Jonathan Simon is next President of Fine Fragrance at dsm-firmenich
Dsm-firmenich has announced Jonathan Simon as the President of its Fine Fragrance business, effective July 1, 2025. Simon — who is currently vice president, Procter & Gamble account — succeeds Jerry Vittoria who will retire from the company on July 1, 2026, after 35 years. Heading the Fine Fragrance teams since 2017, Vittoria is recognized for his outstanding leadership and enduring impact on dsm-firmenich’s Fine Fragrance business and the fragrance industry. The handover between Vittoria and Simon will happen over the coming year, through a well-structured and orchestrated transition plan.
“It is the perfect moment for us to make this move and prepare for the future. We want to warmly thank Jerry for his outstanding contributions to our Fine Fragrance business over the last decade, skillfully navigating the evolution and changes, while at the same time growing our business significantly” said Emmanuel Butstraen, COO & President of Perfumery & Beauty, dsm-firmenich. ”Jonathan will propel our Fine Fragrance business into a new era, establish our leadership, and continue our transformation driven by innovation and sustainability. His strong sense of luxury, passion for the product, and obsession for our customers will truly make a difference”.
Based in Singapore, Simon joined dsm-firmenich in 2020 for P&G Global Beauty Care. Since 2024, he’s been the global leader of the P&G account with significant contributions, further evolving and enhancingour strong partnership with P&G teams. Prior to dsm-firmenich, Simon spent 12 years with L’Oréal, starting his career on Fine Fragrance creation for Lancôme, Viktor & Rolf, and Cacharel. He worked closely with renowned fine fragrance perfumers, crafting inspirational luxury narratives through fragrance storytelling. He then transitioned to the L’Oréal Paris brand where he worked on all product categories, developing a broader holistic vision of the beauty market.
A dual citizen of France and New Zealand, Simon has worked on global roles in different geographies, including Japan, China, and Singapore. His passions include theater, art, architecture, and fencing, which he practices at a competitive level. Simon will be based in dsm-firmenich’s Paris office and will stay closely connected to the rest of the Fine Fragrance teams in all the different regions of the world.
