Fragrance Influencer Jeremy Fragrance has created the biggest fragrance crowdfunding campaign ever made for his first fragrance, Fragrance One – Office for Men! Launched on Dec 21st, 2018, after just 8 hours, he scored $500,000!  To date, Jeremy Fragrance has raised $847,888 from 5,673 backers and he still has 13 days to go! For comparison, another fragrance launched on Kickstarter was Commodity, which now sells at Sephora. They raised $56,602 in 30 days. Created with Master Perfumer Alberto Morillas, Jeremy Fragrance’s Fragrance One – Office for Men is due

Influencer Issues

The Prickly Subject of PNR: Paid Negative Reviews

All eyes are on the beauty industry to see how they handle the latest influencer flare up because it could portend how influencer marketing is handled going forward.  It might also provide some needed case studies about how not to do things.  We’ll have to see how this all shakes out… The latest flap to roil an already turbulent influencer industry came from an unlikely source.  It was sparked by Marlena Stell @MarlenaStell –a beauty influencer who has been building her own influence and credibility for the past ten years in

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Celebrity Colorist Matt Rez is a new brand ambassador for REDKEN

REDKEN has announced Los Angeles-based celebrity colorist Matt Rez as a new brand ambassador. Behind the chair, Rez specializes in all techniques of hair coloring, including his exclusive creation of the Midlight™️ color technique. His everlasting passion for painting and the art of natural looking haircolor led him to cosmetology school in Portland, Oregon. After moving to Los Angeles, Matt attended the Vidal Sassoon Academy for advanced haircolor techniques and attends continuous color education courses to stay updated on his craft with the latest haircolor trends, products, and professional insider

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Start the New Year off with Elemis Starter Kits

Put your best face forward for 2019! Start your skin off right this year with the NEW ELEMIS Starter Kits. To celebrate the new year & save your post-holiday skin, ELEMIS has created four expertly curated skincare systems, packed full of potent ingredients from above and below the earth’s surface. Each unique set features signature ELEMIS products and is designed to tackle specific skincare concerns for a radiant, healthy glow. ELEMIS Starter Kits                      Restore, Refresh, Renew ($75, – Synchronize

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Donginbi Red Ginseng Skincare

Korean Red Ginseng is a proven, time-tested staple of Asian cultures that many have said comes close to the mythical, age-defying water we know as the Fountain of Youth. It’s a natural key ingredient when it comes to protecting and boosting collagen production – resulting in a glowing, youthful complexion. These products are perfect for aging beautifully. Donginbi is a premium red ginseng skincare brand that pursues resilient skin based on the technology of Cheong Kwan Jang of the Korean Ginseng Corp (KGC), a 119 year-old government-certified manufacturer of top-notch

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SK-II debuts the Future X Smart Store at CES 2019

As part of its global innovation journey to transform beauty retail experiences, global prestige skincare brand, SK-II debuts the Future X Smart Store at CES 2019.     A global learning lab for new ways of exploring retail through advanced technologies, the Future X Smart Store by SK-II first launched in Tokyo in May 2018, followed by Shanghai and Singapore.  Since its inception, the Future X Smart Store by SK-II has been gaining traction as a beauty store of the future amongst influencers, media and consumers alike. At the Future

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L’ORÉAL PARIS BRINGS TOP CELEBRITY CAI XUKUN AND THE EIFFEL TOWER TO HAITANG BAY Known for reinventing extraordinary beauty experience, L’Oréal Paris invites all travelers to Haitang Bay Duty Free Shopping Mall for a first-of-its-kind Parisian experience.  On January 4, together with friend of L’Oréal Paris Cai Xukun (Kun), a 5-meter-high, bold red Eiffel Tower was revealed at the L’Oréal Paris pop-up, synonymous with East meets West: made-in-Paris chic and a tribute to the Chinese tradition of prosperous red. With over 120 million  interactions on Chinese Weibo, the special appearance

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essie on the 2019 Golden Globes Red Carpet: Emily Blunt

The Perfect Nude Manicures by essie Took Center Stage at the 76th Annual Golden Globe Awards  Emily Blunt (Nominee), Constance Wu (Nominee), Lili Reinhart (Attendee), Sandra Oh (Host & Nominee), Emma Stone (Nominee) and Kaley Cuoco (Presenter) graced the red carpet in the go-to, luxury nail brand. Get-The-Looks: Actress: Emily Blunt essie shades: NEW mind-full meditation ($9/ January 2019), sugar daddy ($9/ Inspiration: “To pair with her custom Alexander McQueen dress, Emily wanted a manicure that had both color and coverage yet wasn’t too pink or too nude. We decided

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