Shop It Fest launched its first ever NYC pop-up experience in partnership with The Chi Group –a global branding and immersive marketing agency humanizing brands, founded by Connie Chi. Shop It Fest is the place where brands that inspire meet influencers who aspire. The event was housed in the heart of Tribeca at On The Fringe NYC, an eclectic full-service pop-up space where brands such as DuCalm, By Minnie Park, Garrison Redd Project, and Heartfelt catering shared inspiring moments with influencers and media. International celebrity supermodel and lifestyle influencer, Sergio Delavicci also made a guest appearance to kick off the evening, stating that, “the brands were all creating innovative and beneficial products that are changing the way we see everyday products.”  

MUA David Melnik of Beauty& Melnik @beauty_and_melnik popped-by to check it out…

Photo credits: Stephen Markacs and David Melnik

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