La Maison Valmont VIP Lounge at The Armory Show in NYC

Christine Schott Ledes — Wed, 01 Sep 2021 02:17:23 +0000

Swiss beauty brand, Valmont, known for its renowned anti-aging skincare products and dedicated promotion of contemporary art, is partnering with The Armory Show for its fourth consecutive year to create La Maison Valmont VIP Lounge from September 9-12, 2021. Continuing their philanthropic pursuits, this year’s VIP Lounge will highlight the brand’s ensuing partnership with Publicolor, a leading not-for-profit arts and education organization that uses design projects to empower struggling New York City students to realize their potential.

Kicking off New York’s fall art season, The Armory Show continues its legacy as a gateway to New York’s art scene, linking visitors to exhibitors at the fair as well as galleries, museums, art organizations, artists and collectors. This year, Valmont’s VIP Lounge will feature the brand’s iconic skincare and fragrance pillars and luxurious Valmont experiences including skincare consultations and complimentary Valmont beauty samples. Guests at the La Maison Valmont VIP lounge will also discover the The Mad Tea Party installation from the brand’s Alice in Doomeland exhibition which was introduced this year and is currently on display at the Venice Biennale in partnership with Publicolor.

Since its debut in 2015, Fondation Valmont, the brand’s philanthropic arm, has become a champion of contemporary art and the fourth pillar of the Valmont brand, bridging the gap between its luxury cosmetics company and the contemporary art circuit. Striving to advance the arts while simultaneously giving back, Valmont partnered with Publicolor, who uses a long-term continuum of design-based programs that engage at-risk New Yorker students in their education and empower them to plan and prepare for success in school, college, work and life.

To support the Publicolor organization, in 2019, Didier Guillon, Valmont’s Owner and Creative Director, hosted a competition for Publicolor students through which they made depictions of their own altered perceptions of the “Mad Tea Party’ scene in ‘Alice in Wonderland’. Broken up

into teams, the students created their visions whereby the winning group’s image was reproduced life-sized in the brand’s Alice in Doomedland exhibition showcased at the 2021 Venice Biennale. The outcome of this project addresses social and societal issues and depicts the inequity in our society, made more poignant through the young artists that come from at-risk neighborhoods in New York City.

Through the joint support of Fondation Valmont and Publicolor, the winning Publicolor team was scheduled to fly to Venice to see this life-sized diorama of their winning project, however, due to COVID travel restrictions, Didier set up a virtual live tour for the students to see their work showcased at the Venice Biennale. Continuing the celebration, Fondation Valmont will be hosting Publicolor Day on the opening day of The Armory Show whereby the winning team will be able to attend the fair and see their work on display for the first time since COVID.

Art is a fundamental of the Valmont Group and plays a role in every initiative of the brand, promoting their motto ‘When Art Meets Beauty’. An artist and collector himself, Didier has curated art exhibitions all over the world including multiple shows in Venice for the Biennale, Switzerland, Greece and New York City. Furthermore, the Valmont Group has acquired a historic palace in Venice, Palazzo Bonvincini, that is the new home of Valmont’s art charity, Fondation Valmont, that supports artists globally, presenting international art exhibitions and contributing to the local arts scene.

In addition to The Armory Show, Valmont is proud to continue their commitment to art and culture through its sponsorship for the Collectors’ Cocktail party hosted on September 8 for collectors, private buyers, VIP gallerists. Guests at the Collectors Cocktail party will also be treated to collagen eye masks for those who book a treatment at Valmont’s new spa at The Carlyle Hotel.

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Valmont Partners with The Armory Show by creating ‘La Maison Valmont VIP Lounge’

Christine Schott Ledes — Mon, 09 Mar 2020 17:30:26 +0000

Swiss beauty brand, Valmont, known for its iconic anti-aging skincare products and unparalleled natural resources combined with cutting-edge, cellular cosmetic research partnered with The Armory Show for their third year in a row to create the ‘La Maison Valmont VIP Lounge’ at Pier 90 from March 4-8, 2020.

The Pop-Up Lounge featured luxurious and authentic Valmont experiences including skin consultations, stress-relieving mask applications and invitations to visit Spa Valmont at the Hotel Plaza Athénée for exclusive treatments. Guests to La Maison Valmont VIP Lounge were treated to Valmont’s newest fragrance collections and experienced unique artistic encounters and artwork. In addition, Valmont sponsored the VIP Collector Dinner on March 3, ‘Bubbles and Bites’ at the Boom Boom Room with exclusive gift bags.

The 26th edition of The Armory Show featured three curated sections, seven large-scale projects, four days of talks and 183 exhibitors from 32 countries. The balance of major blue chip galleries and fresh discoveries is what maintains The Armory Show’s status as an international meeting place for the art world and an annual destination for museums and collectors to acquire new works.

Art is a fundamental pillar of the Valmont Group and plays a role in every initiative of the brand, promoting their motto ‘When Art Meets Beauty’. An artist and collector himself, Valmont’s Owner and Creative Director Didier Guillon is motivated by a constant dialogue between art and cosmetics.

« Brands can no longer be self-centered. They must build bridges toward other universes, draw connections with other types of influential trends and become one with the spirit of their time,» said Guillon.

Guillon has curated art exhibitions all over the world including multiple shows in Venice for the Biennale, Switzerland, Greece and New York City.

This year, the Valmont Group acquired a historic palace in Venice, Palazzo Bonvicini, that is the new home of Valmont’s art charity, La Fondation Valmont (https://fondationvalmont.com/). which supports artists globally, presenting international art exhibitions and contributing to the local arts scene.

The Valmont Group has three luxury cosmetics brands: Valmont skincare, l’Elixir des Glaciers skincare and Storie Veneziane fragrances, where sensory and olfactory experiences intermingle and combine along with a virtuous passion for modern art.

In addition to The Armory Show, Valmont promotes their commitment to art and culture across the country by participating in other art shows including Frieze LA, the West Coast’s biggest art show. For the second year in a row, Valmont has partnered with The Cultivist, a private global arts club, for events to support artists associated with Frieze LA.

Created in Switzerland in 1985, Valmont is known for its scientifically advanced skincare products that incorporate cutting-edge Swiss technological research, patented Triple DNA and glacial spring water into their luxurious products. For over 30 years, Valmont has been helping women and men master the visible signs of aging. Heir to traditional Swiss medicine, the company draws from their unparalleled natural resources in Switzerland and the latest cellular cosmetic research to formulate visible and long-lasting anti-aging skincare products. The Valmont Group has four brand pillars that include: Valmont skincare, l’Elixir des Glaciers skincare, Storie Veneziane fragrances and Fondation Valmont.

For more information: www.lamaisonvalmont.com

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TheArmoryShow – The Beauty Influencers

La Maison Valmont VIP Lounge at The Armory Show in NYC

Valmont Partners with The Armory Show by creating ‘La Maison Valmont VIP Lounge’