OlivierViejo – The Beauty Influencers

Firmenich Signs Strategic Partnership Agreement with HARMAY in China

Christine Schott Ledes — Sat, 22 Jan 2022 01:45:35 +0000

Firmenich, the world’s largest privately-owned fragrance and taste company, is proud to announce a new strategic partnership with HARMAY, a leading new retail brand in China. Under the agreement, Firmenich and HARMAY will join forces to contribute to the development of the Fine Fragrance category in China, by leveraging their respective capabilities to support the development of new fragrance brands, concepts, experiences and models.

“As a world leader in fine fragrance, Firmenich is focused on leading the transformation of this industry and creating trends to future-proof the business,” said Ilaria Resta, President, Global Perfumery, Firmenich. “After more than 30 years of successful operations in China, this partnership with HARMAY serves as a significant enhancement to our capabilities in China and fortifies our ambitions as the partner of choice in the Chinese market.”

Founded in 2008, HARMAY is China’s premier global beauty collection store, a warehouse-based aesthetic new retail brand with a strong Generation Z customer base. The brand has become synonymous with art and culture in China by offering premium beauty, skincare, fragrance and lifestyle products through its online and offline stores. All of its offline stores feature innovative designs and have gained a loyal following for their unique consumer experience.

“China is projected to be the new frontier of the global fine fragrance market, with many local brands emerging and a significant increasing usage among consumers, especially with Gen Z. We are honored to play a key role in propelling this growth with the synergies between HARMAY and Firmenich,” added Jason Ju, Co-founder, HARMAY. “We hope this inspires even greater innovations and creations for the industry.”

“Thanks to this strategic partnership with HARMAY we are joining forces to incubate brands of tomorrow and leverage our mutual capabilities in consumers insights, digital, creativity and art of perfumery,” added Olivier Viejo, Head of Fine Fragrance, Firmenich China. “This will pave the way for more growth in the Fine Fragrance industry both within China and globally.”

As part of its China expansion strategy, Firmenich is bringing additional value to customers by creating highly localized customer journeys, first-hand. In 2019, the company became the first global fragrance house to establish a Fine Fragrance Atelier in China and was the first to offer a dedicated business model that provides easy access to all fine fragrance capabilities under one roof, serving all local customers in China and global customers worldwide. The company also opened its new Studio Guangzhou in September 2021, allowing it to deliver a diverse range of benefits to an even wider base of consumers.

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Firmenich & minorité Join Forces for 2nd Edition of Perfumery Awards to Celebrate Niche Perfumery in China

Christine Schott Ledes — Fri, 22 Jan 2021 17:24:58 +0000

Firmenich, the world’s largest privately-owned fragrance and taste company, has co-sponsored the minorité Niche Perfumery Awards (mNPA) 2020 in Shanghai as the exclusive partner for the second year running. The second edition of the annual event provided a unique platform to showcase authentic Chinese niche creations that reflect domestic social and cultural influences, while celebrating international niche fine fragrance brands that have gained recognition in China.

“China is a huge source of inspiration for the fine fragrance industry and we are honored to be the exclusive partner again for the minorité Niche Perfumery Awards 2020 in China,” said Ilaria Resta, President Perfumery, Firmenich. “As the world leader in fine fragrance, Firmenich is focused on making fragrance benefits more vibrant, appealing and respectful for customers and consumers worldwide. This event gathers brilliant fine fragrance talents in China and provides an excellent platform to showcase these talents to a global audience.”

Song Yuan, founder of minorité, added: “We are delighted that Firmenich partnered withminorité to host the event again this year. The niche perfumery market for China is booming and the Chinese are seeking brands and fragrances that can convey unique stories that resonate with them. As the leader in Fine Fragrance worldwide, Firmenich’s insights and award-winning palette of ingredients helps us address the needs of China’s increasingly sophisticated consumers, creating more customized fragrances for the Chinese market.”

Firmenich insights studies reveal that, when selecting fine fragrances, Chinese consumers are driven by individualism, self-gratification and self-expression. This is why the niche market is particularly appealing to them, because it offers creative and artistic expression.

“In recent months, we have observed a significant increase in international niche brands with launches in China,” said Jerry Vittoria, President, Global Fine Fragrance. “The Chinese are adventurous in trying new products and are defining the future of the Chinese fine fragrance market. The growth of niche fragrance in China reflects consumers’ desire to explore and co-create, and we will continue to drive innovations that bridge creations between China and the world.”

As the only award in China that recognizes breakthroughs in niche fine fragrances exclusively, the mNPA draws nominations from the best in the field. The jury is comprised of Chinese perfumers, senior perfume critics and key opinion leaders in the Chinese fine fragrance industry, who are responsible for nominating and shortlisting finalists for the awards. Winners are subsequently selected by public vote.

The winners of the mNPA 2020 included:

Best Independent Niche Perfumes 2020: Atramental by Room 1015; Black Tar by Parfumerie Particulierè; Sottosopra by Calé Fragranze d’Autore; Mad Madame by Juliette Has a Gun.
Best Niche Perfumes Affiliated with a Group 2020: Tender by Miller Harris; Fou d’Absinthe by L’Artisan Parfumeur; Portrait of a Lady by Frederic Malle.
Best Chinese Niche Perfumes 2020: White Dew by Kongbai; Farouche by Uttori; Old Man by YILI Olfactory Art.
Annual Niche Perfume of the Year 2020: Dans Tes Bras by Frederic Malle.

“China is a great market for brands to explore their creativity – all winning fragrances this year are less mainstream and more daring compared to the winners from last year,” added Olivier Viejo, Senior Director of Firmenich Fine Fragrance Shanghai Atelier. “We anticipate China to continue being the growth engine of the global fine fragrance market and remain firmly committed to its development through our Fine Fragrance Atelier right here in Shanghai.”

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Minorité and Firmenich Announce 2019 Niche Perfumery Award Winners

Christine Schott Ledes — Mon, 27 Jan 2020 22:06:06 +0000

Minorité, a niche Chinese Fine Fragrance company and Firmenich, the world’s largest privately-owned perfume and taste company announced the winners of the Minorité 2019 Niche Perfumery Awards (mNPA), China’s first niche perfumery awards. Announced at a ceremony in Shanghai, this new annual event organized by Minorité and sponsored by Firmenich aims to increase awareness of niche perfumes in China and introduce Chinese niche brands to the world.

The awards encourage the creation of innovative fragrances with an artistic touch, based on a unique approach. The nomination jury included leading perfumers, senior fragrance critics and Key Opinion Leaders who were responsible for nominating the candidates and shortlisting the finalists for each award category. Winners were then chosen by public vote.

Open to everyone in the niche perfume industry around the world, the winners of this year’s awards are:

Best Independent Niche Perfumes 2019: Fig-Tea by Nicolaï; Hermann A Mes Cotes Me Paraissait Une Ombre by Etat Libre d`Orange; The Orchid Man by Frapin

Best Niche Perfumes Affiliated with a Group 2019: Oolang Infini by Atelier Cologne; L`Ombre Dans L`Eau (EDT) by diptyque; Florabellio by diptyque

Best Chinese Niche Perfume 2019: Insects Awaken by KONG BAI; Wind by UTTORI; Rosmanthus by O D’HORA

“Following the opening of our first Fine Fragrance Atelier in China in September last year, Firmenich’s participation in mNPA demonstrates our commitment to developing the Fine Fragrance industry in China,” says Paul Andersson, Firmenich China President. “Firmenich is honored to support worldwide exposure for the outstanding Fine Fragrance players in China by leveraging our global network and our understanding of the local Chinese consumers and market.”

Olivier Viejo, Firmenich Shanghai Fine Fragrance Atelier director, added, “The mNPA awards offer a great platform for Fine Fragrance players, especially the startup companies in China. We support global niche brands in China and encourage local Fine Fragrance creators to invest in fragrances for China and the world.”

“This is the first time we have held the awards for niche perfumes in China,” said Song Yuan, founder of Minorite. “We chose Firmenich as a partner because of its great reputation and strong passion for both Fine Fragrance and the local Chinese market. Firmenich is the No.1 fragrance house in Fine Fragrance worldwide. We hope these awards will help Chinese consumers learn more about our local niche brands and inspire domestic perfumes.”

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