Influencer Issues

The Prickly Subject of PNR: Paid Negative Reviews

All eyes are on the beauty industry to see how they handle the latest influencer flare up because it could portend how influencer marketing is handled going forward.  It might also provide some needed case studies about how not to do things.  We’ll have to see how this all shakes out… The latest flap to roil an already turbulent influencer industry came from an unlikely source.  It was sparked by Marlena Stell @MarlenaStell –a beauty influencer who has been building her own influence and credibility for the past ten years in


While in Cannes for TFWA, George Ledes sat down with the legendary Laurice Rahmé of Bond No 9 to hear her thoughts on the show and markets: GL: What would be your headline be for TFWA? LR : Asia is the new niche fragrance market  GL: What was your most popular item ? LR:  Our men’s fragrance Lafayette is the most loved by all markets  GL: What was the overall mood of your international partners? LR: The mood was very positive because the niche trend continues double digit growth!  GL: Oh, and @JeremyFragrance was there,

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TFWA Celebrates Another Record Breaking Year in Cannes

TFWA celebrates another record-breaking year for its World Exhibition & Conference in Cannes as visitor numbers top 7,000 for the first time. TFWA is celebrating another highly successful TFWA World Exhibition & Conference, as numbers reflect the buoyant mood across the conference and exhibition halls. A record 7,015 visitors attended the event, an increase of 3% from 2017. They represented 3,088 companies, up 2% from last year. The number of visiting landlords also grew by 15%.  Strong statistics from the exhibition also bore witness to the healthy position of the

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Designer Marc Rosen on Luxe Pack Monaco 2018

LUXE PACK MONACO 2018, a show that was bigger than ever, was beautifully organized by Nathalie Grosdidier, Linda Villalobos, Maryvonne Lanteri and their outstanding team, and featured suppliers showing their newest innovations, ideas and sustainable opportunities. One of the strongest directions was 3-D printing.  From overcaps to decorative accessories, 3-D printing opens new doors for designers and brands. A new area was ‘The Digital Village’ featuring suppliers offering software for packaging visualization.  The show offered a trio of panels exploring the world of Fragrance.  They asked me to create and

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Verescence highlights eco- friendly products at LuxePack Monaco

Eco-design has been part of Verescence’s identity for many years. From pure research to raising awareness among its teams and partners, eco-design is an essential element of Verescence’s sustainability strategy. Ten years ago, the glass manufacturer launched Infinite Glass, the first eco-designed glass dedicated to Perfumery & Cosmetics. Following the development of “Upcycled” glass, the group launched the lightweight glass program in 2017, which enables it to manufacture lighter weight bottles of the same quality and robustness. The glass manufacturer continues to develop further eco-friendly decorated products. Verescence believes that

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INCC Launches Mercedes-Benz The Move Fragrance for Men

Mercedes-Benz THE MOVE. The fragrance for men in motion. Mercedes-Benz, the iconic, history-making brand that defies trends and defines reinvention, has chosen to create a fragrance for the most of elusive of generations: the Millennials. An addictive scent exuding freedom, enthusiasm and a touch of folly, its name was a given: THE MOVE is the spirit of a world that never ceases to move forward… Its fragrance is an invitation to seize every instant and every desire. A dynamic fougère that blends the pep of grapefruit and the tenderness of

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Vanessa Hudgens Rocks Mod Bob to AMAS by Redken’s Chad Wood

    This evening, Redken Brand Ambassador Chad Wood styled Vanessa Hudgen’s hair into a mod bob using Redken products. Please find the step by steps to get the look, below.  Says Chad, “Vanessa’s look was inspired by a long, mod bob. I love styling bobs, you can tweak them ever so slightly to create a totally different look. I used some of my favorite Redken products to bring this look to life.”   GET THE LOOK: Start by conditioning and increasing the manageability of your strands with a few

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Elizabeth Hurley & William Lauder host Estée Lauder’s 26th Annual Breast Cancer Awareness Event

October is Breast Cancer Awareness Month and to mark the occasion, The Estée Lauder Companies’ Executive Chairman William P. Lauder and his team rang the bell of New York Stock Exchange and later hosted an event on behalf of The Estée Lauder Companies’ Breast Cancer Campaign with Breast Cancer Campaign Global Ambassador Elizabeth Hurley . Held at Bar SixtyFive at the Rainbow Room in New York City, the event honored The Campaign’s 26th Anniversary and its illumination of the Empire State Building in pink, marking the start of Breast Cancer Awareness

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