The Xuelei Fragrance Museum in Guangzhou has officially been certified by Guinness World Records as the largest fragrance museum in the world, a milestone that positions this new cultural landmark as a true pilgrimage destination for global fragrance lovers. Spanning an authenticated 9,500.878 m², the museum redefines what a fragrance space can be. Its architectural concept—part scent laboratory, part cultural sanctuary—fuses contemporary aesthetics with centuries-old Eastern aroma traditions, inviting visitors into a world where perfume becomes both artistry and storytelling. Inside, the experience deepens through multi-sensory, immersive environments. Visitors journey



