Grande’s global success in fragrance has been unprecedented with sales upwards of $500 Million since launch.  The award winning franchise boasts nominations for Fragrance of the Year, Media Campaign of the Year and Consumer Choice with the launch of “Thank U Next” in 2019 and the exciting win for Fragrance of the Year for Cloud.

“The continued success and stellar growth of Ariana’s fragrance portfolio is a testament to her relationship with her fans and the passion and authentic involvement she has with her brand.  We are honored to again be partnering with such a groundbreaking artist and look forward to continued success with the launch of R.E.M.”, says Tony Bajaj, Chief Executive Officer of LUXE Brands.

“The R.E.M. fragrance has quickly become a favorite of mine,” said Grande, “So much so that I named it after one of my favorite songs and paired it with one of my favorite visual worlds which is that 60s mod, space, dream world. I wish I could live in that world forever and wear this scent while I’m there and just have it blasting out of my spaceship at all times to combat any potential bad vibes. This scent feels warmer, sexier, more grown and kind of grounded more so than the others but the secret ingredient that gives it that sweetness and ties it in with the rest of the family is caramel! I am very excited about this and I hope everyone loves it as much as I do.”

“Ariana is the creative visionary behind the animated, fantasy world of R.E.M. and has partnered with award winning package designer Joshua English on the bottle design, Oscar nominated director Olivier Lescot and illustrator Cheyne Gallarde to create the R.E.M. universe.  Ariana transforms into a strong, feminine heroine fighting to save the world and inviting her fans to share in the journey” explains Noreen Dodge, Chief Marketing Officer of LUXE Brands.  The R.E.M. narrative is optimistic, empowering and synergistic with the values Ariana imbues.

The campaign is a first for the category with its dramatic animation and visual delight for fans as Ariana, Toulouse, Piggy Smalls and other special guests conquer the galaxy. “I am excited to collaborate with an artist as talented as Ariana Grande on this animated tribute to sci-fi from the 70’s to today. I am inspired by science fiction in my visual work and delighted to have the chance to draw upon its rich iconography to bring to life the irresistible pop of Ariana”, says Lescot.

THE FRAGRANCE:

The beautifully crafted R.E.M. fragrance was developed with Firmenich and expands the Ariana Grande fragrance universe. A creation that draws you in with an inviting blend of Pear, Fig and warm, salted caramel.  Lavender essence, intoxicating musks and cashmere like Tonka and sandalwood create the perfect trail on this unforgettable journey.

FRAGRANCE NOTES

Top:  Pear, Fig, Warm Salted Caramel

Heart: Lavender essence, Pear Blossom

Dry Down: Tonka Bean, White Musk, Sandalwood

THE PACKAGING

The delicate lavender colored bottle with shiny silver logo emblem and crystal cap ascending to the heavens contains the out of this world fragrance. This intergalactic elixir is encased in an amazing clear crystal based with complex facets that reflect a show so inspiring it can only be seen in the cosmos. The story continues to unfold with the comic inspired secondary carton. Watch as Ariana protects this amazing new fragrance across the galaxy and beyond…..where dreams are reality.

THE PRODUCT

Eau de Parfum Spray, 3.4 FL OZ/100 mL                        $64.00

Eau de Parfum Spray, 1.7 FL OZ/50 mL                          $54.00

Eau de Parfum Spray, 1.0 FL OZ/30 mL                          $44.00

All prices are manufacturer’s suggested retail prices in US dollars.

The R.E.M. fragrance from Ariana Grande will roll out globally with key global retail partners Douglas, Boots and Liverpool.

The post Ariana Grande Launches R.E.M. Fragrance with Luxe Brands appeared first on The Beauty Influencers.

This month the Coty brand launched a new line of color cosmetics on Ulta.com. The Full Spectrum Collection –An entirely new line of products, inspired by women of color to enable the full expression and full spectrum of what makes us unique. Specifically designed to address the skin and color needs of WOC, Full Spectrum brings out your truest tones with super rich pigments that pop and bold and hydrating shades that stand out – no more downplaying, it’s the full you, full spectrum!

Understanding that inclusivity goes far beyond shade ranges, Full Spectrum was developed with the unique shade AND skin needs of multicultural women in mind. Providing products for eyes, lips and face, the vast shade ranges are accompanied by rich pigments that were designed to pop against darker skin tones. All of the products were created to cater to the unique skin needs of WOC, delivering products that will create amazing looks for any occasion. 

The post COVERGIRL Full Spectrum – A Collection that Celebrates Women Of Color (WOC) appeared first on The Beauty Influencers.

Jimmy Choo opens a new chapter with Jimmy Choo Man Blue, a new fragrance for the man who is invigorated by life, relaxed and self-confident, clas yet with a casual, rugged edge. He doesn’t hesitate to pair his cool white sneakers with a suit as he skates to work through the urban landscape.  He has an effortless elegance, at ease with his environment and the world he lives in, embracing freedom and opportunity.

This dynamic new scent in Jimmy Choo’s masculine fragrance franchise is a play on contrasts like the multi-facetted Jimmy Choo man himself, an instinctive woody aromatic leathery scent.

It expresses a contemporary facet to match today’s lifestyles. The barriers between work wear and street wear have been erased; anything goes for the confident yet casual man of today. His dark blue suit is casual yet elegant over a simple t-shirt, his crisp white sneakers the perfect accessory wherever he goes. Effortless in every way, he exudes a relaxed confidence and a magnetic attraction that is evident in the fragrance he wears, aromatically fresh on the surface yet resolutely masculine, with hidden earthy depths.

The woody aromatic leathery fragrance was designed for Jimmy Choo by master perfumer Nathalie Lorson. On top, clary sage’s aromatic imprint strikes a balance between freshness and refined texture. The tonic transparency of bergamot brings a breath of fresh air and contrasts with the spicy warmth of black pepper. The intense texture of leather reveals itself in the heart of the fragrance, assuming an extreme masculinity enhanced by the urban elegance of grey amber and the vegetal woody facets of cypress. The creamy sensuality of sandalwood provides a distinctive and addictive drydown, supported by magnetic vanilla and sophisticated vetiver.

“I composed this set of textures around three impacting elements: the aromatic and velvety texture of sage leaves, the grained and raw texture of leather and the smooth texture of sandalwood to create a masculine and modern addiction,” explains Lorson.

Key Ingredients

Top Notes: Clary Sage Essence, Black Pepper, Bergamot

Heart Notes: Leather, Cypress Essence, Grey Amber

Base Notes: Sandalwood, Vanilla, Vetiver Essence

Jimmy Choo Man’s signature minimalist hip flask bottle is enveloped with a magnetic shade of dark blue, symbolic of the dynamism of the Jimmy Choo Man, with sophisticated graduated lacquering and bright metallic details. The logo is stamped on the bottle in a matching silver hue for an elegant signature. Another of the brand’s signatures, crocodile, is worked as a surface-effect on the soft touch rubber cap in midnight blue for a modern yet sporty interpretation.

The iconic Jimmy Choo Man crocodile print box, is adorned with a stunning blue hue enhanced with a sensual and elegant soft-touch effect. Its silver label plays with the light, contrasting with the matte background and giving a truly irresistible signature.

The ad campaign was shot on location against a sun drenched backdrop with punctuations of palm trees promenade, the advertising campaign for Jimmy Choo Man Blue features Marlon Teixeira — the face of the brand’s men’s fragrances, his hair effortlessly tousled as he skates along the pavement on his board. Sophisticated yet rugged, he is a man of contrasts, a cool yet infinitely attractive urban nomad.

In print visuals, Teixeira faces into the camera, a vision in movement, his casual blue unlined blazer paired with a crisp white t-shirt, smart trousers and sneakers, on the go and ready for action. In the video for the campaign, set to a rock music soundtrack, he is seen at a city skate park and cruising the streets, the ultimate independent, free-spirited man.

PRICING & AVAILABILITY

EDP Vaporisateur 100 ml – 3.4 fl. oz. Natural Spray  $90

EDP Vaporisateur 50ml – 1.7 fl. oz. Natural Spray  $70

Available in September 2018 at Macy’s, macys.com and Ulta and Ulta.com

The post Marlon Teixeira is the face of Jimmy Choo Man Blue appeared first on The Beauty Influencers.

Flesh – a prestige makeup brand developed by Linda Wells, Chief Creative Officer at Revlon, will launch exclusively at Ulta Beauty.

Flesh is designed to complement a diverse range of skin tones, and like Fenty Beauty and CoverGirl’s TruBlend Matt Made Foundation, it will include 40 shades of foundation. Set to launch on Ulta.com on June 24th and in more than 500 Ulta Beauty stores on July 8th, the line will range from $18 for a lipstick to $38 for an eyeshadow palette.

Wells – the founding editor of Allure, used her personal experience and industry contacts to develop the line, which according to industry estimates, could sell $40 million to $50 million its first year.

“I’m so excited to be able to translate decades of experience analyzing beauty products as a journalist into creating a new beauty line for today.” Wells told The Beauty  George Ledes.

“Our partnership with Ulta marks another strategic milestone in our efforts to transform our business,” Revlon’s newly appointed chief executive officer Debbie Perelman told WWD. “Revlon is focusing on dynamic new partnerships and channels, both in e-commerce and brick-and-mortar, to connect our consumers with our innovative new products.”

Wells conceived of Flesh last summer and presented it to Revlon executives, who were keen to do something “fast-track, prestige, independent of Revlon and exclusive with Ulta.” She developed Flesh by working “entirely with outside people,” including a makeup artist, creative director Ruba Abu-Nimah and independent suppliers — the entire process, from conception to presenting the line to Ulta took about five months. Inspiration for the brand had been percolating for some time, Wells told WWD.

“It’s really focused on the idea of flesh being all flesh colors — we’re redefining the notion of what flesh color really is and having it be inclusive on every level,” Wells said.

As an editor, one thing that always struck Wells “not in any way accurate” was the idea that a nude lipstick meant just one shade of beige. “Flesh was this idea of, ‘How do you create different shades of nudes for different skin colors?’ Because there’s that idea that there’s this one color that will work on every color of skin, but that seems like kind of a fantasy —  a unicorn. So rather than trying to make one thing for everybody, I wanted to make something work for everyone that was different and appropriate for their skin,” Wells continued. “What’s going to be a nude lipstick for me is going to be very different than our model Ajak, who we used on the display in Ulta — she’s from Sudan.”

Wells wanted to ensure that products such as highlighters, blush and lipstick also consisted of shade options that would flatter a diverse range of skin tones. Within Flesh, there are 14 shades of highlighter, 30 lipsticks and eight shades of blush. There is also an eye shadow palette with a range of shades, a universal eye and cheek gloss and universal primer. Wells designed the line around neutral tones and strategic pops of color — she noted that foundation is not the only product that often lacks diversity.

“It’s pigments, too; a vibrant color on pale skin is different than a vibrant color on dark skin,” Wells said.

“The brand itself is very fresh and really timely with being inclusive and diverse,” stated  Tara Simon, Ulta’s senior vice president of merchandising for prestige beauty to WWD, also noting that a typical Ulta launch consists of a brand going into 300 doors — Flesh will be in 575 doors by the end of 2018.

The post Linda Wells creates Flesh – a prestige makeup line launching exclusively at Ulta appeared first on The Beauty Influencers.