest achievers. And they recently inducted The Estée Lauder Companies’ Chairman Emeritus Leonard Lauder into this prestigeous group along with Philippe Houzé, Executive Chairman, Galeries Lafayette Group; Jennifer Woo, Chairman & CEO, The Lane Crawford Joyce Group; and Kishore Biyano, Founder & CEO, Future Group.

Launched in 2007 with a founding group of 100 members, The Hall of Fame honors retail’s most influential representatives. Each year, the Congress inducts three to four new members, recognizing the achievement of individuals whose ideas have shaped retailing through the businesses and brands they have created, or by their skills in running the retail industry’s giants.

The world’s greatest retailers celebrated in the World Retail Hall of Fame share many qualities. They are innovators. They are brand builders. They demonstrate clear vision, courage and determination to make their dreams a reality. They have profound customer insight and they are driven to improve the lives of consumers. But above all, they are leaders and role models. They are men and women who have the drive and conviction to inspire their people to follow them on the course they’ve set.

Photo: Leonard A. Lauder, center, with Ian McGarrigle, World Retail Congress Chairman and Terry Lundgren, former CEO of Macy’s

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Ripar Cosmetics is part of the ‘Beauty Made in Italy’ program that promotes the awareness, availability and excellence of Italian beauty brands and products to the US market and consumer.

Originally designed for tattoo cover and skin imperfections, Ripar’s RiparCover Cream is a lightweight, long lasting, full coverage foundation that’s gentle on the skin and fragrance free. Available in 24 shades, RiparCover Cream completely hides the appearance of blemishes and rosacea. RiparCover Cream is sweat and water resistant so it will last all day long!

Combine with their RiparCover Setting Powder for 16 hours of staying power.

Available NOW at macys.com and ripar.us.

RiparCover Cream: $28 for small case, $49 for large case

RiparCover Setting Powder: $37

Beauty Made in Italy is a program launched by The Italian Trade Commission (ITC), a division of the Italian Government and Cosmetica Italia to promote the awareness, availability and excellence of Italian beauty products and brands to the US market and consumer. ‘Beauty Made in Italy’ serves asa launchpad for Italian beauty brands entering the US market and provides participating companies with various platforms and support to learn the unique aspects required to enter the US market.Positioned as the singular entry point for all things Italian beauty(I-Beauty), the program is divided into two different tracks for companies based on their experience in the US market: Business Incubator to educate early-stage companies who do not yet have US distribution and Brand Accelerator to guide larger, high-potential brands with existing US distribution. High quality ingredients, innovative formulations and luxurious products come together to define I-Beauty. The ultimate beauty regimen, I-Beauty empowers women and men to embrace their most superior form of self-expression with its overt, but elegant sense of sexiness. ‘Beauty Made in Italy’ is excited to share all the facets of I-Beauty and spread the supreme distinction of Italian culture through the beauty industry. Some of the Accelerator Brands in the program include: Acca Kappa, Carthusia, Herbatint, Jusbox,  Marvis, Perlier, Proraso and Skin & Co Roma.

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