OPI – The Beauty Influencers

Miss Pop x OPI x M Missoni

Christine Schott Ledes — Thu, 06 Feb 2020 01:55:43 +0000

Editorial Nail Artist and lead, Miss Pop, created colorful custom manicures for M Missoni’s Fashion Week Presentation yesterday. The looks featured a variety of OPI Nail Lacquer shades from the new Mexico City Collection. The 60-plus group of models included a large group of male models – and non-models – who all donned colorful OPI manis.

Inspiration for the nail art looks came from M Missoni’s signature pattern knitwear. One nail art look included daisies, inspired by the translation of Margherita Missoni’s first name, in Italian. Those not featuring artwork, showcased five (5) solid shades from the Mexico City Collection – one on each nail. “It was a blast because this show was non-traditional,” explains Miss Pop. “The takeover of the iconic Pink’s Hot Dogs was a color explosion and OPI was a big part of that magic.”

***M MISSONI GET THE LOOK***

STEP 1: Start by applying 2 coats of OPI Nail Lacquer to the nail

OPI Nail Lacquer in Mariachi Makes My Day
OPI Nail Lacquer in Don’t Tell a Sol
OPI Nail Lacquer in Telenovela Me About It
OPI Nail Lacquer in Mi Casa Es Blue Casa
OPI Nail Lacquer in Verde Nice to Meet You

STEP 2: Next, add designs using an OPI art brush (or a toothpick) to nail tip. To create M Missoni’s knitwear inspired lines: “You can brush out the colors on a palette or piece of tin foil first, if desired, then make simple strokes across the nail in each color. I clustered them in groups like the Missoni look,” says Miss Pop.

STEP 3: Finish the look with an OPI Top Coat and finish with Rapid Dry Spray.

The post Miss Pop x OPI x M Missoni appeared first on The Beauty Influencers.

OPI Partners with Pop Culture Icon to Create Hello Kitty Collection for Holiday 2019

Christine Schott Ledes — Mon, 02 Sep 2019 22:37:20 +0000

In 2016, two icons partnered to create one unforgettable collection, the Hello Kitty Collection by OPI. The collection became an instant favorite – the most talked about OPI collection of all time with the most searched for shade ever, Let’s Be Friends! Due to huge demand, these two icons are saying Let’s Be Friends again!

With this collection, Hello Kitty celebrates her 45th anniversary. Born from the Japanese “omotenashi” tradition of gift giving, the pop culture icon will celebrate by offering fans the ultimate in holiday gifting. The 2019 OPI Hello Kitty Collection includes 12 signature shades plus three festive glitters, ranging from frosty whites and pinks to deep velvety hues and lots of sparkles.

“Our partnership with OPI was one of our most popular collaborations to date,” said Jill Koch, Sr. Vice President of Licensing and Business Development at Sanrio, Inc. “Our avid fans from around the world will love this new collection and it arrives just in time as we celebrate Hello Kitty’s 45th Anniversary this year.”

Inspired by the first collection, best-selling shade Let’s Be Friends!, a powdery pink, will make its return. Sanrio’s beloved character inspires a range of colors from those evoking frosty landscapes to warm pink sparkles (Let’s Be Friends, Glitter to My Heart, A Hush of Blush, Let’s Celebrate!). Classic reds, rich golds and shimmering pewter (All About the Bows, A Kiss on the Chic, Many Celebrations to Go!, Isn’t She Iconic!) pay homage to the signature Hello Kitty bow while being perfect for the season. Blues and purples in the collection vary from icy hues to deep velvet tones (Pile on the Sprinkles, Hello Pretty, Let Love Sparkle, My Favorite Gal Pal). Additionally, three playful and festive holiday glitters are sure to be the life of the party (Glitter All the Way, Born to Sparkle, Dream in Glitter). All 15 Hello Kitty Collection shades will be available in classic Nail Lacquer, long-wear Infinite Shine and GelColor formulas.

“We were blown away by the response from the first Hello Kitty Collection, and the demand hasn’t stopped three years later,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With the Hello Kitty by OPI Collection we bring together two global icons that embrace having fun, being chic and loving color!”

“Let’s Be Friends! is the most searched for OPI color in the brand’s history,” adds OPI Global Director of Color Collections Jill Bartoshevich. “We had to bring back this perfect powdery pink. It’s joined by an array of shades that are all must-haves for the season – whether heading to a holiday party or looking for that special gift.”

Hello Kitty Collection by OPI includes the below shades in classic Nail Lacquer, Infinite Shine and GelColor formulas:

Let’s Be Friends!

This cotton-candy pink is my new bestie.

Glitter to My Heart

Stay calm and glitter on with this silvery glitz and glam.

A Hush of Blush

Defy shyness with a pink that exudes nail confidence.

Let’s Celebrate!

Cheers to being berry and bright!

All About the Bows

Get all tied up with this deep cranberry red.

A Kiss on the Chìc

Add a hug and you will fall deeply in love with this rich burgundy.

Pile on the Sprinkles

Sprinkle, Sprinkle Little Star, OPI sets the bar with this purple shimmer!

Hello Pretty

Feel blue-tiful in OPI’s newest shade of dark navy.

Let Love Sparkle

Your nails will love every move when you dance the night away in this silver white.

My Favorite Gal Pal

Friends forever. Enjoy a classic dark beauty that commits to a long-lasting nail relationship.

Many Celebrations to Go!

Never too mani parties when you wear this perfect amethyst frost!

Isn’t She Iconic!

Our famous friend chooses a gracious grey to celebrate her pop icon status.

Glitter All the Way

With a heart of gold, Hello Kitty goes the distance to bring cheer to her family and friends.

Born to Sparkle

A star is born and the rest is glitter history.

Dream in Glitter

You can never have too much glitter in your dreams or on your nails.

Beginning October 2019, Nail Lacquers will retail for $10.50 ($13.30 CAN) each and Infinite Shine colors will retail for $13 ($16.40 CAN) each at Professional Salons, as well as Beauty Brands, beautybrands.com, Chatters, Dillard’s, Hudson’s Bay, Regis, Sally Beauty, ULTA, ulta.com and Amazon Beauty via Amazon.com. GelColor is an in-salon professional service only. The collection will also be available on Sanrio.com and select Sanrio stores. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.

For more information, please visit OPI.com. Follow OPI on Instagram @OPI and Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan!

The post OPI Partners with Pop Culture Icon to Create Hello Kitty Collection for Holiday 2019 appeared first on The Beauty Influencers.

OPI Announces Always Bare for You, Featuring Six Soft, Sheer, Neutral Shades for Spring 2019

Christine Schott Ledes — Mon, 08 Apr 2019 02:57:59 +0000

This spring, embrace soft, sheer color with Always Bare for You by OPI! Six shades in the prettiest neutral, feminine hues offer a hint of color – ideal for anyone seeking a delicate nail look, especially brides and brides-to-be. Inspired by weddings and all the joy surrounding this season of love, Always Bare for You features shades of pink, nude and rose gold in crème and shimmer finishes, as well as pale lilac and soft blue grey rounding out the collection.

“No one will look at your nails more during the year before your wedding – well, except on the actual wedding day of course!” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss- “Complementing your ring with sheer nails will help showcase your sparkler. Whether you select a soft pastel or something that shimmers, a beautifully manicured hand will always command attention.”

Weiss-Fischmann shares her favorite tip for brides-to-be, suggesting they wear a hue like Ring Bear-er, an elegant blue grey, on fingers or toes and check “something blue” off their list.

“While the colors of this collection may have been designed with brides in mind, Always Bare for You is ideal for anyone looking to get a soft and subtle spring beauty look,” adds Weiss-Fischmann. “Mother’s Day, baby showers, Easter, and even just a sunny morning are all good excuses to embrace a sheer nail. These six shades offer the perfect balance to bold hues, offering just a hint of color, and are sure to be bestsellers like other SoftShades such as Bubble Bath and Alpine Snow.”

Always Bare for You by OPI includes the below shades in classic Nail Lacquer, Infinite Shine and GelColor formulas:

Always Bare for You by OPI will be available in classic Nail Lacquer, Infinite Shine and GelColor formulas; these three options offer consumers and professionals a variety of choices for the best products to fit their needs. GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine offers a high-shine finish with up to 11-day wear and traditional lacquer application. Nail Lacquer features a highly-pigmented, rich formula for even application without streaking. When used in a professional service, color can last up to seven days.

Beginning April 2019, Nail Lacquers will retail for $10.50 ($13.30 CAN) each and Infinite Shine colors will retail for $13.00 ($16.40 CAN) each and $6.50 ($8.20 CAN) each at Professional Salons, as well as

Beauty Brands, beautybrands.com, Chatters, Dillard’s, Hudson’s Bay, Regis, Sally Beauty, ULTA, ulta.com and Amazon Beauty via Amazon.com. GelColor is an in-salon professional service only. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.

For more information, please visit OPI.com. Follow OPI on Instagram @OPI, on Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan!

The post OPI Announces Always Bare for You, Featuring Six Soft, Sheer, Neutral Shades for Spring 2019 appeared first on The Beauty Influencers.

#OPIManiMadness: OPI’s First Ever Bracket Style Nail Art Tournament

Christine Schott Ledes — Fri, 01 Mar 2019 16:30:29 +0000

In the spirit of one of the most popular annual sporting events in the U.S., the NCAA’s March Madness, OPI has announced their first ever bracket style competitive nail art tournament, #OPIManiMadness.

Starting March 12, 2019, sixteen (16) top nail artists throughout North America will go head to head on @OPI and @OPI_Professional Instagram accounts to create the best competition-worthy nail looks in four, single-elimination rounds. One winner will take the title as the 2019 #OPIManiMadness All-Star Nail Champion.

OPI fans are encouraged to create their very own custom#OPIManiMadness brackets before tipoff on February 25 – March 11, 2019 at opi.com/blog. Participants can submit a bracket with their picks for which nail artist they think has the best skills and techniques to win each round. The most accurate bracket predictions will win a grand prize chosen on April 2, 2019, comprised of two tickets to an NBA basketball game and $100 in salon nail services.

Each week, OPI fans will have the opportunity to cast their vote for the best nail art looks through special polling on @OPI and @OPI_Professional Instagram Stories to determine the winner that advances to the next round. The final #OPIManiMadness All-Star Nail Champion and the winning nail art look will be selected on April 2, 2019 and shared on @OPI and @OPI_Professional Instagram’s. The final nail art champion will win tickets for two to Minneapolis, Minnesota to see the NCAA March Madness Championship game.

The competition is sure to heat up with these four challenge rounds:

Sweet Sixteen (kickoff March 11, voting March 12-13)

NCAA Inspired Nail Art // one NCAA team inspired nail art

Elite Eight (kickoff March 18, voting March 19-20)

Wild Card Round // any one of the following trending nail art techniques including ombre, marble, minimal nail art & foil nail art

Final Four (kickoff March 25, voting March 26-27)

Basketball Game Themed Nail Art // any nail art technique & design that’s basketball game inspired

Championship (kickoff March 31, voting April 1-2)

Championship Inspired Nail Art // any nail art technique & embellishments that illustrate trophy-like nail art

For more information and learn more about the artists, visit the OPI website.

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