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• Coty to receive approximately $400 million in consideration for the early termination plus sale of sufficient Gucci Beauty inventory to support the transition
• Coty to continue operating Gucci Beauty through at least June 30, 2027
• Proceeds expected to support debt paydown, reinvestment in Coty’s core prestige fragrance and beauty brands, and optimization of organizational set-up

Coty Inc. has announced it has entered into an agreement to transition the Gucci Beauty license back to Kering for a consideration of approximately $400 million. Under the terms of the agreement, Coty will continue to operate the Gucci Beauty brand through at least June 30, 2027, ending the license approximately one year ahead of the original license term.

Markus Strobel, Executive Chairman and Interim CEO of Coty, said: “This agreement delivers a favorable outcome to conclude the Gucci Beauty license, enabling Coty to redeploy capital and focus on our priority brands. It recognizes the substantial value created in Gucci Beauty under our stewardship and enhances our financial flexibility.”

As part of the agreement, Coty received $250 million in cash at signing and will receive an additional $150 million no later than September 30, 2027, of which up to $30 million is contingent on certain criteria. Coty has also agreed to sell to Kering an amount of Gucci Beauty inventory sufficient to support the transition. Coty estimates cash taxes of approximately $30 million in connection with this transaction.

The transaction proceeds will be used to support debt reduction, investment in its core prestige fragrance and beauty portfolio, and organizational optimization to reflect the new scope of the business.

Coty acquired the Gucci Beauty license in 2016, and has grown the business into a world-class fragrance and beauty operation with market-leading innovation and internationally recognized campaigns. Since 2019, Coty has grown Gucci Beauty revenues by more than 60%, underpinned by enduring global franchises including Gucci Flora, Bloom, Guilty, and Alchemist Garden.

In connection with the transaction, Coty and Kering have agreed to a mutual resolution of all pending litigation and related claims concerning the Gucci Beauty license, allowing the parties to focus on an orderly transition and their respective future strategic priorities.

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Marie Salamagne and Frank Voelkl, to the prestigious rank of Master Perfumers. These

appointments, the first announced in Fine Fragrance since 2016, underscore the rarity and

highly selective nature of this distinction within dsm-firmenich.

Recognition at the Highest Level of Perfumery

The title of Master Perfumer is reserved for a select group of fragrance creators whose careers,

perseverance, character and impact have profoundly shaped contemporary perfumery. An

exceptional distinction, it represents the culmination of years of dedication, discipline and

creative excellence at the highest level.

Within a fragrance house, a Master Perfumer plays a pivotal role: serving as a guardian of

olfactive excellence, a master of the ingredient palette that they continuously explore, enrich

and reinvent, a key driver of innovation at the intersection of science and creativity, and a

mentor committed to nurturing and inspiring future generations of perfumers.

“We are especially proud to see Marie Salamagne and Frank Voelkl join the ranks of our Master

Perfumers. Being named a Master Perfumer at dsm-firmenich is a rare distinction that

recognizes exceptional talents whose creations combine artistic excellence with commercial

success, generating some of the industry’s most significant fragrance achievements for brands

around the world,” said Emmanuel Butstraen, President Perfumery & Beauty, dsm-

firmenich.

“Marie and Frank truly embody what it means to be a Master Perfumer today: exceptional

creativity, a deep mastery of our ingredient palette and a rare ability to advance the art of

1/4perfumery through a vision that is both bold and innovative,” added Jonathan Simon,

President Global Fine Fragrance, dsm-firmenich.

A Circle of Excellence

With these appointments, Marie Salamagne and Frank Voelkl join dsm-firmenich’s Fine

Fragrance Master Perfumers: Alberto Morillas, Olivier Cresp, Honorine Blanc and Nathalie

Lorson. Together, they embody a demanding, contemporary and resolutely innovative vision of

perfumery, where creative excellence, mastery of raw materials and a pioneering spirit come

together to shape the future of the craft.

Marie Salamagne: The Pursuit of Harmony and Emotion

A perfumer with a unique sensibility, Marie Salamagne developed an instinctive relationship

with scent from an early age. Born and raised in Paris in a family of physicians, she first pursued

medical studies before turning to chemistry. Discovering ISIPCA proved to be a revelation and

led her to fully embrace perfumery.

She began her career at a Grasse fragrance house, working closely with natural raw materials,

before joining dsm-firmenich in 2001, where she trained under some of the industry’s most

respected figures, including Olivier Cresp.

Marked by perseverance, high standards and an unwavering passion for the craft, her journey

has led her to create fragrances that are both universal and deeply distinctive, resonating with

a global audience while leaving an immediately recognizable olfactive signature.

Among her most iconic creations are Aqua Allegoria Mandarine Basilic (Guerlain), Beach Walk

and By the Fireplace (Maison Margiela), Histoire d’Orangers (L’Artisan Parfumeur), Black Opium

and Muse (Yves Saint Laurent), Soie Malaquais (Dries Van Noten), Fame (rabanne), Orange

Marmalade (Jo Malone London), I Want Choo Le Parfum (Jimmy Choo), Flora Gorgeous Orchid

(Gucci), Polo 67 (Ralph Lauren), and the recent blockbuster Paradigme (Prada). Marie has also

built long-standing partnerships with iconic designer brands such as Azzedine Alaïa, Issey

Miyake, and Kenzo.

Through her creations, Marie Salamagne champions a perfumery of emotion and conviction,

where technical mastery serves a deeply human vision: creating fragrances that accompany

life’s moments with humility, excellence and a constant spirit of reinvention.

Frank Voelkl: A Journey of Passion and Purpose

Born in Germany, Frank Voelkl developed an olfactive sensibility shaped by contrasts from an

early age: the raw scents of nature from his childhood and the elegance of the perfumes worn

2/4by his mother. His adolescence in Paris marked a decisive turning point, awakening his vocation

for perfumery.

After studying chemistry, he attended ISIPCA before beginning his career in Germany and

later continued his journey in New York. His encounter with Maurice Roucel played a defining

role in his training, guiding him toward more streamlined and assertive compositions.

Based in the United States for the past 30 years, he has developed an international signature

influenced by his multicultural background and his ability to transform intuition into global

success.

Among his most celebrated creations are Gucci Bamboo (Gucci), Tuscan Leather Intense (Tom

Ford), You, You Rêve and You Doux (Glossier), Velvet Amber Sun (Dolce&Gabbana), Eternity

Aromatic Essence for Men (Calvin Klein), Zephirine (Liberty LBTY), Mood Ring and Father

Figure (Phlur), and Casa Blanca (House of BŌ), for leading American niche fragrance brands. His

celebrity fragrance portfolio has further expanded his reach, with creations for Billie Eilish,

Ariana Grande, Justin Bieber and, more recently, Dwayne Johnson (“The Rock”) for

his Papatui brand. His long-standing collaboration with the iconic slow perfumery house Le

Labo has resulted in nearly twenty globally recognized fragrances, including the cult

classic Santal 33, alongside Thé Noir 29, Thé Matcha 26, Baie 19 and Violette 30.

Committed to knowledge-sharing, he embodies a vision of the profession guided by integrity

and generosity, where creation exists in continuity with heritage, innovation and mentorship.

A Celebration of Creativity

Through these appointments, dsm-firmenich reaffirms its ambition to elevate the art of

fragrance creation through signature perfumes that leave a lasting impression on consumers

around the world.

These appointments will be celebrated during a ceremony taking place in September 2026, in

Paris, bringing together the perfumery community and dsm-firmenich partners to honor their

careers and exceptional contributions to the craft.

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While 65% of beauty buyers already use longevity-supporting products, 58% don’t grant beauty a role in longevity. The longevity consumer isn’t coming. They’re here.

Students from the Fashion Institute of Technology’s (FIT) master’s degree program in Cosmetics and Fragrance Marketing and Management (CFMM), known as the “Beauty Industry’s Think Tank,” unveiled global insights on “The Longevity of Beauty,” a research study from its 2026 capstone initiative focused on three areas: the longevity consumer, the science of longevity, and the business of longevity. Sponsored by Coty, the research was presented at the college, along with an awards ceremony for graduates and a reception for industry professionals. The findings, delivered to an audience of more than 700 industry executives from leading global beauty brands, draw on three independent online surveys of 1,654 U.S. Beauty consumers, collectively the “Longevity in Beauty Consumer Research Study,” conducted in May 2026 as part of FIT’s CFMM program.

“I always enjoy digging into the students’ original primary quantitative consumer research, and their aggregated findings and insights are eye-opening,” said Dr. Brooke Carlson, interim dean, School of Graduate Studies. “While beauty industry professionals will gain a deeper understanding of consumers’ feelings about longevity as it relates to brands, product claims, and marketing, the findings transcend the consumer by delving into the roles of science and the business of longevity. For me, this research is a wake-up call for any business—not just beauty—to take action or be left behind.”

“On this, the occasion of the 25th anniversary of CFMM’s capstone research, we have chosen a topic with universal appeal to businesses, brands, and consumers alike,” said Professor Stephan Kanlian, chair, CFMM, School of Graduate Studies. “This group of global professionals has embraced the opportunity to perform field research in five global markets during their graduate study and to conduct original consumer research for a nuanced understanding of the problems facing today’s business leaders.”

Part One: The Longevity Consumer

Redefining Beauty in an Era of Uncertainty

Driven by economic instability, information overload, and optimization culture, beauty consumers are trading aspirational shopping for data-backed biological investments. As longevity becomes a defining priority, the research examined how four macro forces—uncertainty, the erosion of the American Dream, cognitive fatigue, and optimization—are reshaping purchasing behaviors. Key findings include:

• Beauty is the most-protected discretionary spend. Only 33% cut beauty in a stressed economy—versus 55% dining out, 48% clothing, 45% travel. Beauty is cut at barely half the rate of restaurants.
• The “lipstick effect” is real and additive. Of the 26% who buy beauty “pick-me-ups” under economic stress, only 16% are also cutting their beauty budget. For the other 84%, the splurges are new spend on top of normal beauty—not traded-down spend.
• The market runs on cognitive overload. While 85% feel overwhelmed shopping for beauty, one in five (21%) experience that anxiety every single time. The leading cause, named by 50%, is too many new products. The launch-volume strategy is backfiring.

The full Consumer Survey Fact Sheet is available online.

Opportunity: The question is no longer what beauty can offer aesthetically, but rather how brands can meaningfully support consumers’ pursuit of longevity, well-being, and a more sustainable life experience. As shoppers become more intentional and emotionally selective, the brands best positioned for growth will be those that deliver credibility, functional value, and intentional moments that improve everyday life.

Part Two: The Science of Longevity

Shifting from Products to Systems for 100-Year Thinking

The beauty industry is undergoing a major structural transformation as longevity reshapes how consumers define aging and wellness, shifting priorities toward measurable vitality. Because research suggests that nearly 80% of aging is influenced by modifiable lifestyle factors, consumers are demanding more than marketing claims. The graduates’ research exposed a critical credibility gap between how science measures aging and how beauty has historically marketed it. Finally, a structural misalignment outlines how true longevity innovation requires long-term clinical research, while the beauty industry still largely operates on short-term product cycles and trend-driven launches. Key findings include:

• Brands fumble the one job that matters. A total of 56% say beauty brands explain the science of aging unclearly or not at all; just 12% feel it is explained “very clearly.” Explanation, not product, is the gap.
• The biology is slow—the consumer isn’t. Data shows 42% of consumers polled expect visible results within a month, faster than healthy-aging biology typically delivers. Set honest time-to-result expectations or lose believers by week four.
• Science jargon is eroding trust. Only 14% say terms like NAD+, exosomes, and epigenetics make a product feel credible; 32% read them as marketing. The lever is translation, not vocabulary.

Opportunity: To remain credible, brands must move beyond “longevity-washing” toward integrated systems capable of delivering measurable health-span outcomes. The future belongs to companies willing to rethink beauty not as a category of aspiration, but rather as a platform that actively supports prevention, recovery, resilience, and long-term vitality. The question is no longer whether beauty can participate in longevity, but where it can do so credibly.

The full Science Survey Fact Sheet is available online.

Part Three: The Business of Longevity

Trust, Desire, and the Three Levers of Durable Brands

A crowded marketplace with intensifying competition is creating unprecedented pressure on brands, making typical strategies insufficient to ensure the sustained survival of a business. Following six months of global research, the CFMM cohort identified two fundamental anchors for modern brand durability and long-term success: trust and desire. The data confirms the impact:

• Proof alone within an oversaturated market of high-performing products will not be enough to stand out: 40% love a brand for “proof it works,” but nearly 90% name ritual, learning, people, or identity as a main point of authority.

• Discovery is a long game, not a one-off campaign: 40% first heard about their favorite brand from a friend or family member, as opposed to approximately 6% from an influencer. Brand-led discovery remains relevant, as 27% of shoppers cite brand marketing and in-store placement as first point of contact.
• Unincentivized human opinion remains the most trusted driver of purchase: While 55% rely on their closest circle of peers and small online communities (Reddit, Discord, etc.) for trusted product opinions, only 2% turn to AI platforms like ChatGPT for reviews before purchasing a product.

Opportunity: The competitive advantage no longer belongs to the brand that spends the most; it belongs to the one that connects most deeply with its audience. Brands must commit to participating authentically in peer spaces, integrating cultural layers so visible moments reinforce daily rituals and foundational credibility, and designing experiences where consumers become protagonists. This framework is not optional for longevity: It is the only structure that compounds trust and desire at scale.

The full Business Survey Fact Sheet is available online.

Infographics are also available online for the Longevity Consumer, the Business of Longevity, and the Science of Longevity.

About FIT and the Cosmetics and Fragrance Marketing and Management MPS
The Fashion Institute of Technology (FIT), a part of the State University of New York, has been an internationally recognized leader in career education in design, fashion, business, and technology for more than 75 years. The college offers nearly 50 majors and grants AAS, BFA, BS, MA, MFA, and MPS degrees, preparing students for professional success and leadership in the creative economy. The FIT Master of Professional Studies (MPS) in Cosmetics and Fragrance Marketing and Management (CFMM) program, one of seven advanced degree programs in FIT’s School of Graduate Studies, was developed in collaboration with industry as a leadership development program for outstanding midcareer executives. Global luxury firms, including Chanel, Estée Lauder, LVMH, and Shiseido, and global consumer packaged goods companies, including Coty, L’Oréal, and Unilever, nominate talented emerging executives to participate in the two-year program. The CFMM program has become the beauty industry’s recognized think tank, producing high-level research presented to industry executives and organizations, and at specialized panels, symposia, and forums in both academia and industry. In 2024, the college launched the Beauty Center at FIT, academia’s first consumer and business research facility focused on the dynamic beauty sector. For more information on the program, visit fitnyc.edu/cfmm. For more information on FIT, visit fitnyc.edu.

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There’s a side of Montauk that exists long after summer ends, one that’s quieter, moodier, and effortlessly cool. That atmosphere became the foundation for Montauk Man, the new fragrance house created by Andrew Rose after spending a winter on the edge of Long Island. Launching this month, the Eau de Parfum collection captures the feeling of intimate nights, ocean air, and understated luxury through scent.

Working alongside master perfumers Rodrigo Flores-Roux and Antoine Maisondieu of Givaudan, Rose developed four distinctive scents that feel refined, sensual, and deeply personal. From fresh and rich to dark and gourmand, each fragrance is designed with layered complexity and exceptional ingredients that linger beautifully on the skin. Montauk Man is modern masculinity bottled; confident, relaxed, and impossible to forget.

All scents share a common foundation: attention to balance, exceptional materials, and layered complexity. Together, they create a scent wardrobe for all occasions, seasons, and moods, to encapsulate the moments and the memories they’ll become.

Montauk Man Collection

Rough Riders

On the furthest stretch of land, a rugged spirit remains. Rough Riders echoes the heart and bravery of storied Americana. Named after Teddy Roosevelt’s Rough Riders, this fragrance echoes the cavalry’s journey from Cuba as they sought haven in Montauk after the Spanish-American War. Bright pineapple, dark tobacco, and warm sandalwood create a scent of subtle strength and enduring spirit.

SRP: 90ML, $350

Twice Light

A double illumination of sky and sea, reflecting forces meet. Twice Light reveals nature’s divine expression and infinite glow. Bright and inviting, this fragrance blends bergamot, neroli, and orange flower into an airy harmony.

SRP: 90ML, $350

North Bar

On the northern edge of the coast, swells rise and fold with an unstoppable force. North Bar frames the sand and stone, with every crashing wave renewing the pull to go out again. North Bar is named for a hidden surf spot on the northern edge of the isle, not on any map and only for those who know. Saffron creates a luminous edge, while black leather and dark oud give this fragrance a profound, woody depth.

SRP: 90ML, $350

Amber Boom

Light and shadow blend, as dusk descends. Amber Boom ignites the spark from within, radiating with the afterglow of a golden haze. Capturing this fleeting luminescence, Amber Boom creates a seductive depth with notes of black cherry, rose, and tonka.

SRP: 90ML, $350

The Visionaries behind Montauk Man

Andrew Rose

Andrew Rose grew up spending his summers on the eastern end of Long Island, returning each year to a landscape that felt expansive and formative.

He learned to drive on Old Montauk Highway, worked seasons out east, and came to experience the region beyond its summer façade. As a teenager, he began collecting fragrances, drawn to their ability to hold memory, evolve over time, and preserve emotion in a way language often cannot. That early fascination became a lifelong pursuit.

After spending a winter living in Montauk and experiencing it at its most raw and quiet, Rose created Montauk Man to translate the intensity of the place into fragrance, capturing its contrast of solitude, beauty, and edge.

Rodrigo Flores-Roux

Rodrigo Flores-Roux is a Senior Perfumer and Vice President of Fragrance Creation at Givaudan. Trained at ISIPCA in Versailles, he has created modern icons for Tom Ford, Clinique, John Varvatos, Dolce & Gabbana, and Calvin Klein, earning multiple FiFi Awards and induction into the Fragrance Foundation Hall of Fame. Known for his clarity, sensuality, and architectural balance, Rodrigo developed North Bar, Amber Boom, and Twice Light for Montauk Man. Working closely with founder Andrew Rose through immersive time in Montauk, he translated the brand’s vision into compositions that are refined, expressive, and enduring.

Antoine Maisondieu

Antoine Maisondieu is a Senior Perfumer at Givaudan, trained at the Roure perfumery school in France. His portfolio includes acclaimed fragrances for Giorgio Armani, Tom Ford, Prada, and Burberry, and he is widely respected for his mastery of natural materials and modern structure.
After spending immersive time in Montauk with Andrew and his family, Antoine composed Rough Riders—a fragrance defined by depth, character, and quiet strength. His work brings dimension and gravitas to the Montauk Man collection.

The Montauk Man debut collection is officially available HERE and in-store at Violet Grey East Hampton and Wyld Blue Montauk.

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After being diagnosed with Type-1 Diabetes at age 11 and struggling with health-related issues throughout the years, Kimberly finally found great relief in acupuncture 5 years ago after receiving treatment from Gabriel Sher, now ORA’s Director of Acupuncture. The concept of ORA was conceived during her time at Harvard Business School.

Since 2020, ORA Method has been a tranquil retreat in NYC, upholding and honoring the ancient practice of acupuncture. They offer a spa-like environment that nurtures healing and rejuvenation, while allowing guests to connect with the deep, restorative powers of age-old practices, thoughtfully integrated into the rhythm of modern life.

Where Traditional Beauty Rituals Meet Advanced Technology

The ORA Method LED Gua Sha combines traditional Gua Sha techniques with modern LED and infrared technology. It’s the ultimate skincare upgrade with red light and infrared therapy, plus soothing vibration designed to sculpt, lift, and brighten the complexion. With a single touch of a button, each 10-minute activating treatment works to reduce fine lines and wrinkles through science-backed innovation. Easy to clean and effortlessly rechargeable, it’s the perfect addition to elevate your at-home beauty ritual.

Your new favorite daily ritual. Powered by Red + Infrared Light Therapy and gentle therapeutic vibration, this device features four intentionally designed edges to optimize sculpting, tension release, and glow.

ORA Method LED Gua Sha + Vital Hydrant Toning Gel Bundle. Price $295.00. Available at OraMethod.com

For a smooth, effective ritual, pair your device with the ORA Method Vital Hydrant Toning Gel to create the perfect glide while maximizing light absorption. Together, they deliver immediate brightening and sculpting results, with long-term anti-aging benefits over time. The Vital Hydrant Toning Gel refreshes, hydrates and stimulates dull, tired skin. Aloe vera, chamomile, green tea and sea kelp smooth the skin, while lavender oil calms the senses.

 

Follow @oramethod

 

 

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Julianne Pruett has been appointed SVP Growth Accelerator, Scent division, leading a newly created X-BU department designed to integrate commercial strategy with consumer insights, innovation marketing, and communication. She will report directly to Ricardo OMORI, President, Scent Division.

Ricardo OMORI will take on the role of interim President, Fine Fragrance, in addition to his role as President, Scent Division, ensuring continuity for the business.

Sacha Garel has been appointed VP Sales Europe, Fine Fragrance.

Tarek Anbar has been appointed VP Sales AMEA, Fine Fragrance (Asia, Middle East, Africa) a new region born from the merger of AMET and APAC.

Julie Deschamps has been appointed VP Creation AMEA Fine Fragrance.

Congratulations to Ricardo, Julianne, Sacha, Tarek and Julie on their new roles!

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Dr. Yasemin Jones, Lisa Kesselman, Dr. Brooke Carlson, Mercedes Acosta, Westly Morris, Sudhir Gupta, and Professor Stephan Kanlian.

Hosted by Dr. Brooke Carlson and Stephan Kanlian — FIT’s Dean and Chair of Cosmetics and Fragrance Marketing & Management, respectively, the evening marked a significant new chapter for Facticerie’s mission: to preserve perfume factice bottles as endangered works of art and bring them into the worlds of education, cultural history, design, and fragrance scholarship. On behalf of Facticerie, Mr. Gupta made a generous pledge of $51,000 to the Graduate Student Scholarship Fund at FIT to be fulfilled over the next five years.

The evening centered on the extraordinary journey of Sudhir Gupta, Founder and Curator of Facticerie, that began as one man’s fascination with oversized perfume display bottles and has evolved into a cultural mission to protect an important piece of fragrance history. In an age of digital commerce, these rare objects — once created by the world’s greatest fragrance houses for display, storytelling, and visual seduction — are now disappearing from public view.  They are endangered works of art, cultural artifacts, and objects of memory which Facticerie aims to preserve.

“Perfume factice bottles are endangered works of art,” says Sudhir Gupta, founder of Facticerie. “Our mission is to protect them.”

Also an integral part of the mission is Mercedes Acosta, whose creative direction has helped transform Facticerie from a private collection to a world record breaking phenomena. Through her eye for atmosphere, floral arrangement, design, and sensory storytelling, Acosta has brought warmth, intimacy, and beauty to the museum’s identity. Together, Gupta and Acosta have built not only an archive, but a sanctuary where fragrance, memory, art, and preservation meet.

The evening was also presented through the thoughtful support of Westly Morris, Executive Director at LEBERMUTH, whose belief in Facticerie helped bring the collection and its mission to a wider educational and cultural audience.The FIT presentation represents an important step toward placing factices within a broader educational and cultural conversation. Once seen primarily as retail display objects, these bottles are now being reintroduced as artifacts of luxury design, brand heritage, material culture, and olfactive history. The evening also recognized the importance of collaboration in preserving fragrance heritage. The presentation was held in partnership with LEBERMUTH, the fragrance and flavors house, whose support reflects a shared commitment to olfactive art, memory, and preservation.

Ruth Sutcliffe, Westly Morris, Mary Carroll, and Julie Olson.

For Facticerie, this moment was more than an unveiling, it marked the beginning of a larger movement — one that asks the beauty industry, educators, collectors, museums, and cultural institutions to reconsider what deserves to be protected.

As Facticerie expands its mission, the work of Sudhir Gupta and Mercedes Acosta offers a poetic reminder that some forms of beauty disappear quietly, unless someone chooses to save them. And in this case, that someone was Sudhir Gupta.

Follow @facticerie

Mercedes Acosta, Sudhir Gupta, Emily Dougherty, Lori Singer, Professor Stephan Kanlian, Westly Morris, Florence Bagneris, and Jorgelina Propato.

Ian Ginsburg, Westly Morris, George Ledes , Sudhir Gupta, and Alex Morris.

Rodrigo Flores-Roux, Robin Mason, Professor Stephan Kanlian, Liza Rapay, and Westly Morris.

Bart Schmidt, Sudhir Gupta, Paige Crist, and Jenna Troyli.

Rodrigo Flores-Roux, Jorgelina Propato. and Mark Knitkowski.

Westly Morris, Victor Mane, Carlos Timiraos, George Ledes, and Professor Stephan Kanlian.

Darryl Do and Caroline Fabrigas.

Professor Virginia Bonofiglio, Elana Drell Szyfer, and Andrea Spinella.

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Linda G. Levy, President of The Fragrance Foundation USA said, “Tonight’s ceremony was a magnificent celebration of American fragrance from its artistry to its cultural impact. As the most prestigious event of the fragrance industry, the iconic status of The Fragrance Foundation Awards symbolizes the importance of America’s perfumers, brands, fragrance houses and retailers in the world of fragrance, as well as the diversity within our community,” She added, ”Each of the Award winners to the two special honors of the night – The Hall of Fame and the Lifetime Achievement Perfumer- reflected a unique journey to this stage from a milestone celebration to a perfumer’s extraordinary body of work and the emotional connection created with the consumer.”

Accepting the Hall of Fame Award was Jamie Nordstrom, Chief Merchandising Officer, Nordstrom, Inc. who hared, “Receiving this recognition from The Fragrance Foundation means a lot to us and receiving it in our 125th anniversary year makes it that much more special. This award is really a reflection of the people who have built this business over 125 years. Fragrance has been a meaningful part of our story for many decades, and to be recognized by the industry in this way is something we’re genuinely proud of.”

Upon accepting the Lifetime Achievement Perfumer Award, Honorine Blanc, Master Perfumer, dsm-firmenich, remarked, “I am deeply honored to receive (this award) – especially coming from The Fragrance Foundation in the United States. This recognition reflects a career devoted to passion, creativity and joy.”

The event featured renowned fashion designers, sports figures, supermodels, actors and editors in addition to perfumers, brand founders and industry leaders. Presenters included CMA winner and Grammy Nominated Singer and Songwriter Kelsea Ballerini, Dwyane Wade, Hall of Famer and Global Ambassador for Aramis Intuition, Wes Gordon, Creative Director of Carolina Herrera, Violet Grey founder, Cassandra Grey, Elorea co-founders Wonny Lee and Su min Park, and Cosmopolitan’s Beauty Editor-at-Large, Julee Wilson. TFF’s Red Carpet was hosted by Harper’s Bazaar Beauty Editor, Jenna Rosenstein.

Special guests included designers Francisco Costa, Rebecca Moses and Vera Wang, and renowned photographer Michael Avedon.

TFF Tributes

The ceremony also remembered the legendary Giorgio Armani and Valentino Garavani who both passed this year but made a significant impact on the fragrance industry. In moving tributes, the program paused as supermodel, entrepreneur, philanthropist and muse Iman,  introduced a video that captured the spirit of Valentino’s impact on the worlds of fragrance and fashion. While actress and Henry Rose Founder Michelle Pfeiffer, remembered friend Giorgio Armani in a touching tribute.

AND THE WINNERS ARE…

• Fragrance Hall of Fame

  Editions de Parfums Frederic Malle Portrait of a Lady

  Estée Lauder Companies
  IFF
  Dominique Ropion

• Fragrance of the Year – Ultra Luxury

  Tom Ford Oud Voyager

  Estée Lauder Companies
  IFF
  Dominique Ropion, Carlos Benaïm & Pascal Gaurin

• Fragrance of the Year – Women’s Prestige

  Miu Miu Beauty Miutine

  L’Oréal
  IFF
  Dominique Ropion

• Fragrance of the Year – Women’s Luxury

  Valentino Beauty Born in Roma Donna Extradose

  L’Oréal
  dsm-firmenich
  Honorine Blanc & Amandine Clerc-Marie

• Fragrance of the Year – Universal Prestige

  Jo Malone London Beach Blossom

  Estée Lauder Companies
  MANE
  Mathilde Bijaoui

• Fragrance of the Year – Men’s & Universal Luxury

  Yves Saint Laurent MYSLF Absolu

  L’Oréal
  Givaudan
  Daniela Andrier, Antoine Maisondieu & Christophe Raynaud

• Fragrance of the Year – Men’s Prestige

  Prada Beauty Paradigme

  L’Oréal
  dsm-firmenich
  Nicolas Bonneville, Bruno Jovanovic & Marie Salamagne

• Fragrance of the Year – Popular

  Rare Beauty Eau de Parfum

  Robertet
  Jérôme Epinette

• Candle & Home Collection of the Year

  NEST New York White Lotus, Cucumber & White Sage

  Givaudan
  Christine Hassan

• Perfume Extraordinaire of the Year

  Yves Saint Laurent Le Vestaire des Parfums Muse

  L’Oréal
  dsm-firmenich
  Marie Salamagne

• Media Campaign of the Year

  Miu Miu Beauty Miutine

  L’Oréal

• Consumer Choice – Popular

  Billie Eilish Your Turn

  Parlux
  dsm-firmenich
  Frank Voelkl

• Consumer Choice – Luxury & Prestige

  Valentino Beauty Born in Roma Donna Extradose

  L’Oréal
  dsm-firmenich
  Amandine Clerc-Marie & Honorine Blanc

• Indie Fragrance of the Year

  LBTY. Beauty Zephirine

  dsm-firmenich
  Frank Voelkl

• Innovative Fragrance Product of the Year

  Pura Cloud Dancer Pantone Color of the Year

  dsm-firmenich
  Clement Gavarry & Erwan Raguenes

• Innovative Fragrance Product of the Year

  Rare Beauty Fragrance Layering Balm

  Robertet
  Jérôme Epinette

• Packaging of the Year – Prestige/Popular

  Ralph Lauren Ralph’s Club New York

  L’Oréal
  Copywrighte Design

• Packaging of the Year – Ultra Luxury/Luxury

  Guerlain 2025 Exceptional Rendezvous Muguet

  LVMH
  Yann Philippe

• Fragrance Editorial of the Year

  “What Guerlain’s Shalimar Can Teach About Building a Brand That Lasts 100 Years” by Sudhir Gupta

  Rolling Stone

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