With Lilybelle®, Symrise is expanding its portfolio of special fragrance ingredients to include a sustainable, readily biodegradable fragrance ingredient. It emphasizes the flowery scent of lily of the valley in perfumes, providing ozonic green facets and lightly aqueous transparent accents.. All in all, Lilybelle® brings freshness and a certain lightness to fragrance creations. The scent of lily of the valley flowers has long played an important role in perfumery and is considered timeless due to its transparency, freshness and naturalness. It is used particularly often in men’s fragrances in combination with citrus notes.

“With Lilybelle®, we have once again demonstrated our innovative strength,” says Susanne Borchert, Senior Marketing Manager at Symrise. “The versatile fragrance offers perfumers novel possibilities for creating fascinating scent compositions.”

Symrise uses byproducts from the orange juice industry

Lilybelle® impresses in two ways due to its scent and its sustainable qualities. In manufacturing it, Symrise uses D-limonene from renewable raw materials, which stems from byproducts of orange juice production. This means 83 percent of Lilybelle® comes from renewable sources, and it is readily biodegradable.

“We have integrated sustainability as a major component of our corporate strategy,” says Borchert. “With its high proportion of renewable raw materials, Lilybelle® provides an excellent example of the application of the 12 Principles of Green Chemistry. The increasing consumer demand for products that are manufactured in an environmentally friendly manner shows that we are on the right path.

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