Saweetie is the New MAC Girl

Christine Schott Ledes — Tue, 14 Sep 2021 16:36:10 +0000

M•A•C Cosmetics has introduced its newest Global Brand Ambassador, Saweetie. Known for her icy visuals and boastful flows that make her the modern art of influence and dubbed “content queen,” Saweetie is a leader of the female rap renaissance and now the latest M•A•C Girl to join the brand in a long-term global capacity.

Saweetie

As M·A·C’s Global Brand Spokesperson, Saweetie will contribute her wit and beauty as the face of M·A·C’s upcoming renowned collections and key campaigns. In addition, Saweetie will work with M·A·C Makeup Artists to showcase her signature looks, beauty secrets and lifestyle with M·A·C fans. Fans can see Saweetie’s first piece of content for the brand HERE and follow @maccosmetics on IG for more updates from this powerhouse duo to come.

On Friday, September 10th, John Demsey & MAC Cosmetics hosted an event at the Boom Boom Room in New York City to celebrate the announcement. The event was attended by Saweetie, Ashley Benson, Achieng Agutu,, Alexis Ren, Alton Mason, Duane Henry, Ellen Von Unwerth, Harris Reed, Laura Love, Law Roach, Leomie Anderson, Lori Harvey, Luke Gilford, Madison Bailey, Maye Musk, Nellie Partow, Noor Tagouri Olivia Ponton, Patrick Ta, Paul Wesley, Pritika Swarup, RJ King, Shaun Ross, Ty Hunter, Wolftyla, Zara Rahim, among others. See here for event images.

The Estée Lauder Companies Group President John Demsey, Saweetie and Drew Elliot, SVP, Global Creative Director, M·A·C Cosmetics. (Photos: Sansho Scott/BFA.com)

“Saweetie is one of those people that truly does it all – musician, CEO, actress, TV show host, gamer, viral sensation, the list goes on – she is an extreme talent and is relatable…she is all of our ‘best friends’” said Drew Elliott, SVP, Global Creative Director, M·A·C Cosmetics. https://www.instagram.com/p/CTpRiFXAFP9/“Saweetie’s message of self-confidence and female empowerment is the perfect match for a brand like M•A•C that has always embraced unapologetic self-expression with open arms! She has always loved our products, she told me she has swallowed pounds of M·A·C lip gloss in her life. Saweetie IS a M·A·C girl, because she is a boss, a winner, an artist, and she knows exactly what she wants…and goes for it. I’m obsessed.”

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Patrick Starrr and Kandee Johnson to Host American Influencer Awards: Saweetie to Perform

Christine Schott Ledes — Mon, 18 Nov 2019 14:49:28 +0000

The American Influencer Awards will take place on Monday, November 18th, 2019 at Dolby Theatre in Los Angeles. The event will be hosted by Jeannie Mai from talk show, The Real, and popular social media influencers Patrick Starrr, and Kandee Johnson.

Hip hop artist, Saweetie, best known for her top selling single, Icy Grl, is expected to perform.

The American Influencer Awards honor the greatest beauty contributors and premier talent on social media by providing a platform for influencers and recognizing their excellence. The awards show aims to shine a light on top beauty influencers across all social media platforms over the past year.

Nominees are selected by general public submissions in conjunction with an advisory board based on an array of variables, including creative content, engagement, growth rate, and most importantly, the ability to positively influence.

The combined social media reach for all 2019 nominees is more than 800 million followers.

Award winners of each category are selected through a public online voting process, which takes place on America Influencer Award’s official website from Oct 1st to Nov 14th. Winners will be announced at the awards show on November 18th. Further details available at www.AIAawards.com.

“The American Influencer Association is once again very proud and excited to host the American Influencer Awards, created to elevate the influencer community and provide influencers recognition for the impact they have made in shaping our industry” said CEO & Founder Chris Crellin. “The event promises to be a fun night of awards, glam, expression and celebration for all our nominees, complete with live performances, surprise appearances, and more.”

Limited tickets for the American Influencer Awards are on sale now at www.AIAawards.com for $69.00 – $79.00. Each attendee will receive a gift bag of beauty products valued over $500!

Pink carpet starts at 6P/9E The show begins at 8P/11E

Livestream it on YouTube HERE

Sponsors of the event include Manic Panic, Luxie Beauty, Truss Professional and Ideal Face & Body

#AIAawards

https://www.thebeautyinfluencers.com/wp-content/uploads/2019/09/2019-AIA-Video-3.mp4

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Saweetie – The Beauty Influencers

Saweetie is the New MAC Girl

Patrick Starrr and Kandee Johnson to Host American Influencer Awards: Saweetie to Perform