Olive Young is South Korea’s premier health and beauty retail chain—essentially the K-beauty equivalent of Sephora or Ulta, combined with a modern pharmacy vibe. Owned by the CJ Group conglomerate, it launched in 1999 as South Korea’s first health and beauty drugstore. Today, it commands over 70% of the domestic market share with more than 1,300 physical stores across the country. Why It’s Significant K-Beauty Trendsetter: Olive Young acts as the ultimate launchpad for Korean skincare and cosmetics brands.Breaking onto Olive Young’s best-seller charts often dictates global K-beauty trends




