Dolly Parton has signed a long-term license agreement with Edge Beauty for the creation, development and distribution of the iconic entertainment superstar’s signature fragrance, in a deal brokered by IMG. The fragrances will be inspired by Parton’s own signature scent, with the first collection set to launch in spring 2021.

“Fragrance has always played a major role in my life—I wear my own combination of scents every day,” stated Parton. “I am so excited to share this dream with my fans. Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community.”

“We are thrilled to partner with Dolly Parton to bring her fragrance to the worldwide market. Dolly is an icon who embodies boundless optimism, moral courage and respect for people of all generations, genders and cultural sensitivities,” said Steve Mormoris, CEO of Edge Beauty, Inc. “We are planning a colossal launch for her fragrance across channels, price points, and geographies. The fragrance is slated to launch in the Spring of 2021 and I am pleased to say this fragrance is absolutely stunning.”

Edge Beauty @ScentBeauty has developed fragrances with other stars including Cher and Influencers Natalie and Dylana Lim Suarez.

Gary Krakower, Vice President of Licensing at IMG—Dolly’s exclusive global licensing represen­tative—stated: “Dolly has always been passionate about fragrances and creating her own signature scent, so it was top of our list and we are confident we have found the perfect partner in Edge Beauty. Unsurpri­singly, since we started working with Dolly to create her first branded lifestyle products, the response from both fans and the industry has been huge, so watch this space as there’s a lot more to come!”

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A photographer and a model, each established in her own right, Natalie & Dylana are both style mavens with complementary takes on fashion, and bloggers and Instagram superstars with adoring fans in the thousands. But, the appeal of Natalie & Dylana Lim Suarez goes well beyond what they’ve achieved, to who they are and what they represent in the world.

Each is her own, compelling individual, yet together they are more than the sum of their parts. A foray into scent only seems natural for the sisters, who’ve captivated so many with their unique style. But they want to be sure we know that their scent isn’t about ideals, but about the diversity and duality of being human, expressed eloquently through scent.

“Imperfection is beauty” has always been my life motto since I have come a long way to get to this place of accepting myself for who I am. And we want this fragrance to reflect this self-acceptance, self-love and self-confidence! We want to celebrate individuality and made a point to keep every note in our fragrance feel truly individualistic, but also working together in harmony.” said Dylana Lim Suarez.

“I find beauty in someone’s essence, and we want our unique scent to reflect one’s inner uniqueness. As sisters we represent duality on the daily, and our fragrance is all about this duality, taking contrasting ingredients and making them work beautifully together,” said Natalie Lim Suarez.

The fragrance created with Firmenich Perfumer Philippine Courtiere is a multifaceted scent, for the contrasts in all of us. There’s a playful side with fruitful top note of fig, a lush middle of orange blossom and jasmine and strong base of edgy and sensual notes of cedarwood and musk. It is a scent for anyone, for all the moods that make us who we are.

Natalie Dylana is the first official launch from Scent Lounge, a portfolio of influencer fragrances from Scent Beauty that will continuously refresh each month. ScentBeauty’s portfolio consists of five sectors that showcase the extensive possibilities of scent: Fashion, Lifestyle, Influencers, Artists and Artisans. Each business sector markets brands in an innovative way with a variety of fragrance forms and messaging that previews the future of the fragrance industry.

The Suarez Sisters Natalie Dylana Eau de Parfum (30 ml / 1.0 fl oz) is available for pre-orders beginning December 16^th on ScentBeauty.com for $50.

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Notable Attendees expected included Sir Knight and Mercy Kelly.

This panel marks the first in a series of community-based events The PHLUID Project and Scent Beauty plan to collaborate on.

The PHLUID Project’s first-ever, community-built scents in partnership with Scent Beauty is created with bi-phase technology that encapsulates the fragrance in two complementary colors that, when shaken, become one – a metaphor for community and differentiation – and then re-separate and resume their original form.

The first two fragrances Balance and Transcend are available now for purchase at ScentBeauty.com.

A third, called Intention will be available mid-December.

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