Made up of two parts, this tin-plate coffret has three cutout and folded fins that are both decorative and functional: they serve to hold it upright or on its side. The base and the lid are printed both inside and out and protected by a high-shine varnish. The coffret closes thanks to four rice-grain shaped protrusions, with its opening facilitated by a finger groove.

A cardboard interior

The chock that hold the products (a flacon of fragrance and a shower gel) in place is made from corrugated FSC cardboard. It is coated with shiny printed black paper. This bespoke chock was a complex development that combines solidity with the need to hold the products firmly in place.

An exercise in eco-design

To protect this coffret, Cosfibel developed a case in Cheverny cardboard made from 50% recycled material, four-color printed with illustrations featuring the space theme. It has a window that allows the consumer to see the products inside at the point-of-sale. Delivered flat, it is assembled by the filler.

This original creation had a strict brief when it comes to CSR. For the occasion, Cosfibel personalized its popular cardboard chock concept. Combined with tin, the choice of recycled cardboard reduces the product’s environmental footprint while being fun and easily reusable, another benefit in the fight against plastic waste.

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LUXE PACK is incredibly grateful to all of the stakeholders and partners for the continual support that they poured in the show preparation and deeply regret any impact that the postponement may have. The organization team will now redirect all developments and energy to providing an industry reunion unlike ever before in 2021.

For further inquiries:

US: Linda VILLALOBOS – lvillalobos@infopro-digital.com

Infopro digital organizes professional events and fairs: LUXE PACK Monaco, LUXE PACK New York, LUXE PACK Shanghai, LUXE PACK Los Angeles, Edicion Especial, 3D PRINT and FIP solution plastique®. IDICE belongs to the INFOPRO Digital Group, a leading information and professional services group (2,700 employees, turnover of €350 million) covering several key sectors of the economy: construction, automotive, industry, insurance and finance, retail, tourism, and local communities.

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LUXE PACK has announced an official “CROSSOVER” day with New York Society of Cosmetic Chemists (NYSCC) (Suppliers’ Day. For the first time, both industry platforms will be co-located at the Jacob K. Javits Convention Center, New York City on Wednesday, May 6th. The partnership between NYSCC Suppliers’ Day, the main event for beauty ingredients, formulations, and delivery innovations and LUXE PACK, the premier event for creative packaging will provide an added opportunity for brand contacts to meet all of their “sourcing to shelf” needs. The LUXE PACK show badges will facilitate the NYSCC Suppliers’ Day exhibit floor entrance and vice versa.

To build on the 360⁰ experience, LUXE PACK and NYSCC are also collaborating with BXP, Brand Experience: Packaging magazine, to develop a comprehensive educational networking experience on both show floors. This two-part series will be the first installment in BXP’s newest initiative, the BXP Live Road Show Think Tank Series. Both sessions will take place in the afternoon on May 6th and be followed by a brief networking break offering attendees a chance to mingle with each other and connect with the presenting speakers. Additional speaker details will be announced in late March.

PRODUCT DEVELOPMENT AND BRANDING WITH FEROCITY PART 1

1PM TO 2:30 – NYSCC SUPPLIERS’ DAY INNOVATION HUB & SOLUTIONS CENTER- HALL 1D

Part one of a two-part series developed by Brand Experience: Packaging in collaboration with NYSCC and LUXE PACK is a dynamic panel discussion led by the editor-in-chief of BXP magazine and featuring brand, design and industry professionals. The panel will explore how innovation and branding leaders launch, market and design with fierce speed, and yet in concert with consumer’s growing demands, such as for natural and clean beauty products as well as more sustainable packaging. Attendees will receive a better understanding of sustainable ingredients’ roles in product and package design, best practices and tips on how to launch new products more effectively, and strategic advice on how to refresh existing product line-ups and brands.

DESIGNING PACKAGES THAT SEDUCE SHOPPERS PART 2

3PM TO 4:15PM LUXE PACK NEW YORK CONFERENCE AREA-HALL 3A

Designing Packages That Seduce Shoppers with Your Product’s and Brand’s Benefits is part two of a multi-part series developed by Brand Experience: Packaging in collaboration with LUXE PACK and NYSCC, and this class continues the conversation about effective and seductive product and package design, development and innovation. In this session, BXP’s editor-in-chief canvases the world of product and package design to bring best-in-class examples of product development and brand design across categories to bring cross-industry inspiration for beauty brands looking to: develop products that resonate with consumers on an emotional level and design strikingly effective and dynamic packaging—with sustainability, e-commerce and Omni-channel marketing strategies in mind. The class will also investigate more effective packaging supply chain collaboration and transparency as well as consumer trends and engagement. Attendees will not only walk away with inspiration for their brands, products and packaging, but with real-world knowledge on how to bring spectacular packaged beauty products to market.

This unique collaboration will provide a full spectrum attendee experience unlike ever before.

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Designed especially for the holidays, the limited-edition Rouge À Lèvres Lunaison shades are collectable objects of desire. Delivering intense, explosive color with one application, the glittery formula is blended with ultra-reflective pearls, releasing full tone and shine. Rouge À Lèvres Lunaison’s texture is silky and comfortable, an emollient-infused formula that creates perfect glitter adherence and bonding, melting onto lips with ease and control. The effect on the lips is a loose glitter look, while in the tube the sparkling coating of glitter gives a three-dimensional appearance.

PRICING: Gucci Rouge À Lèvres Lunaison is available beginning November for $46 at SaksFifthAvenue.com

GUCCI ROUGE À LÈVRES LUNAISON

Conveying a new message to the industry and those who wear makeup by Alessandro Michele, the launch of Gucci Makeup has spurred a union of voices behind authentic, imperfect beauty. Those who celebrate their flaws, the way they want to express themselves and their diversification from the long-held perfect standards of the beauty industry. The Creative Director began Gucci Beauty with lipstick collections: Rouge à Lèvres Satin, Rouge à Lèvres Voile and Baume à Lèvres.

Alessandro Michele adds to these lines with a new individual formula that fuses a selfexpressive spirit with the sparkling and joyful energy of festivities. Rouge à Lèvres Lunaison is a limited-edition duo of lipsticks presented for the holidays.

Delivering vivid and vibrant colour with one swipe, the glittery formula is coated with iridescent and sparkling pearls to create a velvety-looking shimmering bullet, while the formula is infused with a combination of three different types of glitter to create a three-dimensional sparkly, lustrous layer of intense colour on the lips. Rich and creamy, the texture seems to melt softly on the lips with an ultra-fine layer of glimmer and iridescence, while the sparkling shades appear bold and unexpected as you swipe.

Packaging and Palette

The two shades of Rouge à Lèvres Lunaison are symbolic of the Gucci Beauty line and the Creative Director’s passion for true, brilliant colour. 25 * Goldie Red is the classic red hue chosen by Alessandro Michele, while 710 Fay Turquoise is an unexpected shade of blue intensified with a glitter formula. The Art Deco inspired patterned and etched gold tubes of the Rouge à Lèvres Satin lipstick collection are given a coloured coating, a fuchsia cap for 25 * Goldie Red, and a green cap for 710 Fay Turquoise.

Campaign

Conjuring up the imaginative worlds which influence Alessandro Michele’s creative vision, Rouge à Lèvres Lunaison is photographed by Colin Dodgson for the Holiday #GucciBeauty campaign, on a frost covered antique table, in between lit candles and curious objects and trinkets. Icicles frame the still life images which also show lipsticks from the other collections, Rouge à Lèvres Satin, Rouge à Lèvres Voile and Baume à Lèvres. The same icicles drip in a video narrating the enigmatic scene which pulls in focus diverse lipsticks and fragrances from the Gucci Beauty lines.

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Liza Rapay, CPNA’s new head of marketing, told us, “It exceeded our expectations—from the exhibitors to the quality of the visitors, we couldn’t have put on a better show.  The launch of Cosmopack was a huge success.  Our CosmoTalks attendance was record-breaking.  The installation of CosmoTrends was well-visited, and we added another session of the CosmoTalks presentation due to high demand.  The Buyer program is stronger than ever.  We’ve also surpassed last year’s Boutique program, selling out most of the products by the beginning of day 2.  On Sunday evening, the Happy Hour featuring the Cosmoprof and Cosmopack Awards ceremony was well-attended, and everyone enjoyed the opportunity to get-together in a festive environment.  The most rewarding of all was receiving notes from attendees and exhibitors alike thanking us and letting us know that they are looking forward to next year.”

Held annually in Las Vegas, more than 40,000 visitors engaged with 1,435 exhibitors representing 43 countries, and were able to see and experience new programs, special areas, conferences, and networking opportunities. The show floor space covered 312,638 sq ft (29,045 sq m) of space (up 3% from 2018).CPNA showcased all facets of the beauty industry, presented across three main sections, two of which were dedicated to Cosmetics & Personal Care, with growth in the skincare sector, and Professional Beauty. Within these larger show sections were specially curated areas that featured the most comprehensive array of cosmetics and personal care products from around the world dedicated to retail, multicultural beauty, and green beauty. Country Pavilions from eight different countries also had a prominent presence on the show floor and featured beauty brands that displayed authentic elements, strong heritage,and innovation from their countries in the beauty industry. The special show floor areas included Discover Beauty, Discover Beauty Spotlights, Discover Green,The Beauty Vanities, and Tones of Beauty.

For the first time, CPNA introduced Cosmopack North America, the third section acting as a“show-within-a-show”and dedicated to the entire supply chain of the cosmetics industry: contract manufacturing and private label, machinery, primary, and secondary packaging, applicators, ingredients, and raw materials. The launch of Cosmopack was accompanied by initiatives including the special curated area Discover Pack for some brand new exhibitors, dedicated Buyer Program (featuring R&D, brand executives, and product development), packaging related conferences, and the Factory, an activation that recreated the entire manufacturing process of a cosmetic product live, thanks to the participation of a selection of Cosmopack exhibitors. In its first edition at CPNA, Factory produced the Pure Factory clean beauty face highlighter.

To continue its mission of providing unparalleled opportunities for exhibitors and attendees alike, one of the top priorities of the 17th edition was the Buyer Program, with additional investments geared toward attracting more prolific and globally inclusive buyers including Alibaba, Blue Mercury, Cos Bar, CVS Health, Macy’s,and Space NK. The program connected exhibitors with top buyers consisting of retailers, international buyers,and professional beauty distributors from across the globe. CPNA also featured robust conferences and diverse topics for the industry’s elite movers and shakers.

George Ledes with Beauty Influencers Naty Ashba, Lauren Elyse and Andreea Cristina

With more than twenty-five seminars and workshops, highlights of this year’s CosmoTalks included The Beauty of Sustainability hosted by American market research company, The NPD Group; CBD & Beauty: The Next 5 Years hosted by Jeb Allured of Global Cosmetics Industry; Leveraging Facebook & Instagram to Grow Your Brand hosted by CEW; FIT Capstone Research: The New Era of Beauty and Technology hosted by FIT’s Stephan Kanlian; and Beauty Influencers: How Consumers Discover New Brands Today hosted by George Ledes. Additional speakers included top executives from L’Oréal, Google, Clinique, Facebook, YouTube, Neiman Marcus,and Shiseido among others.

CosmoTrends, new this year, was written by international trend agency BEAUTY STREAMS, the global beauty industry reference, and featured an annual post-show report on beauty trends,spotlighting the most innovative products from CPNA exhibitors.This exclusive look at everything cutting edge in the cosmetics industry examined the societal and market movements that impact beauty categories and was showcased as an installation during the show and presented at CosmoTalks. Exhibitors and attendees were also able to connect with leading national and international trend and marketing intelligence agencies in the new Trends Corner, where they learned about everything from identifying market trends to making smarter business decisions, and more effective strategic development. The following trend and marketing intelligence agencies were represented:Euromonitor International, Kline & Company, TheBenchmarking Company, The NPD Group, and WGSN. Also new this year were the Cosmoprof & Cosmopack North America Awards. All participating companies that exhibited at CPNA had the opportunity to present their most innovative products, their most relevant technologies, and their best in beauty formulations and packaging designs to brand executives, retailers, and press. The Cosmoprof North America Awards celebrated the most outstanding finished products while the Cosmopack North America Awards recognized the best in beauty formulation and packaging design.The Awards winners were selected by a jury and announced across ten categories during a ceremony at the show.

Boutique, a one-of-a-kind beauty sampling bar,featured products from exhibiting companies and provided visitors the opportunity to curate their own customized beauty bag, created in collaboration with HCT Packaging,that they could take home. All donations collected on behalf of this initiative benefited Look Good Feel Better, a charitable foundation dedicated to improving the quality of life and self-esteem for people undergoing cancer treatment

Other highlights at the show included YouCam Makeup unveiling their new AI smart beauty technology and Alibaba Group/ Tmall Global exhibiting at the show for the first time.

The 18th edition of Cosmoprof North America will be held June 30-July 2, 2020

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“The move to the Javits Center was extremely well-perceived and had a great impact on LUXE PACK. The quality of the location and its great amenities, raised the overall atmosphere of the event while keeping LUXE PACK’ high-standards and luxury vibes,” stated Nathalie Grosdidier, General Director of Luxe Pack. “We hit a new records with great conference attendance with thousands of attendees. All exhibitors were extremely pleased with the new location. LUXE PACK NEW YORK 2020 will take place from May 6-7th at the Javits Center.

To view photos of the event, click here: https://www.luxepacknewyork.com/en/press/pictures-videos

LUXE PACK NEW YORK DOES NOT LET PACKAGING GO TO WASTE

“We want to highlight our constant focus on sustainability. We hosted the Green Awards, of course. In our practices, we are trying to be greener as well with reusable booths. Our newest initiative targets a zero waste show. In partnership with our show contractor, FB and Alma, we organized the collection, compacting and recycling of all the carpet and secondary plastic items,” Grosdidier continued.

THE CONFERENCES

Eighty percent of this year’s sessions were standing room only. The CBD and sustainability sessions, both on day one, were the best attended, however.

Introduced by LuxePack’s Linda Villalabos, Designer Marc Rosen is always one of the most popular speakers, and attendance was standing room only for the seminar he moderated on THE INSPIRATION CROSSOVER with Valerie Aurilio of Landor; Rui Pereira of Google; Sandra Monteparo of Victoria’s Secret; and Kevin Shaw of Stranger & Stranger. Inspiration is the common denominator that connects creativity, technology, marketing and innovation. Whether packaging a fragrance, a laptop, tequila or candy, allog these elements are channeled by the designer to inspire their creations.

FOR MORE INFORMATION ON LUXE PACK NEW YORK or to explore LUXE PACK MONACO on Sept 30th- Oct 2nd, visit: https://www.luxepack.com/

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