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“Our new Creative Center in New York City is more than just a space; it’s a magnet for great brand founders and creative teams. We’ve designed this environment to foster collaboration, spark innovation, and provide access to Robertet’s unparalleled savoir faire with natural ingredients.” – stated Adrian.

The scents included:

Coffee 175: A surprising tribute to Robertet’s legacy as the original inventor and patent-holder of ‘café instantané’ dating back to the mid-19th century. This deep, resonant fragrance featured intoxicating notes of Coffee, Cocoa, and Hinoki Wood.

Iris 175: Showcasing one of perfumery’s most prized ingredients, this fragrance highlighted Robertet’s expertise in distilling Iris for over 100 years. The velvety Iris was juxtaposed with Frankincense, earthy Patchouli, and a hint of Rose petals, creating a captivating contrast.

Tonka 175: A testament to Robertet’s commitment to sustainability and innovation, this scent artfully blends roasted Tonka with creamy Pistachio and warm Vanilla. Sourced from South America and produced through Robertet’s CleanRScent program, it offered a rich, inviting experience.

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Michelle LeBlanc, Vice President of Merchandising for Beauty and Personal Care & Hispanic Center of Excellence, CVS Health

GL: You speak about CVS being at the nexus of Beauty, Wellness & Health, how do you envision enhancing that relationship, so it helps the guest and the vendor as well?

ML: To start, I think it’s important to acknowledge that shoppers think of beauty, wellness and health as deeply connected – they’re all part of well-being.  At CVS Pharmacy we have always approached our relationship with our shoppers starting from a place of trust and community.  And this lens has fueled many of the choices we made and continue to make with our customers at the center.  We are truly on their health and beauty journey with them.  It’s one of the main reasons I am so proud to be part of CVS Health. From  our decision to stop selling tobacco to our commitment to transparency in beauty images through Beauty Unaltered, we stand by what we carry in a way no other retailer does. This deepens our relationship and our role in our shopper’s overall well-being journey. And with more than 9,000 retail locations across the U.S. we’re doing it right in their community.

Additionally, our customers are often on a mission-based shopping trip, meaning they are coming in because they need something specific (i.e., sick kids, pick up a prescription, ran out of sunscreen on way to the beach).  We offer a curated assortment designed to meet our shopper’s needs.  What this does is simplify the shopping experience for our customers. From the moment they walk through the doors, we help them easily find the products they need on-shelf, and leave, on average, in under 6 minutes.  CVS is providing a destination that meets the vast need-states of our shoppers.  And we’re doing so as a small-format retailer that is within 10 miles of 85 percent of the U.S. population.

That is why I refer to us as the nexus of beauty, health, and wellness.   We offer convenience, breadth of solutions and, importantly, trust that meets shoppers’ needs in a way others cannot.  By uniting our trust in health with our expertise in the evolving beauty and wellness landscape, CVS is not just a retailer.  We’re a community destination for self-care, confidence, and head-to-toe well-being.

GL: You mentioned the average time of a visit to CVS and the key touch points of the guest experience, how do you see this being refined so that you optimize the experience ?

ML: Simply put, we want to meet our consumers where they are.  Whether in our 9,000+ store locations, online, via rapid delivery, or through BOPIS (buy online, pick-up in store), we have built an omnichannel ecosystem to do just that.

For the purpose of today, I’ll focus on our in-store experience. We’re on a journey of simplification and personalization, ranging from the assortment we continue to curate that meets the unique needs of each community we serve, to the way those products show up on shelf, to the visual cues throughout the store that help the shopper find what they are looking for.  We want our shoppers to be in and out but enjoying themselves along the way and hopefully discovering something new in the process… this mission of ours makes me smile! One example of how we accomplish this is in our CVS Y Más & Navarro store locations. We have 1,000 stores across 20 states that are specifically curated for our Hispanic customers.

We create a localized, relevant shopping experience where Hispanics feel welcome in an environment that is culturally relevant and feels more like home with products they know and love.  This is a great proof point of how we think about personalization and localization, putting our customer first and their shopping experience at the center of how we are evolving.

GL: How do you see the future of guest experiences and relationships?

1) more social media engagement? 2) in store events / experiences?

ML: A fundamental of retail is that shoppers want to interact with products. They crave the ability to touch/feel and learn about products they’re interested in.  Part of what I love about social media, specifically within beauty and skin, is it’s given shoppers an engaging way to be introduced to products. The impact of a before and after eye serum, for example, is incredibly powerful when you see it online.  However, those interactions that start on screen often inspire shoppers to want to learn more in-person and that is where CVS stores continue to play an important role.

All that said to state: our relationship with our shoppers is one built on trust.  One way that trust comes through is with our team of Beauty Consultants and our focus on education/training.  Beauty Consultants can help us  amplify fun trends and enhance the experience of a shopper in a fun way, but they are also our front line in beauty in sharing information with customers about new products and their benefits and usage. They help our shoppers make the best choices to meet their needs.

GL: As a guest finishes their interaction, what thoughts would you like them to leave with?

ML: As our shoppers leave, I’d want them to feel three things:

1. First and foremost, across all of CVS Pharmacy, we want customers to know we are there for them in their time of need. Staying true to our shopper’s mission and ensuring we help them succeed in that mission is of the upmost importance. This is where that ease of shop, coupled with breadth yet curation of assortment is so meaningful to our shopper’s experience!
2. Within beauty, I want our shoppers to feel confident, cared for, and empowered through our trusted, curated assortment, transparency in beauty standards, and unmatched access to head-to-toe solutions!

And lastly, that we surprised them with a moment of joy and discovery with our beauty and personal care assortment. Everyone’s day is a little more fun with a bright red lip oil!

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Guests were welcomed by Facticerie Founder and Factice Collector Sudhir Gupta and his partner Mercedes Acosta who greeted more than 50 members of the prestigious organization. Founded in 1947, the ASP boasts more than 300 professional perfumers in all and upholds the highest level of professional perfumery in the country. Perfumers from L’Oreal, Symrise, Robertet, Mane, Takasago, Givaudan, Agilex and other top fragrance houses were in attendance, including Symrise Master Perfumer Dirk Braun, Robertet’s James Krivda. Mane’s Vincent Kuczinski, and Delbia Do’s Darryl Do. The group was given a personal tour of The Facticerie by the collector, himself, along with special guest Dahiana Pérez, local television host of New York Live TV on NBC.

The Facticerie is home to more than 3.000 rare perfume factices, some one-of-a-kind. Each factice is a timeless expression of a lost art as unique as the fragrance it represents. As the retail industry evolves, factious are increasing rare and at risk of being lost and forgotten. Inspired by Gupta’s passion, The Facticerie serves to preserve these treasures.

For more information, visit facticerie.com

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NYSCC Suppliers’ Day takes place June 3-4, 2025 in the Crystal Palace of the Javits Convention Center in New York, New York. As the Nexus of Science and Beauty, Suppliers’ Day will be the place where the creativity of beauty professionals meets the expertise of science and formulation resulting in products that not only enhance beauty but also transform lives.

Educational content will be available for unmatched learning while special events, activations, sold-out exhibit floor, and core specialty areas will ensure attendees engagement from start to finish.  These include: INDIE 360 Pavilion, The Inspiration Zone, Technical Poster Presentations as well as the Main Stage Theater with key presentations including Discover Sustainability and World of Chemistry.  Suppliers’ Day will also offer unique programs on DermaBeauty, Neuroscience, Fragrance, and more, with many crafted in collaboration with leading industry associations, including: ACI, BIW, CACPA , CEW, CPA, EFfCI, IBA, IKW, PCPC and more!

Don’t miss the leading scientific and trendsetting trade show and conference for the beauty and personal care industry. Visit www.nyscc.org/suppliers-day to register and for the most up to date information!

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A renowned author, sleep scientist and Professor of Neuroscience and Psychology at the University of California, Berkeley, Dr. Walker will bring the latest insights, research findings, and resources to advance Estée Lauder’s ongoing work in understanding and resolving the impact of poor sleep on skin health.

“My mission is to educate as many people as possible on the fundamental importance of sleep for our overall health,” said Dr. Walker. “I’m thrilled to partner with Estée Lauder, a brand that is grounded in science, to educate their consumers around the world on the impact of sleep on mind, body and skin.”

“For more than 40 years, Estée Lauder has been pioneering research into night skin science, most recently focusing on the impact that poor sleep has on skin,” said Jennifer Palmer, Senior Vice President, Global Innovation Development & Science Leadership, Estée Lauder. “By partnering with Dr. Walker, a renowned global sleep expert, we are able to deepen this understanding to inform how we engage, educate and inspire our consumers.”

Dr. Walker will be leveraged for both internal and external events, press opportunities and educational content across brand channels. Estée Lauder will also serve as the exclusive beauty partner of Dr. Walker’s new Global Sleep Education Foundation, which aims to address the global sleep-loss epidemic through free transformational education programs as well as support breakthrough sleep science research.

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CEW President Carlotta Jacobson announced this year’s honorees saying, “These honorees have made enduring contributions in building the beauty industry. Their incredible achievements align with CEW’s mission as an inclusive organization that empowers and advances women.”

The 2025 CEW Achievers are:

Melis del Rey, General Manager, Health & Beauty, U.S. Stores, Amazon Beauty

Catherine Bomboy Dougherty, SVP, Global Brand Integrated Communications, The Estée Lauder Companies

Carrie Gross, Co-Founder & Chief Creative Officer, Dr. Dennis Gross Skincare

Stephanie Headley, SVP, North America Skin Care and Global Olay, P&G Beauty

Amy Whang, President U.S., Maybelline NY – Garnier – essie (L’Oréal USA)

Katie Welch, Chief Marketing Officer, Rare Beauty Heela Yang, CEO & Co-Founder, Sol de Janiero

Tiffany Yizar, Head of R&D – Beauty & Wellbeing, N.A., Unilever

2025 CEW Gamechangers are:

Alice Chang, Founder & CEO, Perfect Corp.

Vennette Ho, Managing Director, Global Head of Beauty & Personal Care, Raymond James

CEW 2025 Lifetime Achievement Award will be presented to:

Carol Hamilton, L’Oréal USA

CEW’s 50th anniversary celebration will on Wednesday, April 30, 2025 at a luncheon at the Marriott Marquis in New York. For further information or to purchase tickets, visit: CEW.org

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Pat McGrath, often hailed as “the most influential makeup artist in the world,” will oversee this dedicated métier. Beyond her collaborations with numerous designers and fashion houses, including Louis Vuitton, her creative influence expanded with the launch of her eponymous brand, Pat McGrath Labs, in 2015. A member of the Order of the British Empire since 2014, she became the first and only makeup artist ever to receive the title of ‘Dame’ in 2021 from Her Majesty Queen Elizabeth II.

Since its founding, Louis Vuitton’s travel history embraced beauty, with innovative vanity cases specially crafted for the transport of delicate toiletries, perfumes and cosmetics. In the 1920s, Louis Vuitton designed luxurious powder compacts, brushes and mirrors. Two exceptional examples preserved in the Louis Vuitton archive date from 1925: Le Milano was a bespoke kit made for the soprano Marthe Chenal, while an exquisite toiletry case was also created for the Polish composer, Jan Paderewski. Moreover, the first Louis Vuitton handbags for women were conceived with the need to carry daily essentials including cosmetics.

“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftmanship, creativity and innovation. The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty,” says McGrath.

“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”, says Pietro Beccari, Chairman and CEO, Louis Vuitton.

With more information on the product range to follow, La Beauté Louis Vuitton reflects the broadening scope of luxury, whereby the House’s rich heritage assumes once again a new, contemporary form.

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Featuring the musician known for his known for his soulful vocals and poetic lyrics whose European/Arab features complement the essence of the new fragrance, the digital campaign presents the 28-year-old singer in a striking black-and-white campaign showcasing desert landscapes and the interplay of light and shadow -mirroring the fragrance itself. Terre d’Hermès is an olfactory exploration of earth and air, warm, woody, and deeply grounded, much like the artist who represents it.

“For this new chapter of Terre d’Hermès, I wanted to express a different facet of the earth: the raging heat of an underground fire rising forcefully to the surface.” — Christine Nagel, Creative Director of Hermès Perfumes.

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The American Society of Perfumers has announced a strategic shift in its event management and marketing and communications partnerships for the 2026 World Perfumery Congress (WPC). After more than a decade of successful collaboration, ASP extends its deepest gratitude to Allured Business Media for their dedication and contributions in producing WPC since 2012.

“We are immensely thankful to Allured Business Media for their invaluable support and partnership over the years,” said Roger Howell, ASP President. “Their expertise and commitment have helped shape our events into what they are today, and we look forward to building on this strong foundation as we move into the future.”

The ASP is currently working on an exciting new direction for the 2026 event, which will be hosted in the United States. Further details regarding the event’s partners and format will be shared in the coming weeks.

WPC brings together fragrance industry professionals, including perfumers, manufacturers, and suppliers, to exchange ideas, showcase innovations, and discuss the future of scent creation. WPC serves as a crucial platform for networking and advancing the art and science of perfumery on an international scale. “As we embark on this new chapter, we encourage our members and industry professionals to stay tuned for updates on what promises to be an innovative and inspiring event in 2026,” added Howell.

To join the mailing list for WPC 2026 updates, visit: https://www.asperfumers.org/contact

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