I-Beauty – The Beauty Influencers https://www.thebeautyinfluencers.com Official Publication of The Beauty Influencer Association Tue, 06 Aug 2019 22:05:46 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.17 https://www.thebeautyinfluencers.com/wp-content/uploads/2019/06/cropped-IMG_7016-32x32.jpg I-Beauty – The Beauty Influencers https://www.thebeautyinfluencers.com 32 32 BEAUTY MADE IN ITALY https://www.thebeautyinfluencers.com/2019/08/02/beauty-made-in-italy-2/ https://www.thebeautyinfluencers.com/2019/08/02/beauty-made-in-italy-2/#respond Fri, 02 Aug 2019 15:23:13 +0000 http://www.thebeautyinfluencers.com/?p=5180 This week, Beauty Made in Italy and the Italian Beauty Council (IBC) hosted their first panel discussion of the year on Italian Beauty 360: From Concept to Consumer at the Italian […]

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This week, Beauty Made in Italy and the Italian Beauty Council (IBC) hosted their first panel discussion of the year on Italian Beauty 360: From Concept to Consumer at the Italian Trade Commission in New York City.

Welcome remarks were given by Italian Trade Commissioner in New York, Maurizio Forte. The discussion was moderated by Liz Ritter, Executive Editor from NewBeauty and featured panelists Fabio Berchi, CEO of SiFarma & Cosmetica Italia Board Member in charge of Internationalization, Ian Ginsberg, President of CO Bigelow Apothecaries & Bigelow Trading Ltd., Mary Ann Guarino, US Vice President of Ancorotti Cosmetics, and Alyson Lord, Senior Partnerships Manager of Ipsy. Guests included beauty industry executives, retailers, brands and press.

The panel discussed the Italian beauty market, how products are designed and developed, how they’re imported and distributed, how they’re discovered and sampled and ultimately purchased by American consumers. In addition, the event covered beauty’s association with Korea and explored Italy’s break out story and opportunity for I-Beauty (Italian beauty).

IBC is part of the ‘Beauty Made in Italy’ program launched by the Italian Trade Commission and Cosmetica Italia to promote the awareness, availability and excellence of Italian beauty brands and products to the US market and consumer. The Italian Beauty Council was created to support this program and help guide the conversation on I-Beauty. This advisory group of Italian professionals and specialists from the beauty industry offer valuable advice, knowledge and personal experience to the ‘Beauty Made in Italy’ member companies.

‘Beauty Made In Italy’ will host two additional panel discussions this year on September 18 and November 1, 2019. The September panel will take place during ‘Beauty Made in Italy’s’ US Beauty Summit and will discuss ‘Italian Brands & the US Market: Strategies for Success.’ To celebrate the September IBC event during the Summit, an exclusive Leonardo da Vinci traveling exhibition, Leonardo: Genius and Beauty, will be on display at the Italian Trade Commission outlining his cosmetic inventions as well as early recipes for beauty products. IBC will close out the year with their November panel that will explore ‘Italian Fragrance & the US Market: The Opportunity for Growth.’

Launched in 2017, Beauty Made in Italy is a joint program of the Italian Trade Commission and Cosmetica Italia, that aims to promote the excellence, awareness, and availability of Italian beauty products and brands to the US market and consumer. This goal is realized by educating participating companies on the particularities of the US market, by hosting promotional events and initiatives, and by creating a shared, cohesive brand and message of Italian beauty to the American market. Positioned as the singular entry point for all things Italian beauty (I-Beauty), the program is divided into two different tracks for companies based on their experience in the US market: Business Incubator to educate early-stage companies who do not yet have US distribution and Brand Accelerator to guide larger, high-potential brands with existing US distribution.

High quality ingredients, innovative formulations and luxurious products come together to define I-Beauty. The ultimate beauty regimen, I-Beauty empowers women and men to embrace their most superior form of self-expression with its overt, but elegant sense of sexiness. ‘Beauty Made in Italy’ is excited to share all the facets of I-Beauty and spread the supreme distinction of Italian culture through the beauty industry. A selection of the Accelerator Brands in the program includes: Acca Kappa, Carthusia, Herbatint, Jusbox, Marvis, Perlier, Proraso, and Skin&Co Roma.

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]]> https://www.thebeautyinfluencers.com/2019/08/02/beauty-made-in-italy-2/feed/ 0 Beauty Made in Italy gets red carpet ready with a Pre-Oscars I-Beauty Lounge at LA Confidential’s ‘Pretty for the Party’ influencer event https://www.thebeautyinfluencers.com/2019/02/28/beauty-made-in-italy-gets-red-carpet-ready-with-a-pre-oscars-i-beauty-lounge-at-los-angeles-confidentials-pretty-for-the-party-influencer-event/ https://www.thebeautyinfluencers.com/2019/02/28/beauty-made-in-italy-gets-red-carpet-ready-with-a-pre-oscars-i-beauty-lounge-at-los-angeles-confidentials-pretty-for-the-party-influencer-event/#respond Thu, 28 Feb 2019 21:19:01 +0000 http://www.thebeautyinfluencers.com/?p=3878 To celebrate Awards Season, Beauty Made in Italy hosted an exclusive beauty lounge at Los Angeles Confidential’s pre-Oscars beauty suite, ‘Pretty for the Party’ at the Sofitel Los Angeles. Promoting Italian […]

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]]> To celebrate Awards Season, Beauty Made in Italy hosted an exclusive beauty lounge at Los Angeles Confidential’s pre-Oscars beauty suite, ‘Pretty for the Party’ at the Sofitel Los Angeles. Promoting Italian beauty, known as I-Beauty, the lounge featured six of Italy’s best brands: Carthusia, Marvis, Orising, Perlier, Ripar and Skin&Co.

Beauty Made In Italy was launched by The Italian Trade Commission to promote the awareness, availability and excellence of Italian beauty products and brands to the US market.

The event welcomed more than 75 influencers from the Los Angeles area. Representatives from each brand were on hand to showcase and demonstrate their newest products while speaking to their unique brand heritage and craftsmanship. Guests left with gift bags filled with full sized I-Beauty products from the participating brands.

About Beauty Made in Italy

Founded in 2017 by The Italian Trade Commission (ITC), a division of The Italian Government and Cosmetica Italia, ‘Beauty Made in Italy’ promotes the awareness, availability and excellence of Italian beauty products and brands to the US market. Beauty Made in Italy serves as a launch pad for Italian beauty brands entering the US and is divided into three different tracks for companies based on their experience in the US market: a Business Incubator, a Brand Accelerator and an Italian Beauty Council (IBC). Beauty Made in Italy educates member Italian companies on the specific properties of the US market through brand analyses, industry research, webinars, promotional initiatives and events, providing the support needed to successfully enter the US beauty market. Beauty Made In Italy looks to add and attract companies appropriate and ready to enter the US beauty market.

For more information, visit https://beautymadeinitaly.com

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