Givaudan Introduces ChériScentz
Givaudan, a global leader in fragrance and beauty has introduced ChériScentz™, a new technology that empowers perfumers to create scents that evoke sensuality in their creations. Because of the Company’s leadership and expertise, this groundbreaking fragrance design aid complements the already extensive range of Neuroscience technology innovations, including MoodScentz+™, VivaScentz™ and DreamScentz™. Aligning with Givaudan’s commitment to enhance emotional connections through perfume, ChériScentz™ will allow consumers to embrace their sensuality in day-to-day life.
Jeremy Compton, Global Head of Science and Technology – Fragrances adds, “Givaudan’s Health and Wellbeing Centre of Excellence has played a crucial role in developing this patent-pending algorithm. This innovative tool, which was conceived in Brazil, harnesses advanced research derived from global consumer studies and is evaluated using G-Evocations™, a specialised method that assesses fragrance sensuality through visual stimuli. This approach guarantees high discrimination, quality results, and consumer relevance across diverse markets”.
As consumer preferences evolve, there is a growing demand for smells that reflect authenticity, inclusivity, and emotional connections. ChériScentz™ addresses these needs by enabling perfumers to create scents that are not only appealing but also resonate with the multifaceted nature of modern sensuality. This includes expanding fragrance offerings beyond fine fragrances to other product categories for bath, body, laundry, and home.
Discover the power of ChériScentz™, a revolutionary approach to create perfumes which capture the essence of true sensuality at Givaudan.com
