Lead by CEO and Co-founder Devon Bergman, SOCIAL STANDARDS’ core offering is a consumer/demographic analytics platform that structures social conversations and maps this to actual sales (via their partnership with Nielsen), offering granular insight into product traction that helps identify and validate emerging trends. 

SOCIAL STANDARDS Influencer platform has been built using the same methodology from their Consumer Analytics platform and is generally used by PR, Communications, Marketing, and Influencer teams.

Whereas nearly all the Influencer tools in market start with the Influencer and then try to analyze their audiences, SOCIAL STANDARDS analyzes the consumer first and what they are talking about, and then map this to the most appropriate Influencers, with everything indexed so that it’s contextually relevant. 

SOCIAL STANDARDS’ Influencer platform assists brands in discovery, validation, and measuring ROI of Influencer activity in an extremely granular and precise fashion. It is extremely unique and different than anything else we’ve seen in the market today

Check out SOCIAL STANDARDS 2018 Beauty Consumers Insight Report here

Photo courtesy of BeautyTechSF

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Some of the key points of interest were:

The U.S Prestige Beauty market grew to $18 billion this year with e-commerce growing faster than any other segment of the market at 30%; followed by Prestige Skincare at 9%; Prestige Make-up at 6%; Prestige Fragrance up 4%; Prestige Brick & Mortar Retail up 3% and the Prestige Beauty Category overall up by 6%. However, Mass Retail was flat and Fine Retail actually fell 1%.

Globally, Prestige Beauty grew in South America by 11% —with Argentina, Chile, Brazil and Peru leading the way; North America was up 7% —with the U.S. leading; and Europe up 2%, thanks to growth in the U.K., but not in France or Italy.

Experience at retail is increasing important. Brands must form emotional connections with consumers. Wellness and natural products continue to be important to consumers, and as we all know, digital platforms are a must. Approximately, 25% of cosmetics, skincare and fragrance consumers shop online according to NPD. With Amazon leading the way at 43% in Prestige Beauty sales.

 The top five prestige beauty companies were Estee Lauder, L’Oreal, Shiseido, LVMH and Coty, which accounted for 60% of total sales.

 And, in the U.S., San Francisco, LA and NYC accounted for 25% of US Prestige Beauty sales last year.

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