Florence Pugh joins Max Mara as the face of its new fragrance

Florence Pugh has joined Max Mara as the face of its new fragrance.

Following the fragrance licensing agreement signed in July 2024, Shiseido and Max Mara have announced Florence Pugh as the face of their new Max Mara fragrance, set to launch in August 2026.

The Academy Award–nominated British actress has quickly established herself as one of the most compelling talents of her generation. Known for her versatility and emotional intensity, she has received international acclaim for her performances in independent cinema, including Lady Macbeth, Little Women — which earned her an Academy Award nomination — and Midsommar, while also starring in major global productions such as Thunderbolts, Oppenheimer and Dune. She will soon appear in several highly anticipated productions, further consolidating her position as a leading figure in contemporary cinema.

With her natural confidence, authenticity and distinctive presence, Florence Pugh embodies a modern vision of femininity that resonates deeply with the values of Max Mara.