Anita Lal

“Our name LilaNur represents India’s syncretic culture – Lila is Sanskrit for the illusionary celestial play of Creation and Nur is Arabic/Persian word for Divine Light”

— ANITA LAL, NEW DELHI

LilaNur Parfums — India’s premiere luxury fragrance house, recently made its worldwide debut exclusively at Bergdorf Goodman.

Created by Anita Lal, founder and creative director of Good Earth India, and veteran fragrance and branding executive Paul Austin, founder of Austin Advisory Group, LilaNur Parfums, pairs India’s majestic flora with some of France’s greatest perfumers.

Paul Austin

Lal and Austin met in India several years ago – fueled by a shared passion for Indian flora and perfumery –  and together they set out to create LilaNur Parfums.

Born in the flower fields near Madurai in Southern India – where prized tuberoses, jasmine, roses, spices and other haute parfumerie ingredients grow in abundance – and crafted in Grasse, LilaNur’s launch collection consisted of seven Eau de Parfums and three oil-based Attar Absolus.

In India, attar perfume oils have been used for centuries to scent the body and enrich the soul and LilaNur Parfums has collaborated with the Firmenich Innovation Lab in Grasse to develop a proprietary process to create reimagined Attar Absolu Huile de Parfum that are unparalleled in their purity, intensity, and luminosity when glossed onto the skin.

For the launch collection of Eau de Parfums, four of France’s most revered perfumers – Honorine Blanc, Olivier Cresp, Fabrice Pellegrin, and Clément Gavarry – each with a shared passion for the rich fragrance culture of India – were invited to compose a scent using an iconic Indian ingredient as their muse and starting point.

By bridging tradition with innovation, we sustain the world’s oldest living flora culture and extend India’s fragrant dialogue with the world. – Anita Lal, LilaNur Parfums

LilaNur Parfums is a scented love letter to the world from the fields and forests of a rich and diverse land. As a fine fragrance brand out of India, they celebrate its majestic flora and honor their ancient olfactive heritage of creating deeply sensuous oils such as Attars – a uniquely Indian scenting tradition.

LilaNur supports the Rosabagh Foundation