Olive Young is South Korea’s premier health and beauty retail chain—essentially the K-beauty equivalent of Sephora or Ulta, combined with a modern pharmacy vibe. Owned by the CJ Group conglomerate, it launched in 1999 as South Korea’s first health and beauty drugstore. Today, it has more than 1,300 physical stores across the country. Why It’s Significant K-Beauty Trendsetter: Olive Young acts as the ultimate launchpad for Korean skincare and cosmetics brands.Breaking onto Olive Young’s best-seller charts often dictates global K-beauty trends (pimple patches, sunscreens,toner pads, and serums). Massive Selection:




