“Adut is one of fashion’s biggest and most influential stars,” said Stéphane de La Faverie, Group President, The Estée Lauder Companies & Global Brand President, Estée Lauder and AERIN. “We believe her incredible story, personality and beauty will help us continue to inspire and connect with our consumers and establish her as a beauty icon of her generation.”

“To be part of the Estée Lauder family is a dream come true,” said Akech. “Estée Lauder has such an amazing heritage, and the story of Mrs. Estée Lauder continues to be an inspiration to women around the world. Like her, I hope to inspire girls everywhere to never give up on following their dreams.”

Akech is currently one of the fashion industry’s most in-demand talents, winner of the coveted Model of the Year honor at The Fashion Awards in 2019 and included on the 2019 TIME100 Next list.

Born during a journey to Kakuma refugee camp in Kenya, South Sudanese native Adut spent her earliest days as a refugee. Adut and her family eventually emigrated to Adelaide, Australia, where she joined a local modeling agency as a student. In 2016, she was cast as a global exclusive for Anthony Vaccarello’s debut Yves Saint Laurent show. Since then, she has become the muse of renowned designers such as Valentino’s Pierpaolo Piccioli and Chanel’s late Karl Lagerfeld, and has walked for Alexander McQueen, Calvin Klein, Miu Miu, Prada, and more.

Adut has shot campaigns for Bottega Veneta, Chanel, Fendi, Givenchy, Marc Jacobs, Moschino, Saint Laurent, Valentino, and Versace, among others. She has also appeared on the covers and in editorials for American Vogue, British Vogue, Italian Vogue, Vogue Australia, Japanese Vogue, Vogue Paris, Vogue Korea, i-D, and more, working with legendary photographers such as Steven Meisel, Inez & Vinoodh, Tyler Mitchell, and Tim Walker. She is represented by The Society Management New York.

Outside of her career in fashion, Adut has recently begun working with the United Nations High Commissioner for Refugees (UNHCR) to promote causes that support refugees around the world. She hopes that her own story can serve as inspiration for many to become more invested in alleviating the plight of refugees.

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The two fragrances have been or are being showcased in a number of airports, such as Rome, London, Istanbul and Dubai, on pop-up stands featuring the brand’s noticeable, eye-catching colors, and very premium codes that echo haute couture.

The Valentino’s logo stands out in huge letters on the pop-up stores attracting the attention of all the passengers walking by.

Valentino Beauty celebrates Roma, as it exists in the mind, the city where elegance has always intertwined with modernity,

Born in Roma for women is a haute couture floriental made of three Jasmine flowers selected among the best varieties in the world, blended with Vanilla Bourbon, twisted with a cool facet made of Pink Pepper and a Woody overdose, which makes this new scent a very modern feminine fragrance.

Born in Roma for men  is an aromatic woody vetiver reignited in the mineral coolness of salt. Born in a blend violet leaves absolute and smoked vetiver. Classic until the minerality infuses, the spice of ginger, the mineral salt, the radiance of a modern woody note.

For Valentino, Beauty is an open playground where everyday is a self-celebration.

The print campaign featuring Adut Akech and Anwar Adid, conceived by Pierpaolo Piccioli, with the art Direction of BETC Luxe, was shot by the talented duet Inez and Vinoodh who managed to capture the mystery and romanticism of our couple that can’t just be just defined by a love story.

The film directed by Harmony Korine is shown on the screens displayed on various pop-up stands,

Valentino Beauty will be rolled out to more airports in the coming weeks. 

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