Symrise’s SFA NEROLI Opens New Fragrance Center in Grasse
Symrise subsidiary SFA NEROLI has opened its new Fragrance campus in Saint-
Cézaire-sur-Siagne. The investment marks a major milestone in its growth strategy
supported by its parent company, Symrise. Located in the heart of Pays de Grasse, the
cradle of modern perfumery, the newly opened creative center covers an area of 10,000
square meters to better serve customers and maximize capabilities.
Situated in the South of France, the newly inaugurated campus writes a new chapter in its 140
years of cumulative fragrance experience: It can build on the creative expertise resulting from
the recent merger of the local fragrance houses SFA Romani, CRÉATIONS & PARFUMS, and
FLORESSENCE. Additionally, Symrise contributes a strong 220-year perfume legacy with
Maison Lautier 1795 and its proprietary Delaire 1876 fragrance bases, also situated in the
region. Together, this gives birth to a unique ecosystem of fragrance creation in “Symrise
South.”
(Left to right) Alexandrine DEMACHY – President SFA NEROLI, Christian ZEDET – Mayor of Saint Cézaire sur Siagne and VP CAPG, Jean-Yves PARISOT – CEO SYMRISE, Jérôme VIAUD – Mayor of Grasse and President CAPG, Ricardo OMORI – President Global Fragrance at SYMRISE and Julianne PRUETT – President Global Fine Fragrance at SYMRISE.
“Strong human values, a clear vision, creativity, excellence and emotions drive us. We also
believe in the respectful use of natural resources through partnerships. This helps us ensure
sustainable agricultural practices to cultivate finest perfumery raw materials. Each fragrance we
create carries a story; offering a unique olfactory experience aligned with the brand identity of
our customers. With the opening, we take the first important step in our journey to bundle and
elevate expertise and capabilities in Grasse. We are proud to be back much stronger than
before with a committed team and state-of-the-art facilities serving our customers,
” said Jean-Yves Parisot, CEO of Symrise.
This investment reflects the vision of SFA NEROLI to provide both employees and customers
with a high-performing, creative environment for sustainable, locally produced fragrance
creations. Here, creative talents, R&D technicians, and supply chain experts come together to
promote the legacy of French perfumery throughout the world.
“Our strength comes from our 300 team members of 12 nationalities who embody our values
with passion, commitment, agility, and a drive for excellence. I want to pay tribute to their
outstanding contributions. This site results from their dedication, creativity, and collective
engagement in the art of perfumery. Together, we are forming a recognized, trusted, creative
partner for our clients. This happens right here, in the birthplace of perfumery, where fragrance
plant cultivation, distillation, and olfactive composition first took root. Also, UNESCO has
recognized this place as Intangible Cultural Heritage”, explained Alexandrine Demachy,
President SFA NEROLI.
