This week, Beauty Made in Italy and the Italian Beauty Council (IBC) hosted their first panel discussion of the year on Italian Beauty 360: From Concept to Consumer at the Italian Trade Commission in New York City.

Welcome remarks were given by Italian Trade Commissioner in New York, Maurizio Forte. The discussion was moderated by Liz Ritter, Executive Editor from NewBeauty and featured panelists Fabio Berchi, CEO of SiFarma & Cosmetica Italia Board Member in charge of Internationalization, Ian Ginsberg, President of CO Bigelow Apothecaries & Bigelow Trading Ltd., Mary Ann Guarino, US Vice President of Ancorotti Cosmetics, and Alyson Lord, Senior Partnerships Manager of Ipsy. Guests included beauty industry executives, retailers, brands and press.

The panel discussed the Italian beauty market, how products are designed and developed, how they’re imported and distributed, how they’re discovered and sampled and ultimately purchased by American consumers. In addition, the event covered beauty’s association with Korea and explored Italy’s break out story and opportunity for I-Beauty (Italian beauty).

IBC is part of the ‘Beauty Made in Italy’ program launched by the Italian Trade Commission and Cosmetica Italia to promote the awareness, availability and excellence of Italian beauty brands and products to the US market and consumer. The Italian Beauty Council was created to support this program and help guide the conversation on I-Beauty. This advisory group of Italian professionals and specialists from the beauty industry offer valuable advice, knowledge and personal experience to the ‘Beauty Made in Italy’ member companies.

‘Beauty Made In Italy’ will host two additional panel discussions this year on September 18 and November 1, 2019. The September panel will take place during ‘Beauty Made in Italy’s’ US Beauty Summit and will discuss ‘Italian Brands & the US Market: Strategies for Success.’ To celebrate the September IBC event during the Summit, an exclusive Leonardo da Vinci traveling exhibition, Leonardo: Genius and Beauty, will be on display at the Italian Trade Commission outlining his cosmetic inventions as well as early recipes for beauty products. IBC will close out the year with their November panel that will explore ‘Italian Fragrance & the US Market: The Opportunity for Growth.’