We reached out to Luxe Brands and here’s what they told us…

Grammy winner Ariana Grande, has bottled the brilliance of her anthem “thank u next” into the ultimate fragrance, THANK U, NEXT. This highly anticipated fragrance, in partnership with LUXE Brands, will launch exclusively on Ulta.com August 18, 2019 and in stores nationwide at Ulta Beauty in the United States and Shoppers Drug Mart in Canada on September 1, 2019.   

The THANK U, NEXT fragrance embodies Grande’s smash hit “thank u, next”, which debuted at number one on the Billboard Hot 100, and at the time, went on to break the record for the most-watched music video with 55 million YouTube views in under 24 hours. “Thank u, next” has become the catch phrase of the year, symbolizing moving on and looking up; taking control in a positive and self-affirming way, always with a sense of humor.

Coming off the exciting win of the 2019 Fragrance Foundation’s Fragrance of the Year Award (Women’s Popular) for Cloud in June, Grande understood the importance of building a strong platform for her next brand and was the visionary behind extending the “thank u, next” franchise into fragrance. The THANK U, NEXT brand has a sexy playfulness and sensibility that is empowering for her fans around the world.

“For the THANK U, NEXT fragrance campaign, Grande and LUXE Brands again partnered with Hannah Lux Davis to seamlessly weave Grande’s newest fragrance creation into the “thank u, next” world,” explains Noreen Dodge, Chief Marketing Officer of LUXE Brands. “Ariana’s creative vision for THANK U, NEXT perfectly communicates the combination of sexiness and sweetness, while cleverly conveying the details of Ariana’s latest fragrance in a fresh, modern way that is both authentic to Ari and unique to the category.”

Says Grande, “I wanted to make a fragrance that smells related to my first fragrance, Ari, but more summery, so I revisited Ari’s fruity pear and raspberry notes and changed it up by adding some coconut. I was inspired to design a bottle that represented the message of my song “thank u next” – the emergence of the perfume from the broken heart represents moving forward from a challenging chapter.”

Crafted by Robertet’s Jerome Epinette, the perfumer and artisan behind Byredo and Atelier Cologne, Jerome was inspired to develop a new olfactive territory with the THANK U, NEXT fragrance. A creation that disrupts the gourmand space by layering beautiful florals and a textured musk for a more transparent, but still addictive signature to the fragrance.

“Each of Ariana’s fragrances surpasses the last and THANK U, NEXT will be no exception. The scent, packaging and campaign are all a perfect representation of Ariana’s globally embraced message,” says Tony Bajaj, Chief Executive Officer of LUXE Brands. “It is remarkable how Ariana connects with her fans and shares her incredible passion through everything she does. We are honored to again be partnering with such a groundbreaking artist and look forward to continued success with the launch of THANK U NEXT fragrance.”

“Building on the global appeal and success of Ariana Grande, we have strategically grown the international footprint of her fragrance franchise. Our success is in partnership with LUXE Brands and our key retail partners Boots and Superdrug in the UK and exclusively with Douglas in over twelve countries,” adds Dilesh Mehta, Chief Executive Officer of Designer Parfums.

THE FRAGRANCE:

Top: White Pear, Wild Raspberry

Heart: Crème De Coconut, Pink Rose Petals

Dry Down: Macaroon Sugar, Velvet Musk

THE PRODUCT

Eau de Parfum Spray, 3.4 FL OZ/100 mL                        $62.00

Eau de Parfum Spray, 1.7 FL OZ/50 mL                          $52.00

Eau de Parfum Spray, 1.0 FL OZ/30 mL                          $42.00

All prices are manufacturer’s suggested retail prices in US dollars.

The post Ariana Grande launches Thank U, Next fragrance at Ulta Beauty appeared first on The Beauty Influencers.

Ariana Grande  is unveiling a breakthrough new fragrance concept adding to her award-winning, successful franchise. In partnership with LUXE Brands, Grande is releasing her newest fragrance, Ariana Grande CLOUD, this fall 2018, exclusively at Ulta Beauty in the US and Shoppers Drug Mart in Canada.  

“I love clouds, and I love this new fragrance. It is my favorite one yet!” exclaims Grande.

Ariana Grande is one of the most influential and successful performers of our time. Her latest single, No Tears Left To Cry, debuted at #1 on iTunes in 88 countries worldwide making her the first artist in music history to see the lead single from her first four albums debut in the Top 10 on Billboard Hot 100. To date, this single marks Ariana’s most successful debut leading up to her highly-anticipated fourth album, Sweetener, and now her newest fragrance, Ariana Grande CLOUD. 

Grande’s success in the beauty industry has soared to new heights. The songstress’s fragrance franchise has been touted as one of the most successful celebrity fragrances in recent years. In 2017, the Ariana Grande fragrance brand boasted upwards of $150 Million in sales since launch.

Joel Ronkin, CEO of LUXE Brands states, “Each of Ariana’s fragrances continues to surpass expectations, simply defying the trajectory of celebrity fragrances. This is a true testament to her ability to connect with her fans and her incredible passion to deliver a superior fragrance for them. We are incredibly honored to partner once again with such an influential and aspirational artist and look forward to continued success with the launch of CLOUD.”  

Ariana Grande CLOUD is a joyful, new creation inspired by optimism and hope. This dreamy new bottle design stands apart from her existing fragrance franchise. The uplifting and addictive new scent imbues a thoughtful, artistic expression of positivity and happiness from Ariana to her fans.

THE FRAGRANCE

Ariana Grande CLOUD opens with a dreamy top blend of alluring lavender blossom, forbidden juicy pear and mouthwatering bergamot. The heart features a whipped touch of crème de coconut, indulgent praline and exotic, vanilla orchid. Sensual musks and creamy woods fade out for a cashmere-like feeling that seduces the senses.

TOP NOTES

Lavender Blossom

Juicy Pear 

Bergamot 

HEART

Crème de Coconut

Praline 

Vanilla Orchid 

 DRY DOWN

Sensual Musks 

Creamy Woods

THE BOTTLEDESIGN 

The Ariana Grande CLOUD bottle was designed by Joshua English and his team at PowerShovel, and was inspired by a natural cloud and all the optimism and youthful spirit brought from looking up at the sky juxtaposed with what the cloud means in the current digital age. The sleek modern bottle with subtle blue glow rests in a soft, animated white, puffy cloud base. An uplifting moment, resting on a cloud looking to a bright future on the horizon. The iconic bottle is ultimately wrapped in a holographic pixel carton, a nod to the digital world that connects all of us.

 (All prices are manufacturer’s suggested retail prices in US dollars.)

 Available fall 2018 at Ulta Beauty in the US, Shoppers Drug Mart in Canada and on ArianaGrande.com. The brand will roll out to additional prestige retailers late fall.

Photo of Ariana Grande is an upside down repost from her Instagram @arianagrande

Pre-order her new album @sweetner on @applemusic

The post Ariana Grande Cloud to launch at Ulta this fall in partnership with Luxe Brands appeared first on The Beauty Influencers.