The American Society of Perfumers has announced a strategic shift in its event management and marketing and communications partnerships for the 2026 World Perfumery Congress (WPC). After more than a decade of successful collaboration, ASP extends its deepest gratitude to Allured Business Media for their dedication and contributions in producing WPC since 2012.

“We are immensely thankful to Allured Business Media for their invaluable support and partnership over the years,” said Roger Howell, ASP President. “Their expertise and commitment have helped shape our events into what they are today, and we look forward to building on this strong foundation as we move into the future.”

The ASP is currently working on an exciting new direction for the 2026 event, which will be hosted in the United States. Further details regarding the event’s partners and format will be shared in the coming weeks.

WPC brings together fragrance industry professionals, including perfumers, manufacturers, and suppliers, to exchange ideas, showcase innovations, and discuss the future of scent creation. WPC serves as a crucial platform for networking and advancing the art and science of perfumery on an international scale. “As we embark on this new chapter, we encourage our members and industry professionals to stay tuned for updates on what promises to be an innovative and inspiring event in 2026,” added Howell.

To join the mailing list for WPC 2026 updates, visit: https://www.asperfumers.org/contact

The post The American Society of Perfumers parts ways with Allured Business Media ahead of 2026 World Perfumery Congress appeared first on The Beauty Influencers.

This year’s WPC brought together more than 1,800 attendees from around the world, including at least 300 perfumers and more than 70 exhibitors, to discuss and explore the future of fragrance.

Perfumer Masterclasses & the Latest Fragrance Technologies

This year’s theme, “A Sense of What’s Next,” framed the educational sessions which featured topics on creativity, consumer insights, niche and commercial brands, regulatory policy and more. Keynote speakers included Miguel Alemañy, director of R&D, flavors and fragrances, Procter & Gamble; Hannah Symons, beauty and fashion research manager, Euromonitor; Eric Korman, CEO and founder, Phlur; Laura Slatkin, CEO and founder, and Nancy McKay, CEO, NEST Fragrances.

The Master Perfumer Workshops offered a chance for perfumers to learn technical and creative skills first-hand in an intimate setting, while the Petit WPC featured in-depth topics facing the industry. The workshops were led by several world-renowned master perfumers, including:

Meanwhile, the Expo Hall featured the latest fragrance ingredients and materials, packaging, technology, equipment, and more.

Mark Your Calendars: WPC 2020

WPC 2020 will take place June 2-4, 2020, at the new Miami Beach Convention Center in Miami, Florida, near South Beach hotels and beaches and City Center.

Visit WorldPerfumeryCongress.com to sign up for early bird discounts and event notifications.

WPC Photos & Buzz

• View exclusive photos from WPC 2018 at www.facebook.com/pg/perfumerflavorist/photos/
• Follow the WPC 2018 social media buzz by following the hashtags #WPCNice, #WPC2018 and #WorldPerfumeryCongress on Facebook, Instagram, LinkedIn and Twitter.

The post World Perfumery Congress in Nice a Record Breaking Success appeared first on The Beauty Influencers.