At Cosmoprof Vegas 2019, The Beauty Influencers’ George Ledes moderated a Cosmotalks panel of beauty influencers including Naty Ashba, Lauren Elyse and Andreea Cristina on Beauty Influencers: How Consumers Discover New Brands Today. The power of social networking today is such that the number of users worldwide is expected to reach some 3.02 billion by 2021. An estimated 750 million of these users in 2022 are expected to be from China alone and approximately a third of a billion from India. The region with the highest penetration rate of social networks is North

Influencer Issues

The 2019 COSMOTRENDS Report, curated by BEAUTYSTREAMS —the renowned global beauty trend forecasting agency, showcases key trends among exhibitors of COSMOPROFNA and highlights notable brands and products. Beauty with a conscience is a key driver for innovation today. From zero-waste practices to ethical ingredient sourcing and clean formulations, brands know that consumers are seeking to live ever more mindfully, while still delighting in the user experience. If eco-living is the price of entry for brands today, holistic innovations across multiple touch points will be the key differentiators. BLUE-GREEN ALGAE Marine-based

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AERIN Beauty’s New Limone di Scilia Parfum

AERIN Beauty has announced the launch of its new Limone di Scilia Parfum – now available on Limone di Scilia is a luxurious citrus floral blend inspired by Sicily’s sunlight. An artisanal co-distillation of Bergamot, Muguet de Mai with Lemon Primofiore, Italian Mandarin, Egyptian Jasmine, Rose Centifolia, Ambrox and Oak Moss. The new collection includes a 1.7oz and 3.4oz Parfum as well as an ultra-conditioning Body Cream.    

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Jasmine Sanders stars in VINCE CAMUTO Illuminare Fragrance Campaign

Renowned lifestyle brand, Vince Camuto, and leading global beauty company Parlux LTD, debuted the brand’s latest fragrance concept, Illuminare, last week at an event hosted at the Standard Hotel in NYC hosted by Lori Singer, President at Parlux Fragrances, along with beauty influencer, Jasmine Sanders, @Golden_Barbie. This captivating scent is designed to reveal the hidden complexities, strength, and illuminating glow women possess. The Illuminare ad campaign, starring beauty influencer Jasmine Sanders, face of the Vince Camuto brand, was shot by acclaimed photographer James Macari. Jasmine captures the essence of the

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Since its launch in 2009, Lancôme Advanced Génifique has led the way in cutting-edge innovation and pioneering science, to deliver skincare like no other. Across the world, millions of women have turned to Advanced Génifique serum for its breakthrough formulation – a product born of more than 197 formulation trials, that has been tested on 4,000 women1. Renowned for its efficacy and ability to activate 10 signs of youth, it has received over 170 awards, 10,000 5-star reviews and 97% of women who use it would recommend it to others. It

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COVERGIRL’S New Exhibitionist Mascara and Lash Primer

Last year, COVER GIRL’s Exhibitionist Mascara launched to rave reviews. Now, the most EXTRA mascara get even more extra by adding color and more volume. The NEW Exhibitionist Mascara Primer preps, thickens, and lengthens lashes with ingredients like Biotin, Maracuja and Argan oil. The NEW Exhibitionist Mascara in True Blue is perfect to make blue and brown eyes pop and give anyone a subtle pop of color to their everyday look. COVERGIRL’s top selling new mascara, Exhibitionist, is delivering on the latest trends by launching two new shades, as well

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Are Apps the Way to Go for Beauty Influencers?

Nearly a billion people use Instagram every month –more than 500 million daily. However, with all the recent changes, influencers are discovering that in spite of its popularity, Instagram has severe limitations for those seeking to build and connect with an audience. This is why beauty influencers like Paris Hilton, Alessandra Ambrosio, Amber Rose and Abigail Ratchford are turning to personally owned platforms (POPs). A POP is an app created by companies like Disciple and escapex that “allows influencers to share their content, own their data, control their monetization, and provide

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This week, Beauty Made in Italy and the Italian Beauty Council (IBC) hosted their first panel discussion of the year on Italian Beauty 360: From Concept to Consumer at the Italian Trade Commission in New York City. Welcome remarks were given by Italian Trade Commissioner in New York, Maurizio Forte. The discussion was moderated by Liz Ritter, Executive Editor from NewBeauty and featured panelists Fabio Berchi, CEO of SiFarma & Cosmetica Italia Board Member in charge of Internationalization, Ian Ginsberg, President of CO Bigelow Apothecaries & Bigelow Trading Ltd., Mary Ann

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