Shaquille O’Neal Launches Signature Fragrance for Men

Global icon and powerhouse personality Shaquille O’Neal unveils his newest venture: a bold and sophisticated signature fragrance, Shaquille O’Neal. Designed to embody confidence and presence, the fragrance marks a major moment in the world of affordable luxury.

Launching exclusively at JCPenney, this 4.2 oz / 125 ml eau de toilette is priced at $55, making it a standout in the accessible prestige category, and will be available exclusively for six months before expanding to additional retailers.

The fragrance is featured in a sleek black bottle, accented with rich gold and copper tones. Shaquille’s signature is featured on the packaging, serving as a mark of authenticity and refined style.

The scent is a captivating woody amber blend, opening with a vibrant burst of Bergamot, Grapefruit, and Black Pepper. At its heart lies a smooth fusion of Cardamom, Suede, and Benzoin, grounded by warm, lasting notes of Tonka Bean, Amber, and Musk.

“This fragrance is all about presence,” says Shaquille O’Neal. “It’s strong, smooth, and leaves a mark, just like I aim to do in everything I take on. I wanted something luxurious but still within reach, and this is it.”

The New Shaquille O’Neal Fragrance for Men is designed for the modern man who moves through the world with confidence and unmistakable style.

Available now at JCPenney stores and online at jcpenney.com.

Special thanks to Elizabeth Poleway and the Zephyr Beauty team for keeping us in the loop.