Mr. Lauder was born in 1933 in New York City, the oldest son of Estée and Joseph H. Lauder, the founders of The Estée Lauder Companies. He was a graduate of the Bronx High School of Science, the University of Pennsylvania’s Wharton School, and the Officer Candidate School of the United States Navy. Mr. Lauder studied at Columbia University’s Graduate School of Business. He served as a lieutenant in the U.S. Navy and as a Navy reservist, for which the U.S. Navy Supply Corps Foundation later recognized him with its Distinguished Alumni Award. He formally joined Estée Lauder in 1958, and for more than six decades, Mr. Lauder was a visionary and an innovator, helping transform the business from a handful of products sold under a single brand in U.S. stores to the multi-brand, global leader in prestige beauty that it is today.

“Throughout his life, my father worked tirelessly to build and transform the beauty industry, pioneering many of the innovations, trends, and best practices that are foundational to the industry today,” said William P. Lauder, son and Chair, Board of Directors, The Estée Lauder Companies. “He was the most charitable man I have ever known, believing that art and education belonged to everyone, and championing the fight against diseases such as Alzheimer’s and breast cancer. Above all, my father was a man who practiced kindness with everyone he met. His impact was enormous. He believed that employees were the heart and soul of our company, and they adored him and moments spent with him. His warmth and thoughtfulness made an imprint on our company, the industry, and, of course, our family. Together with my family, The Estée Lauder Companies, and the countless people he touched, we celebrate his extraordinary life.”

Mr. Lauder served as President of The Estée Lauder Companies from 1972 to 1995 and as Chief Executive Officer from 1982 through 1999. He was named Chairman in 1995 and served in that role through June 2009. Throughout his tenure at the company, Mr. Lauder consistently challenged the status quo, developing and implementing innovative sales and marketing programs that revolutionized the beauty industry. He created the company’s first research and development laboratory, brought in professional management at every level, and was the driving force behind The Estée Lauder Companies’ international expansion, helping to increase the company’s sales and profits exponentially.

A legendary brand builder, Mr. Lauder led the launch of many brands including Aramis, Clinique, and Lab Series, among others. Until his death, he remained deeply involved in the company’s acquisition strategy, including the acquisitions of Aveda, Bobbi Brown, Jo Malone London, La Mer, and M∙A∙C.

Speaking for The Estée Lauder Companies, President and Chief Executive Officer Stéphane de La Faverie said, “Leonard Lauder was beloved by many and will be missed tremendously. To our employees at The Estée Lauder Companies, he was an inspiration and a champion. To the industry, he was an icon and pioneer, earning respect worldwide. His energy and vision helped shape our company and will continue to do so for generations to come. He was a deeply compassionate leader who cared profoundly about every person in the company. I feel privileged to have worked with Leonard, who has been the best mentor I could have dreamt to learn from. He will be remembered by all of us.”

During his many years as Chairman Emeritus, Mr. Lauder was closely involved in the business and day-to-day operations of the company and was a constant fixture at The Estée Lauder Companies’ global headquarters in New York and at our stores and counters across the globe until the time of his death. Mr. Lauder believed that each of his colleagues was like a member of his family and treated them as such. The values that continue to set the company apart are the values he so strongly believed in and embodied, most notably generosity of spirit and kindness toward all. Perhaps the role Mr. Lauder was most proud of was the unofficial one as The Estée Lauder Companies’ “chief teaching officer.” He believed that a company’s wealth is its people and focused on mentoring and fostering growth within the company’s diverse talent pool. He believed strongly in the importance of recognition and gratitude and was a tireless advocate for employees. At the onset of the global pandemic in 2020, Mr. Lauder was instrumental in setting up the ELC Cares Employee Relief Fund to support the physical, mental, and emotional well-being of employees and their families.

Mr. Lauder was deeply involved in medical research, education, art, foreign policy, and philanthropy, and the marks he made on those worlds were transformational.

Mr. Lauder believed passionately in the importance of public access to art and museums, which inspired his philosophy that the primary role of a collector was to conserve, not possess. He was a long-time supporter of the Metropolitan Museum of Art (the Met) and, in 2013, pledged his 78-piece collection of Cubist art to the museum in the largest single philanthropic gift in the Met’s history. He later added five major works to that promised gift. In concert with his Cubist collection donation, he helped establish the Leonard A. Lauder Research Center for Modern Art at the Met to support a robust program of fellowships, focused exhibitions, and public lectures. Along with his prominent presence at the Met, he also served as the Whitney Museum of American Art’s Chairman Emeritus and a trustee from 1977 to 2011. Throughout his life, he donated works of art and endowed curatorial positions and research departments to numerous institutions.

Mr. Lauder was a long-time advocate of cancer research and served as Honorary Chairman of the board of directors at the Breast Cancer Research Foundation, the organization his beloved late-wife, Evelyn H. Lauder, founded in 1993. He also championed the fight against Alzheimer’s by co-founding and leading the Alzheimer’s Drug Discovery Foundation with his brother, Ronald S. Lauder, which supports cutting-edge drug research. Mr. Lauder remained actively engaged with these organizations until his death, and they were extraordinarily dear to his heart.

Remembering his brother, Ronald S. Lauder, Chairman, Clinique Laboratories, LLC at The Estée Lauder Companies, said, “Leonard was a wonderful brother and a devoted husband, father, grandfather, great-grandfather, uncle, colleague, and friend. But his legacy extends far beyond being the heart of our family. His impact will be felt for generations to come thanks to his tireless philanthropy, advocacy, and creativity in tackling some of the world’s greatest challenges. The number of lives he touched and positively impacted across all his endeavors is immeasurable. His passion and generosity have inspired us all, and there are no words to express how much he will be missed.”

“My father was a remarkable man, a leader in business, a devoted philanthropist, and a deeply loving father, grandfather, and great-grandfather,” said Gary M. Lauder, son and Member, Board of Directors, The Estée Lauder Companies. “His energy, sharp intellect, and generous spirit touched the lives of so many across the world. To me, he was also a constant source of encouragement, wisdom, and love. His legacy is vast, not only in the beauty industry, but in the countless lives improved by his charitable efforts and his passionate commitment to the arts, education, and healthcare. He was not only well-respected and admired, but he was also adored by his employees and colleagues. This affection stands out for me. While we mourn his passing, we also celebrate his extraordinary life, his lasting contributions, and the values he instilled in all of us: integrity, curiosity, and the importance of giving back. He will be missed more than words can express.”

Mr. Lauder believed in the value of education and supported a variety of academic institutions. He was an emeritus trustee of the University of Pennsylvania and a founding member of the board of governors of its Joseph H. Lauder Institute of Management and International Studies, along with his brother, Ronald. His passion for education continued into the public space, having supported several schools in the New Yorkarea and receiving the honor of being an inductee into the Bronx High School of Science Hall of Fame in 2017. When the pandemic in 2020 magnified the nation’s acute shortage of quality primary care in underserved communities, Mr. Lauder worked with the University of Pennsylvania to create a tuition-free program to educate nurse practitioners. His donation of $125 million, the largest gift ever to an American nursing school, made possible the Leonard A. Lauder Community Care Nurse Practitioner Program at the University of Pennsylvania.

Mr. Lauder worked throughout his life to promote dialogue among governments, political and non-governmental organizations, and the public and private sectors, believing that this interdisciplinary dialogue is crucial to progress. He served as a member of the Council on Foreign Relations and as Chairman Emeritus and a lifetime trustee on the board of directors at the Aspen Institute. He felt that public service was a person’s duty and, in addition to his time in the U.S. Navy, later served on the Advisory Committee for Trade Negotiations under President Ronald Reagan from 1983–1987.

Throughout his lifetime, Mr. Lauder was honored with a myriad of awards, including the “Lone Sailor” Award given by the U.S. Navy Supply Corps Foundation, the Légion d’Honneur given by the government of France, the Women’s Leadership Award given by the Lincoln Center Corporate Fund Women’s Leadership Council, and the Palazzo Strozzi Renaissance Man of the Year Award. In 2020, he was inducted into the Retail Hall of Fame by the World Retail Congress.

The Lauder family received the esteemed 2011 Carnegie Medal of Philanthropy in recognition of its long-standing commitment to philanthropy and public service. In 2014, Mr. Lauder was named a Living Landmark by the New York Landmarks Conservancy. Mr. Lauder and Ms. Glickman Lauder also received the Gordon Parks Foundation Patron of the Arts Award in 2016.

Mr. Lauder shared many of the lessons he learned in business and life in his memoir, The Company I Keep: My Life in Beauty, published to great acclaim in 2020.

He was married to Evelyn H. Lauder, Senior Corporate Vice President at The Estée Lauder Companies and the Founder of the Breast Cancer Research Foundation, from 1959 until she passed away in 2011. On January 1, 2015, Mr. Lauder married Judy Glickman Lauder, a philanthropist and internationally recognized photographer whose work is represented in more than 300 public and private collections, including the J. Paul Getty Museum, the Whitney Museum of Art, the Metropolitan Museum of Art, and the United States Holocaust Museum. Mr. Lauder considered himself lucky in love and believed that lightning really could strike twice.

From the beginning, he was devoted to family. He loved his parents and adored his brother, Ronald, and the family Ronald built with Jo Carole. His nieces and their families held a special place in his heart. Mr. Lauder was grateful to his wife, Judy, for widening his family circle and cherished his stepchildren and their families. But mostly, he was extraordinarily proud of both of his sons, their families, and his grandchildren and great-grandchildren. He loved them so dearly.

Mr. Lauder was a true visionary, fearless leader, and cherished friend to so many. He was the beacon of our company and the north star of an entire industry. The world is a better place because Leonard Lauder was in it. The Estée Lauder Companies extends our deepest sympathies to the entire Lauder family during this exceedingly difficult time.

Mr. Lauder is survived by his wife, Judy Glickman Lauder; his son William P. Lauder; his son Gary M. Lauder and wife, Laura Lauder; five grandchildren, Rachel, Danielle, Djuna-Bear, Joshua, Eliana, two great-grandchildren, many stepchildren and step grandchildren, as well as his brother, Ronald S. Lauder, and wife, Jo Carole Lauder, and their daughters, Aerin Lauder and Jane Lauder.

A private service will be held for friends and family. For those who wish, in lieu of flowers, memorial donations may be made to the Breast Cancer Research Foundation and the Alzheimer’s Drug Discovery Foundation. To share condolences, please visit our website at https://www.elcompanies.com/en/condolences.

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New Board Members Announced as ASP Looks Ahead to World Perfumery Congress 2026 in Monterey, California.

The American Society of Perfumers (ASP) is proud to announce the appointment of Roger Howell as its new President, ushering in a new chapter of leadership and innovation for the organization. With over three decades of experience in fragrance creation, Howell brings both creative excellence and a collaborative spirit to the Society’s mission of supporting and celebrating the art and science of perfumery in the United States.

Roger Howell, President

“I’m honored to serve as President of the American Society of Perfumers at such a pivotal time for our industry,” said Howell. “Our community is more vibrant and diverse than ever, and I look forward to continuing ASP’s work in mentorship, education, and advocacy while helping to shape the future of perfumery.”

Joining Howell are the members of the newly announced ASP Board Members, who will serve for the 2025–2027 term:

Co-Vice Presidents

Paula Kundu, Senior Perfumer, International Aromatics.

Delphine Perdon Rupnow, Perfumer, Bell Flavors and Fragrances.

Chairman

• James Krivda (Senior Perfumer, Robertet)

Secretary

• Lionel Nesbitt (Senior Perfumer, Berjé)

Treasurer

• John Gamba (Senior Perfumer, Givaudan)

Directors

• Susan Arslander (Vice President, Senior Technical Perfumer, Symrise)

• Arielle Le Beau (Perfumer, Robertet)

• Darryl Do (Perfumer, Delbia Do)

• Michelle Bruckmann (Perfumer, Berjé)

Administration

• James Fassold (Financial Administrator/Controller)

• Shari Brennan (Sales Manager, Agilex)

Alternate Director 

• Tim George (Perfumer/Key Account Sales Executive, Alpha Aromatics)

The American Society of Perfumers recently announced that the upcoming World Perfumery Congress (WPC) 2026 will take place in Monterey, California, from June 23-25, 2026. WPC is the premier global event for fragrance professionals, bringing together perfumers, industry leaders, suppliers, and visionaries to explore trends, innovations, and challenges shaping the future of scent.

“WPC 2026 in Monterey will offer a fresh and inspiring backdrop for our global community,” Howell added. “We are planning a world-class program that honors tradition while embracing new voices, technologies, and innovation in fragrance.”

Further details about the WPC 2026 agenda, speakers, and registration will be announced in the coming months. A WPC website is forthcoming. To join the mailing list for WPC 2026 updates, visit https://www.asperfumers.org/contact and follow World Perfumery Congress 2026 on LinkedIn.

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ChériScentz

MoodScentz+, VivaScentz and DreamScentz

Jeremy Compton, Global Head of Science and Technology – Fragrances adds, “Givaudan’s Health and Wellbeing Centre of Excellence has played a crucial role in developing this patent-pending algorithm. This innovative tool, which was conceived in Brazil, harnesses advanced research derived from global consumer studies and is evaluated using G-Evocations, a specialised method that assesses fragrance sensuality through visual stimuli. This approach guarantees high discrimination, quality results, and consumer relevance across diverse markets”.

As consumer preferences evolve, there is a growing demand for smells that reflect authenticity, inclusivity, and emotional connections. ChériScentz addresses these needs by enabling perfumers to create scents that are not only appealing but also resonate with the multifaceted nature of modern sensuality. This includes expanding fragrance offerings beyond fine fragrances to other product categories for bath, body, laundry, and home.

Discover the power of ChériScentz, a revolutionary approach to create perfumes which capture the essence of true sensuality at Givaudan.com

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A respected leader with more than two decades of experience in the beauty industry, Ms. Sequino returns to The Estée Lauder Companies with a distinctive blend of deep institutional knowledge and proven success as a CEO. In her new role, she will be responsible for accelerating innovation and makeup trends, step-changing consumer recruitment and enhancing local relevance. Her appointment reflects the company’s continued investment in strengthening its makeup category and unlocking long-term opportunity.

“We are thrilled to welcome Lisa as the new leader of our makeup cluster,” said Jane Hertzmark Hudis. “She is a powerful leader with a strong record of driving brand and business results. Her unique combination of strategic and conceptual thinking, entrepreneurial mindset and operational excellence makes her exceptionally well-suited to fast track our makeup cluster into its next phase of growth. Under Lisa’s leadership, we are focused on winning with today’s makeup consumer across generations, geographies and channels.”

With nine years of experience at The Estée Lauder Companies in senior roles across both global and North America businesses, Ms. Sequino’s extensive familiarity with the company and its brands will enable her to quickly accelerate momentum across the makeup brand cluster. She served as Senior Vice President and General Manager of Estée Lauder – North America, where she led the go-to-market strategy and execution for the company’s flagship brand in its home region. She later advanced to Senior Vice President, Brands – North America, where she oversaw a multi-brand portfolio across skincare, makeup, and fragrance, and was responsible for optimizing brand synergies and accelerating execution across categories and channels in the region.

Following her impactful tenure at the company, Ms. Sequino served as CEO of JLo Beauty, Jennifer Lopez’s beauty brand, and most recently, was CEO of Supergoop!, where she fostered an indie and digital-first mindset to expand its global footprint. Under her leadership, Supergoop! captured emerging trends to launch innovative products for the brand – including tinted moisturizers, lip balms, and setting powders – that redefined the category for Supergoop! and broadened consumer usage occasions.

“I’m excited to return to The Estée Lauder Companies to help drive the next chapter of growth in the makeup category,” said Lisa Sequino. “There’s tremendous opportunity to reach new makeup consumers globally by accelerating innovation and trends, fast-tracking consumer acquisition across channels, driving digital and social media, and assuring local relevance to win with today’s makeup consumer. I look forward to partnering with the incredible teams behind M·A·C, Bobbi Brown, Too Faced, Smashbox, and GLAMGLOW to unlock new opportunities, scale impact, and drive meaningful business results.”

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Hailey Bieber, Founder, Rhode Skincare

My journey towards healthier skin inspired me to develop products that really work, in a way that’s accessible to everyone. Rhode is dedicated to making products based in science and great formulation, simplifying many of the mysteries and complex narratives behind efficacious skincare. I hope these will become your go-to essentials that can live in your bathroom, be your favorite travel companion, improve your skin over time, and keep your skin happy and hydrated.

As widely reported, e.l.f. Beauty has acquired Rhode skincare, the vegan, cruelty-free, dermatologist tested skincare company developed by Hailey Bieber, with an assist from brand advisors, Dr. Ron Robinson, a cosmetic chemist and founder of Stat Beauty and Dr. Dhaval Bhanusali, a leading dermatologist with an office at Hudson Yards. The companies have stated it is potentially a $1 billion deal.

Rhode had $212 million in net sales in the 12 months that ended March 31. The company’s products are only available online, but by the end of this year it plans to begin an in-store partnership with Sephora in North America and the U.K.

Bieber, 28, a model and the wife of singer Justin Bieber, will be Rhode’s chief creative officer and head of innovation and also a strategic adviser to the combined companies.

She launched Rhode, which is her middle name as a skin care line in June 2022 and has since expanded the brand to include blushes, colored lip balms and lip liners.

The brand is popular with young consumers and other fans of Bieber’s fresh-faced, casual aesthetic, which has emerged as an alternative to the ultra-glam, heavily made-up looks popularized by Kim Kardashian a decade ago.

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USE CODE GL22UU – to join me for lunch…it is limited, so act today! REGISTER HERE

12:30pm

ASHLEE POSNER, CEO at Lucent Labs, will discuss RETHINKING NATURAL: THE RISE OF VALIDATED-SAFER SYNTHETICS IN FRAGRANCE. 

An in-depth discussion on the growing consumer shift from natural ingredients to a blend of natural and validated-safe synthetics in beauty products. With many natural ingredients containing allergens and sensitive skin concerns on the rise, the industry is prioritizing safety and irritation-free formulations. This trend is particularly evident in the fragrances being used in skincare, haircare, and body products, where synthetic alternatives are offering not only enhanced compatability but also improved sustainability. The discussion will focus around this shift is reshaping formulation practices and meeting the evolving demands of health-conscious and environmentally aware consumers.

1:00pm

ROBERT FULLER, Adjunct Professor at Muhlenberg College, will lead us in UNDERSTANDING OUR ESSENTIAL OIL.

How can you trust the quality of your Essential Oil?  Has it been adulterated?  Was it extracted and stored properly?  In lucrative business of essential oils, adulteration, sourcing and overall quality are serious issues.  We will be discussing some common forms of adulteration and how you can detect them.  Also the issue of essential oil stability will be discussed from a chemical perspective:  how it can arise from the extraction process and/or improper storage and how it can be prevented.

1:30pm

AMY MARKS-MCGEE, Founder at Trendincite LLC, will help us to STOP AND SMELL THE TRENDS: EXPLORING INNOVATIONS IN CONSUMER GOODS PACKAGED GOODS.

From pampering ourselves to our pets, this presentation focuses on trends in scented consumer packaged goods and services across market segments, such as fragrance, hair care, pet care, and oral care applications. It will examine marketplace activity and explore consumer behavior driving innovation.

2:00pm

DAN GREWE, General Manager at The Lebermuth Company, will discuss NATURAL VS. SYNTHETIC: CONSUMER PERCEPTIONS, KNOWLEDGE, AND PRODUCTS BENEFITS.

Consumer interest in all-natural and naturally-derived ingredients is growing, but there is often confusion about what these terms truly mean—especially in comparison to synthetic alternatives. This presentation will explore consumer knowledge (and misconceptions) about these three fragrance types, define each category, and discuss their differences, benefits, and challenges as well as how these formulations align with consumer expectations.

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Nicola Formichetti (Photograph by Matthew Brookes) 

“Nicola is a once-in-a-generation creative talent who perfectly embodies the bold, fearless energy of M·A·C and our global community,” said Aïda Moudachirou-Rébois. “Like our consumers, Nicola is passionate, expressive and knows how to push boundaries. His appointment is not only a celebration of artistry, but a reflection of our commitment to serving our consumers with of-the-moment relevance, creativity and authenticity. He is the perfect Creative Director to drive the brand into its next exciting chapter.”

Renowned for his genre-defying work with global superstars like Lady Gaga, his creative oversight of some of fashion’s most influential houses, and his reputation for trend-defining collaborations, Formichetti is uniquely equipped to help M·A·C deliver on its mission to be a brand for “All Ages, All Races, All Genders.” Drawing from his Japanese and Italian heritage, he brings a globally attuned perspective that resonates deeply with M·A·C’s inclusive ethos. His forward-thinking approach seamlessly integrates technology and digital innovation, pushing creative boundaries and redefining how beauty and fashion engage with global audiences.

Formichetti’s appointment marks a pivotal moment for M·A·C as the brand continues to shape the future of beauty through boundary-pushing innovation and cultural relevance. His dynamic approach to creativity, rooted at the intersection of fashion, music, culture, and technology, will spark new levels of desirability for M·A·C, driving its product innovation, creative collaborations, and global consumer engagement. In his new role, Formichetti will shape the strategy, conceptualization and execution of M·A·C’s creative vision, elevating the brand’s global image and impact across every touchpoint – from campaigns and social media platforms to product, packaging, and immersive retail experiences. At its core, M·A·C is built on artistry – and as an artist and visionary himself, Formichetti will play a central role in reimagining what artistry means for the next generation of consumers. He will lead a multidisciplinary creative team, building on the brand’s iconic heritage in artistry, trendsetting, limitless self-expression and individuality to deliver bold storytelling that leaves a lasting impression on a global scale.

“Nicola’s appointment is a bold step forward for M·A·C and for The Estée Lauder Companies,” said Jane Hertzmark Hudis, Executive Vice President, Chief Brand Officer, The Estée Lauder Companies. “Nicola brings the vision, bold creativity and track record to take the M·A·C brand to new heights as it enters its next phase of growth. We are thrilled to bring this level of high-caliber creative talent to The Estée Lauder Companies.”

“This appointment represents yet another definitive step forward for The Estée Lauder Companies as we execute our recently announced Beauty Reimagined vision, which is focused on becoming the most consumer-centric prestige beauty company in the world,” said Stéphane de La Faverie, President and CEO, The Estée Lauder Companies. “A key component of Beauty Reimagined is meeting consumers where they are, and with Nicola’s unique ability to capture the pulse of culture, he will help shape exciting and innovative products and experiences. M·A·C’s tremendous brand equity is most powerful when it evolves with the times—and Nicola will leverage his creative vision to inspire a new generation of connection, self-expression, and loyalty.”

“M·A·C is an iconic brand that has always championed the people and communities that move culture forward,” said Formichetti. “Having previously collaborated with the brand on my Nicopanda collection and the M·A·C VIVA GLAM campaign, I’m thrilled to return and bring my vision to this next chapter. The world is craving creativity, beauty, and connection—and I can’t wait to help bring that to life in a magical way.”

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He succeeded Francis Kurkdjian in April 28, and will have Calice Becker as his vice president.

Thierry grew up in Switzerland. He started at Givaudan’s Perfumery School in 1982 and he spent twelve years in this company. His first creation was Salvador Dali for man in 1987. Then he joined Firmenich New-York for almost ten years before coming back to Firmenich Paris for another five years.

In 2008 he became Creative Director of Guerlain. He’s also responsible for sourcing natural ingredients within the company.

Among his greatest achievements, are Hypnôse Lancôme and Diesel Fuel for life for her with Annick Menardo, Truth Calvin Klein with Alberto Morillas and Jacques Cavallier, the beautiful Dior Addict, Idylle and Santal Royal for Guerlain…

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Symrise recently reported their Q1 results. Corporate organic growth was 4.2% with sales rising to €1,317 Million vs €1,292 Million 2024.

In his report, Parisot noted, “We again delivered profitable growth despite continued macroeconomic uncertainty. The Group’s performance is underpinned by our diversified portfolio and unique global platform. We are capturing growth and enhancing margin quality through focused execution of the ONE Symrise strategy, continuous investments in innovation and stronger alignment across our businesses. We remain confident in our outlook for the current year, and in our ability to deliver profitable above-market growth through 2028. Symrise is well positioned to create sustainable long-term value for our customers, partners and shareholders.”

George Ledes had the opportunity to sit down with Dr. Parisot this week to hear his thoughts on how things are going at Symrise, his vision for its future and how he plans to “Unleash the full beauty of ONE Symrise”.

WHAT DO YOU SEE THAT SETS SYMRISE APART FROM THE OTHER FRAGRANCE HOUSES?

First of all, it’s Symrise’s pioneering and innovative spirit that opens up new possibilities in perfumery. It’s in our DNA as we started with our founding act of the first synthesis of Vanillin in 1874. This of course is coupled with our acquisition of the first company to produce and sell “naturals” globally – namely Lautier, 1795, acquired in 1995 – and the company that invented fragrance bases – DeLaire, 1876, also acquired in 1995. We feel our role is to open up new possibilities in perfumery.

We were also the first fragrance house to come out with an AI powered fragrance through “Philyra“.
The understanding we have of synthesis and natural extraction, which puts us in a position to develop unique fragrance ingredients with a focus on renewable and biodegradable.

Symrise also innovates the ecosystem. We imagine connections others don’t see. For instance, SymTrap®, the first ever vegetable and fruit extraction technology. An exclusive cold process methodology that captures the top volatile notes, from fresh, crushed, vegetal materials. The result of synergy between Symrise Fine Fragrance and Diana Food are innovative fragrances being created.

And are also leader in Sustainability, driving the market in terms of backward integration, by securing key raw material and ensuring renewable processes, and innovation.

Again, it’s in our DNA. The first molecule we created was upcycled from pine coniferin. And just last year, we launched Holzminden Lab, our brand dedicated to designing molecules with a critical focus on renewability, biodegradability, and upcycling. For example, one of our molecules, Frostwood TM, which is the backwards integrated side stream from our aroma molecules production in Jacksonville, is 100% renewable, 100% biodegradable, 100% upcycled.

On the naturals side, we are best in class in backward integration. Our vanilla program in Madagascar supports more than 7,000 farmers and families, protects the environment, and secures high-quality vanilla by employing best agricultural practices.

Furthermore, we were the first leading flavors and fragrance house to join UEBT and the First and Only Fragrance House Certified by Forest Stewardship Council®.

IS THERE A MESSAGE/IMPRESSION YOU WANT YOUR TEAM TO CONVEY TO YOUR CUSTOMERS?  WHAT PERCEPTION DO YOU WANT YOUR CUSTOMERS TO HAVE AFTER A SYMRISE PRESENTATION?

We would like Symrise to be known as the strategic partner that shakes up the status quo. We are moved by an iconoclastic spirit and here to bring a different point of view to our clients, to open-up new possibilities – from the way we source ingredients, to the way we understand the market and the consumers, to the way we create fragrance. We are an open Symrise-innovation-eco-system, bridging the gap between different people, disciplines and ideas to move the market forward.

We want to leave our clients saying: Symrise brings an alternative point of view, they create unprecedented synergies that will help us stand apart in the market.

WHAT KEY CHALLENGES DO YOU SEE FOR THE FRAGRANCE INDUSTRY IN GENERAL AND SYMRISE IN PARTICULAR IN THE COMING YEARS?

We must stay ahead of the regulatory changes and continue to anticipate these changes and challenges that affect all of us. For sustainability, we need to go further into backward integration into the supply chain, innovating at every step of the value chain. We must also defend our creations against copy infringement, for protecting the value we create for our customers.

WHAT IS YOUR TAKE ON AI IN THE WORK PLACE?

We always embraced AI as a way to fluidity, optimizing and amplifying the work we’re doing.

We were pioneers in how we thought of AI, not as a threat to creation, but as an apprentice to our perfumers – or an extension of our perfumers’ minds! It’s very exciting. And Philyra, our creation tool using generative AI is really meant to be a creative partner for our perfumers. It doesn’t create per se, but it plays a part in the creative process. We built Philyra with IBM and we now have an integrated AI team working to build Scenturion, our new AI tool predicting consumer test results based on formulas and helping perfumers create winning fragrances for the benefit of our customers.

What do you consider the most important component of a successful Fragrance House?

The people. The Culture. Everything that we do at Symrise is to inspire, ignite, and help the creators. 


I have seen a lot about the continued growth of naturals. Do you agree?

Since the relaunch of Lautier, we are committed to an ambitious plan to grow a unique Natural offer on the market which would include our industry-leading backward integration in Madagascar; expanding our facility in Grasse and growing our positive impact in the region; reinforcing the partnership between our Holzminden Lab scientific approach and the naturals; developing new ingredients like the  first ever patchouli in Madagascar; and growing our Human Rights aspects as an integrated program wherever we source naturals.

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United by their unwavering commitment to excellence, both AMAFFI and MOMO share an uncompromising dedication to beauty, individuality, and the art of creation. AMAFFI, renowned for its dedication to creating breathtaking fragrances and celebrating the art of scent, is thrilled to join forces with the incredibly talented MOMO, a beloved member of K-Pop sensation, TWICE. Known for her transcendent presence and distinctive voice, MOMO has captivated the world not only through music but also with her authenticity, elegance, and enduring commitment to her craft. As a muse who bridges cultures and generations, MOMO embodies the essence of AMAFFI: bold yet refined, rare yet universal.

We are thrilled to welcome MOMO to the AMAFFI family. Her warmth, radiant energy,

and genuine love for expressing herself through art and beauty perfectly embody the

spirit of our brand. Her ability to connect with fans worldwide resonates deeply with our

own desire to share beauty and opulence with the world. AMAFFI is rooted in the power

of fragrance to connect—emotionally, spiritually, and culturally.

–Didier Ambroise, Managing Director of AMAFFI Perfume House

Together, MOMO and AMAFFI will embark on a global journey to celebrate the power of fragrance as a universal form of expression. This exciting partnership will see MOMO bring her unique sparkle to AMAFFI’s upcoming global advertising campaign that will showcase its iconic perfumes and an exclusive upcoming launch to be unveiled in New York in May 2025. In addition, their collaboration will unfold through immersive experiences and events designed to elevate emotions and invite audiences to discover the magic of perfume.

Conceived by founder and president of the company, Madame Amaffi, these luxurious perfumes are all created in Grasse, France with meticulous care, using only the finest and rarest natural ingredients sourced from around the world. Each fragrance is presented in a unique crystal bottle—a sculptural work of art—reflecting the brand’s commitment to the old art of perfumery.

I’ve long admired AMAFFI for its dedication to artistry and quality,” MOMO shared. “Their fragrances are not only luxurious but profoundly evocative, celebrating creativityand elegance. I’m honoured to represent a brand that resonates deeply with my values, and I can’t wait to share this journey with my fans. –MOMO, Singer, Dancer, and Global K-Pop Icon

With boutiques in some of the world’s most prestigious locations, including London, New York, and Singapore—AMAFFI continues to invite everyone to experience the true essence of luxury fragrance. Now, with MOMO, AMAFFI begins a bold new chapter—one that makes the enchanting world of perfume more captivating, inclusive, and emotionally resonant than ever before.

To learn more, please visit www.amaffi.com.

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