Salad will replace Felix Frowein, a member of the Perfumery & Beauty Executive Leadership Team, who will be leaving the company by June 30th, 2024 at his own request.

Frowein has been with dsm-firmenich in various global and international leadership positions for almost25 years. He joined the Perfumery team of Firmenich in 1999, starting in Fine Fragrance Marketing in New York, USA before moving to Body Care Fragrance Evaluation in Geneva a year later. Since 2001, he has successfully held various commercial leadership positions in Consumer Fragrances, from the US to Europe, to Asia and North Africa & the Middle East. Since 2019, he has led global Consumer Fragrances, overseeing all commercial aspects, fragrance creation and development, marketing, and consumer research.

Emmanuel Butstraen, President of Perfumery & Beauty, stated: “Felix is a highly valued person, a talented leader and has played a significant role in shaping the success of our company. I would like to thank him for his outstanding leadership under which Consumer Fragrances delivered excellent results. He has a great track record in his assignments, a true growth mindset, a strong drive for digital transformation. While we regret his departure, we wish him all the very best for his future.”

Felix Frowein said: “It was an enormous privilege to work at dsm-firmenich for so many years and lead global Consumer Fragrances into a new era. I am truly proud that together with our customers and an outstanding team, we accelerated innovation and delivered great results. Our buy-and-build strategy to win with small to mid-size customers while pioneering digital platforms is transforming the industry. Now is the right time for me to take the next step and seize new opportunities. I would like to express my gratitude to dsm-firmenich and wish everyone the very best for a successful future.”

dsm-firmenich will have two leadership roles in the future to cover Frowein’s responsibilities: one accountable for our Global Consumer Brands customers and another for our Regional Consumer Brands customers. They will announce our new leader for Global Consumer Brands, by mid-March. Felix, Jun and their new Global Consumer Brands Leader will work closely together in the coming months, as needed, to ensure a smooth handover of responsibilities.

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“Levenza joins Firmenich with a strong understanding of local market dynamics, drawing from her extensive international experience and deep knowledge of the Asian market,” said Felix Frowein, Senior Vice President, Global Consumer Fragrances, Firmenich. “Witha strong network encompassing leading manufacturing companies in Personal and Home Care, as well as local customers, we are confident in Levenza’s leadership to spearhead our business in the region.”

Toh replaces Rajan Arul, who is retiring from Firmenich after 33 years with the organization. Arul first joined Firmenich Singapore in 1988 and worked in Mumbai, Geneva and London during his career. He returned to Singapore in 2012, when he was appointed Vice President for Perfumery Asia, adding the role of General Manager of Firmenich Singapore to his scope in 2015. Arul relished coming full circle to where the journey started for him and has mentored numerous talents in the Firmenich regional headquarters. He also championed the pioneering recruitment and integration of visually impaired sensory panelists at Firmenich in Singapore.

“I would like to extend my gratitude to Rajan for the exemplary leadership he has shown throughout his career, playing an instrumental role in transforming the business and grooming talents within the region over the past decade. His legacy will remain a strong inspiration for both business and colleagues as we continue to push boundaries in a world of transformation,” added Frowein.

Toh joins Firmenich from Global Amines Company, a joint venture between Clariant and Wilmar, where she held the position of General Manager APAC, leading sales, marketing, business development, technical, R&D and manufacturing. Prior to that, she worked at Clariant, BASF and Royal Dutch Shell in various commercial roles. Toh holds a BA with Honors in Chemical Engineering from the National University of Singapore and a dual Executive MBA from Tsinghua SEM and INSEAD. She is Singaporean and has lived in Malaysia, Hong Kong and Germany. She speaks English and Mandarin, as well as Malay and Cantonese. Toh will report to Frowein.

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